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Tag: "programmatic"

Pending Business: Killing the Customer

| November 1, 2021

By Steve Lapa
Lapcom Communications Corp
President 

 

PALM BEACH GARDENS, Fla. — The past 90 days have been a roller coaster for many on the marketing side of the radio business. Hopefully your ride has evened out and the rest of the fourth quarter is downhill. On the way to year-end, here is an experience that may help you improve your personal sales and customer management skills.

Our situation is based in a top 40 market with a dominant radio station and a solid talent. After several rounds of well-received negotiation we came to an agreement with clear expectations. The station seller and talent agreed to live reads and the advertiser approved the deal. We were locked and loaded with approved creative and good to go all around.

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Friday, October 23, 2020

| October 23, 2020

NOW POSTED:  This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the vibrant, one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “Dead Lives Matter,” looks back at this past week of October 19 – October 23, 2020. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Mike Siegel, talk show host, KFNX, Phoenix; Steve Weisman, professor of law, Bentley University, Boston / founder, Scamicide.com; Dr. Renee Kohanski, psychiatrist / commentator, MDedge Psychcast; Bob Costantini, chief correspondent, Ear on the White House; and Victoria Jones, executive editor, DC Radio Company. This acclaimed news/talk radio show airs each week on its flagship, WONK-FM, Washington, DC, Friday evenings at 6:00 pm ET. It also airs throughout the weekend on WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD (“Freedom 93.7”), Denver; KFNX, Phoenix; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY;  WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WCHM, Clarkesville, GA;  WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED (“Connect FM”), DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; the Virginia Talk Radio NetworkCRN Digital Talk Radio NetworkPioneer Valley Radio, Springfield, MA; Podcast Radio, UK and many more.  To listen to this week ’s episode, please click here. To view the latest TALKERS magazine topic research, please click here.  “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

iHeartMedia Acquires Voxnest. This acquisition brings podcast programmatic platform Voxnest into the iHeartMedia fold (iHM previously owned a minority stake in Voxnest). Voxnest is described by iHeartMedia as “the leading consolidated marketplace for podcasts and the best-in-class provider of podcast analytics, enterprise publishing tools, programmatic integration and targeted ad serving.” iHeartMedia says that now it is able to provide podcast advertisers with additional targetable inventory at scale by allowing the effective and efficient monetization across an entire range of podcast inventory on this one-of-kind programmatic platform. This additional inventory will increase the monetization of iHeartMedia’s full range of podcasts and advance the podcast marketplace for both buyers and sellers. iHeartMedia will also be able to drive greater monetization for creators of podcast content – wherever they currently publish their shows – by connecting Voxnest’s advanced ad technology with multiple publishing platforms across the industry. Voxnest ad technology capabilities also includes: Dynamic ad insertion; audience and content targeting to the right listeners based on demographics, territories, devices and interests; programmatic podcast buying across all audio platforms by providing native support of VAST and OpenRTB. iHeartMedia chairman and CEO Bob Pittman says, “This is an important addition to the iHeart digital product ecosystem, which includes our SmartAudio suite of data-driven broadcast radio advertising solutions; our position as the No. 1 commercial podcast publisher with massive distribution and promotion across all our broadcast assets; and the iHeartRadio digital platform. The addition of iHeart’s offerings to Voxnest will ensure critical mass for the platform and accelerate its growth.  As we continue to invest in podcasting and lead the industry, we anticipate this acquisition will have an important impact on iHeart’s ability to more fully monetize its podcast inventory, and will also benefit the other podcast publishers that are part of the Voxnest network and the advertisers who are using it.”

KZRG, Joplin Adds Two to News Department. KZRG, Joplin, Missouri program director Peter Thiele says that in a continued commitment to Joplin and the Four-State area, the Zimmer Radio news/talk outlet is expanding its news team with the hiring of multimedia journalists Steve Scott and Dalton Evans. Thiele says Zimmer Radio is committed to local news on-air, online, and on app, focusing on breaking news, severe weather, and operating a 24-hour newsroom. Market manager Chad Elliot states, “We are excited to grow our news team at a time when other media companies are cutting their commitment to local news. Zimmer is making a stronger commitment to breaking news and weather coverage for the communities we serve.” Thiele adds, “The long-term growth of KZRG is tied to being the first stop for news, weather, and opinion and being a listener-focused destination.”

