program directors | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "program directors"

Monday Memo: Weekend Warriors, Renegotiate

| March 21, 2022

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Weekend ask-the-expert shows exploit the most proven concept in marketing: free samples.

Common example: The lawyer is in, the meter is off. Q+A about callers’ situations is relatable to other listeners. And hearing the attorney’s approachable manner, prospective clients come to know him or her better than others whose look-alike billboards and boastful TV commercials all blur together.

Read More

So, You Want to Be Syndicated. Love or Money?

So, You Want to Be Syndicated. Love or Money?

| April 8, 2014

By Tony Garcia
Global Media Services
Founder

 

DENVER — I’ve spoken with many people who have the syndication bug.  The first question I ask is, “Love or money?”  We all love what we do, and we would all like to collect a fabulous salary for doing that which we love.  But in the syndication business, it’s a bit more complicated.

Syndication is an indirect sale.  As a program producer you provide a product that you believe can build an audience.  In order to get that audience, you have to get your program on the air.  No matter how good your show is, without affiliates, no one will ever hear it.  Another way to look at it is “shelf space,” just like products in a store.  If you don’t get on the shelves, you’ll never get consumers to try your product. Program directors are the ones responsible for stocking those shelves and they are literally bombarded with pitches on a daily basis.

Read More