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November 2020 PPM Analysis:
Sports Talk

| December 8, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —   A detailed analysis of sports talk concludes our three-part series of November 2020 PPM overviews.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 (6+) in any of the 48 PPM-markets during the November 2020 ratings period, which covered October 8 through November 4.

Ratings information in this exclusive analysis is limited to sports talk properties that subscribe to Nielsen Audio’s audience estimates.

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Four… Less… Years

| December 7, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  Presidential elections happen every four years in the United States; however, owing to several extenuating circumstances – none more pronounced than a global pandemic – 2020’s just-concluded contest was indisputably unique.

Putting aside any apples to oranges assertions, we have nonetheless set back the calendar four years to gauge the state of news/talk in the most recent survey period (November 2020, which ended the day after Election Day) versus that of the comparable report in the last presidential year (November 2016).

In order for a news/talk station to be included in these contrasts, it needed to finish in the top twenty (6+) in the November 2020 sweep and be listed anywhere in that corresponding PPM-market in November 2016.

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November 2020 PPM Analysis: News/Talk

| December 4, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  The following summary highlights all commercial, English-language news/talk outlets that appeared in the top twenty (6+) of any Nielsen Audio PPM-market during the November 2020 ratings period (October 8 – November 4).

Unless otherwise noted, information for each news/talk station and stream was factored into all of our highlighted charts.

Owing to such obvious contributing factors as the presidential campaign (the final day of the November 2020 sweep was the day after Election Day) and a global pandemic, the format’s recent year-to-year upswings have been extremely noteworthy.

November 2019 – November 2020 is the strongest of the nine examples shown below, as nearly eight of every ten eligible news/talk outlets (78%) displayed year-to-year growth (6+).

  • November 2019 – November 2020, 78% (6+)
  • October 2019 – October 2020, 68% (6+)
  • September 2019 – September 2020, 71% (6+)
  • August 2019 – August 2020, 64% (6+)
  • July 2019 – July 2020, 65% (6+)
  • June 2019 – June 2020, 68% (6+)
  • May 2019 – May 2020, 65% (6+)
  • April 2019 – April 2020, 67% (6+)
  • March 2019 – March 2020, 64% (6+)

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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July 2020 PPM Analysis: Ongoing Coronavirus Impact

| August 25, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Comprehensive overviews have been posted here for the news format (8/14); sports talk (8/17); and commercial, English-language news/talk (8/19).

Our augmented ratings coverage of spoken-word formats continues as we further gauge the impact (if any) of coronavirus-caused listening habits.

Noted below are news/talk stations that appear in any PPM-market with at least a .1 (July 2020, 6+).

Meanwhile, a top 20 ranking (July 2020, 6+) is the inclusion threshold for news; sports talk; and public radio news/talk facilities.

Nielsen Audio only releases audience estimates for stations subscribing to its services. As a result, ratings stats in this analysis are limited to outlets paying that company for its information.

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June 2020 Analysis: Cume & Coronavirus
(Part Three, News/Talk)

| July 23, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Stations under the news/talk banner are highlighted in the third of a special four-part series concentrating on June 2020 cume results.

Similar installments were posted earlier this week for the news format (Tuesday, 7/21) and sports talk (yesterday, 7/22).

Included in this comprehensive cume-centered summary are all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared with at least a .1 (6+) in any of Nielsen Audio’s 48 PPM-markets during the June 2020 ratings period (May 21 – June 17).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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