VP Broadcasting Launches New Talk Outlet in Allentown. The simulcast of WHOL-AM and W295CR in Allentown, Pennsylvania flips from a tropical music format to news/talk featuring local personality Joe Ligotti in morning drive, followed by Radio America’s Chad Benson from 9:00 am to 12:00 noon, Dana Loesch from 12:00 noon to 3:00 pm, Westwood One’s Ben Shapiro from 3:00 pm to 6:00 pm and Mark Levin from 6:00 pm to 9:00 pm. The station will air classic rock on weekends. VP Broadcasting CEO Victor Martinez names “Diamond Boy” Luis Torres program director for the station. Torres says, “I’m excited for the trust Victor has in me and for the opportunity VP Broadcasting is giving me to bring a new outlet and style to the Lehigh Valley. I believe this mix of the new generation of talk combined with classic rock music is what the area had been missing.”

SiriusXM’s Jim Meyer Confident in New Howard Stern Deal. During Thursday’s third quarter earnings call, SiriusXM CEO Jim Meyer addressed the current contract negotiations with Howard Stern. He said, “Howard tells me he’s never been happier. And our relationship with Howard is very strong. He is producing fantastic content and his show has never been better. We had very productive conversations regarding a long-term renewal of this agreement. From my perspective, we are far along, but it’s never done until it’s done. I am very confident we will have an agreement soon to announce shortly.” When asked for details on what a new deal might entail, he said, “I can tell you that where we are in the discussions today, we have a set of economics that Howard’s team is happy with and I’m happy with. Obviously, we’ve got to get the deal completed. And it would certainly be a long-term arrangement.” Thanks to Seeking Alpha for the transcript. Members can read or listen to the entire earnings call here.

TALKERS News Notes. A message to subscribers from Nielsen Audio notes that the October 2020 PPM survey is the first monthly PPM data release that will see the results of its headphone adjustment and outlier mitigation enhancements. Nielsen will host a client webinar on Tuesday, October 27 to review the data (set to be released early next week). Nielsen will also spotlight insights from the October data, along with a recent consumer sentiment study “to provide context for the organic growth we’re seeing beyond the headphone enhancement.”…..Sun Broadcast Group announces two new additions to its staff. Amanda Stetzy joins the company as media research analyst and Alyson Tiller is named assistant traffic coordinator. SBG says the new hires come on the heels of the recent expansion of the sales team, with the addition of Jackie Cardillo and Angela Codella. Chief operating officer Danno Wolkoff says, “As advertising demand continues to grow at Sun, we needed more people to support the sales team and ensure that our advertisers’ and agencies’ needs are met, and campaigns run as ordered. Amanda and Alyson will help our salespeople deliver exceptional client service and 100% accountability. I am delighted to welcome them both to Sun.” Previously, Stetzy served with Regional Reps and Tiller served with CBS Radio.

Presidential Election Issues Top News/Talk Story for October 19-23. The related presidential race, Thursday’s debate, ballot issues, the polls, and foreign election tampering all came together to make the most-talked-about story on news/talk radio this week and landing atop the Talkers TenTM. At #2 this week was COVID-19 stats & projections, health care, vaccines, and psychology. Coming in tied at #3 was accusations, scandals & corruption, the Hunter Biden emails, and Donald Trump’s Chinese bank account, followed by the economy, stimulus package, business openings, and the education crisis all tied at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Music Radio News and Career Moves. The new chairman of the BMI board of directors is Beasley Media Group CEO Caroline Beasley. Beasley, who joined the board in 2014, most recently served as vice chairman of the BMI board. She succeeds Michael J. Fiorile, chairman of the Dispatch Printing Company, who has been elected presiding director of the BMI Board. Beasley says, “It is truly an honor to have the privilege of serving as chair of the BMI board of directors. Many thanks to Michael Fiorile for his innovative vision, tireless collaboration, and insightful leadership over the past several years in his role as chairman of the organization. I look forward to working together with the board, Mike O’Neill, and the outstanding BMI team to continue to serve the evolving needs of music creators, publishers, and licensees in today’s dynamic marketplace.”…..iHeartMedia Milwaukee’s urban contemporary WKKV “V100.7” is hosting “Your Vote is Your Voice,” a special broadcast with vice presidential candidate Senator Kamala Harris on the importance of voting, what to expect at the polls, deadlines for voting absentee, and more. The special airs Monday (10/26) from 6:00 pm to 7:00 pm and is being hosted by “V100.7” air personalities Bailey Coleman and Reggie Brown.

