Front Page News Industry News

Monday, August 15, 2022

Monday Memo: News = Dog, Talk = Tail. Consultant Holland Cooke reckons that “events now unfolding around us can be ratings GOLD,” if news/talk stations “re-balance both aspects of the format franchise.” Read it here.

 

Pending Business: Worst Cold Call Ever. Radio sales pro Steve Lapa writes today about an absurd cold call that happened to him and reminded him that every now and then it’s a good idea for radio sellers to revisit some of the cold call basics. He has seven thoughts on the subject to share with readers here.

Cumulus Names Casey Bartholomew Host at WBAP, Dallas/Fort Worth. Talk radio pro Casey Bartholomew is joining Cumulus Media’s Dallas/Fort Worth news/talk WBAP as host of the 9:00 am to 11:00 am program. He takes over for Ernie Brown who was recently promoted to co-host of the station’s morning drive show. Bartholomew joins Cumulus DFW from Cumulus Columbia, Missouri, where he’s been serving as program director for news/talk station KFRU-AM/FM. WBAP and KLIF program director Bruce Collins says, “Casey is the ultimate pro and understands the top stories of the day that affect our listeners. We are excited to have him on the News Talk 820 WBAP team.” Bartholomew comments, “WBAP is a legendary station and I’m thrilled to be a part of it. Looking forward to the challenge – This is going to be fun.”

iHeartMedia and ASU Agree to Hockey Broadcasts Deal. The new broadcast agreement between iHeartMedia Phoenix and Arizona State University puts play-by-play of the school’s men’s hockey games on sports talk KGME-AM “FOX Sports 910,” beginning October 11. The deal also includes a weekly coach’s show featuring head coach Greg Powers. Sun Devil for Life Tyler Paley returns to his roots as the first-ever play-by-play voice of Sun Devil Hockey Radio. A three-time ASU grad, Paley covered the ASU men’s ice hockey team extensively during his tenure at the Walter Cronkite School of Journalism and Mass Communication from 2014-18. His experience spans years of various communications roles including multimedia journalist, anchor and reporter, social media strategist, commentator for Pac-12 Network and freelancer for CBS, FOX Sports and ESPN. iHeartMedia market president Linda Little says, “‘FOX Sports 910’ and iHeartMedia Phoenix are proud to partner with Arizona State University as they launch their inaugural radio broadcast for hockey play-by-play.”

Broadcasters Foundation of America Mourns Passing of Jim Thompson. The Broadcasters Foundation of America announces the passing of its longtime president Jim Thompson. The BFOA says Thompson, who fought a valiant struggle against throat cancer for nearly a year, passed away last night (8/14) in Summit, New Jersey, at the age of 75, surrounded by his family.  The family has requested that, in lieu of flowers, donations be made to The Jim Thompson Memorial Fund, which has been established by the Broadcasters Foundation in honor of Thompson’s dedication and service to the broadcasting industry and to the Foundation’s charitable cause of providing financial aid to radio and TV professionals in acute need. BFoA chairman Scott Herman says, “I am very proud to have known Jim for nearly 40 years as a colleague and a friend. Jim believed deeply in helping others and his passion and enthusiasm for life always lit up a room. Broadcasting has lost a great man, who always saw the positive in every person and every situation. He will be sorely missed.” Thompson took over the reins of the Broadcasters Foundation in 2009, guiding the charitable organization to more than quadruple the amount of financial aid it distributes to radio and TV professionals from $400,000 to nearly $2 million last year. BFoA chairman emeritus Phil Lombardo says, “When the board of directors was searching for a president, Jim’s reputation as a leader combined with his compassion for others and his ability to rally people together made him the perfect choice. His accomplishments over the past 13 years helped the many TV and Radio professionals who found themselves in unthinkable circumstances and in need of aid. Our sincere sympathies go out to his family.” Last October, Thompson announced he would be retiring at the end of 2022. Thompson had been president and CEO of Group W Radio, the second largest radio company in the country during his leadership, and along with Mike Craven was co-owner of Liberty Broadcasting, a nineteen-station radio group concentrated on the east coast. He began his broadcasting career as an account executive at KYW-TV, Philadelphia in 1971, where he rose to vice president and general manager. Thompson is survived by his wife Cindy, his five children, Meghan Cima, Shannon Gardiner and her husband James, Katie McElwee and her husband Tommy, James Thompson and his wife Madison, Molly Thompson, seven grandchildren, and his brothers John and Thomas. To make a donation to the Jim Thompson Memorial Fund, please click here: https://bfoa.app.neoncrm.com/forms/jimthompsonfund.

FSR’s Doug Gottlieb Broadcasts from LA Football Training Camps. Pictured above (right) is FOX Sports Radio personality Doug Gottlieb chatting with Los Angeles Rams wide receiver Cooper Kupp (left) during Gottlieb’s broadcast from the team’s training camp on August 9. Gottlieb broadcast from the Rams’ and the Los Angeles Chargers’ camps as part of the network’s annual NFL Training Camp Tour.

PodcastOne Strikes Deal with ActionPark Media. This new relationship between PodcastOne and Kevin Connolly’s boutique media network ActionPark Media gives PodcastOne exclusive distribution and advertising sales rights for APM’s current slate of podcast and vodcast programming. In addition, it allows for the two media companies to co-develop future podcast/vodcast based intellectual property, produce advertiser-sponsored live streaming and touring opportunities for host/talent and create exclusive licensing for podcast specific branded merchandise. PodcastOne president Kit Gray states, “Kevin and APM clearly have a knack for producing quality podcast content with ‘Victory the Podcast’ being one of the first shows giving a behind the scenes look at a hit television series and ‘The Morning After with Kelly Stafford’ consistently charting as one of the top shows for parents and families. This joint venture now gives us the ability to work together to grow the audience for a slate of incredible existing shows. Additionally, with LiveOne’s streaming partnerships, live event capabilities and merchandising division, we are excited to further enhance branding opportunities for the star-studded roster of hosts.”

Gunhill Road Spoken Word Music Video on Display as “Work of Art” in Show at Florida Gallery. The internet hit, “I Know You’re Real,” by talk-radio-friendly pop music band Gunhill Road, featuring TALKERS founder Michael Harrison as lead spoken word vocalist, has broken new ground in the genre of music video being recognized as fine art. The official video of the song which appears on Gunhill Road’s 2021 album, What Year Is This! addresses the subject of animal welfare celebrating all aspects of the deep relationship between human beings and other precious life forms on Planet Earth. The art show, being presented at the prestigious Martin Arts Court House Cultural Center Gallery in Stuart, FL, is cleverly titled, “Dog Days of Summer (and other pets too!).” The show centers on animal-related fine art (paintings and sculpture). It runs through October 1 and features a virtual gallery as well as a live presentation and includes charitable community outreach initiatives such as animal rescue and pet adoption. Martin Arts spokesperson Rickie Leiter tells TALKERS, “I grew up in the Northeast listening to Gunhill Road on the radio and was delighted to hear about this beautiful video with its sweet music, moving words and stunning images. It is indeed a work of visual, not to mention audio and poetic, art.” Gunhill Road co-founder (and devoted cat lover), Steve Goldrich tells TALKERS, “We are beyond honored to have our video on display among paintings at a fine art show of this caliber.” In addition to Goldrich and Harrison, Gunhill Road’s current lineup includes longtime member Paul Reich and famed Broadway instrumentalist Brian Koonin. An advance single (and video) titled, “Idiots,” from the group’s forthcoming album, spotlighting the danger of societal ignorance and also featuring Harrison on lead vocals, is scheduled to drop later this week. Both videos are produced by TALKERS VP/associate publisher Matthew B. Harrison. For more information about the show and Martin Arts please click here. To view the video, please click here

FBI Raid/Bureau Threats, Inflation Reduction Act/The Economy, Salman Rushdie Attack, Immigration/Baja Violence, Midterms/2024 Race, Afghanistan Situation, and Anne Heche Dies Among Top News/Talk Stories Over the Weekend. The FBI raid on former President Donald Trump’s residence at Mar-a-Lago and the subsequent threats against FBI offices; the passage of the Inflation Reduction Act spending, the falling price of oil, and the still climbing price of food; the attempted assassination of author Salman Rushdie; the migrant issues at the U.S.-Mexico border and the weekend’s cartel violence in Baja cities near the border; the primary elections for the November midterms and speculation about the nominees in the 2024 presidential race; the deteriorating conditions in Afghanistan a year after the U.S. military’s exit from the nation; and actress Anne Heche dies a week after a fiery car wreck were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, August 8, 2022

Pending Business: When Controversy Strikes. Radio sales pro Steve Lapa says, “If you’ve been selling or managing talk radio for a longer than you would like to admit, there is a good chance you’ve experienced the pushback when a talent inadvertently steps over a line. When it becomes a deal breaker or a cancellation, you’re not alone. Sometimes a talent will make an honest mistake and your management will step in to right the ship. Sometimes not, and we all know how that ends.” Read more here.

