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Tag: "Podcasting"

Monday, June 6, 2022

| June 6, 2022

Monday Memo: Your Podcast Isn’t a Broadcast. “Everyone-who’s-anyone is podcasting,” consultant Holland Cooke observes. “And – like Howard Stern migrating to satellite radio – their content is growing the platform.” Thousands and thousands of hobbyists are podcasting, “some doing quite well, though many sound amateurish compared to the more polished way we professional broadcasters can execute.’ In this week’s column, HC notes how, “for all their rough edges, podcasters are better than broadcasters at one thing podcasts do well.” Read it here.

 

Pending Business: Local Host vs Facebook. Should an ad read by your local talk show host command a higher CPM than a Facebook ad? Radio sales pro Steve Lapa says absolutely yes, and for a number of reasons. Not the least of which is the host’s credibility, personal touch, and the trust they have built with their audience. Read more here.

 

Harry Hurley, WPG Morning Star, to Contribute $6,000 to Broadcasters Foundation at TALKERS 2022. In what has become somewhat of a radio industry tradition, WPG, Atlantic City, NJ morning show host Harry Hurley’s Hurley in the Morning Charity Foundation (501c3) will pay tribute to the Broadcasters Foundation of America (501c3) at TALKERS 2022 at Hofstra University on June 10 and in the process donate $6,000 to the cause. Each year since TALKERS 2017, Hurley has made a donation to the BFoA in increasing amounts of $1,000 per year beginning with a one thousand dollar grant the first year achieving a total of $21,000.  The Broadcasters Foundation of America’s mission is to improve the quality of life and maintain the personal dignity of men and women in the radio and television broadcast profession who find themselves in acute financial need due to a critical illness, accident, advanced age or other serious misfortune. Photo: Harry Hurley holding a check to the BFoA at TALKERS 2019. To listen to a conversation between TALKERS founder Michael Harrison and Harry Hurley about this year’s donation please click here.

 

Steve Scully to Host New Show on SiriusXM’s POTUS Channel. Longtime C-SPAN journalist Steve Scully is joining SiriusXM to host the new program “The Briefing with Steve Scully” on SiriusXM’s political talk channel P.O.T.U.S. Scully, who serves as SVP at Washington DC’s Bipartisan Policy Center, “will take listeners inside the stories and conversations that are shaping the day in the nation’s capital. From breaking Supreme Court rulings to debates in Congress and briefings from The White House, the program will consider all sides and every perspective, helping listeners stay on top of what’s happening within the Beltway and beyond.” Scully says, “I am thrilled to join the SiriusXM P.O.T.U.S. family to share my enthusiasm for politics and public policy with a very smart audience. I look forward not only to focusing on the developing stories of the day, but also to giving listeners a deeper context to complex issues. Together, we will peel back the layers of stories to provide new information with elected officials, key policy makers and leading journalists.”

 

WWO: Study Reveals Value of AM/FM Ad Campaign. The Cumulus Media | Westwood One Audio Active Group shares the results of a study it commissioned The Harris Poll to do in an effort to understand the performance of the leading meal kit delivery service’s advertising performance. Some of the findings of the study include: 1) AM/FM radio worked for the meal kit delivery service. The test of AM/FM radio advertising was very successful. Between the pre- and post-campaigns, heavy AM/FM radio listeners generated immense brand equity growth, two times greater than the average. Heavy AM/FM listeners, those with the greatest opportunity to hear the campaign, delivered the largest lifts for familiarity and consideration; 2) Heavy historical use of podcast advertising resulted in significant awareness, consideration, and brand equity among the podcast audience for the meal kit delivery service brand. Due to sustained prior use of podcast advertising, podcast listeners far outperformed the average consumer across tested brand measures. Comparing podcast listeners to the general population, the meal kit delivery service had much stronger brand equity (+43%), consideration (+34%), and familiarity (+34%); 3) The meal kit delivery service’s AM/FM radio and podcast campaign boosted purchase intention metrics. The AM/FM radio campaign drove positive movement throughout the purchase funnel. Since the pre-campaign period, there was growth in familiarity (+22%), trial (+5%), and usage (+10%) among heavy AM/FM radio listeners. Among podcast listeners, familiarity grew +4%, trial +21%, and usage +51%; and 4) Growth opportunity: Expand to consistent use of AM/FM radio advertising. As media effectiveness grows with the number of media channels utilized, meal kit delivery service brands have an opportunity to add reach and avoid podcast message saturation by using AM/FM radio. Among meal kit users, 56% only listen to AM/FM radio and don’t listen to podcasts. Expanding the media buy to AM/FM radio reaches the 56% of meal kit category users who aren’t exposed to podcast advertising. See more here.

