Tag: "political ads"
BRADENTON, Fla — It’s that time again! The political season, and if you’ve been following it at all, it looks to be one of the most contentious in recent memory with national congressional seats up for grabs along with numerous state and local races. Despite the apparent fact that there seems to be a kind of “nastiness” to the current campaigning, this could prove to be a sales bonanza for news/talk radio stations.
Hubbard’s WTOP Retains Top Biller Status; Clear Channel’s News/Talk KFI, Los Angeles Jumps to #3. For the second year in a row, Hubbard Broadcasting’s Washington, DC news juggernaut WTOP grabs the top biller title with $64 million billed in 2011. According to BIA/Kelsey’s 2011 estimates, all news was a big money maker and CBS Radio had a number of winning horses in the race. Its WBBM, Chicago came in at #4 billing $48 million and WCBS, New York followed at #5 taking in $47.5 million. CBS’ WINS, New York was #8 with $42 million. While Chicago market WBBM topped each of the New York-market all-newsers, it’s pretty impressive that CBS Radio billed $89.5 million between all-newsers WCBS and WINS. Clear Channel Media and Entertainment’s ratings and revenue news/talk giant KFI, Los Angeles was the only talk station to make the top 10, showing off the power of its high-cuming talk personalities – especially AM drive host Bill Handel and PM drive duo John & Ken – coming in at #3 billing $48.1 million (up from the #4 spot in 2010). And sports talk cracked the top 10 as CBS Radio’s WFAN, New York rounded out the list at #10 billing $40.5 million.
A View Behind the Scenes at #1 Biller WTOP, Washington. TALKERS TV recently visited the studios at Hubbard Broadcasting’s Washington, DC news operation WTOP. TALKERS publisher Michael Harrison visits with WTOP program director Laurie Cantillo and news director Mitchell Miller as they show off the very high-tech, multi-platform and extremely well-staffed news operation (a whopping 120 employees) in the Nation’s Capital. View the video in the TALKERS TV box on the right side of this page.
Court Strikes Down Ban on Political Ads on Public Broadcasting Outlets. The 9th U.S. Circuit Court of Appeals in San Francisco has iced the ban on political and issues ads that could lead to a ton of such fare hitting the airwaves of pubcasters as the November presidential election approaches. A 2-1 vote of the three-judge panel upholds the ban on advertisements for goods and services from for-profit companies. But the decision is rocking the world of pubcasters – many of whom are not commenting publicly at this juncture – because they fear they will be, to a degree, pulled into the world of commercial broadcasters as a result of this decision. But the Court’s ruling was based on free speech grounds. Judge Carlos Bea wrote for the main opinion stating that the FCC ban was overly broad and there’s no evidence the educational nature of public broadcasting would be affected, “Public issue and political speech in particular is at the very core of the First Amendment’s protection. Public issue and political advertisements pose no threat of ‘commercialization.’ By definition, such advertisements do not encourage viewers to buy commercial goods and services. A ban on such advertising therefore cannot be narrowly tailored to serve the interest of preventing the ‘commercialization’ of broadcasting.” Dissenting Judge Richard Paez wrote, “For almost 60 years, commercial public broadcasters have been effectively insulated from the lure of paid advertising. The court’s judgment will disrupt this policy and could jeopardize the future of public broadcasting. I am not persuaded that the First Amendment mandates such an outcome.”
WOR Radio Network to Syndicate “Rasmussen Report” Feature. The vignette will be available three times daily and feature reports by the nationally known “political pulse-taker” Scott Rasmussen. WOR VP/GM Jerry Crowley states, “Scott has fast become the go-to guest for many of our programs when we want to let our listeners know where the country stands on the important headlines. We are thrilled to now take our relationship with him to this next level and share his fantastic radio content with radio stations across the country.” The WOR Radio Network makes the reports available to affiliates beginning Monday, April 16.
