Monday Memo: Podcasters, Tell The World. “While broadcast content must be mass-appeal, your topic can engage followers – everywhere – if it is specialized and high-affinity.” That’s the word from consultant Holland Cooke who this week explains why “broadcasters need to think ‘narrow-cast’” to make it as podcasters. In addition, he includes three useful links; read more from Holland Cooke here.
Pending Business: The Water Bottle. In today’s column, Lapcom Communications Corp president Steve Lapa, writes “You feel like the second half of 2021 will be a walk in the park compared to the COVID numbers of 2020. Experienced sellers often reach a point where autopilot kicks in and personal improvement stops.” Lapa then asks, “How does a top biller improve when #1 is as good as it gets?” Since “nobody bats 1000,” he advises, “never stop learning.” Grab a fresh, unopened bottle of your favorite brand of bottled water and read more here.
Round Three of May PPMs Released. The third of four rounds of ratings information from Nielsen Audio’s May 2021 PPM survey has been released for 12 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen Audio’s May 2021 sweep covered April 29 – May 26. Mike Kinosian presents his “Ratings Takeaways” from this group of markets. Albeit -1.6 from April 2021 (12.7 – 11.1), iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds flagship) is the lone mainstream news/talk outlet from these 12 markets to reach #1 (May 2021, 6+). Off a combined two full-shares from April 2021 are Bonneville Salt Lake City’s KSL “News Radio” (8.3 – 6.8, -1.5, first to second, 6+) and cross-town iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” (6.3 – 5.8, -.5, fourth to sixth, 6+). Only two news/talkers in these markets that finished in the top 20 post April 2021 – May 2021 improvements: WLW cluster-mate WKRC “55 KRC The Talk Station” (4.2 – 4.3, +.1, unchanged at #8, 6+) and Audacy Las Vegas’ KXNT “News Talk 840” (1.9 – 2.2, +.3, #21 to #20, 6+). The latter’s Cleveland sibling – WKRK “Sports Radio 92.3 The Fan” – registers sports talk’s heftiest April 2021 – May 2021 increase (3.2 – 4.3, +1.1, #12 to #10, 6+). You can see Mike Kinosian’s complete “Ratings Takeaways” from this group of markets (as well as the first two rounds of markets) here.
Audacy Adds Seven “BetQL Network” Affiliates. The following Audacy outlets will rebrand today (Monday, 6/21) as part of the “BetQL Network”: KIKK “650 AM The Bet,” Houston; WJFK-AM “1580 AM The Bet,” Washington, DC; WXYT-AM “1270 AM The Bet,” Detroit; WJZ-AM “1300 AM The Bet,” Baltimore; KXST “1140 AM The Bet,” Las Vegas; and KWOD “1660 AM The Bet,” Kansas City. WWWL-AM “1350 AM The Bet,” New Orleans will make the switch next Monday, 6/28. According to Audacy executive vice president of programming Jeff Sottolano, “When we launched the ‘BetQL Network’ in January, we committed to giving our national audience a home for compelling sports betting content as this new landscape was rapidly growing. This expansion is the next step in that goal and we’re pleased to bring new and dynamic ‘BetQL Network’ programming to additional markets and new digital platforms. We are proud to build on our local and national sports audio leadership position with this expanded commitment to production and distribution of entertaining sports betting content to audiences across the country.” The aforementioned rebrands are in addition to previously launched “The Bet 93.1 HD3,” Los Angeles; “The Bet 105.9 FM-HD2,” Chicago; and KEZW “1430 AM The Bet,” Denver. “BetQL Network” programming will also be heard in various times on WTEM “980 The Team,” Washington, DC; WQAM “560 The Joe,” Miami; and WRNL “The New Sports Radio 910 AM & 105.1 FM,” Richmond. The expanded “BetQL Network” weekday programming lineup includes: “The Daily Tip” with Chelsa Messinger and Michael Jenkins (6:00 am – 9:00 am); “BetQL Daily” with Joe Ostrowski and Joe Giglio (9:00 am – 12:00 noon); “You Better You Bet” with Nick Kostos and Ken Barkley (3:00 pm – 7:00 pm); and “Bet MGM Tonight” with Quinton Mayo and Ryan Horvat (7:00 pm – 11:00 pm).