 

Monday Memo: The Resourceful Podcaster, Parked. The pandemic shutdown forced radio and TV broadcasters into working remotely. Many in radio continue to. “They’re podcasters with transmitters” consultant Holland Cooke quips. In this week’s column, his scrappy tip for giving podcasts the polish that broadcast listeners expect. Read it here.

iHeartRadio Tops Podtrac’s July 2022 Top Podcast Publishers Chart. The Top Podcast Publishers chart for the month of July has been published by Podtrac. The chart, based on unique monthly audience (United States), places iHeartRadio in the #1 spot with a UMA of 29.5 million. Wondery comes in second place with a UMA of 21.2 million, followed by NPR at #3 with a UMA of 17 million. Other podcast publishers of note making the Top 20 chart include: PodcastOne at #8 (UMA 6.1 million), FOX Audio Network at #11 (UMA 4.4 million), and Cumulus Podcast Network at #15 (UMA 3.6 million). See the complete chart here.

 

Joe Benigno Returning to WFAN, New York in Part-Time Capacity. During an appearance on the afternoon drive “Carton & Roberts” show on WFAN, New York on Friday (8/5), former midday talk host Joe Benigno revealed he’s going to be returning to WFAN to host a regular Saturday morning show on the station as well as a Monday segment with midday hosts Tiki Barber and Brandon Tierney. He says he’ll also do some fill-in work on “The Fan.” Benigno, who co-hosted the midday show with Evan Roberts, retired from the Audacy sports talk station last November.

Inflation Reduction Act, CPAC 2022, China’s Taiwan Threats, Alex Jones Trial, Gaza Fighting, Russia-Ukraine War, COVID-19/Monkey Pox Among Top News/Talk Stories Over the Weekend. The Senate’s passage of the Inflation Reduction Act that moves to the House this week and President Joe Biden’s claim of victory for American families should it become law; the CPAC 2022 weekend convention highlighted by a keynote speech by former President Donald Trump; China ramps up military exercises near Taiwan in the aftermath of House Speaker Nancy Pelosi’s recent visit to the island; the Texas jury in the Alex Jones defamation case levies $45.2 million in punitive damages against him; the fighting between Israeli forces and Palestinian militants in Gaza; the ongoing Russian invasion of Ukraine; the rate of COVID cases in the U.S. and the global spread of Monkey Pox were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, August 1, 2022

Beasley Broadcast Group 2022 Q2 Net Revenue Rises 8.8%. The first radio-based audio firm to report 2022 second quarter financial data is Beasley Broadcast Group, which reveals net revenue of $64.8 million, an increase of 8.8% over the same period in 2021. The company also reports an operating loss of $5.4 million and a net loss of $14.5 million and explains the losses saying, “The operating loss in the second quarter of 2022 primarily reflects an $8.6 million non-cash impairment loss due to an increase in the discount rate used in the analyses to estimate the fair value of FCC licenses and goodwill in a rising interest rate environment. For the comparable three months ended June 30, 2021, the company recorded $1.5 million of other operating income, net from life insurance proceeds related to the death of George Beasley, the company’s former chairman. As a result of these factors, Beasley reported a net loss of $14.5 million, or a negative $0.48 per diluted share, in the three months ended June 30, 2022, compared to net income of $0.2 million, or $0.01 per diluted share, in the three months ended June 30, 2021.” Beasley CEO Caroline Beasley states, “Beasley delivered another period of strong top-line results in the second quarter, reflecting solid year-over-year growth across all of our revenue sources. Net revenue increased 8.8%, inclusive of a 4.3% rise in audio revenue and a 34.3% rise in digital revenue, with digital accounting for 16.5% of second quarter net revenue. Digital remains a central component of our revenue diversification strategy, and the momentum we are seeing in our digital business is further underpinned by our ability to grow digital revenue 37% on a quarterly sequential basis, while also improving our digital margin. Our new business performance was robust this quarter, as we recorded $7.8 million in new business revenue, representing a 60% increase from the first quarter of 2022 and 16% growth over the comparable prior year period. In addition, we acquired a small white label digital agency at the end of June, which will immediately contribute positive cash flow and synergies. We believe these results continue to demonstrate the inaccuracy of the perception that radio is more challenged than other segments of the technology, media, and telecom sectors… We are keeping a close eye on the declining economic environment and initiated cost reductions beginning in the second quarter. Looking ahead, we will continue to focus on controlling what we can control, maximizing our growth opportunities, managing our expenses and capital structure, serving our audiences and advertisers and delivering results for our stockholders.”

Monday Memo: Review Airchecks…Later. As “automation and syndication have made radio less-local,” consultant Holland Cooke calls talent coaching “a lost art”; and he uses this week’s column to offer tips “for hosts and DJs who feel neglected.” Read more here.

 

Pending Business: The One Thing Every Advertiser Should Know. Radio sales pro Steve Lapa says that any radio seller who wants to be successful has to answer the following question: “What is the one ‘thing’ every advertiser should know about my on-air talent?” In other words, what is the unique selling point that can be connected to your on-air talent and only the talent you represent. Read his column here.

Alex Silverman to Lead Programming at All-News KNX-AM/FM, Los Angeles. News radio programming pro Alex Silverman is moving to Audacy’s KNX-AM/FM, Los Angeles to serve as director of news and programming, effective September 19. He’s been serving with the company as brand manager for the company’s all-news KYW-AM/FM, Philadelphia since 2018. Prior to that, he was assistant director of news and programming at Audacy’s WCBS-AM, New York. In his new role at KNX, Silverman will “oversee the station’s editorial strategy and newsroom, including broadcast and digital operations, with an eye towards audience and revenue growth and engagement on all platforms.” Silverman states, “KNX News is iconic. I can’t wait to work with the amazing team to build the future of the brand and set the agenda for news coverage in Southern California. Thank you to Jeff Federman, Chris Ebbott, Jeff Sottolano and Bill Smee for their confidence in me and commitment to impactful local journalism.” Silverman is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications. He serves on the board of directors of the Radio Television Digital News Association and has been an adjunct instructor at Fordham University, where he designed a course titled, “Social Media for Journalists.” Silverman takes over the role from Ken Charles, who did not renew his contract with the company.

Dwight Jaynes Joins Afternoon Show on ‘Rip City Sports Radio 620.’ Sports talk host Dwight Jaynes is joining Chad Doing at iHeartMedia’s KPOJ, Portland “Rip City Radio 620” as co-host of the “Rip City Drive” program that airs from 3:00 pm to 6:00 pm. Jaynes, also known as “The Godfather,” spent 25 years as a sports columnist for the Oregon Journal and The Oregonian covering the NBA’s Trail Blazers and has co-written two books about the team. He also spent 11 years at NBC Sports Northwest, hosting “Talkin’ Ball” and “Posting Up.” Prior to that, Jaynes hosted the “Morning Sports Page” show alongside Doing on KXTG-FM, Portland. Doing says, “I am thrilled to be reunited with my former partner. Dwight is a Hall of Famer for good reason – no one has more experience covering Oregon sports. I look forward to making compelling radio with him every day. His sports knowledge and storytelling are unmatched.” Jaynes comments, “I am beyond excited to return to sports talk radio – especially with my old partner Chad Doing – who I believe to be one of the best in the country. The best part of our shows has always been our willingness to take on the tough issues – sports or otherwise – and find creative ways to shape discussion and opinion. At the same time, you never quite know what we’re going to do next… because we don’t!”

Clay Travis & Buck Sexton Interview Trump at LIV Golf Tourney in Bedminster, New Jersey. Pictured above with former President Donald Trump are Premiere Networks syndicated talk hosts Clay Travis (left) and Buck Sexton (right) at the Trump National Golf Club in Bedminster, New Jersey, the site of the LIV Golf tournament. Trump joined the duo live on their show discussing such topics as recession, China and Taiwan, and whether he’ll run for president in 2024, about which he said, “Very hard for me not to run to be honest. And also the polls indicate from the Republican standpoint it would be easy. And I think I was up 11 points on Biden the other day… I don’t know why 11… If you guys ran, you’d be up more than 11… In my mind, I’ve already made the decision.”

Stacey Thomas Named Director of Marketing for iHeartMedia Philly. Eighteen-year iHeartMedia Philadelphia staffer Stacey Thomas is promoted to director of marketing and promotions for the cluster that includes sports talk WDAS-AM “The Gambler” and WTEL “BIN: Black Information Network.” In this role, Thomas will oversee the Philadelphia brand portfolio and will be responsible for developing, planning, and directing all marketing and promotions efforts. She previously served the cluster as media integration director. iHeartMedia Philadelphia market president Jeff Moore says, “It has been remarkable working alongside Stacey and watching her persevere through numerous changes and challenges. A tireless worker who puts the needs of iHeart Philly above all else will now get the chance to put her stamp on the promotions department in a time when making deep and meaningful relationships with our audiences and partners couldn’t be more important.”

Ava Lynn LaRue Named Inaugural MIW Mentee in Minnesota. The Mentoring and Inspiring Women in Radio, Inc and the Minnesota Broadcasters Association announce that Ava Lynn LaRue is named the inaugural mentee for the “MIW Mentoring and Inspiring Women in Minnesota” program. This partnership between the two organizations is led by MBA president Wendy Paulson and is MIW’s newest mentoring opportunity and the start of its three-to-five year strategic plan to partner with state broadcast associations across the United States and assist in building in-house, ongoing programs devoted to coaching and guiding the next generation of radio professionals. LaRue is the station manager for Q-Media Group, LLC in Red Wing, Minnesota. MIW board president Ruth Presslaff says, “Lightning struck twice! Partnering with Wendy has been positive, productive, and way fun. And then to meet the powerhouse Ava LaRue and have the opportunity to work with her is what the MIWs are all about. Thanks MBA, Wendy, and Ava!” Paulson adds, “A huge ‘thank you’ to all of the incredible women who applied to participate in the 2022 ‘MIW Mentoring and Inspiring Women in Minnesota’ program! The judging committee was blown away by the depth of talented women that applied to be part of this pilot mentorship program!”

