By Holland Cooke
BLOCK ISLAND, RI — They’re testing prices. It was $37 when I purchased, and I would have paid ten times as much for what you will see-and-hear – and I won’t even TRY to describe – at Speechelo.com
Disclosure: I’m a buyer, not a seller. I am not representing this product, and won’t make a dime if you buy it.
Monday Memo: Emulate Success. Talkers of all sorts – music DJs, talk hosts, podcasters – are fighting for attention, now more than ever, in what TALKERS publisher Michael Harrison calls “today’s sped-up world.” In this week’s column, consultant Holland Cooke lists success prescriptions from industry icons. Read it here.
USPS Controversy/Mail-In Voting, Presidential Election/Kamala Harris Choice, COVID-19 Statistics & Projections, School Opening Debate, Portland Protests/Urban Violence, WAP Controversy Among Top News/Talk Stories Over the Weekend. The funding issues facing the U.S. Postal Service and President Trump’s allegation that mail-in voting breeds fraud; the November presidential election and presumptive Democratic nominee Joe Biden’s choice of Kamala Harris as his running mate; the number of confirmed COVID-19 cases in the U.S. and projections for future cases; the debate over opening schools this fall; the ongoing protests in Portland and rise in violent crime in a number of U.S. cities; and the controversy over the Cardi B song “WAP” were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Pending Business: In the Market for a Test Drive. A personality endorsement campaign is a commitment on both sides – the client’s and the talent’s and AE’s. What happens when a prospect responds with the desire to “try it for a month?” Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes about tying the length of time it takes to get a consumer through the purchase process to the minimum term required for an endorsement campaign featuring one of your talk personalities. Read it here.
WQAM, Miami Re-Vamps Daily Program Schedule. South Florida sports talker WQAM “560 The Joe” announces it’s tweaking its daily lineup, adding ESPN Radio’s “Greeny” with Mike Greenberg in the 12:00 noon to 2:00 pm daypart and is expanding the afternoon drive “Hochman and Crowder” show – hosted by Marc Hochman and Channing Crowder – to 2:00 pm to 6:00 pm. Entercom South Florida SVP and market manager Keriann Worley says, “With the return of live sports, we aim to give sports fans of South Florida a home for both national headlines and premier coverage of their favorite teams. As he returns to radio, Mike Greenberg is a nationally recognized and trusted voice and we’re delighted to add his show to our already impressive lineup of weekday programming.”
John Fredericks Radio Network Announces New Virginia Digital News Operation. In conjunction with Star News Digital Media, the Virginia based John Fredericks Radio Network is launching The Virginia Star – a new, digital news operation that begins publishing today. John Fredericks is host of the network’s morning drive program and he’s also serving as publisher and editor-in-chief of the news operation. He says, “We are very excited about this new venture: real news in real time. The Virginia Star will be fiercely local in its core news reporting content, augmented with a national flavor and robust commentary section. Like on my radio show, we encourage all voices.” Star executives say they have hired three local, full-time reporters and have contracted with several more on a part-time basis. Fredericks adds, “We are going to cover the stories important to our readers that the fake news refuses to do simply because it doesn’t fit their narrative. At The Virginia Star, we have our own narrative, it’s called the truth.” Star News Digital Media CEO Michael Patrick Leahy says, “The Virginia Star now becomes the fifth state-based news site in the Star News Network, joining The Tennessee Star, The Ohio Star, The Minnesota Sun, and The Michigan Star.” Star News Digital Media chief technology officer Christina Botteri adds, “The Virginia Star is the first affiliate of the Star News Network. We own and operate our four other news sites. We searched the country to find the right organization with the reputation and experience to work with in a fifth state, and the John Fredericks Radio Network in Virginia was hands down the right choice for us. Together with John, our crackerjack team of on-the-ground reporters, and the great people of Virginia, we will change the face of news in the Commonwealth.”
PPM Analysis: Sports Talk. TALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on data from Nielsen Audio’s July 2020 PPM survey, today focusing on sports talk. As sports leagues begin returning to live play-by-play, America’s sports talk stations are hoping it will translate into improved ratings. During the July 2020 survey, Tegna’s WBNS-FM, Columbus “Sports Radio 97.1 The Fan” was the big gainer, adding seven-tenths to post a 3.6 share. Right behind was Cumulus Media’s KNBR, San Francisco tacking on six-tenths for a 2.5 share finish. Comparing July 2020 to July 2019, the top gainer is iHeartMedia’s KXFN, Minneapolis “K-FAN,” which posts a seven-tenths gain for a 5.0 share. No sports talk station ranked #1 in its market in July – not even close. However, three stations – Beasley Media Group’s WBZ-FM, Boston “98.5 The Sports Hub”; WBNS-FM, Columbus; and KXFN-FM, Minneapolis – tied for ranking #8 in their respective markets. See the complete report here.