Tribune’s WGN Inks Deal for Studio Naming Rights with Allstate. Beginning May 1, WGN, Chicago’s showcase studio on Michigan Avenue will be unveiled as the Allstate Showcase Studio. WGN VP/general manager Tom Langmyer says, “We are proud of the partnership we have developed with Allstate over the years through programs like the community-driven WGN Radio Hometown Voices Tour and are pleased to extend that partnership to the Showcase Studio. The Showcase Studio has been a mainstay on Chicago’s famous Michigan Avenue for over 25 years and home to many legendary broadcasters. We are excited to announce this next chapter in WGN’s history with such a valued partner.” The sponsorship includes an interior studio wrap featuring WGN Radio and Allstate graphics and on-air naming recognition.
CBS Radio’s KYW, Philadelphia Awards Scholarship Money to “Newstudies” Student. CBS Radio’s KYW, Philadelphia has been offering the six-week student reporter program called “Newstudies” to high school juniors and seniors for more than 45 years. This year, 171 local students graduated from the program and KYW selected Upper Moreland High School student Gavin Lichtenstein to receive the Richard Monetti Scholarship award of $2,000 for being the student in the program demonstrating the most potential and enthusiasm. The scholarship was named after 1986 Newstudies graduate Richard Monetti who perished on Pan Am Flight 103 over Lockerbie, Scotland. CBS Philadelphia SVP and market manager Marc Rayfield states, “KYW Newsradio is proud to continue the tradition of introducing high school students to the broadcast industry. It’s also nice to be able to award those that did exceptionally well and keep the memory of a former Newstudies graduate alive.”
WSBT, South Bend Adds FM Translator at 96.1. Schurz Communications’ news/talk WSBT, South Bend, Indiana acquired the FM translator from Christian station WFRN-FM last year for $135,000. Now, according to the South Bend Tribune, WSBT will add to what program director Bob Montgomery calls “the strongest signal in the market” – AM 960. Montgomery also tells the paper the station is continuing to focus on news and information for the Michiana market. “We’re still doing increased news in our morning show – trying an all-news approach. We thought since that’s why people listen to news/talk during their morning drive, we would concentrate on that.”
Weekend Home Show “The Money Pit” Hits 300-Affiliate Mark. The nationally syndicated home improvement show “The Money Pit” – co-hosted by Tom Kraeutler and Leslie Segrete – announces it has added more than 20 new affiliate stations during the first quarter of 2012 to bring its affiliate roster to 300. The program will celebrate its success in conjunction with a special Earth Day broadcast from New York City on Friday, April 20 from 2:00 pm to 4:00 pm from the “Crossroads of the World” in New York’s Times Square. Tom Kraeutler states, “I am so grateful to our team for the hard work that got us to this point, to our loyal affiliate stations for making our content available to millions of people across the country and to our always growing list of top sponsors that have made this possible.”
Rick Santorum’s Suspension of His Presidential Campaign Is Top News/Talk Story for the Week of April 9-13. The news of Rick Santorum’s exit from the GOP primary race – effectively giving the nomination to Mitt Romney – was the most-talked-about story on news/talk radio during the week and landed at #1 on the Talkers TenTM. Following at #2 was the 2012 presidential campaign in general. At #3 was George Zimmerman’s being charged with second degree murder in the shooting death of Trayvon Martin followed by recent reports of weak U.S. job growth and the stock market’s reaction at #4. The Talkers TenTM is a chart of the top stories and people discussed on news/talk radio across America during the week, and is based upon ongoing research from TALKERS and is published each Friday at Talkers.com. View this week’s entire chart here.
TALKERS Weekly Affiliate Roundup. The Wall Street Journal Radio Network’s “The Wall Street Journal This Morning with Gordon Deal” adds KOA, Denver…..Genesis Communications Network’s Dr. Daliah Wachs program picks up WRJM-AM/FM, Charleston, Illinois and WHOW-AM/FM, Bloomington/Decatur, Illinois.