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Remotes: An Oldie But Goodie

| June 29, 2021

By Kathy Carr
Howie Carr Radio Network
President

 

BOSTON — In an era when broadcasters still want a “local” feel to their shows, how local can it be if the listener never sees the talent?

It’s a new world and many stations now have only one or two non-syndicated shows. But that doesn’t mean the remaining talent shouldn’t be out doing “the old meet ‘n’ greet,” not just with the advertisers, but with the listeners.

Sadly, even before COVID, in many markets it seemed like the talent had vanished into the Witness Protection Program, broadcasting from what Dick Cheney used to call a “secure undisclosed location.”

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