 

TALKERS News Notes. Sports talk radio legend Jim Rome is now heard in San Diego on XEPRS “The Mightier 1090.” Rome’s CBS Sports Radio syndicated program has been off the air in the market since February but returns on the Bill Hagen-led station. Rome says, “San Diego is where the Jungle really took hold. It’s where I met my wife. And where I experienced some of the greatest moments of my entire life. There is no better town, no better market and you absolutely CAN go home. And that’s what I plan on doing. And I can’t wait. Let’s do this!”…..Recently, Art Vuolo (pictured below) made a special appearance on Nexstar Media’s WGN-AM, Chicago sitting in with legendary Windy City personality John Records Landecker as the station celebrated its 100 anniversary on the air. “Radio’s Best Friend”  and operator of Vuolo Video produced his appearance in a YouTube video that you can see here.

 

Weekend Shootings/Gun Control, January 6 Hearings, the Economy, Russia-Ukraine War, Midterms/Trump & the GOP, Boris Johnson Troubles, Korean Missile Launches Among Top News/Talk Stories Over the Weekend. Gun violence over the weekend that took the lives of five people in Philadelphia and Chattanooga and debate over potential gun legislation; televised congressional hearings on the January 6 Capitol breach to begin on Thursday; the still rising price of gasoline, food and consumer goods and fears of a recession; Russia’s continuing invasion of Ukraine and Vladimir Putin’s warning to the West not to supply Ukraine with weapons; November’s midterm elections and Donald Trump’s influence over the GOP; British Prime Minister Boris Johnson faces a vote of no confidence by his conservative party over the partygate scandal; and the U.S. and South Korea launch missiles in response to North Korea’s launch of eight missiles were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday Memo: Your Podcast Isn’t a Broadcast

| June 6, 2022

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Be there or be square. Legacy media are scrambling to follow eyes and ears beyond old towers and deliver the on-demand options users now favor. NBC’s got Peacock; CBS touts its Paramount+ and invites us to watch the rest of “60 Minutes” interviews online; and CNN sure stubbed its toe scrambling to catch-up.
Radio stations archive reruns of on-air shows, though typically little more.

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Friday, May 6, 2022

| May 6, 2022

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Mothers of Contention,” looks back at this past week of 5/2 to 5/6. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERSHarry Hurley, talk show host, WPG, Atlantic City; Thom Hartmann, talk show host, WYD MediaTodd Feinburg, talk show host, WTIC, Hartford; and Gregg Stebben, correspondent, beamz.live. The show airs weekends on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas;  WTPL, Manchester, NH; WEMJ, Laconia, NH; WTSN, Dover-Portsmouth, NH; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio NetworkCRN Digital Talk Radio NetworkPodcast Radio UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

 

iHeartMedia Reports Q1 2022 Consolidated Revenue Up 19.4%. Financial results from the first quarter of 2022 for iHeartMedia Inc. reveal consolidated revenue of $843 million, an increase of 19.4% over the same period a year ago. The company’s net loss shrank during the first quarter to $48.7 million from the $242 million net loss posted during Q1 of 2021. iHeartMedia posted operating income of $12.3 million for the first quarter, compared to the operating loss of $76.4 million it reported in Q1 of 2021. Looking at the company’s reporting by segment, broadcast radio was up 16.2% on revenue of $416.5 million, and networks was up 2.1% on revenue of $117.6 million. Those, along with sponsorships & events, comprise the company’s Multiplatform Group. The Digital Audio Group consists of digital excluding podcasting, which reported revenue of $145.7 million (up 22.2%), and podcasting, which reported revenue of $68.5 million (an increase of 78.7%). The company’s Audio & Media Services Group reported revenue of $60.9 million (up 10.4%) for the quarter. iHeartMedia chairman and CEO Bob Pittman states, “We’re pleased to report another quarter of strong results, and believe our performance is further evidence of the successful execution of our digital transformation and multiplatform strategy, and the power of our position as the #1 audio company in America across broadcast radio, digital radio, and podcasting. We remain committed to building on iHeart’s transformation into a data-led, digitally focused business; to investing in areas with high-growth potential; and to continuing our focus on innovation and being at the forefront of new technologies and digital platforms which create incremental growth opportunities for Audio.”