Cumulus Media Birmingham Taps Robinson As VP/MM. Former Univision Communications San Antonio vice president/director of sales, radio, television & digital James Robinson is appointed vice president/market manager of Cumulus Media Birmingham. Cumulus Media’s cluster in that Alabama metro consists of: sports talk WJOX-FM “JOX 94.5”; sports talk WJOX-AM “JOX 3 690 AM”; sports talk WJQX “ESPN 100.5 JOX 2”; news/talk WZRR “Talk 99.5”; news/talk WAPI; and urban AC WUHT “Hot 107.7.” Senior vice president, operations Mark Sullivan remarks, “I’m extremely pleased that James will be bringing his experience and talent to the Cumulus Media team. I’m looking forward to many shared successes with him.” Robinson states, “Now is the best time to work in radio [and] Cumulus Media is a dynamic and innovative company. I’m honored to join the talented team in Birmingham. The Cumulus Media stations in Birmingham are iconic brands that have a history of deep commitment to the community and partner success. I’m looking forward to continuing to build on this success with the talented team in Birmingham.” Prior to his San Antonio tenure, Robinson was director of sales for Radio One Houston; vice president of sales for iHeartMedia Washington, D.C.; and general sales manager for iHeartMedia in St. Louis and Memphis.
Video Coverage of TALKERS 2021 Begins Next Monday June 28. Every keynote speech, fireside chat, special presentation and panel discussion that took place at the recent 24th annual installment of the talk media industry’s longest running, largest and most important national convention – TALKERS 2021 at Hofstra University – was recorded under the direction of renowned industry videographer and chronicler Art Vuolo. These videos will be posted one per business day beginning next Monday June 28, right here on Talkers.com. If you were unable to attend the event in person, you will not want to miss the opportunity to take in some of the most pertinent industry conversation about the state of radio, talk programming, and related media to take place since the start of the pandemic.
COVID-19 Delta Variant, Post-Summit Analysis, January 6 Investigation, Southern Border Crisis, Juneteenth, and the Western Heat Wave & Drought Among Top News/Talk Stories Over the Weekend. COVID-19 – particularly the Delta variant and the rate/progress of vaccinations – continued to be a dominant topic on talk shows over the weekend along with microscopic analysis of the optics of the Biden–Putin meeting in Geneva on news/talk stations across the nation. Immigration Reform remains a front burner topic, fueled largely this weekend by Texas Governor Greg Abbott’s plan for the Lone Star State to build a wall on its own. The naming of Juneteenth as a Federal holiday came at a very timely juncture for the weekend and the Western States Heatwave & Drought could not be ignored, according to ongoing research from TALKERS magazine.
“Hurley in the Morning” Charity Golf Open Raises $45,000+. Held this past Friday (6/18) at the Linwood (New Jersey) Country Club, the 14th annual Harry Hurley in the Morning Charity Golf Open was not only a sold-out success, it raised roughly $45,000. Event founder/chairman/morning host of Townsquare Media Atlantic City news/talk WPGG “WPG Talk Radio 95.5 FM & 1450 AM” Hurley states, “We had an amazing day with picture perfect weather. We have a wonderful community comprised of some of the most generous people in America.” Hurley’s morning show aired live on-site (6:00 am – 10:06 am) from the country club. With more to follow, the charity this year has awarded grants to: The Broadcasters Foundation of America; The Shore Medical Center Foundation; Stockton University; FACES 4 Autism; Atlantic County Toys For Kids; and The Joan Fineran Nursing Scholarship. In the photo at the right, Hurley (left) – who appears at #37 in the recently released TALKERS Magazine 2021 “Heavy Hundred” – is pictured with Resorts Casino Hotel, Atlantic City president/chief executive officer Mark Giannantonio.
