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November 2020 PPM Analysis:
Sports Talk

| December 8, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —   A detailed analysis of sports talk concludes our three-part series of November 2020 PPM overviews.

The following scoreboards are comprised of sports talk facilities that rank in the top 20 (6+) in any of the 48 PPM-markets during the November 2020 ratings period, which covered October 8 through November 4.

Ratings information in this exclusive analysis is limited to sports talk properties that subscribe to Nielsen Audio’s audience estimates.

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Four… Less… Years

| December 7, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  Presidential elections happen every four years in the United States; however, owing to several extenuating circumstances – none more pronounced than a global pandemic – 2020’s just-concluded contest was indisputably unique.

Putting aside any apples to oranges assertions, we have nonetheless set back the calendar four years to gauge the state of news/talk in the most recent survey period (November 2020, which ended the day after Election Day) versus that of the comparable report in the last presidential year (November 2016).

In order for a news/talk station to be included in these contrasts, it needed to finish in the top twenty (6+) in the November 2020 sweep and be listed anywhere in that corresponding PPM-market in November 2016.

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November 2020 PPM Analysis: News/Talk

| December 4, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  The following summary highlights all commercial, English-language news/talk outlets that appeared in the top twenty (6+) of any Nielsen Audio PPM-market during the November 2020 ratings period (October 8 – November 4).

Unless otherwise noted, information for each news/talk station and stream was factored into all of our highlighted charts.

Owing to such obvious contributing factors as the presidential campaign (the final day of the November 2020 sweep was the day after Election Day) and a global pandemic, the format’s recent year-to-year upswings have been extremely noteworthy.

November 2019 – November 2020 is the strongest of the nine examples shown below, as nearly eight of every ten eligible news/talk outlets (78%) displayed year-to-year growth (6+).

  • November 2019 – November 2020, 78% (6+)
  • October 2019 – October 2020, 68% (6+)
  • September 2019 – September 2020, 71% (6+)
  • August 2019 – August 2020, 64% (6+)
  • July 2019 – July 2020, 65% (6+)
  • June 2019 – June 2020, 68% (6+)
  • May 2019 – May 2020, 65% (6+)
  • April 2019 – April 2020, 67% (6+)
  • March 2019 – March 2020, 64% (6+)

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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July 2020 PPM Analysis: Ongoing Coronavirus Impact

| August 25, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Comprehensive overviews have been posted here for the news format (8/14); sports talk (8/17); and commercial, English-language news/talk (8/19).

Our augmented ratings coverage of spoken-word formats continues as we further gauge the impact (if any) of coronavirus-caused listening habits.

Noted below are news/talk stations that appear in any PPM-market with at least a .1 (July 2020, 6+).

Meanwhile, a top 20 ranking (July 2020, 6+) is the inclusion threshold for news; sports talk; and public radio news/talk facilities.

Nielsen Audio only releases audience estimates for stations subscribing to its services. As a result, ratings stats in this analysis are limited to outlets paying that company for its information.

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June 2020 Analysis: Cume & Coronavirus
(Part Three, News/Talk)

| July 23, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Stations under the news/talk banner are highlighted in the third of a special four-part series concentrating on June 2020 cume results.

Similar installments were posted earlier this week for the news format (Tuesday, 7/21) and sports talk (yesterday, 7/22).

Included in this comprehensive cume-centered summary are all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared with at least a .1 (6+) in any of Nielsen Audio’s 48 PPM-markets during the June 2020 ratings period (May 21 – June 17).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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June 2020 PPM Analysis: Cume & Coronavirus (Part Two, Sports Talk)

| July 22, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — The second of our multi-part series addressing cume results in the COVID-19/coronavirus-era deals with sports talk.

In order for a sports talk station to appear in any of the below-listed charts, it needed to score a top 20 ranking in any PPM-market (June 2020, 6+).

Keep in mind that, owing to the coronavirus outbreak, all MLB, NBA, and NHL teams have been out of action for several months.

Nielsen Audio only releases audience estimates for stations subscribing to its services. For that reason, ratings stats in this analysis are limited to outlets paying that company for its information.

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June 2020 PPM Analysis: News/Talk

| July 20, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  Our four-part series of June 2020 ratings summaries concludes with a widespread recap of news/talk.

Included in this detailed synopsis are all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared in any of Nielsen Audio’s 48 PPM-markets during the June 2020 ratings period (May 21 – June 17).

Unless otherwise noted, information for each news/talk station and stream was factored into all of our highlighted charts.

Whereas 61% of news/talk stations on our panel had month-to-month erosion (May 2020 – June 2020, 6+), 68% experienced year-to-year improvement (June 2019 – June 2020, 6+).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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June 2020 PPM Analysis: Alternative

| July 17, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Having already posted thorough June 2020 ratings overviews for the news format (Wednesday, 7/15) and sports talk stations (yesterday, 7/16), we turn our attention to a similar analysis for alternative – occasionally referred to as “modern rock.”

The following scoreboards are comprised of alternative-formatted facilities that rank in the top 20 (6+) in any PPM-market during the June 2020 ratings period.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay that company for its data.

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June 2020 PPM Analysis:
The News Format

| July 15, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our detailed four-part series of June 2020 ratings summaries commences with an overview of news stations.

Every news station meeting our ratings criteria of a top 20 finish in any PPM-market posted a 6+ February 2020 – March 2020 improvement, with nearly half doing so by at least one full-share.

Naturally, no format could hope to sustain that sort of success: As noted below, half our news stations experience May 2020 – June 2020 erosion (6+).

In terms of year-to-year comparisons, just over four of every five news stations on our panel notched April 2019 – April 2020 increases (82%, 6+). That compares to 69% (6+) in both May 2019 – May 2020 and June 2019 – June 2020.

Entercom owns all but three stations listed in this format analysis.

Non-Entercom operations in this report are iHeartMedia Boston’s WBZ-AM (also listed in Providence); Hubbard Broadcasting Washington, DC’s WTOP-FM; and Sinclair Broadcast Group Seattle’s KOMO.

Ratings stats in this exclusive analysis are limited to stations paying Nielsen Audio for its data.

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Coronavirus’ Cume Factor (Part Two)

| June 25, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Cume, the Rodney Dangerfield stat of the ratings world, is the focal point of our expanded coverage of radio listening habits during the May 2020 survey period (April 23 – May 20).

Posted yesterday (Wednesday, 6/24), our previous cume-centered piece dealt with news-formatted and sports talk stations.

Now, news/talk takes center stage in this follow-up overview of a sweep in which the singular national conversation was, once again, COVID-19.

All commercial, English-language news/talk stations registering at least a .1 (6+) in a PPM-surveyed market in the May 2020 report automatically qualify to be included in the below-listed breakouts.

Nielsen Audio only releases audience estimates for stations subscribing to its services. As a result, ratings stats in this analysis are limited to outlets paying that company for its information.

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