 

‘Toucher & Rich’ Morning Show Expands to Springfield, Mass. Market. The “Toucher & Rich” morning program based at Beasley Media Group’s sports talk WBZ-FM, Boston “98.5 The Sports Hub” will be heard on rock Saga Communications WLZX-FM/W253CD in the Springfield-Northampton, Massachusetts market beginning on May 9. The program, hosted by Fred Toucher (left) and Rich Shertenlieb (right), began expanding to affiliate stations throughout New England last fall. This is an uncommon move for Saga, which has a history of keeping its morning drive programs live and local. Toucher & Rich comment, “We’re excited to be launching ‘Toucher & Rich’ in Springfield and Northampton on ‘Lazer 99.3 and 98.5’ with our new friends at Saga Communications. We’re fortunate to have some of the most loyal listeners in radio and look forward to introducing our show to a whole new audience of potential T&R diehards.”

 

Moms & Media 2022. “Two years into COVID,” Moms’ media consumption is changed. “The Research Moms” at Edison Research updated their annual report in a Thursday webinar consultant Holland Cooke attended; and HC’s “one-sentence version” is: “To reach Mom, use smartphones, Alexa, Facebook, and TikTok.” Click here for his notes, and links to download the report and watch a video of the narrated presentation. Read more here.

 

WJR-AM, Detroit Celebrates 100 Years on the Air. On Wednesday (5/4), Cumulus Media’s news/talk WJR-AM, Detroit kicked off a year-long Centennial celebration. WJR signed on for the first time on May 4, 1922, as WCX, which changed a few years later to WJR to reflect the ownership of the Jewett Radio and Phonograph Company. Cumulus says, “The station has served the community with excellence for 100 years, with a 50,000-watt signal that can be heard across nearly half the country at night, providing the city of Detroit, the state of Michigan, and the Upper Midwest with news, music, sports, and information by some of the most talented people in the radio industry. Through the years, WJR’s legendary lineup has featured broadcasting giants such as Paul W. Smith, Jack Parr, Mitch Albom, J.P. McCarthy, Frank Beckmann, Ernie Harwell, Guy Gordon, and Rush Limbaugh.” In the last several months leading up to Wednesday’s 100th year birthday, WJR has presented dozens of on-air vignettes that mark memorable moments, tell interesting stories, and feature the unique sound and talented people from WJR’s history. In addition, the station has populated www.wjr.com with archival video, audio and photos that tell the story of WJR’s first 100 years. Cumulus Detroit VP and market manage Steve Finateri comments, “Being at WJR is like being part of an all-star team at every position in this famous Fisher Building. WJR is iconic because of the extremely high standards set by so many world class broadcasters over the past 100 years. Today, those same high standards and our ‘blow torch coverage’ is what still attracts top newsmakers from around the Great Lakes Region and is the reason for our continued success. We take great pride in our programming, our business and civic relationships, and serve the community by raising millions every year for numerous worthy charities that improve the quality of life in Detroit. The best-of-the-best seem to find their way to WJR, and I know that tradition will continue on for the next 100 years.”

 

TALKERS News Notes. Chicago media writer Robert Feder reports that Windy City media personality and former WGN-AM, Chicago morning drive host Steve Cochran is going to be heard on Cumulus Media’s WLS-AM in mornings next week. Cochran will guest host the program that is without a permanent host since Bruce St. James exited the station last month. Since exiting WGN, Cochran has been producing a twice-weekly podcast titled, “Live from My Office.”…..Audio streaming service TuneIn names Tom Fuelling chief financial officer. Fuelling has served as CFO for Hulu, OpenX, ARTISTdirect and most recently, Spokeo, Inc. TuneIn CEO Richard Stern says, “Tom is an incredible addition to our growing leadership team. His experience scaling global media businesses that consumers love is unparalleled. Working in a competitive landscape, TuneIn has emerged as a leader in live audio streaming and we look forward to working with Tom as he’ll help us sustain and maintain our growth both domestically and abroad.”…..FOX News Media, in partnership with the National Merit Scholarship Program, announces the selection of the recipients of the third annual Dr. Charles Krauthammer Memorial Scholarship. This year’s scholarships will be endowed to Emmett Gaffney, son of vice president of documentary programming, Brian Gaffney and Grace LeCroy, the daughter of FOX News assignment desk manager Lillian LeCroy and FOX News Edge photojournalist Phil LeCroy. The winners will be featured on the network’s evening newscast, “Special Report with anchor Bret Baier,” on which Dr. Krauthammer was a fixture over the years. Additionally, Daniel Krauthammer will appear on the program tonight to discuss his father’s legacy. In making the announcement, FOX News Media CEO Suzanne Scott says, “We are pleased to continue the tradition of honoring Charles Krauthammer’s extraordinary and celebrated career. Emmett and Grace are exceptional students whose many talents extend beyond the classroom. It is our hope that Charles’ brilliant intellect, integrity and courage will serve as an inspiration for them throughout their next endeavors in higher education. Congratulations to Emmett, Grace, and their families.”