Biden’s Energy & Health Bill, Inflation Reduction Act, November Midterms/2024 Presidential Race, COVID-19/Biden Positive Again, Pelosi’s Asia Trip, Russia-Ukraine War/Global Food Crisis, Deadly Kentucky Floods/Western Wildfires, Monkeypox, and Nichelle Nichols & Bill Russell Die Among Top News/Talk Stories Over the Weekend. The fate of President Joe Biden’s energy & healthcare bill; debate over the SchumerManchin authored Inflation Reduction Act; November’s midterm elections and the 2024 presidential race; the rate of BA.5 subvariant infections in the U.S. and Biden’s testing positive again; House Speaker Nancy Pelosi’s trip to Asia and China’s threats if she visits Taiwan; the Russia-Ukraine war and its effects on the global food supply; the continuing threats of flooding in Eastern Kentucky and the Western wildfires; the growing monkeypox epidemic; and actress Nichelle Nichols and basketball legend Bill Russell pass away were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.  

Sales

Pending Business: One Thing Every Advertiser Should Know

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Here is a simple question that every talk radio seller who wants to be successful must answer: “What is the one ‘thing’ every advertiser should know about my on-air talent?” In other words, what is the unique selling point that can be connected to your on-air talent and only the talent you represent.

And try your best to move past audience ratings because they come and go. “We’re number #1!” is an important validation, but when the time comes to move into the price=value equation, beauty is in the eye of the beholder.

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Front Page News Industry News

Monday, July 18, 2022

Pending Business: SiriusXM’s Chutzpah. Radio sales pro Steve Lapa says AM/FM radio needs a stronger response to attacks like the broadside leveled at it by SiriusXM last week in its “Why waste your time with AM/FM radio? campaign. “Timing is everything and as much as it hurts, the “Why waste your time?” ad was well played. AM/FM radio can’t afford to ignore a broadside attack. Playing the local, free and emergency cards is a solid first step. Every AM/FM radio listener and advertiser can use a reminder. Just like a utility, we take it for granted until it’s not there when you need it.” He offers three concepts for development that support radio’s value. Read it here.

Monday Memo: Dine with Seinfeld’s Parents. Consultant Holland Cooke continues his month-long series “Inflation Hacks, money-saving tactics for your listeners (and yourself).” In this week’s column, HC offers “escape from Ramen, and your dentist!” Read it here.

‘The Big Picture’ Panel Video from TALKERS 2020 Posted. Today (7/18), the video of the panel discussion titled, “The Big Picture,” from the recent TALKERS 2022 convention at Hofstra University is posted. The panel was moderated by TALKERS magazine publisher Michael Harrison (who was introduced by Dottie Herman, vice-chair, Douglas Elliman Real Estate and host of “Eye on Real Estate” heard on WNYM, New York “AM 970 The Answer”) Panelists included: Vince Benedetto, CEO, Bold Gold Media Group; Lee Habeeb, host/producer, “Our American Stories”; Kraig Kitchin, CEO, Sound Mind, LLC; Josh Leng, CEO, Talk Media Network; and Chris Oliviero, president/market manager, Audacy New York. See the video here.

Salem Rises to Prominence in Conservative Media. In a profile piece published in TALKERS magazine today (7/18), executive editor Kevin Casey chronicles some of the history of Salem Media Group and highlights the company’s steadily growing prominence in the conservative media universe. At the very heart of Salem Media Group is its philosophy and mission. Co-founder and executive chairman of the board Ed Atsinger says, “Salem’s leadership enthusiastically embraces the concept of American exceptionalism – that America is unique in human history as a place where no matter your social status, your ethnicity, your religion, or your country of origin the American dream is available for the taking. Today there are ideologies conspiring to tear us apart by promoting identity politics under such euphemisms as ‘critical race theory.’ Salem is committed to do all that we can to counteract the forces that would tear us apart, and we have created a company uniquely positioned to achieve that goal. Fortunately, there are enough Americans committed to religious faith and conservative values to help us achieve that goal.” Company SVP of spoken word format Phil Boyce states, “When I joined Salem’s team in early 2012, I had no idea the company was positioned to explode onto the conservative landscape like it did. My 14 year’s experience programming WABC in New York – the most-listened-to news/talk station in the nation – had prepared me well for the explosive times we were about to enter at Salem. We’ve been in a culture war for years in this country, and Salem is able to use its assets to further the cause, doing good, while informing and entertaining our audience.” Read the entire story here.

LiveOne to Spin Off PodcastOne into Separate Company. On Friday (7/15), LiveOne revealed its intention to spin off wholly owned subsidiary PodcastOne, as a separate public company to be listed on a national exchange and its plan to dividend a portion of PodcastOne’s common equity to LiveOne’s more than 15,000 stockholders as of a future record date. LiveOne says it hopes to complete the spin-off be year’s end. Related to the anticipated spin-off, PodcastOne closed a private placement financing of convertible notes and warrants totaling approximately $8.1 million prior to offering expenses, including $3 million invested by LiveOne, whereby the terms of the financing value PodcastOne at a pre-money valuation of $60 million. LiveOne CEO Robert Ellin states, “The goal of both our management team and board of directors is to maximize stockholder value. PodcastOne has been a tremendous addition to LiveOne since our acquisition in 2020, and we feel strongly that the market value of our stock dramatically undervalues the sum of our parts, which includes our PodcastOne subsidiary. Upon the successful completion of the spin out, we believe PodcastOne will be the only major pure play podcast company trading on a national exchange.” PodcastOne president, Kit Gray comments, “The podcasting business has exploded over the past five years and PodcastOne is one of the largest independent podcast companies in the world. The company is one of only two independent podcasting publishers in the top 10 of Podtrac’s list of Top Publishers. We believe that by trading as a separate public company, PodcastOne will have the opportunity to access the public capital markets as well as be better positioned to both acquire podcast platforms and attract significant podcast talent.”

Round Four of June PPMs Released. The fourth and final round of ratings data from Nielsen Audio’s June 2022 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s June 2022 sweep covered May 26 – June 22. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM adds eight-tenths to finish the survey with an 8.0 share (weekly, 6+ AQH share) that lifts it to the #3 rank, while Curtis Media Group’s crosstown news/talk WPTF is up two-tenths for a 1.7 share good for the #17 rank. Good Karma Brands’ news/talk WTMJ, Milwaukee solidifies its #1 finish after adding 1.1 shares for an 11.4 share finish, while iHeartMedia’s crosstown news/talk WISN sheds six-tenths for a 9.0 and falls back to the #3 rank. Cumulus Media’s news/talk WWTN-FM, Nashville adds a full share for a 6.9 share finish but remains in the #4 rank. Cox Media Group’s news/talk WOKV-FM, Jacksonville remains ranked #2 after dipping four-tenths for a 9.2 share finish. See Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three rounds) here.

Up on the Roof.  Posing for promo shots on the roof of the Imperial Square Building (that housed the radio station) in Hempstead, Long Island during the Winter of 70-71 is the original airstaff of the legendary progressive rock station WLIR. Pictured (l-r): Richard Neer, Pete Larkin, Don K. Reed and Michael Harrison. All went on to colorful and groundbreaking careers in the media. Reed, who would serve for many years at WCBS-FM, New York, died over the weekend. His cause of death was not reported but it is believed he had been battling heart issues. You can see the memorial tribute video created by Art Vuolo here.

KXEL, Cedar Rapids Celebrates 80th Anniversary. Pictured above is Iowa Governor Kim Reynolds signing the document declaring Thursday, July 14 “KXEL Radio 80th Anniversary Day” in the state. Standing next to her looking on is KXEL host and program director Jeff Stein. The NRG Media news/talk station was the first station in the U.S. to sign on with the maximum 50,000-watts on a clear channel signal. It first took to the air at 5:30 am on July 14, 1942, from studios in downtown Waterloo, Iowa. It was founded by Joe DuMond, a Waterloo native who came to national prominence portraying “Josh Higgins of Finchville” on NBC Radio in the 1930s and 1940s.

Biden in Middle East, Midterms/2024 Presidential Race, The Economy, Uvalde Report, January 6 Hearings, Russia-Ukraine War, COVID-19, European Heatwave/Wildfires Among Top News/Talk Stories Over the Weekend. President Joe Biden’s trip to the Middle East and his meeting with Saudi Arabia’s Mohammed bin Salman Al Saud; the November midterm elections and speculation about the nominees for president in 2024; the high inflation rate, unstable stock market, and fears of a recession; the release of the Uvalde School Shooting report; the ongoing January 6 hearings; Russia’s ongoing invasion of Ukraine and its impact on the global economy; the climbing rate of subvariant BA.5 COVID cases in the U.S.; the intense heatwave gripping Europe and the Mediterranean wildfires were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Sales

Pending Business: SiriusXM’s Chutzpah

By Steve Lapa
Lapcom Communications Corp
President

 

BLOCK ISLAND, RI — Chutzpah!