TALKERS News Notes: As reported here last Friday (TALKERS, 6/18), Premiere Networks debuts the “Clay Travis & Buck Sexton Show” today (Monday, 6/21) in the timeslot formerly occupied by talk radio icon Rush Limbaugh (12:00 noon – 3:00 pm). Victor Lisle is selected as image/brand voice of the new venture and states, “I’m genuinely humbled beyond belief for this amazing opportunity. Never in a million years did I expect something of this magnitude could happen.” … The entire “JOX Roundtable” morning show – consisting of Lance Taylor, Jim Dunaway, Ryan Brown, and Sean “Rockstar” Heninger” – departed Cumulus Media Birmingham sports talk WJOX “JOX 94.5” last Wednesday (6/16). The four call the exit “amicable” and will start a still undisclosed digital project … According to The Santa Rosa Press-Democrat, former KSRO, Santa Rosa (California) morning talent Pat Kerrigan has returned to the Amaturo Sonoma Media Group news/talk station to host a series of hour-long monthly specials, as well as a podcast, “Pat Kerrigan Unleashed.” … University of Hawaii football announcer Robert Kekaula died Saturday morning (6/19) at the age of 56. Prior to becoming the television play-by-play voice of the Rainbow Warriors in 2011, Kekaula was radio analyst for Hawaii football (1992-2010) … Benztown and P1 Media Group will host a free 30-minute webinar this Thursday (6/24) at 1:00 pm EST/10:00 am PST. Hosted by Benztown CEO Andreas Sannemann and P1 Media Group partner Ken Benson, “Next: Creating Amazing Radio, Round 2” will feature Lee Abrams. The programmer/consultant will field attendees’ questions and cover topics that will include: how to create “entertainment magic” on a station; radio predictions for 2026; the future of streaming and podcasting (and how that will affect radio); if contesting is still relevant; and how radio should be using social media … On the opening day of the National Religious Broadcasters conference in Dallas, SRN News’ Lori Tradup (seen in the photo at the left) interviews the head of Voddie Baucham Ministries, Voddie Baucham. Approximately 3,500 delegates from the U.S. and around the globe are attending the annual conference at the Gaylord Texan Hotel … Additions to “The Erick Erickson Show” include Pinehurst Broadcasting news/talk WEEB “Talk Radio 97.3 FM & 990 AM,” Southern Pines, North Carolina and WULK, Crawfordville, Georgia; the show broadcasts via Premiere XDS.
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “Delta Blues” looks back at this past week of June 14-18, 2021. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS magazine; Jennifer Horn, morning show co-host (870 AM the Answer) KRLA, Los Angeles/co-host DJV Show; Harry Hurley, host, WPG, Atlantic City, NJ; Bill O’ Reilly, commentator, Key Networks; and Victoria Jones, executive director, DC Radio Company. The show airs each week on its flagship, WONK-FM, Washington, DC, Friday evenings at 6:00 pm ET. It also airs throughout the weekend on WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; the Virginia Talk Radio Network; CRN Digital Talk Radio Network; the iHeart Podcast Network; Pioneer Valley Radio, Springfield, MA; Podcast Radio, UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
Travis & Sexton Set To Bow On 400+ Affiliates. Being billed as one of talk radio’s biggest-ever launches, Premiere Networks’ three-hour (12:00 noon – 3:00 pm, ET) “Clay Travis & Buck Sexton Show” debuts next Monday (6/21) on more than 400 stations. The program inherits the timeslot held for more than three decades by talk radio icon Rush Limbaugh. Premiere Networks president Julie Talbott remarks, “The reaction from our radio station and advertising partners has been tremendous. Clay and Buck are proving to be a winning combination as we prepare to launch their new show in this highly-coveted timeslot.” Starting in September 2016, Travis began hosting Fox Sports Radio’s “Outkick The Coverage with Clay Travis” on more than 350 affiliates. Travis founded Outkick.com, which he sold to Fox Corporation earlier this month; he currently co-hosts FS1’s first daily gambling TV show, “Fox Bet Live.” Meanwhile, former CIA officer/NYPD counterterrorism expert Sexton previously headlined Premiere Networks’ three-hour “Buck Sexton Show” on more than 200 stations. The NYC native appears on The First, a digital-first TV network available on more than 14 platforms. Charter “Clay Travis & Buck Sexton Show” affiliates (all eleven owned by iHeartMedia) include: WOR, New York; KEIB, Los Angeles; KTRH, Houston; WXKS-AM, Boston; WIOD, Miami; KFYI, Phoenix; KTLK, Minneapolis; WFLA, Tampa; KDFD, Denver; KEX, Portland; and KFBK AM & FM, Sacramento. It will also be available as a podcast on the iHeartRadio Podcast Network.
