Tag: "PPM Analysis: December 2017’s Ups & Downs"
By Mike Kinosian
LOS ANGELES — Each month, we analyze PPM ratings performances of two spoken-word formats and two music-intensive formats. In the December 2017 sweep, for example, we have already addressed all-news; sports talk; hot AC; and country.
Given the fact, however, that the December 2017 ratings period (November 9 through December 6) again featured many (primarily) adult contemporary stations transitioning to all-Christmas music, we are adding bonus coverage to gauge the overall impact of this annual programming strategy.
This particular overview addresses all PPM-stations that either improved – or decreased – by one full-share (November 2017 – December 2017, 6+).