That’s the way most AM/FM radio vets reacted to the recent SiriusXM ads. By now you should know about the upheaval over the “Why waste your time with AM/FM radio?” broadside attack launched last week.

Imagine, a frenemy like satellite radio calling our baby ugly. Chutzpah! Nobody does that to the people who gave most satellite radio talent their start, right?

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Front Page News Industry News

Monday, July 11, 2022

Pending Business: Stop the Whining! Radio sales pro Steve Lapa writes in today’s column that, unfortunately, throughout his marketing work – from major market managers to top-tier sellers – “whining seems to be in vogue and contagious.” He adds, “In my recent experience, whining as a sales strategy typically surfaced somewhere in the process of negotiating, when sellers and/or managers lose focus of the win-win goal and rely on emotional triggers.” Read his column here.

Monday Memo: What’s in a Name? Consultant Holland Cooke continues his month-long series “Inflation Hacks, tips for saving your listeners (and yourself) some do-re-mi.” This week’s column unlocks savings by deciphering “Best by…” and “Use by…” and “Expires…” labels. And ARE those lower-cost store brands really name brands in disguise? Read it here.

Jane Matenaer Exits WTMJ, Milwaukee. The Milwaukee Journal Sentinel reports that WTMJ-AM, Milwaukee air personality Jane Matenaer exited the station after her last program on Friday (7/8). Matenaer had been a presence on the Milwaukee airwaves since 1984. She served with hot AC WMYX-FM for 25 years, later WLDB-FM, and joined WTMJ in 2015 as co-host of the morning show with Gene Mueller, who retired from the station in February. Matenaer told WTMJ morning host Vince Vitrano that she was grateful that Good Karma Brands allowed her to say good-bye on the air. Matenaer, 62, says she’s not retiring but is exploring some options to remain in the media business.

WHAM, Rochester Celebrates 100th Anniversary. Heritage Rochester news/talk WHAM-AM celebrates its 100th anniversary on air today (7/11). The iHeartMedia station debuted on July 11, 1922, under the call letters WHQ. In honor of the station’s anniversary, Rochester Mayor Malik Evans is declaring July 11, 2022, as “NewsRadio WHAM 1180 Day” in Rochester. In addition, News Radio WHAM 1180 will continue to celebrate its anniversary on its podcast “WHAM @ 100: An Oral History,” a weekly podcast hosted by Joe Lomonaco that features rare and never before heard archive recordings, new interviews with former, and current, WHAM staff, and stories about what WHAM means to the community it continues to serve. iHeartMedia Upstate New York president Robert J Morgan comments, “NewsRadio WHAM 1180 has been a friend and source of information to generations. With nearly 1,000,000 newscasts and even more conversations over the past 100 years, this iconic station has stood side-by-side with our listeners in good and bad times. Always present, always relevant, and always trusted.”

‘In the Garage’ Program Celebrates One Year on Air. Pictured above is WRVA, Richmond afternoon drive host Jeff Katz (right) with local mechanic Stan Andrewski (left) as they celebrate the first anniversary of their WRVA Saturday morning car show, “In the Garage.” Katz tells TALKERS magazine, “We grew up loving Click and Clack [Tom and Ray Magliozzi, hosts of the legendary NPR program “Car Talk”] and we hope that we’re continuing to fulfill the community’s need for honest car repair advice. No bakery would make a cake in the shape of a transmission to celebrate the one year anniversary of ‘In The Garage With Stan & Jeff’ so Stan and I just enjoyed some Boston creams from Dunkin’ while hoisting a few iced coffees to salute The Tappet Brothers and get rolling into year number two in the garage.”

TALKERS News Notes. This week’s Westwood One Audio Active Group blog summarizes the Audio Today 2022: How America Listens report that Nielsen prepared for its clients. Among the findings were: AM/FM radio has mass reach among Americans 18+, adults 35-49, and even Millennials 18-34. On a monthly basis, AM/FM radio reaches 93% of adults 18+, more than live + time-shifted TV (90%), smartphones (86%), TV-connected devices (81%), PCs (76%), and tablets (46%); AM/FM radio has massive monthly reach among African American and Hispanic audiences: AM/FM radio has substantial monthly reach among African American Millennials 18-34 (88%) and African Americans 35-49 (92%). Similarly, among Hispanic audiences both 18-34 (93%) and 35-49 (98%), AM/FM radio’s monthly reach beats all other media and device platforms; and AM/FM radio is “the center of the total audio universe” with an audience that is 16 times bigger than those who only listen to digital audio and satellite radio.  Find out more here…..Syndicated Solutions, Inc’s national travel radio show “RMWorldTravel with Robert & Mary Carey and Rudy Maxa” has surpassed another affiliation milestone and is now heard on 490 radio stations across the US each week. The program is broadcast live on Saturdays from 10:00 am to 1:00 pm and also offers a daily, 60-second travel commentary feature.

January 6 Hearings, Musk & Twitter, The Economy, Midterms/2024, Japan Elections, Russia-Ukraine War, COVID-19, Uber Woes, and China Protest Among Top News/Talk Stories Over the Weekend. The continuing January 6 Committee hearings including Steve Bannon’s agreement to testify; Elon Musk’s backing out of the Twitter acquisition and the legal issues surrounding it; the high price of gasoline & food, the activity on the world’s financial markets, and concerns about a recession; the November midterm elections and potential presidential candidates in 2024; Shinzo Abe’s Liberal Democratic Party wins upper house elections in Japan in the aftermath of his assassination; Russia’s ongoing invasion of Ukraine and its effect on the world’s economy; the contagious BA.5 subvariant’s spread across the U.S.; Uber’s corporate tactics are revealed in a data leak; and Chinese authorities brutally crack down on protestors unable to withdraw their savings from local banks were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Tuesday, July 5, 2022

Monday Memo: Vino, Vodka, Video. All this month, consultant Holland Cooke is using his weekly column to offer “Inflation Hacks,” dozens of ways to cope with “the rising cost of EVERYTHING,” tips for your listeners (and you). Read it here.

 

Pending Business: Halftime. Radio sales pro Steve Lapa says the third and fourth quarters of 2022 are looking a little foggy due to inflation and the possibility of recession, but says, “The good news is by now you’ve met with your manager and second half adjustments are in place. You have agreed on the course correction expectations and the game plan that will help you power through the dynamics of a constantly changing business environment.” He offers some suggestions for tackling the next six months and keeping those commission checks coming in here.

New TALKERS 2022 Session Video Posted. The latest video from the June 10 TALKERS 2022 convention at Hofstra University to be posted is the panel discussion, “Maintaining Integrity in Times of Political and Cultural Polarization.” The panel was moderated by WPHT, Philadelphia talk host Dom Giordano and featured panelists: Mandy Connell, host, KOA, Denver; Jeff Katz, host, WRVA, Richmond; Joe Thomas, PD, WCHV, Charlottesville, Virginia; Dr. Daliah Wachs, physician/host, Genesis Communications Network; and Lisa Wexler, host, WICC, Bridgeport/Probate Judge, Connecticut. View the video here.

HRN Media Launches Carlos Baerga Show for Hispanic Audiences. A new, daily feature titled, “Are You Ready to Play Ball with Carlos Baerga and Legends from Yesterday and Today” is debuting in national syndication from HRN Media Networks. The 90-second feature includes baseball analytics and interviews with elite players. HRN Media Networks president Clark Logan says, “Carlos is an energetic and dynamic sports figure, who will entertain listeners. Baseball is the most popular American sport among Hispanics, and Carlos’s insights about the game and the top-name players that will join him will engage sports fans.” Baerga comments, “I am excited to launch my Hispanic radio career with the HRN Network and talk about my favorite topic… baseball. Listeners will get behind-the-scenes stories from the elite players we’re going to have on as guests.  I can’t wait to get started.”

Former Florida Sports Talk Host Hank Goldberg Dead at 82. Numerous mainstream news outlets, including CBS Sports, are reporting the death of former sports talk host “Hammerin’ Hank” Goldberg, who died on his 82nd birthday at his Las Vegas home. Goldberg hosted a South Florida sports talk show first on WIOD and later on WQAM from 1978 through 2007. He also became a nationally known reporter and prognosticator. Goldberg had been battling kidney disease and CBS Sports reports that Goldberg, who’d been working for CBS Sports HQ and SportsLine, continued to work until about three weeks ago, despite his declining health. Goldberg broke into the sports media world ghost-writing Jimmy The Greek’s syndicated gambling column. He also worked at ESPN.

The Economy, January 6 Hearings, Fourth of July/Deadly Illinois Shooting, Midterms/2024/Trump & the GOP, Russia-Ukraine War, Brittney Griner Case Among Top News/Talk Stories Over the Weekend. The high price of gas & food, the declining financial markets, and threats of a recession; the January 6 Committee hearings and questions about former President Donald Trump’s role in the Capitol assault; the Fourth of July holiday and the shooting in suburban Chicago that took the lives of six people; the midterm elections, speculation about presidential candidates in 2024, and Donald Trump’s influence over the GOP; the ongoing Russian invasion of Ukraine and its effects on the global economy; and American basketball player Brittney Griner writes a letter to President Joe Biden from her Russian jail were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, June 20, 2022

Monday Memo: Summertime, Summertime, Sum-Sum-Summertime. Although the season officially begins tomorrow, consultant Holland Cooke says. “People are already there emotionally.” And in this week’s column, HC suggests how stations can relate to listeners’ inflation-hampered circumstances. Read his column here.

