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Tag: "pitch"

Pending Business: A Customer-centric Pitch

| February 14, 2022

By Steve Lapa
Lapcom Communications Corp
Presisdent

 

PALM BEACH GARDENS, Fla. — Recently, I found myself in New York City for an extended period of time with no access to a gym. My only option was to walk, so I created a daily walking route: a two-mile hike through the streets of Manhattan. Walking always has been and with or without facemasks, walking still is very much a part of the lifestyle in Manhattan.

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Pending Business: Not So Fast

| November 2, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Do you send the wrong message to the right people?

This week I encountered four different managers in top 20 markets who all started an email with, ”Sorry about…”

We are all human, we all make mistakes, and sometimes we all want to dial back the send button. But when the managers start getting sloppy, what’s next?

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Pending Business: Competitors Aren’t Dumb

| August 24, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Write this down and study it: Competitors Aren’t Dumb.

Why put that in writing? No less review it every Sunday, Monday, and Friday? Sunday -helped me plan meetings, Monday – helped me steer the countless decisions to be made, Friday – to gain perspective to weekly performance.

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Pending Business: What’s All the Fuss About?

| May 26, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — My phone rang a lot last week.

Calls from great sellers I had the privilege of managing at different radio and TV stations. “What’s the big deal? We were working remotely 20 years ago!”

So, what opened my eyes to allowing every seller to working remotely back then?

Look beyond the media business.

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