 

Roe v Wade Top News/Talk Story for Week of May 2-6. The leak of a draft decision indicating the Supreme Court will overturn Roe v Wade was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was partisan politics tied with the 2022 and 2024 elections, followed by January 6 committee activity tied with Donald Trump’s influence over the GOP at #3. The Talkers TenTM is a weekly chart of the stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Monday, March 21, 2022

| March 21, 2022

Monday Memo: Weekend Warriors, Renegotiate. Weekend ask-the-expert shows exploit the most proven concept in marketing: free samples. Common example: The lawyer is in, the meter is off. Done well, these shows can grow all sorts of service businesses. In this week’s column consultant Holland Cooke describes “an EXTERMINATOR who’s a rock star!” But HC observes that, “too often these shows are well-kept secrets because stations don’t promote them properly.” And in this week’s column he shares “two magic words” and other deal points for hosts who broker Saturday/Sunday airtime. Read it here.

 

Pending Business: Reimagining How News/Talk is Sold. Radio sales pro Steve Lapa writes in today’s column in TALKERS that “chances are you are still pitching the news/talk format the same way you did when podcasting was still a rumor. Is anyone still wondering why podcast ad sales are exploding, while news/talk radio is proud to be hitting 2019 levels?” He suggests sales teams reimagine how news/talk radio is sold. Read more here.

 

Exclusive ‘Kim Komando Show’ to Air on WLS-AM, Chicago on Friday Nights. A new deal between Cumulus Media’s Chicago news/talk WLS-AM and WestStar TalkRadio Network is bringing Kim Komando to the station’s listeners for a one-hour, Friday night program produced exclusively for WLS. The 7:00 pm to 8:00 pm show debuts this Friday (3/25) and “will showcase the latest news and insights in digital-lifestyle and technology that helps improve the daily lives of Chicagoland listeners.” Komando’s award-winning, nationally syndicated three-hour weekend show is also heard on WLS-AM 890 every Saturday and Sunday night from 9:00 pm to 12:00 midnight. WLS-AM program director Stephanie Tichenor says, “We are thrilled to have more of Radio Hall of Famer Kim Komando on the ‘Big 89.’ For over 25 years, Kim has been part of the WLS-AM family, providing our listeners with the latest tech news. Now she brings that experience to Friday nights at WLS, where listeners will learn more about why tech matters.” Komando comments, “People have different interests — politics, cars, cooking — you name it. But there is one thing that affects us all and that’s tech. It’s hard to navigate Big Tech taking our privacy along with the hackers, scammers and stalkers. You can Google anything. You can’t Google trusted advice and that’s why I am honored to be our nation’s premier digital expert. I’m thrilled that WLS sees my show worthy for the Friday schedule. Tech isn’t a hobby. It’s our lives.”

 

Christopher Layfield Named OM for Cumulus Indianapolis. Radio programming pro Christopher “Boomer” Layfield is promoted to operations manager for Cumulus Media’s Indianapolis station group that includes sports talk WXNT-AM and five music brands. Layfield joined Cumulus Indianapolis in April 2018 and served as one of two operations managers for the cluster until January, and as program director for country WFMS-FM. He will continue to program WFMS-FM and adult contemporary WNTR-FM. Layfield comments, “It truly is a thrill for me to be able to work with such a gifted group of radio pros at these iconic broadcasting brands here in Indianapolis. Being given the chance to continue to lead these teams at this level is something that I look forward to making the most of, working together for the benefit of our listeners and advertisers… and having fun doing it! I’d like to thank Chuck Fredrick, Doug Hamand and Dave Milner for this amazing opportunity.”