 

Pending Business: Digital Audio Keeps Growing. Radio sales pro Steve Lapa writes in today’s column that recent data indicates listening to digital audio – especially via smart speakers – continues to grow and that leaves opportunity for the audio seller. “No matter how your digital platforms are packaged, the concept of ‘influencer’ is alive and well when a listener accesses that feed. And every listener who accesses that smart speaker audio feed adds impressions to your talent’s content.” Read more here.

 

Talk Radio Revenue Addressed at TALKERS 2022 Convention. The recent TALKERS 2022 convention held on Friday, June 10 at Hofstra University on Long Island examined a number of issues facing talk media professionals, including selling spoken-word programming. Pictured above are four of the sales pros who appeared on the “Generating Talk Radio Revenue in a Noisy Digital World” panel, moderated by RAB president/CEO Erica Farber (inset). They are (from l-r): Christine Travaglini, president, Katz Radio Group, New York/RAB; Julie Talbott, president, Premiere Networks; Chad Lopez, president, Red Apple Media; and Erik Hellum, COO, Townsquare Media, New York/RAB. Beginning tomorrow (6/21), TALKERS magazine will begin posting videos of the numerous convention sessions, one per day.

 

Talk Host Meets Senator. Pictured above is KNTH-AM, Houston “AM 1070 The Answer” morning host Sam Malone (right) having an animated discussion with U.S. Senator Ted Cruz R-TX (left) on the floor of the annual Texas State Republican Convention. Malone and Cruz sparred over the U.S. Supreme Court’s pending ruling on Roe v Wade that many expect to be handed down this week.

 

Urban One to Pay $25 Million for Emmis’ Indy Stations. According to the SEC filing by Urban One on Friday (6/17), the price that it is paying for Emmis Communications Indianapolis radio stations adult contemporary WYXB-FM, country WLHK-FM, news/talk WIBC-FM, translators W228CX and W298BB “The Fan 93.5FM and 107.5FM,” and Network Indiana is $25 million. The two companies announced the deal earlier in the week. As noted then, this move leaves Emmis effectively out of the radio business. It owns the licenses to WEPN-FM and WLIB-AM in New York but leases them. Emmis continues to operate with a focus on its sales and marketing businesses.

 

Cromwell Media Officially Launches ‘94.9 The Fan’ in Nashville. Emanating from Cromwell Media’s WBUZ-HD3 and translator W235BW, “94.9 The Fan” becomes Nashville’s newest sports talk radio station. Programming includes “The Dan Patrick Show” and “The Herd with Colin Cowherd” as well as “OutKick 360” with Chad Withrow, Jonathan Hutton and Paul Kuharsky, and sports betting content from VSiN, The Sports Betting Network. Cromwell Vp/market manager Dennis Gwiazdon says, “The type of exciting sports content offered on ‘94.9 The Fan’ is not only unique by design, it’s the perfect complement to the live and local sports talk programming offered on sister station ‘ESPN 102.5 The Game.’ We now offer a ‘one-stop shop’ for all types of sports fans and sports bettors who want only the best local and national sports talk along with live sports broadcasts that include the Nashville Predators, the Nashville Sounds, MTSU football and men’s basketball, NASCAR, the Music City Grand Prix and much more.”

 

‘Chicks On The Right’ Redouble Efforts to ‘Give Conservatism a Makeover.’ Talk media entrepreneurs Miriam Weaver and Amy Jo Clark – hosts of the Radio America syndicated podcast “Chicks On The Right” – are embarking on a makeover of their own, launching a new website (and subsequent newsletter), hiring an all-female staff, and committing to a national tour of events to meet their growing fanbase across the country. Radio America says, “This relaunch campaign comes in response to the Chicks’ exploding popularity and record engagement from fans. Their website boasts as many as 2 million views a month and they earn more than 3 million impressions per month on their popular daily program. Weaver says, “Amy Jo and I started ‘Chicks On The Right’ as a fun side project. We were two working women who felt like our views weren’t represented in national discourse and decided to speak up. We never imagined that more than a decade later, we would quit our jobs to commit to ‘Chicks On The Right’ full time due to the overwhelming support we’ve received from women (and men) across the country, especially this year.”

 

Station Owner Shawn Knight Dies in Paragliding Accident. The details are few at this time, but Edhat Santa Barbara is reporting that Knight Broadcasting owner Shawn Knight died on June 15 in a paragliding accident. Knight’s company operates three Southern California radio stations, including: news/talk KUHL, Santa Maria; country KRAZ-FM, Santa Ynez; and AC KSYV-FM, Solvang.

 

The Economy, Midterms/Trump & the GOP, January 6 Hearings, Juneteenth Holiday, End of SCOTUS Term, Russia-Ukraine War, COVID-19, and Columbia Elects Leftist Among Top News/Talk Stories Over the Weekend. The high price of gas & food, the sinking Dow & NASDAQ, and concerns about a recession; the primary races for the November midterms and Donald Trump’s influence over the GOP; the aftermath of the January 6 Committee hearings; today’s Juneteenth holiday recognizing the end of slavery in the U.S.; the U.S. Supreme Court prepares to close its term and the overturning of Roe v Wade is expected; the ongoing Russian invasion of Ukraine; the still-present COVID-19 virus and concerns about new subvariants; and Columbia elects leftist Gustavo Petro president were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, June 13, 2022

TALKERS 2022 Exceeds Expectations.  The 25th annual installment (and second pandemic-era edition) of the talk media industry’s longest-running, largest, and most important national convention – TALKERS 2022 – took place this past Friday, June 10 and by all accounts significantly exceeded expectations. It was widely hailed by many of its longtime participants as “the best ‘TALKERS’ ever!” It was presented by TALKERS in association with Hofstra University’s award-winning radio station WRHU-FM/WRHU.org. Some 275 passionate media professionals from all over the country traveled to the beautiful campus of Hofstra on Long Island to see, hear and meet more than 60 luminary speakers – from talk media programming, management, station ownership, syndication, sales, marketing and technology – tackle the most compelling issues, opportunities and challenges currently at play in the industry. It was a power-packed day of non-stop panels, solo addresses, fireside charts, award presentations, exhibits and networking opportunities. The TALKERS editorial staff is now sifting through hundreds of photos and hours of video preparing extensive coverage of the conference and its enormous treasure trove of content that will be appearing in TALKERS magazine for days and weeks ahead. Please stay tuned for forthcoming stories, photos and complete video coverage of all sessions. TALKERS founder and convention producer/director Michael Harrison says, “We are deeply grateful to all the attendees and sponsors as well as our colleagues at Hofstra University for making TALKERS 2022 such a rewarding and memorable experience.” Photos:  Joe “Pags” Pagliarulo playing the National Anthem during the opening ceremony (above right), and (above left) WPG, Atlantic City morning personality Harry Hurley interviewing FOX News Channel and FOX News Radio star Brian Kilmeade.

 

Monday Memo: Identify ‘Piano Movers.’ In this week’s column, consultant Holland Cooke asks, “What is difficult for most people but comes easy to you?” It’s a new business brainstorm for sales reps, and what HC calls “a Side-Hustle Alert for on-air talent.” Read it here.

 

Pending Business: Happy Father’s Day. Radio sales pro Steve Lapa wonders if your station had a sales meeting solely focused on Father’s Day. “Unlike Mother’s Day where ‘natural’ categories like flowers, candy, dinner, spa days, even jewelry make the annual target list, what did your target list look like for Father’s Day? The irony is, the National Retail Foundation projects only an $80 difference in the average gift spends between Mother’s Day and Father’s Day. So how creative was your Father’s Day targeting? Was that list much different from your Christmas targeting for dad?” Read his column here.

 

NJBA President Paul Rotella’s Struggles, Courage and Imminent Victory Over Adversity.  One of the most compelling stories in the radio industry has been the personal and professional journey of New Jersey Broadcasters Association (NJBA) president Paul Rotella. He is thankfully on the mend after suffering a terrible health struggle with rare form of meningitis that took him to the brink of death. TALKERS publisher Michael Harrison, seeing Paul Rotella at this past Friday’s TALKERS 2022 (6/10) bravely walking with the help of a cane and enthusiastically watching, absorbing, cheering and delighting in the comradery of being with his fellow broadcasters, was SO moved that he pulled together his sources, resources and data to pay tribute to the man as quickly as possible. Harrison states, “I consider Paul Rotella to be a spectacular human being, family man, broadcaster, attorney and spokesman not only for the broadcasting community of the Garden State – but a force of nature in spreading a prideful image of the State of New Jersey, in general, across America – not always an easy task.” Harrison penned a tribute to Rotella including a remarkably candid and personal print interview with him that appears in today’s TALKERS. To read it, please click here.

