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February 2019 PPM Analysis:
Classic Rock

| March 29, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — After having posted special feature February 2019 ratings overviews of sports talk stations (Wednesday, 3/27) and public radio news/talk outlets (yesterday, Thursday, 3/28), we turn our attention to classic rock.

This summary is comprised of PPM-market classic rockers that rank in the top 20 (6+) in the February 2019 ratings period, which covered January 31 – February 27.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Bottom-line matchup: The typical PPM-market classic rock station in February 2019 generally notches a 6+-share of 5.13 and finishes in sixth-place (#6.31), both stats exceeding what we previously noted in sports talk and public radio news/talk.

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PPM Analysis: January 2019’s Pacesetters

| March 8, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  It has become a clear-cut “given” that adult contemporary facilities that play continuous Christmas music from mid-November through late-December will (with rare exceptions) enjoy substantial success in Nielsen Audio’s “Holiday” ratings periods.

Several weeks ago, we confirmed that annual ratings tradition by detailing the magnitude of AC’s strength and which formats were most adversely impacted by the juggernaut that is this proven all-Christmas music strategy.

To be clear, adult contemporary doesn’t have an exclusive patent on all-Christmas music, but even several decades into this basic yet highly-rewarding phenomenon, AC remains the single most strident partisan.

When Christmas tunes were returned to storage, stations reverted to their regular format.

Now it’s time to examine how things shook out in the January 2019 ratings sweep (January 3 – 30) and see which formats/specific stations are in the lead (#1 and #2) positions in their respective PPM-markets.

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PPM Analysis: “Holiday” 2018’s
Top-Rated Stations

| February 13, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  We’ve witnessed it yet again:  The “Holiday” survey period hardly resembles the other 12 sweeps in a calendar year.

Nielsen Audio’s “Holiday” 2018 survey period covered December 6 (2018) – January 2 (2019) and – repeating a familiar theme – stations that played wall-to-wall Christmas music (up until December 25) reaped the benefits.

As usual, the overwhelming majority of those outlets are adult contemporary.

All the facts and figures are contained in this special report, including which formats were most adversely impacted in “Holiday” 2018.

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“Holiday” 2018 PPM Analysis: Adult Contemporary

| February 1, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The third of four installments of our comprehensive look at “Holiday” 2018 overviews is for adult contemporary – the format that leads the way in the all-Christmas music programming strategy.

While stations from other formats engage in wall-to-wall Christmas music, adult contemporary was the originator and, by an overwhelming majority, it remains the most common proponent.

Full disclosure: Not every adult contemporary station listed here played all-Christmas music during the “Holiday” 2018 sweep and some ACs (14% of our sample) even register a December 2018 – “Holiday” 2018 decline.

Regardless if they programmed all-Christmas music roughly between Thanksgiving week and Christmas Day, all adult contemporary facilities that rank in the top 20 in a PPM-market (6+, “Holiday” 2018) comprise the following scoreboards in the industry’s most extensive overview of a “Holiday” ratings sweep.

Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings information in this “Holiday” 2018 report are limited to stations that pay Nielsen Audio for its data.

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“Holiday” 2018 PPM Analysis: All-News

| January 30, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our extensive four-part series of “Holiday” 2018 ratings recaps commences with an analysis of all-news properties.

The following scoreboards reflect data from all-news stations that appear in the top 20 (6+) in “Holiday” 2018, a ratings period that covered December 6 (2018) – January 2 (2019).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. As a result, ratings stats in this exclusive overview are limited to stations paying that company for its data.

All but three stations listed here are owned by Entercom. The exceptions are iHeartMedia’s WBZ-AM, Boston (also listed in Providence); WTOP, Washington, DC (Hubbard); and KOMO, Seattle (Sinclair Broadcast Group).

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