Tag: "positioning"

Positioning: The Battle for Your Government

| March 26, 2018

By Holland Cooke
Media Consultant


BLOCK ISLAND, RI — In their groundbreaking 1970s best seller “Positioning: The Battle for Your Mind” (still in print), real-life “Mad Men” characters Jack Trout and Al Reis outlined a product differentiation strategy for the ages.  This concept has helped me make a lot of money, so if you haven’t read the book ya gotta.

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