Monday, November 19, 2018

| November 19, 2018

Kim Carrigan Out as Kuhner Returns to AMs on WRKO, Boston; Doug “V.B.” Goudie Moves to Middays. The new program schedule on iHeartMedia’s news/talk WRKO, Boston launches on Monday (11/26) and in morning drive will be “The Kuhner Report” with Jeff Kuhner.  He moves from the 12:00 noon to 3:00 pm daypart and replaces the “Boston’s Morning Show” with Kim Carrigan and Doug “V.B.” Goudie.  V.B. moves to the early afternoon show hosting “V.B. in the Middle” and Carrigan apparently departs.  The station says in a press release, “‘The Kuhner Report’ will continue to cover today’s latest headlines and breaking political news.  Conservative Jeff Kuhner will continue to tackle cutting-edge, hot-button, political, social and foreign policy issues.  ‘V.B. in the Middle’ will also discuss today’s biggest political headlines, showcasing V.B.’s humorous, creative opinions as well as his connection with the Boston listeners.”  WRKO program director and iHeartMedia Boston VP of news/talk Robert Sanchez adds, “Jeff Kuhner believes what he says and says what he believes.  Bostonians need an energy burst in the morning and with Jeff, their commute just erupted.”

Alan Stock to Exit Afternoon Drive on KXNT, Las Vegas for New Role at Station.  Although still not confirmed at press time, TALKERS sources indicate that a programming shuffle is about to take place at Entercom’s heritage talk outlet in Las Vegas, KXNT with the official announcement coming this week.  Local market mainstay (and TALKERS Heavy Hundred luminary) Alan Stock will move out of the 3:00 pm – 6:00 pm afternoon drive position to be replaced by a yet-to-be-named syndicated program and play a reduced, but still-important, role at the station as its “commentator.”  Stock will deliver a live, daily, early afternoon, short-form political commentary that will be replayed several times later in the day.  Word is that Stock’s on-air presence at the station will also include a live, long-form weekend program to be announced at a later date.  Further unconfirmed rumors indicate Stock might be replaced in afternoon drive by Radio America syndicated host Chad Benson.  Stay tuned!

iHeartMedia Files Fifth Amended Joint Chapter 11 Plan with Bankruptcy Court. December 11 is still the date that iHeartMedia will be in Bankruptcy Court in Houston for confirmation of its Chapter 11 reorganization plan.  Ahead of that, the company has filed the Fifth Amended Joint Chapter 11 Plan with the court and the deadline for filing objections with this latest plan is November 28.  The plan outlines the New Term Loans to be issued by parent company iHeartCommunications. They include: an Asset-Based Loan of $450 million with a five-year term; a Term Loan of $3.5 billion with a seven-year term; $800 million in secured notes with a seven-year term; and $1.45 billion in unsecured bonds with an eight-year term.  The Plan also lays out the salaries of chairman and CEO Bob Pittman and COO and CFO Rich Bressler – both of whom who will make $1.5 million in salary per year and whose annual Target Bonuses will be $3.4 million.  Note that these figures are for the year 2019 and beyond that changes in the employment terms are at the discretion of the board of directors.

iHeartMedia to Acquire Jelli Inc. This move takes the relationship between iHeartMedia and cloud-based ad platform developer Jelli Inc. to the next level, with iHM acquiring the company whose technology powers its SoundPoint programmatic platform.  iHeartMedia goes on to say that this deal will enable it to “further leverage Jelli’s assets to continue to create for brands a digital-compatible buying platform for broadcast radio that includes targeting and creative optimization based on data and attribution tools compatible with the offerings of the major digital players. In addition, ‘Expressway from Katz,’ the industry’s programmatic buying ad exchange for the country’s leading radio groups, will continue to remain independently run by Katz, powered by Jelli.”  Brian Kaminsky, president of SmartAudio and analytics group for iHeartMedia, says, “Facebook and Google pioneered a new way for advertisers to interface with media partners to improve targetability, the ease of buying and measurement of results, and our programmatic platform puts us in the position to participate in the modern data driven ecosystem for our broadcast radio audience as well as our digital audiences.  We have been excited by the advances we made with Jelli as our partner and the acceptance from our advertising partners.”  The press release makes no mention of the terms of the deal, but says that “Jelli will continue to operate as a company within iHeartMedia, Inc. led by president and CEO Michael Dougherty and his team.  The Jelli division will continue to be based in Silicon Valley and will become iHeartMedia’s primary ad technology operation.”