Adam ‘The Bull’ Gerstenhaber to Exit Cleveland’s ‘92.3 The Fan’ on April 1. According to a report in TheFocusAdam “The Bull” Gerstenhaber told his listeners that he will leave Audacy’s sports talk WKRK, Cleveland “92.3 The Fan” on April 1. Gerstenhaber, who co-hosts the afternoon drive “Bull & Fox” with Dustin Fox, has been with the station for almost 11 years. Gerstenhaber is not saying what his plans are for his  post-Fan career but tweeted: “In case you missed it, I am leaving @923TheFan. The last @BullandFox show will be April 1st (No, this is not an April fools joke). I leave with nothing but love for everyone…especially @DustinFox37 and @KeithBritton86!!”

 

NFL Insider and KIRO-AM Personality John Clayton Remembered. After last week’s passing of longtime sports media figure and NFL insider John Clayton, Bonneville International’s Seattle staff are remembering him with tributes. Clayton was a personality on the company’s KIRO-AM “Seattle Sports” for the past 14 years. Bonneville Seattle SVP and market manager Cathy Cangiano says, “John was a treasured member of our team. John was a legend in our industry and a true Hall-of-Famer. He was a consistent advocate for the game of football. His connections, friendships and relationships throughout the sports world were simply unmatched. His love of football was only surpassed by his love, loyalty and dedication to his wife Pat. John will be greatly missed. Our thoughts and prayers are with his wife Pat and his family and friends.” KIRO-AM program director Kyle Brown adds, “John was an amazing journalist, colleague and friend. A Hall-of-Famer both personally and professionally, John was one of the most loyal people you’d ever meet. While his loyalty extended to friends and co-workers, it was never stronger than in his commitment to his beloved wife Pat, who he cherished every moment of his life. Our ‘Seattle Sports’ family will miss John dearly and keep his family in our hearts.”

 

TALKERS News Notes. The air talent at Salem Radio Network – including Larry Elder, Sebastian Gorka and others – have been appealing for donations to the non-profit Food for the Poor, which provides food, water and medical supplies to 17 Caribbean and Latin American countries has no “footprint” in Eastern Europe. SRN announces that Food for the Poor has reached an alliance with Feed My Starving Children, which has had staff on the ground in Ukraine for the past eight years, and so effective today (3/21), SRN hosts will generate donations to rush food, clean water and other relief supplies to over 3 million Ukrainian refugees. SRN host Mike Gallagher says, “It took some diplomatic maneuvering between these two awesome charities to combine forces in order to rush emergency relief to the children and families of war-torn Ukraine. All of us at SRN are proud to play a role in this unique campaign, and we’ll be urging our listeners to open their hearts – and their wallets – in the exciting days ahead.”…..The Newsmax-syndicated “Rob Carson Show” announces the addition of new affiliate stations. Launched last fall, the show adds WJFP-AM, Philadelphia; KMZQ-AM, Las Vegas; KSCO-AM, Santa Cruz, California; and WJFP-FM, Trenton, New Jersey. The “Rob Carson Show” airs in the 12:00 noon to 3:00 pm ET daypart, the same time slot that Rush Limbaugh occupied. Newsmax notes that Carson wrote comedy for Limbaugh for over 20 years.

 

Russia-Ukraine War/Biden Europe Trip, Gas Prices/Inflation, Midterms/Trump & the GOP, COVID-19, Jackson Confirmation Hearings, and Kanye Cut from Grammys Among Top News/Talk Stories Over the Weekend. Russia’s ongoing invasion of Ukraine and the weekend attacks on Kyiv, plus President Joe Biden’s planned trip to Europe; soaring gas prices in the U.S. and the still rising price of consumer retail goods; the battle for control of Congress in November’s mid-term elections, the Republican prospects for president in 2024 and Donald Trump’s influence over the GOP; the rising rate of the Omicron variant BA.2 cases in some parts of the world and the U.S.; this week’s start of the confirmation hearings for Supreme Court nominee Ketanji Brown Jackson; and Kanye West is ousted from performance at Grammy Awards for his “concerning online behavior” were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Reimagining How News/Talk is Sold

| March 21, 2022

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Maybe it’s time take a minute and reimagine how news/talk radio is sold. I am serious. Because your company is offering audio options like:

1) Fight clutter with less inventory.

2) Offer host-read endorsements.

3) On-demand.

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