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Tag: "podcasters"

Monday Memo: The Resourceful Podcaster, Parked

| August 8, 2022

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — The pandemic shutdown changed the standard for remote broadcasting.

  • Cable news talking heads – previously on-set or in a professional studio elsewhere – began appearing at home. And TV’s aesthetic is forever changed. Webcam video is the good-enough new-normal, and “Zoom” has become a verb. On Twitter, witty @RoomRater does just that, critiquing screen shots from various shows. On my TV show, TALKERS publisher Michael Harrison predicted that the new generation of TV news/talk sets will resemble “Frasier’s living room,” the at-home look IN-studio, rather than the Lucite desk and garish casino-looking graphics that have been the norm. And shows are saving a bundle NOT-paying as much as a thousand dollars for remote studio time + to Uber guests who may only appear for several minutes. A local station interviewed my state rep sitting in his truck talking into his phone cam.’ It was “authentic.”

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Monday Memo: “America is Running Out of Everything”

| October 11, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Dealers want to buy your car. Paper towels and toilet paper are getting scarce again. Need to replace the dishwasher you KO’d during the shutdown? Lotsa luck. In The Atlantic, Derek Thompson asks: “Is it just me, or does it feel like America is running out of everything?”

“The global supply chain is slowing down at the very moment when Americans are demanding that it go into overdrive.” The pandemic triggered a buying spree, fueled by government relief checks. Too few workers were – and are — working to replenish inventories. COVID has thinned the employee herd — 2021 year-to-date deaths exceed whole-year 2020 numbers in 19 states – and many of those who can work are picky, or wary.

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Be the Best Talent Coach: Maximize Potential

| September 17, 2021

By Jon Quick
JonQConsulting
President/Founder

 

“Coaching is unlocking people’s potential to maximize their own performance. It is helping them to learn rather than teaching them.”

John Whitmore, Coaching for Performance: Growing Human Potential and Purpose: The Principles and Practice of Coaching and Leadership

 

CARMEL, Ind. — Many programmers just don’t do it, though it’s the most important part of their role, or at least it used to be. Coaching talent for: Great preparation. Powerful execution. Compelling communication. Audience retention. Better relating to the listener.

Ask today’s program director and too often you hear, “I don’t have the time.”

Programmers are often so caught up in corporate matters or minutiae that they really don’t have the time by the end of the day.

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Monday Memo: Podcasters, Tell the World

| June 21, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — It is, after all, what we used to call “a Worldwide Web.”

  • Broadcasting techniques I recommend are proven to extend Time Spend Listening (“TSL” in radio lingo); and they can earn you more-loyal listeners, and the friends they share your podcast to.
  • But your mission is different than – and arguably more-opportune than – broadcasters:’ Unlike AM/FM radio, you’re not just local.

Your road map to success…

…might well have been written by Wired magazine co-founder Kevin Kelly: “1000 True Fans.”

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Monday Memo: Announcers, You Have Been Replaced… For $47

| August 31, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — They’re testing prices. It was $37 when I purchased, and I would have paid ten times as much for what you will see-and-hear – and I won’t even TRY to describe – at Speechelo.com

Disclosure: I’m a buyer, not a seller. I am not representing this product, and won’t make a dime if you buy it.

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