 

WWO Blog: Pharmaceutical Brands Realize Benefits of AM/FM Advertising. In this week’s blog from the Cumulus Media | Westwood One Audio Active Group comes information from a comprehensive analysis of the pharmaceutical category that included data from Nielsen Media Impact, Nielsen’s media plan optimization tool; a MARU/Matchbox national study conducted over the course of two years from February 2020 through October 2021; and pharmaceutical ad creative testing results from the Advertising Benchmark Index. Cumulus Media EVP, marketing and Westwood One president Suzanne Grimes, says, “Pharmaceutical brands have discovered network radio, and it is one of our fastest growing categories. The big revelation for pharma brand advertising is that audio does all the heavy lifting, and the visuals are secondary. ABX creative testing reveals radio creative performs at 90% of the effectiveness of TV for 25% of the CPM.” Some of the highlights of the studies include: 1) According to Nielsen Media Impact, pharmaceutical/OTC brands see an average incremental reach increase of +38% when including AM/FM radio with TV; 2) Shifting 20% of an arthritis medication’s TV budget to AM/FM radio afforded the brand a significant reach advantage versus its competition (+29%) and increased its total share of voice from 22% to 39%; and 3) A pharmaceutical brand saw its TV reach drop -33% over a four-year period with the same spend due to the erosion of TV audiences. Shifting 30% of the October 2021 TV budget to AM/FM radio recovered the lost reach, generating a +51% lift in campaign reach. See more from the blog here.

 

Chris Williams Exits KXNO-AM/FM, Des Moines. Sports talk radio personality Chris Williams reveals via Twitter that he’s exited iHeartMedia sports talk outlet KXNO-AM/FM, Des Moines in order to focus on his family life. Williams has been serving as co-host of the afternoon drive program “The Sports Fanatics” with Ross Peterson. Williams tweeted, “When I was attending journalism school at Iowa State in the mid 2000s, my dream was to one day host a sports talk show on the iconic 1460 KXnO. For the last seven-plus years, I have had the privilege to live this dream. A lot has changed since then. I now have two beautiful daughters Cami (7) and Elyse (2), who I love more than I knew was even possible. Ross Peterson was my friend. He is now a brother who will be family forever. I recently made the decision to leave KXnO as a daily host to focus on my young family. The 3-6 time slot is an honor to fill, but also takes a major toll on family when you have young kids (especially when you have aspirations to be the best little league softball coach in the metro). I leave KXnO excited to be a better husband, son, friend and human being.”

 

The Economy, January 6 Hearings, Russia-Ukraine War, Gun Legislation, Midterms/Trump & the GOP, Western Heat-Wildfires Among Top News/Talk Stories Over the Weekend. The soaring price of gasoline and food, sinking tech stocks, and worries about a recession; today’s scheduled second January 6 Committee hearing; Russia’s advances in the war in Ukraine and the conflict’s effect on the world economy; the attempts at bi-partisan gun legislation; the ousting of San Francisco’s progressive DA, the November midterm elections, and Donald Trump’s influence over the GOP; and the Western heatwave and drought were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Sales

Pending Business: Happy Father’s Day

By Steve Lapa
Lapcom Communications
President

 

PALM BEACH GARDENS, Fla. — Always taken for granted, forever undersold by radio sellers. So goes this 112-year-old celebration. Could it be because it was created as a complement to its senior partner, Mother’s Day? Or could it be because it was started in Spokane, Washington? It really doesn’t matter. Father’s Day is now a $20 billion dollar business that rarely dominates a radio sales meeting. Did you have a full sales meeting devoted to selling into the Father’s Day gift giving cycle?

(more…)

Front Page News Industry News

Monday, June 6, 2022

Monday Memo: Your Podcast Isn’t a Broadcast. “Everyone-who’s-anyone is podcasting,” consultant Holland Cooke observes. “And – like Howard Stern migrating to satellite radio – their content is growing the platform.” Thousands and thousands of hobbyists are podcasting, “some doing quite well, though many sound amateurish compared to the more polished way we professional broadcasters can execute.’ In this week’s column, HC notes how, “for all their rough edges, podcasters are better than broadcasters at one thing podcasts do well.” Read it here.

 

Pending Business: Local Host vs Facebook. Should an ad read by your local talk show host command a higher CPM than a Facebook ad? Radio sales pro Steve Lapa says absolutely yes, and for a number of reasons. Not the least of which is the host’s credibility, personal touch, and the trust they have built with their audience. Read more here.

 

Harry Hurley, WPG Morning Star, to Contribute $6,000 to Broadcasters Foundation at TALKERS 2022. In what has become somewhat of a radio industry tradition, WPG, Atlantic City, NJ morning show host Harry Hurley’s Hurley in the Morning Charity Foundation (501c3) will pay tribute to the Broadcasters Foundation of America (501c3) at TALKERS 2022 at Hofstra University on June 10 and in the process donate $6,000 to the cause. Each year since TALKERS 2017, Hurley has made a donation to the BFoA in increasing amounts of $1,000 per year beginning with a one thousand dollar grant the first year achieving a total of $21,000.  The Broadcasters Foundation of America’s mission is to improve the quality of life and maintain the personal dignity of men and women in the radio and television broadcast profession who find themselves in acute financial need due to a critical illness, accident, advanced age or other serious misfortune. Photo: Harry Hurley holding a check to the BFoA at TALKERS 2019. To listen to a conversation between TALKERS founder Michael Harrison and Harry Hurley about this year’s donation please click here.

 

Steve Scully to Host New Show on SiriusXM’s POTUS Channel. Longtime C-SPAN journalist Steve Scully is joining SiriusXM to host the new program “The Briefing with Steve Scully” on SiriusXM’s political talk channel P.O.T.U.S. Scully, who serves as SVP at Washington DC’s Bipartisan Policy Center, “will take listeners inside the stories and conversations that are shaping the day in the nation’s capital. From breaking Supreme Court rulings to debates in Congress and briefings from The White House, the program will consider all sides and every perspective, helping listeners stay on top of what’s happening within the Beltway and beyond.” Scully says, “I am thrilled to join the SiriusXM P.O.T.U.S. family to share my enthusiasm for politics and public policy with a very smart audience. I look forward not only to focusing on the developing stories of the day, but also to giving listeners a deeper context to complex issues. Together, we will peel back the layers of stories to provide new information with elected officials, key policy makers and leading journalists.”

 

WWO: Study Reveals Value of AM/FM Ad Campaign. The Cumulus Media | Westwood One Audio Active Group shares the results of a study it commissioned The Harris Poll to do in an effort to understand the performance of the leading meal kit delivery service’s advertising performance. Some of the findings of the study include: 1) AM/FM radio worked for the meal kit delivery service. The test of AM/FM radio advertising was very successful. Between the pre- and post-campaigns, heavy AM/FM radio listeners generated immense brand equity growth, two times greater than the average. Heavy AM/FM listeners, those with the greatest opportunity to hear the campaign, delivered the largest lifts for familiarity and consideration; 2) Heavy historical use of podcast advertising resulted in significant awareness, consideration, and brand equity among the podcast audience for the meal kit delivery service brand. Due to sustained prior use of podcast advertising, podcast listeners far outperformed the average consumer across tested brand measures. Comparing podcast listeners to the general population, the meal kit delivery service had much stronger brand equity (+43%), consideration (+34%), and familiarity (+34%); 3) The meal kit delivery service’s AM/FM radio and podcast campaign boosted purchase intention metrics. The AM/FM radio campaign drove positive movement throughout the purchase funnel. Since the pre-campaign period, there was growth in familiarity (+22%), trial (+5%), and usage (+10%) among heavy AM/FM radio listeners. Among podcast listeners, familiarity grew +4%, trial +21%, and usage +51%; and 4) Growth opportunity: Expand to consistent use of AM/FM radio advertising. As media effectiveness grows with the number of media channels utilized, meal kit delivery service brands have an opportunity to add reach and avoid podcast message saturation by using AM/FM radio. Among meal kit users, 56% only listen to AM/FM radio and don’t listen to podcasts. Expanding the media buy to AM/FM radio reaches the 56% of meal kit category users who aren’t exposed to podcast advertising. See more here.

 

TALKERS News Notes. Sports talk radio legend Jim Rome is now heard in San Diego on XEPRS “The Mightier 1090.” Rome’s CBS Sports Radio syndicated program has been off the air in the market since February but returns on the Bill Hagen-led station. Rome says, “San Diego is where the Jungle really took hold. It’s where I met my wife. And where I experienced some of the greatest moments of my entire life. There is no better town, no better market and you absolutely CAN go home. And that’s what I plan on doing. And I can’t wait. Let’s do this!”…..Recently, Art Vuolo (pictured below) made a special appearance on Nexstar Media’s WGN-AM, Chicago sitting in with legendary Windy City personality John Records Landecker as the station celebrated its 100 anniversary on the air. “Radio’s Best Friend”  and operator of Vuolo Video produced his appearance in a YouTube video that you can see here.