Cumulus Media D.C. Designates Boden Vice President/Market Manager. Inbound from Fredericksburg, Virginia, where he was VP/market manager of Alpha Media’s four-station group, Jeff Boden is named to a similar position at Cumulus Media Washington (DC), where he will oversee news/talk WMAL “105.9 FM – Where Washington Comes To Talk” and sports talk WSBN “ESPN 630 AM The Sports Capitol.” Cumulus Media executive vice president of operations Dave Milner states, “WMAL and WSBN are exceptional stations and demand an exceptional leader at the helm. Jeff Boden is the perfect choice to take these legendary stations into the future. We couldn’t be more thrilled to have him on the Cumulus Media team. His deep experience and relationships in the market make him our ideal choice. Jeff is respected and appreciated by those in and out of the company and steps into the big shoes left by former VP/market manager Ken Roberts, who sadly and suddenly passed away in April.” Boden comments: “I am truly honored to have this once-in-a-lifetime opportunity. It’s wonderful to serve the local community and our advertising partners. I look forward to working with so many people I have known for years, as well as with newer additions to the team.” From 2005 – 2012, the American University alum and former president of Delmarva Broadcasting Company was president/general manager of WMAL (as well as then cluster-mates) WRQX and WJZW when the stations were owned by ABC Radio and later Citadel Broadcasting. Boden has served as board chair for the Washington Area Broadcasters Association and in the same capacity for the Greater DC/Maryland Chapter of the National Multiple Sclerosis Society.
Round Two of May PPM Ratings Released. The second of four rounds of ratings data from Nielsen Audio’s May 2021 PPM survey period has been released for 12 markets including: Washington (DC); Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis. Nielsen Audio’s May 2021 survey period covered April 29 – May 26. Mike Kinosian presents his “Ratings Takeaways” from this group of markets. In Seattle, Bonneville’s KIRO-FM “97.3 FM” gains four-tenths (6.2 – 6.6, 6+) to jump from second to first, the lone news/talker from these 12 PPM markets to finish at #1 (May 2021, 6+). Its Denver sports talk sibling – KKFN “104.3 The Fan” – notches that format’s greatest (6+) improvement among these 12 metros (2.1 – 3.0, +.9, #18 to #12, 6+). There’s a bit of irony in San Diego as three iHeartMedia-owned news/talk properties each pick up two-tenths: KOGO “News Radio 600” (5.5 – 5.7, fifth to second, 6+); KGB-AM “760 AM” (1.8 – 2.0, #20 to #19, 6+); and KFI “AM 640” (1.6 – 1.8, #21 to #20, 6+). In addition to Seattle’s KIRO-FM, the only other station from these 12 PPM-markets to land on top (May 2021, 6+) is American University-owned public radio news/talk WAMU (10.2 – 9.5, -.7, 6+), which repeats at #1 the fifth straight month. See Mike Kinosian’s complete “Ratings Takeaways” from this second round of markets (as well as yesterday’s first round) here.
KHTK Extends Its Pact With The NBA’s Sacramento Kings. Continuing a partnership that dates back to 1994, Bonneville Sacramento sports talk KHTK “Sports 1140” will remain the radio flagship of the NBA’s Sacramento Kings. Bonneville Sacramento senior vice president and market manager Steve Cottingim remarks, “We are excited to continue our relationship with the Sacramento Kings for years to come. Bonneville’s commitment to our local community continues to make KHTK the perfect home for our Sacramento Kings.” KHTK program director Jason Ross notes, “Having the opportunity to work on the radio broadcasts for the team and to work for the radio station, I feel the passion of this fanbase and the community.” Sacramento Kings president of business operations John Rinehart adds, “We are thrilled to continue our partnership with KHTK, providing an incomparable experience for the best fans in the NBA. KHTK brings a shared passion for the community and their broadcast not only paints the picture of game action but also provides a high level of entertainment for listeners.” As part of the long-term deal, KHTK will have streaming rights within 75 miles of Golden 1 Center.