TALKERS News Notes. This month, Premiere Networks is celebrating the 20th anniversary of FOX Sports Radio. Premiere says that it and FOX Sports “have enjoyed a long partnership that kicked off in 2000 with the goal of producing a home for industry-leading talent focused on delivering entertaining, informed and thought-provoking programming for sports fans. FOX Sports Radio launched in August of that year, and the network’s storied 20-year run has developed a loyal following of more than 14 million listeners across more than 500 affiliates nationwide with an unmatched weekday lineup featuring some of the biggest names in sports broadcasting, including Colin Cowherd, Dan Patrick, Clay Travis, Doug Gottlieb, Chris Broussard, Rob Parker, R.J. Bell, Jason Smith, Mike Harmon and Ben Maller.” Premiere SVP of sports programming Don Martin says, “What an amazing accomplishment – 20 years! I’ve been fortunate to be part of the FSR family for the entire run, both as an affiliate and on the management team.”…..San Diego is getting its first taste of “The Mightier 1090” today (8/17) as the Bill Hagen-led station begins operating. XEPRS-AM had been a sports talker as “The Mighty 1090” operated by Broadcast Corporation of the Americas but that organization lost its lease on the Mexican blowtorch last year. Now, ad exec Hagen is re-imagining the station. Times of San Diego reports that former XEPRS sports talk host Scott Kaplan is hosting afternoon drive. The rest of the schedule is: SportsGrid’s “The Morning After” with Ariel Epstein and Jared Smith in morning drive, Rich Eisen from 9:00 am to 12:00 noon, two programs hosted by Scott Ferrall, and Tony Bruno in evenings…..ESPN Radio announces that effective today (8/17), personalities Dan LeBatard and Stugotz are presenting new daily podcast-exclusive content. A new digital-only episode will be recorded and posted before their 10:00 am to 12:00 noon ET national radio show. Following the radio program, LeBatard and Stugotz will record more thoughts and ramblings as a digital-only “post-game show.” In addition, each hour of the radio show – as well as their local hour heard in Miami – will continue to be available as podcasts. ESPN Audio VP, digital marketing and strategy Tom Ricks says, “Dan and Stugotz already have a large digital-only audience, and we wanted to better serve that audience with exclusive podcast content. They are a unique show on sports radio and now their podcast listeners will get more unique podcast content each day.”
Michael Harrison Joins Gunhill Road with New Song About Life During Pandemic. Here they come again! Gunhill Road, the legendary album rock band that was a cult favorite of FM radio in the early 70s and then scored a Top 40 AM radio one-off smash in 1973 with “Back When My Hair Was Short” has returned in 2020 with a reworked version of the classic hit. This time the catchy tune has new lyrics that address the coronavirus with a lovingly humorous take on the sacrifices society is making to contain it. Rock enthusiasts might recall that Gunhill Road reunited in 2014 to a packed house at New York’s Bitter End and a brand new double album titled, “Every 40 Years,” which became the subject of a feature film documentary. The long-running ensemble which consists of original members Glenn Leopold, Steve Goldrich, and Paul Reich and new members musician/arranger Brian Koonin and TALKERS publisher Michael Harrison has a new set of songs ready to drop in early 2021. Among the new songs is one co-written and performed by Harrison that addresses the issue of animal welfare. To check out the new “Back When We Used to Hug” video, please click here.
Newsmax TV Adds ‘Stinchfield’ to Nightly Lineup. Four-time Emmy-winning journalist Grant Stinchfield is joining the evening lineup at Newsmax TV, beginning tomorrow (8/18) at 8:00 pm ET. Newsmax says “Stinchfield” is “a full hour of the day’s top news and provocative conversation.” Stinchfield says, “I’m thrilled to be at Newsmax TV. Each night, our viewers can look forward to a compelling mix of up-to-the-second news and compelling discussions with newsmakers and Newsmax TV’s great roster of contributors.” Newsmax Media CEO Christopher Ruddy says, “Grant has an impeccable track record in broadcast journalism with the awards to prove it. He will bring our viewers solid news reports with the insight they can’t find elsewhere.”
Music Radio News and Career Moves. At Townsquare Media’s Albany, New York station group, country WGNA brand manager Matty Jeff is promoted to director of content for the cluster that also includes alternative WQSH, rock WQBK, adult contemporary WPBZ, hip hop WQBK-HD2/W256BU, and sports talk WTMM-FM. Townsquare Albany market president Kevin Rich says, “Matty has programmed WGNA to be a consistent local ratings and online leader and by far the #1 country station in the Capital Region. Having him as my partner in the director of content role will make our locally programmed stations even stronger.”…..Country radio air personality Jessica Cash announces she’s leaving Alpha Media’s WFLS, Fredericksburg, Virginia at the end of this week. She says, “Fourteen years is a long time for someone in our profession to be in one place. I’ve had the good fortune to do that, to hopefully get your day started with a smile. But, now it’s time for me to make a change in my life.” Cash co-hosts the morning drive show with Steve Waters. The duo has won honors over the years, including CMA’s Small Market Morning Show in 2018 and the ACM Small Market Personality in 2019. The station is searching for her replacement…..Condolences to the family and friends of longtime South Florida radio personality Sonny Fox, who passed away on Friday (8/14) in Dunnellon, Florida after an illness at age 73. An obit in the Miami Herald notes that Fox worked at former rock outlet WSHE (now hip hop WMIB), CHR WHYI, oldies WMXJ, and country WKIS.
By Holland Cooke
‘Think we were impatient then? Back to the future: My counsel now to broadcasters and podcasters is that “Attention span has become an oxymoron.” And don’t take my word for it…