 

Weekend Shootings/Gun Control, January 6 Hearings, the Economy, Russia-Ukraine War, Midterms/Trump & the GOP, Boris Johnson Troubles, Korean Missile Launches Among Top News/Talk Stories Over the Weekend. Gun violence over the weekend that took the lives of five people in Philadelphia and Chattanooga and debate over potential gun legislation; televised congressional hearings on the January 6 Capitol breach to begin on Thursday; the still rising price of gasoline, food and consumer goods and fears of a recession; Russia’s continuing invasion of Ukraine and Vladimir Putin’s warning to the West not to supply Ukraine with weapons; November’s midterm elections and Donald Trump’s influence over the GOP; British Prime Minister Boris Johnson faces a vote of no confidence by his conservative party over the partygate scandal; and the U.S. and South Korea launch missiles in response to North Korea’s launch of eight missiles were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, May 23, 2022

Monday Memo: Leapfrog Legacybox. “As oxide literally falls off cassettes and reel tape,” consultant Holland Cooke warns, “those precious airchecks will be gone forever” unless you digitize them. “Ditto VHS tapes and photos of loved ones now long gone.” But, in this week’s column, HC’s experience with a major national advertiser points to a local sales lead. Read it here.

 

Pending Business: The Ego Drive Connection. Radio sales pro Steve Lapa writes in today’s column that most talk radio sellers don’t stop to think about the personality trait that connects them to their station’s talk hosts. But both have a healthy ego drive. The successful talk radio host is driven to convince their listeners that their take on an issue is the correct one. And their skill set includes the power of persuasion – just a like a good seller. Read more here.

 

Lars Larson Celebrates 25 Years at KXL-FM, Portland. Talk radio host Lars Larson – whose KXL-FM, Portland-based program is heard on more than 20 stations the Pacific Northwest on Alpha Media’s Radio Northwest Network and whose Compass Media Networks nationally syndicated program serves some 100 affiliate stations – celebrated his 25th anniversary at KXL on Friday (5/20). In a video on the KXL website, Larson talks about his 25 years at KXL, how he got into radio as a teenager, and the difference between his past work as a television news managing editor and his current work as a talk host. “I love the idea of gathering interesting information and then presenting it to my audience, so they get a chance to hear what’s going on.” See the video here.

 

Audacy Recognizes 100 Years of KFH, Wichita. Wichita radio station KFH is celebrating its 100th year of service to the area. The Audacy news/talk outlet – now an AM/FM combo – is Kansas’ oldest commercially licensed radio station. Audacy Wichita SVP and market manager Jackie Wise says, “As the oldest radio station in Kansas, KFH Radio is very much a key piece of a fabric of this region and the city of Wichita. We’re honored to have been able to carry that baton for 100 years now, serving our community in key moments throughout history. We’re proud of the role we play in Wichita and look forward to celebrating our centennial anniversary alongside our loyal listeners.” KFH Radio will kick off its 100th anniversary celebration by welcoming special guests as part of its on-air programming. It will also begin airing short-form audio clips that spotlight some of the most memorable moments in station and Wichita history, including coverage of World War II, Wichita State University athletics, national attention from the 1938 Orson Welles “War of the Worlds” program that aired on the station, and more. KFH Radio, first known as WEAH, was launched on May 26, 1922 for the purpose of broadcasting crop and market reports.

 

MIW Announces MIW Mildred Carter Mentoring Program Class of 2022. This year’s Mildred Carter Mentoring Program’s class is announced by Mentoring and Inspiring Women in Radio, Inc. For the MIW Mildred Carter Mentoring Program that matches up-and-coming women in radio with female professionals recognized as leaders in all aspects of the industry, four candidates from the radio industry within sales, marketing, programming and digital disciplines are selected each year. This year’s mentees are: Susan Aksu-Magarian, director of marketing, Benztown; Lindsay High, general sales manager, Audacy San Francisco; Bri O’Neill, digital sales manager, Leighton Broadcasting, Grand Forks, ND; and Lauren “Lo” Sessions, APD/MD “Energy 94.1” and Content Director “WE 94.5,” Alpha Media, San Antonio. Lindsay Adams, chair of the 2022 MIW Mentoring committee, and a 2006 graduate of the program says, “We couldn’t be happier seeing a year over year increase in the amount of program applicants. The easy part is recognizing a talent and applauding the determination to further develop their career.  The hard part is making final decisions from such an incredible pool of candidates. We thank Beasley Media Group and Entravision Communications for their generous support, and we can’t wait to start working with the Class of 2022.”

 

TALKERS News Notes. The 24th annual “Cares for Kids Radiothon” raised $314,000 for the Bernard & Millie Duker Children’s Hospital at Albany Med. iHeartMedia Albany’s news/talk WGY-AM/FM “News Radio 810 & 103.1” and “99.5 the River” took part in a 25-hour radiothon on May 5-6. WGY personalities who interviewed medical professionals and patients during the broadcast included: Doug Goudie, Diane Donato, Joe Gallagher, Mike Patrick, and Jaime Roberts…..SiriusXM announces the acquisition of Team Coco, including the critically acclaimed hit podcast “Conan O’Brien Needs a Friend,” and the Conan O’Brien-led podcast network and digital media business. The transaction brings to SiriusXM Team Coco’s staff, who will continue to produce the network’s slate of popular podcasts, as well as collaborate on content for SiriusXM. As part of the deal, O’Brien enters into a five-year talent agreement with SiriusXM, under which he will remain host of his namesake podcast…..Pictured below is one of the pioneers of digital era independent talk broadcasting, James Lowe, a.k.a. Jiggy Jaguar (c) interviewing actor/musician Billy Bob Thornton (l) and musician J.D. Andrew (r) this past Saturday night (5/21) at the McPherson Opera House in McPherson, Kansas where their acclaimed roots rock band called Box Masters were performing.

 

Title 42 Ruling, the Economy, Russia-Ukraine War, Monkeypox/COVID-19, Midterms/Trump & the GOP, Great Replacement Theory, Kellyanne Conway Book, U.S.-China Relations, and Australian Elections Among Top News/Talk Stories Over the Weekend. A Louisiana District judge rules the Trump-era Title 42 that keeps migrants seeking asylum from entering the U.S. must stay in place while the matter plays out it court; the baby formula shortage, the high price of gas & food, and the selloff on Wall Street; the ongoing Russia-Ukraine war and its economic impact; the spread of monkeypox and the fast-rising number of COVID-19 cases in parts of the U.S.; the primary elections for this November’s midterm elections and Donald Trump’s influence over the GOP; the controversial Great Replacement Theory; former Trump counsellor Kellyanne Conway publishes her memoir Here’s the Deal; the tense U.S.-China relations over Taiwan; and Australian’s oust conservative Scott Morrison in favor of center-left PM Anthony Albanese were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, May 16, 2022

Pending Business: You Only Know What You Know. Radio sales pro Steve Lapa writes in today’s column that sellers and managers who’ve worked at just one station or in one market their entire careers can find their knowledge of innovation in the industry limited, and causes him to ask, “How do you learn new sales concepts and grow past what you know?” Read more here.

 

Monday Memo: Repeat After Me. Who ARE you, for listeners’ purpose?” consultant Holland Cooke asks in this week’s column, which reminds that “we need to remind, remind, remind.” Read his column here.

 

iHeartMedia’s BIN Partners with CareerBuilder for Jobs Initiative. A new relationship between iHeartMedia’s BIN: Black Information Network and , the first and only 24/7 national and local all-news audio service with a Black voice and perspective, and global talent acquisition and job marketplace platform CareerBuilder, are joining forces to launch “100,000 Careers,” a career initiative platform that aims to connect employers who are seeking a highly qualified and diverse workforce with Black American job seekers who are looking to advance to higher levels or start a career. A press release states that the mission of the “100,000 Careers” initiative is to help people in the Black community find a job and build the career of their dreams. The platform includes tools to help candidates get started, such as job listings, easy resume building, and custom content designed to help Black listeners identify their transferrable skills and discover new careers. The 100,000 Careers platform will be a one-stop-shop for connecting employers with Black American career-seekers looking to advance. Tony Coles, division president for iHeartMedia Multiplatform Group and president for BIN: Black Information Network, says, “One of our highest priorities has been to call attention to the disproportionate income and unemployment gaps the Black community faces. That’s why we are thrilled that our partners at CareerBuilder have joined us in this effort to help 100,000 listeners not only find work, but to help them leverage their transferrable skills to build careers.”

 

Buffalo Mass Shooting/Houston & SoCal Shootings/Gun Control, Abortion Rights, the Economy, Midterms/Trump & the GOP, Russia-Ukraine War, COVID-19, and Elon Musk & Twitter Among Top News/Talk Stories Over the Weekend. Deadly shootings that took the lives of 10 in Buffalo, one in California, and two in Houston; reactions to the leaked draft of the Supreme Court’s expected ruling that would overturn Roe v Wade; the high price of gas & food, supply chain issues, and fears of a recession; the primary races for the November midterm elections and Donald Trump’s influence over the GOP; the ongoing Russia-Ukraine war; the Omicron variants keeping COVID-19 present in the U.S. and China’s zero-COVID actions; and Elon Musk’s bid to acquire Twitter is put on hold among top news/talk stories over the weekend, according to ongoing research from TALKERS magazine.

Sales

Pending Business: You Only Know What You Know

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — That’s what happens when most of your sales or management life is spent at one station or in one market.

