Industry News

Veritonic Integrates with Adjust

Audio research and analytics platform Veritonic announces an integration with leading measurement and analytics company Adjust. Through this integration, Veritonic’s premier audio attribution solution will receive automated data about in-app conversion actions on mobile devices including installs, purchases,im subscriptions, and more. Veritonic CEO Scott Simonelli comments, “We take pride in our collaborations with visionary leaders, amplifying the impact of our solutions and elevating the value delivered to our clients. This seamless integration empowers us to furnish our clients with even more comprehensive, insightful, and actionable data. It equips them to finely tune their audio campaigns, ensuring optimal results while instilling confidence in the allocation of their advertising budget across channels.”

Industry News

Amazon to Drop Sports Talk Programming

Amazon is dropping its 11-month-old sports talk programming on the Prime Video platform. Joe Lucia writes about the news (originally reported by The Athletic’s Richard Deitsch) at Awful Announcing. The programming streams from 8:00 am to 8:00 pm. Amazon was mum about the reason for shutting it down, but as Lucia notes in his piece, “there’s so much competition in the sports talk radio space.” Read his story here.

Industry News

Outkick Reports Year-Over-Year Growth

Digital sports platform OutKick says that it delivered over 6 million total multiplatform unique visitors for July 2023, and that’s the highest year-over-year growth among its custom competitive set, up 119% versus Julyim 2022, according to data from Comscore. The platform also saw 24 million total multiplatform views and 27 million total multiplatform minutes. OutKick founder Clay Travis – co-host of the Premiere Networks syndicated talk show “Clay Travis and Buck Sexton” – says, “It’s always great to see OutKick’s strong growth every month. We continue to distribute engaging content on topics that reach beyond sports and add talent to our roster that embrace common sense reporting.”

Industry News

Outkick Celebrates YouTube Growth

Sports media platform OutKick announces that its YouTube subscriptions rose more than 140% from March to April 2023. Outkick also says it enjoyed a record month of video views on YouTube with 284.2 million – up 909% versus March 2023, according to Shareable. Additionally, the platform finished April 2023 ahead of itsim custom competitive set in year-over-year growth across multiplatform unique visitors, page views, and minutes spent, according to data from Comscore. OutKick delivered over 8 million multiplatform total unique visitors, up 394% year-over-year, 32 million multiplatform total views, and 36 million multiplatform total minutes. OutKick founder Clay Travis says, “OutKick continues to be the only platform that drives the sports, culture, and political intersection and that separates us from the rest of the field. Our authentic and unfiltered reporting across the board is unmatched which is a direct result of the significant increases we’re seeing every month.”

Industry News

TALKERS News Notes

— ESPN and SiriusXM are teamed up to give listeners nationwide access to ESPN’s live audio coverage of select UFC events on SiriusXM’s Fight Nation channel. Subscribers will hear the live call from the UFC audio on ESPN networks. ESPN vice president Matt Kenny states, “We are constantly looking for new ways to give fans more access to our content. SiriusXM’s expansive reach will help us bring the excitement of UFC to a broader audience and provide additional ways for these very passionate fans to stay connected to the action.”

— iHeartMedia announces that new episodes of the program “Navigating Narcissism with Dr. Ramani” are available on its iHeartPodcasts platform. The podcast is hosted by clinical psychologist Dr. Ramani Durvasula and focuses on narcissism and its impact on relationships. iHeartmedia says, “Through powerful conversations with survivors and experts, Dr. Ramani breaks down classic patterns of narcissistic abuse including love bombing, gaslighting, control and manipulation to help millions who are suffering. Each eye-opening episode demystifies feelings of betrayal, shame, confusion and pain for a tremendously transformative and healing experience.”