WestwoodOne’s Paul Caine Touts Radio to Fishbowl. Contributor Diane Clehane (left) writes about her recent lunch with WestwoodOne CEO Paul Caine (right) in Fishbowl. In addition to covering how Caine arrived at WestwoodOne from Time Inc. and detailing what programming WestwoodOne offers, the two discuss audio’s place in the media landscape. Caine cites recent research that he says demonstrates why audio is so effective. Clehane writes Caine gave her the exclusive on “the preliminary findings of the biometric research conducted by the company in comparing consumer response to video, audio and text. The study found the video was the most passive medium for consumers and revealed that audio prompts the most brain activity among users. ‘Audio creates the greatest amount of theater in the consumers’ mind. It is a deeply connective medium.’ I get it — who doesn’t try to picture what their favorite deejay or commentator looks like when listening in the car? (I was heartened to learn that Delilah from ‘The Light at Night’ is as lovely as she sounds) Yes, said Paul. ‘When people meet who they listen to on the radio, they are usually blown away.’ As far as those celebrities like [Dennis] Miller, [Charles] Osgood and [Billy] Bush who spend hours on the radio, it only enhances their brand across other platforms. ‘Celebrities love radio, because it makes their presence stronger.’ And advertisers, says Paul, ‘like radio because it accelerates their print and television messages.’” Read the entire piece here. Photo: Fishbowl
Dan Patrick Partners with PodcastOne for Distribution and Ad Sales. Sports talk icon Dan Patrick – who hosts a daily sports talk program simulcast on DirecTV and Fox Sports Radio Network – is entering into a deal with Norm Pattiz’s PodcastOne, a division of Courtside Entertainment Group. Patrick’s podcast is now available on demand and is exclusively represented to national advertisers by PodcastOne Sales, the company’s in-house rep firm. Pattiz comments, “Nobody does sports talk better than Dan Patrick. Nobody does on demand audio better than we do. So it should come as a surprise to absolutely no one that we’re teaming up for the benefit of listeners and advertisers. With the addition of Dan Patrick, the list of stars on the PodcastOne platform has just become significantly brighter.”
Michael Savage Addresses Affiliates on Conference Call. Cumulus Media Networks nationally syndicated talk show host Michael Savage spoke to affiliates on a conference call today at 12:00 noon ET addressing the program’s status as it prepares to move to the 3:00 pm to 6:00 pm ET slot in January and begin being heard on Cumulus Media news/talk stations. Chief operating officer John Dickey introduced Savage by saying the company chose to work with him because of his proven abilities as a storyteller and raconteur. Savage assured affiliates that the show would not change dramatically in its new time slot and reminded them his program aired in drive time in the Pacific Time zone for years. He stated that as a news/talk program, talking about the issues of the day are its bread and butter and said politics is part of that. But he also said he would continue to talk about topics he knows his listeners want to hear about outside of the realm of politics. Savage moves to his new daypart in the New Year.
Connecticut-Based Forte Family Broadcasting to Buy WGCH, Greenwich. Currently owned by BTR Greenwich, Inc., WGCH, Greenwich has been carrying parent corporation Business TalkRadio Network’s programming and is being run by Jeff Weber as consulting operations officer. With BTRN’s recent announcement it is being purchased by BizTV, WGCH goes on the block. Forte is operated by Rocco L. Forte of Sarasota, Florida and Lyme, Connecticut. He is the former CFO of the Abate Insurance Agency and AIA Risk Services in New Haven and has held a variety of executive marketing and advertising positions with the Orion Capital Corp., Fred S. James Co., and The Hartford Insurance Group. Forte states, “I am excited to be able to buy such a heritage station in Connecticut and I look forward to making the 50th anniversary year (2014) of WGCH a successful and even more profitable one. My love for radio began in college, when I worked both on-air and in sales. Now I’ll be able to draw on my business experience in marketing and advertising to expand WGCH’s client base and enhance its presence in the community.” According to a statement, current plans are to keep and expand the local news and sports coverage and syndicated talk format. Forte takes over under an LMA beginning November 4.
Pujols Rejects ‘Lie Detector’ Ploy. Not surprisingly, through his attorney, former St. Louis Cardinal (and current Anaheim Angel) Albert Pujols is rejecting the suggestion by former Major League Baseball slugger and sports talk host Jack Clark that the two take polygraph tests to determine who’s telling the truth about Pujols alleged steroid use. Clark made the steroid use charge on the sports talk show he and partner Kevin Slaten were brokering on WGNU, St. Louis. Pujols has since sued Clark and, according to the St. Louis Post-Dispatch, Pujols’ attorney says, “Sworn testimony under penalty of perjury — not inadmissible polygraphs and absurd publicity ploys — is what counts.”
Don Geronimo Says Goodbye to KHTK, Sacramento Listeners. CBS Radio gave Don Geronimo the chance to say goodbye to his KHTK, Sacramento listeners on Wednesday, October 16. Geronimo – whose midday program was cancelled suddenly on October 4 – told listeners that with the company’s decision to go full-time sports talk on KHTK, his show was pulled and he’ll be leaving the Sacramento area. He expressed his gratitude to the market for supporting his program and said he and CBS would be working a project in the future and when the time is right he’ll announce it via Twitter. KHTK had been one of the best-performing affiliate stations for the old Don & Mike show (with former co-host Mike O’Meara) during that program’s heyday. After Geronimo took a two-year break from radio, he returned to KHTK in 2010. Geronimo’s producer Little Joe Pittman will remain with the station.
Sun Broadcast Group to Distribute and Rep AccuWeather Spanish Content. SBG and AccuWeather announce they’ve entered into an agreement to provide a branded weather reporting service to Spanish-language radio stations. Along with affiliating and distributing the hourly reports, Sun’s Spanish language division, Sun Latino, will handle ad sales and sponsorships. SBG CEO Jason Bailey states, “When we formed Sun Latino we aimed to become the #1 network for information. With AccuWeather en Español joining our lineup of Fox Deportes and CNN en Español, we’ve clearly accomplished that goal. Stations and advertisers alike now have just one network to call that provides the trusted brands that inform their audience.” AccuWeather en Español is being offered to affiliates as fully customized daily weather reports “with the power of the complete AccuWeather team by their side.”
Cool Job Opportunity. News/talk WTAM, Cleveland has a rare news director opening (the last two NDs totaled 18 years). Current ND Darren Toms is leaving to take a newly created position with the city of Cleveland. The station wants to find an aggressive, ‘news junkie’ with strong digital/social media skills who can manage a nine-person department. Great opportunity for the right person! Newsradio WTAM 1100 Cleveland is looking for the next news director to lead an award-winning news department while living and breathing news 24/7. Applicants should have a minimum of seven years’ experience, be a strong on-air anchor and great in the digital/web world. Knowledge of RCS News and Nex Gen are helpful. Qualified candidates can send packages to program director Ray Davis (firstname.lastname@example.org) and apply online at www.clearcareers.com by clicking “join our team.” Clear Channel Media & Entertainment is an Equal Opportunity Employer.
Temporary Budget Deal, ObamaCare Implementation, Florida Teen Bullying/Suicide Case, and MLB Playoffs Among Top News/Talk Stories Yesterday (10/16). The temporary budget deal that ends the government shutdown and the GOP’s role; the ongoing scrutiny of the implementation of the Affordable Care Act; the high-profile case of the suicide and alleged bullying of a Florida girl; and the Major League Baseball playoffs were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.