Quintet Welcomed To Colorado Public Radio’s Board Of Directors. Joining the CPB board this past Wednesday (6/16) are: Linda Appel Lipsius; Ricardo Baca; Lori Bergen; Steve ErkenBrack; and Sherisse Hawkins. Board chair Philip Johnson remarks, “We are happy to welcome these members to the board of directors. Each of them brings a passion for community and [Colorado Public Radio‘s] mission, along with professional and personal experiences that will enrich and inform the board’s efforts.” Lipsius joined the board of Denver Urban Gardens in 2020 and became executive director in 2021. She is co-founder and former CEO of Teatulia Organic Teas and was a vice president at Orange Glo International. Indigenous-born Colorado native Baca is a journalist, keynote speaker, and entrepreneur. He served as The Denver Post‘s first-ever marijuana editor and founded news vertical The Cannabist, where he extensively covered the advent of adult-use cannabis and related issues across the country. AdCann named Baca “Marketer of the Year” in 2019. Bergen is the founding dean of the College of Media, Communication and Information at the University of Colorado-Boulder, where she holds the James E. De Castro Chair in Global Media Studies. A former journalist, she has been a faculty member and served in academic leadership roles at Kansas State University, Texas State University and Marquette University. ErkenBrack served as president and CEO of Rocky Mountain Health Plans; Mesa County’s elected District Attorney; and Colorado’s chief deputy attorney general. He has founded two law firms in Grand Junction and Denver and is currently “Of Counsel” with Grand Junction’s Hoskin Farina & Kampf, P.C. He was president of the Colorado District Attorneys Council. Engineer/technologist Hawkins is founder/CEO of PageDip. The award-winning business owner has appeared in Vanity Fair and on ABC-TV‘s “Shark Tank.” She worked as a Walt Disney Imagineer, building theme park attractions around the globe, and a system architect specializing in digital video delivery.
NAB Show Accepting Nominations For “Product Of The Year.” The awards recognize the most significant and promising new products and technologies developed by NAB Show exhibitors. Award recipients will be selected by a panel of industry experts in 16 categories and announced October 12 during the official awards ceremony/reception. Nominated products and technologies must be available for delivery this calendar year. NAB executive vice president of global connections and events Chris Brown notes, “NAB Show is the premier venue to launch and demonstrate new products that sit at the intersection of media, entertainment and technology. We look forward to exploring innovations from the past two years and celebrating their impact on our industry.” In addition to “Radio,” product categories for this year’s NAB Show “Product of the Year” awards are as follows: AI/Machine Learning; Asset Management, Automation, Playout; Audio Production, Processing and Networking; Camera Support, Control and Accessories; Cameras; Cloud Computing and Storage; Digital Signage & Display Systems; Graphics, Editing, VXF, Switchers; Grip Equipment; Hardware Infrastructure; IT Networking/Infrastructure & Security; Location/Studio Lighting; Monitoring and Measuring Tools; Remote Production; and Streaming. Nominations are being accepted through September 17; companies can submit product nominations here.
New FCC Rules Address Emergency Alerts. The latest FCC-adopted policies are aimed to improve the way the public receives emergency alerts on radios, mobile phones, and televisions. The move is in response to a false 2018 emergency alert in Hawaii, which mistakenly warned of an incoming ballistic missile attack. The National Defense Authorization Act for Fiscal Year 2021 subsequently directed the FCC, in consultation with FEMA, to adopt rules to strengthen emergency alerting in various areas. The Commission adopted a “Report and Order” to ensure that more people receive relevant emergency alerts, enable government agencies to report any false alerts, and improve the way states plan for emergency alerts. Specifically, the “Report and Order” combines the current “Presidential Alerts” category with alerts from the FEMA Administrator to form a new non-optional alert class called “National Alerts.” Under the alert class, all states are encouraged to form State Emergency Communications Committees, which help administer alerting on the state level, or to review the composition and governance of existing committees, as well as require certification of annual committee meetings, while providing a checklist of information that should be included in annual state Emergency Alert System plans. It also specifies that government agencies may report false emergency alerts to the FCC’s 24/7 Operations Center and clarifies how alert originators can repeat their alert transmissions.