Larry King Weighs In with Strong Opinions on Jim Acosta Story and the State of Journalism.  Veteran radio and TV talk show host Larry King dropped in on Friday (11/16) for an unplanned chat during the recording of this past weekend’s RT America show “The Big Picture with Holland Cooke.”  The impromptu, seven-minute interview took place while King was visiting the network’s Washington, DC headquarters.  During the provocative conversation that delved into the state and future of journalism in America, King candidly described the daily briefings and press conferences held at the Donald Trump White House as “a sideshow… reality TV… that has nothing to do with governing.”  King elaborated, “The whole thing is a show and when Jim Acosta [engaged in the argument with the President] he became part of the show.  Trump loves that!”  To view the entire conversation between King and Cooke, please click here.  King hosts a nightly show, “Larry King Now,” on RT America from his studio in Los Angeles via a licensing agreement between the network and his program that originates on Ora TV and is also seen on Hulu. Holland Cooke is also a senior correspondent for TALKERS.

Hoffman to Lead Entercom Indianapolis. Rising from vice president of sales for Entercom’s Indianapolis cluster to SVP and general manager is Ben Hoffman.  He is now in charge of the cluster that includes sports talk WXNT-AM “CBS Sports 1430 AM,” CHR WZPL, and adult contemporary WNTR “107.9 The Mix.” Entercom region president Dave Alpert states, “For the past seven years at Entercom Indianapolis, Ben has demonstrated strong leadership qualities, high energy and the ability to be a collaborative team leader with a strong ability to win.  This is a well-deserved promotion for Ben to senior vice president and market manager and we are looking forward to the great work that Ben will continue to produce.”  Prior to joining Entercom, Hoffman served as station manager and director of sales for Townsquare Media in Fort Collins, Colorado.

Judge’s Ruling in CNN-White House Suit, Trump-Russia Investigation, Trump FOX News Interview/Schiff Attack, House Speaker Battle, California Wildfires, Migrant Caravan, U.K.’s Brexit Chaos, U.S.-China Trade War/Pence at APEC Summit, and NFL Action Among Top News/Talk Stories Over the Weekend.  A judge rules the White House must return CNN reporter Jim Acosta’s press credentials; the status of the investigation into possible connections between the Trump campaign and Russian agents; President Trump’s FOX News interview with Chris Wallace and his Twitter attack on Congressman Adam Schiff; the internal battle among Democrats over the next Speaker of the House; the status of the California wildfires and the latest death toll; the caravan of migrants arriving at the U.S.-Mexico border; the political chaos surrounding Britain’s exit from the E.U.; the U.S. trade war with China and Vice President Mike Pence’s appearance at the Asia Pacific Economic Cooperation summit; and the weekend’s NFL action were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Music Radio News and Career Moves. St. Louis country outlet KSD-FM “93-7 The Bull” announces Gail Austin is the new program director for the station.  Back in April, Jules Riley was promoted from PD for KSD and sister classic hits KLOU to senior vice president of programming for the entire iHeartMedia St. Louis cluster.  Austin previously served with the company in the programming departments of both WQIK, Jacksonville and WCOL, Columbus.  Riley comments, “We are thrilled to welcome Gail back to iHeartmedia and excited to watch her take ‘The Bull’ to new heights.  We spoke with a number of talented programmers, but Gail’s competitive drive, creativity, and talent development made her our ideal candidate.”…..At morphing WTDY, Philadelphia, Entercom moves program director Bobby Smith off the air and “Coop & Casey” are the new morning show.  The station is transitioning into a CHR as the result of the company’s recent acquisition of hot AC WBEB “B101.1.”…..Air personality Brian Holmes exits Mid-West Family Broadcasting’s rhythmic CHR WJQM, Madison “93.1 Jamz” after three-and-a-half years hosting “The Freak Show” in the evenings…..ABC Radio is offering a Thanksgiving holiday radio show for country stations called, “Holiday Season Serenade.” The three-hour program is hosted by country star Martina McBride, who will take a look at stars’ holiday favorites including food, decorations, traditions, gifts and music.  The special will feature Christmas songs by top country artists such as Dan + ShayLittle Big Town, Lady Antebellum, Carrie Underwood, Kelsea Ballerini, Tim McGraw, Reba McEntire, Brad Paisley, Brett EldredgeChris Young, Scotty McCreery, and more.