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Cleaning Up for Summer: Big Moves in Small Chunks

| May 20, 2013

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — Even though it’s still spring, Memorial Day weekend is about to roll around.  For a lot of us, that can feel like the start of summer.  So I’m giving you the summer to do a little upgrading!  Here’s a punch list of items you can work on each week between now and Labor Day to get your website and social media fixed up, and ready to totally support your on-air product this fall!

Write Down Your Goals

Your performance is being judged on some set of numbers.  How can your digital platforms contribute to those numbers?  Think about those goals, write them down, and share them with your co-workers.  Whether it’s content on your site, your social media, email, texting, whatever … bring it into focus.

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POSTING: When and How Often?

| March 25, 2013

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — There are a couple of social media questions I get asked a lot.  “When are the best times to post?”  “How often should we post?”

Now, neither of them is as important as making sure you have the right content for your fans.  That’s the big thing.  But let’s assume you’re good to go, content-wise.  When you post and how often you post will be different depending on the platform you’re talking about.  Keep in mind that getting seen only by your fans is not enough.  When they start retweeting, sharing, commenting, favorite-ing and liking what you show them, that’s when more and more people will see what you posted.

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