TALKERS News Notes. As reported by The New York Post, former WNYC, New York City reporter Fred Mogul has brought a defamation and wrongful termination suit against the New York Public Radio news/talk station. Filed earlier this week in Manhattan Supreme Court, the suit claims that Mogul was falsely accused of plagiarism over two lines of AP copy included in a draft of a report for WNYC sister site Gothamist but not the completed January 28 piece, which credited AP. Mogul, who was fired February 5, alleges that editor-in-chief Audrey Cooper told over 50 staffers that Mogul failed to credit AP on the story’s byline and had “lifted another person’s words.” Mogul, however, claims the draft followed WNYC’s style guide … RAB senior vice president of insights, Annette Malave, successfully completed the University of South Florida Muma College of Business’ “Diversity, Equity and Inclusion in the Workplace” certificate. The 14-hour course focused on how companies and organizations can create more diverse workplaces while addressing equity issues and fostering inclusivity. Malave comments, “Multicultural efforts have always been a passion of mine throughout my career in the ad industry. The events of 2020 made me realize that I needed more than just passion, but an education on the role that diversity, equity and inclusivity play in our lives and in the workplace. I hope to take what I learned from this course and apply it to what I do in life and what we offer at RAB.” … Word comes from RobertFeder.com that Good Karma Brands Chicago sports talk WMVP “ESPN 1000” will add an FM HD2 simulcast, slated to be functional for tonight’s game between the White Sox and Houston Astros.
Art Lovers Go Hunting For A Bargain. In addition to hosting a daily three-hour (12:00 noon – 3:00 pm) show on Cox Media Group Jacksonville news/talk WOKV-FM, Toronto-born Mark Kaye does a weekly program on Newsmax TV. When the New York University-educated Kaye heard that Hunter Biden had changed careers to become a professional artist, he decided to do some painting of his own. The subject of his effort was fellow Florida resident Donald Trump. Kaye remarks, “When we reported that Hunter Biden was painting full time, we laughed; [however], when we heard art dealers were prepared to offer [as much as a million dollars] for an original Hunter Biden painting, we cried. If Hunter Biden could get [that much money] for his paintings, so could we.” Kaye crowdsourced ideas from his listeners and asked them what he should paint. “If they asked for it, we painted it.” That’s how he ended up with the portrait of Trump. Kaye’s portrait is currently for sale via online auction with an asking price of $10,000 or best offer. Kaye comments, “We’ve seen Hunter Biden’s work and, quite frankly, this painting is way better. As far as the $10,000 asking price, we didn’t want to be greedy – plus, people love a bargain.” Kaye’s fans have driven the price to $2100. Kaye will announce the winner immediately after the auction concludes next Monday (6/21).
Nielsen-MRI Fusion Study: 37% Of Newsmax Viewers Identify As Independents. A recent Nielsen-MRI fusion study profiled Newsmax‘s audience and found 37% of its viewers described themselves as “independents”; CNN, MSNBC, and Fox News each drew 35%. In addition, 37% of Newsmax viewers label themselves Republicans; 26% say they are Democrats. Seven of ten (70%) report they always vote in national, state, or local elections. According to Newsmax CEO Chris Ruddy, “This study shows that Newsmax attracts a very diverse group of Americans from all backgrounds. One thing they have in common is their appetite for real news delivered by objective journalists with no axes to grind – something that’s resonating with independent voters.” Top jobs held by Newsmax viewers include positions in education, office/administration, sales, management, construction, and farming. Newsmax attracts an equal mix of the sexes, with a 50/50 male-female split.