By Bill McMahon
The Authentic Personality
EAGLE, Idaho — I’ve been coaching radio personalities and studying gifted artists for over 25 years. I’ve been privileged to work with some remarkable performers like Kidd Kraddick, Jeff of Jeff and Jer, Rush Limbaugh, and Dr. Laura. I’ve observed successful songwriters, authors, screenwriters, and creators of TV shows. I’ve learned a lot about where great artists get their inspiration and how they create.
I’ve discovered successful artists across the media spectrum — those who’ve created hit songs, blockbuster movies, best selling books, top-rated TV shows, and the most listened to radio shows — are guided by a common force I’ve come to call “The Artist’s Secret.” It has three elements.