On the one hand, you know your station and market inside out. You are the tour guide who can navigate the advertiser through every fork in the road. You are proud of your station’s heritage and conversant with the demographics, psychographics, and socioeconomic profile of the population that resides in your coverage area. Rates, packages, program lineups, and historical revenue figures are at the tip of your tongue. Any out of the ordinary question is answered with a fast access, “Let me get back to you.” All are important traits that are critical components for top sellers and managers.

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Front Page News Industry News

Monday, May 9, 2022

Pending Business: Howdy Partner. Radio sales pro Steve Lapa writes today about the strange use of the word “partner” for the advertiser on a radio program. Lapa says, “Do our advertisers (customers) really want a partnership in the true sense of the word? Or do our advertisers want what everyone else wants: maximum value at the best price?” Aside from the inaccurate nomenclature, Lapa wonders if the “partner” designation affects the sales effort. Read his column here.

 

Monday Memo: “Gas cards? OR…Bitcoin?” “Imagine asking a contest winner to choose THAT?” consultant Holland Cooke asks. In this week’s column, he recalls “when radio stunts were fun,” and how a contest “will sound as big as you make it sound.” Read more here.

 

Audacy First Quarter Net Revenue Up 14%. For the first quarter of 2022, Audacy reports net revenue of $275.3 million, an increase of 14% over the same period in 2021. The company also saw its net loss shrink from $21.6 million in the first quarter of 2021 to $11 million in Q 1 of this year. Audacy provides financial data by segment and reports that spot revenue (national and local) was $173.9 million, while its digital segment (including podcasting) rose 16% to $53 million from the $41.6 million reported in the first quarter of 2021. Audacy also breaks down net revenue by format type and reports music radio revenue was $140.4 million; sports radio revenue was $53 million; and all-news & news/talk revenue was $48.3 million. Audacy president and CEO David Field comments, “I am pleased to report that Audacy posted strong first quarter results, delivering 152% growth in Adjusted EBITDA led by double digit revenue growth in both digital and spot radio. With our scaled, leadership position across broadcasting, podcasting and digital audio and our differentiated premium content offerings, we are well positioned to drive rapid evolution and innovation across the organization to capitalize on the outstanding growth opportunities in the dynamic audio marketplace. In Q1, we launched the Audacy Digital Audience Network, an addressable aggregate of 60 million listeners across our app, streaming content, and podcast lineup, enabling precision targeting at scale coupled with real-time optimization and reporting. We are looking forward to a number of exciting additional product and content launches and enhancements over the course of 2022 that will accelerate our audience growth and bolster our advertiser appeal.”

 

Beasley Broadcast Group Reports Q1 Net Revenue Increase of 15.6%. Reporting its financial data for the first quarter of 2022, Beasley Broadcast Group – parent company of Beasley Media Group – states that net revenue was $55.7 million, an increase of 15.6% over the same period in 2021. The company is also reporting an operating loss of $2.7 million in Q1 compared to an operating loss of $2.5 million in the first quarter of 2021. The increase in operating loss is primarily the result of an increase in operating expenses, which reflects additional cost of sales related to the revenue increase, other expenses related to sports and marketing, and additional expenses related to the company’s digital agency build out. Beasley’s net loss for the quarter fell to $3.7 million compared to the net loss of $10.7 million reported for the same period a year ago. Beasley CEO Caroline Beasley states, “First quarter results highlight ongoing progress toward our goal of returning all of our revenue sources to pre-pandemic levels. Net revenue rose 15.6% inclusive of a 35.5% rise in digital segment revenue, which accounted for 14% of total net revenue in the quarter, marking further success of our digital transformation strategies. Comparing our revenue performance to the first quarter of 2019, revenue was down $2.0 million, or 3.4%, as the 2019 results benefited from events and other revenue that has not fully recovered from the effects of the COVID-19 pandemic. Total outstanding debt as of March 31, 2022 was $300 million, as we did not have any scheduled debt payments during the quarter, and we had $50.7 million of cash and cash equivalents on hand at quarter end. We made an interest payment of approximately $12.9 million in February and repurchased $5 million of our 8.625% senior secured notes at a discount early in the second quarter. Our strong liquidity position enables us to make debt repayments while providing us with increased financial flexibility to pursue a potential acquisition or investment within the digital space, should an opportunity arise that could accelerate our digital growth, provide synergies or improve financial results. Looking ahead to the second quarter and second half of 2022, our focus remains on driving further revenue diversification and audience expansion, improving margins, benefiting from the return of the political cycle, maintaining a strong and flexible balance sheet, reducing net leverage and growing free cash flow. We expect progress on each of these fronts as we continue to close the gap on our pre-pandemic revenue and SOI levels and grow from there. I am extremely proud of our team members across the company for everything they have done and are doing to help us move past the challenges presented by the pandemic. We have clearly accomplished a lot and I believe we have many more opportunities ahead to build the company and enhance stockholder value.”

 

Ramsey Solutions Wins Webby Award for Borrowed Future Documentary. The documentary film Borrowed Future – produced by Ramsey Solutions – will be recognized as the Best Video Documentary in the Longform category of the 2022 Annual Webby Awards. Known as the “best of the Internet,” the Webby Awards are presented by the International Academy of Digital Arts and Sciences, the leading international awards organization honoring excellence on the Internet. Borrowed Future was originally released as a podcast in 2019 and reveals the inner workings of the predatory student loan industry that keeps borrowers trapped in debt. Directed by David DiCicco, the story follows college graduates who owe between $9,000 and $1 million in student loans, a college graduate who paid cash for college, and a group of high schoolers who haven’t made their choice yet. Leading voices like Mike Rowe, Seth Godin and Dave Ramsey are also featured. For weeks, the film held top spots on multiple streaming platform charts: #1 documentary on Google Play, #2 documentary on Apple TV and #5 documentary (rent or buy category) on Amazon Prime Video. Dave Ramsey says, “There’s no doubt we stirred up a holy ruckus with this documentary, and I’m so proud of the team that put it together. The student loan industry is downright evil. We definitely can’t bank on student loan forgiveness, and it’s about time America said, ‘I’ve had it!’” Webby Awards executive director Claire Graves comments, “Borrowed Future has set the standard for innovation and creativity on the Internet. This award is a testament to the skill, ingenuity, and vision of its creators.” The 26th Annual Webby Awards will take place in New York City on May 16. See more about the film here.

 

Brandon Tatum Joins Salem Radio Network for Syndicated Radio Program. Conservative media figure and former Tucson police officer Brandon Tatum is joining the Salem Radio Network to fill the slot Larry Elder held until his retirement from radio in early April. He will assume duties as host of the 6:00 pm to 9:00 pm ET program on May 16. The third hour of the program will be repurposed into a podcast. Salem SVP of spoken word Phil Boyce says, “Salem conducted a nationwide search, and some very big names were interested in taking this important slot. Brandon brings a unique talent to Salem, and has a strong following among the nation’s youth, with his involvement with Turning Point USA. His compelling story is riveting.” Tatum has been serving as director of urban outreach for Turning Point USA and hosts the popular program “The Officer Tatum Show” on social media platforms including YouTube. Tatum says, “Words cannot describe what a blessing it is to be a part of the Salem family. I am incredibly humbled and honored to continue the legacy of the great Larry Elder. My mission in life is to serve God with the gifts he has given me. Being the voice of and for the people is one of those gifts.” Additionally, Tatum co-founded Blexit with Candace Owens, an organization “dedicated to changing the narrative in the black community through education, community outreach, and empowerment.” Carl Jackson, who has been subbing as guest host in Elder’s absence both last summer when he ran for governor, and more recently after Elder’s decision to retire from radio, will continue as a regular sub for Tatum.

 

TALKERS News Notes. Philadelphia sports media legend and Pro Football Hall of Famer Ray Didinger announces he’s retiring from his weekend radio program on Audacy’s WIP, Philadelphia. The station reports that Didinger said on yesterday’s program that he co-hosts with Glen Macnow, “Sunday, May 29th will be my final show. I am ready to transition from Ray Didi to grandpop.” Audacy says Didinger covered the NFL for The Philadelphia Bulletin and The Philadelphia Daily News for over 25 years and in 1995 his name was added to writer’s honor roll in the Pro Football Hall Of Fame. Didinger also worked as a senior producer at NFL Films, as an Eagles TV analyst on NBC Sports Philadelphia…..SiriusXM announces that Jessica Casano-Antonellis joins the company as SVP and head of communications, reporting to chief marketing officer Denise Karkos. In this role, she will be responsible for all aspects of the company’s communications function, including strategic communications, brand reputation management and media relations. Karkos adds, “Jessica is a valued and respected leader who brings a wealth of strategic communications experience in the media, entertainment and technology industries to SiriusXM. She will be an incredible asset to the company and will play a key role as we continue to tell the story of SiriusXM as a leader in audio entertainment.”…..Former KQQZ, St. Louis station owner Bob Romanik – whose self-given nickname was “The Grim Reaper of Radio” – has died at age 72 while in hospice. According to his obit in the Belleville News-Democrat, Romanik served as an East St. Louis police officer and chief of police in both Washington Park and Valmeyer, Illinois during his career. He was a notorious raconteur who liberally used racial epithets on the air and referred to his programming as W.A.R. or White Awareness Radio. In 2020, after attempting to conceal his ownership of KQQZ and failing to show up for FCC hearings on the matter, the Commission permanently dismissed his application for renewal.

 

The Economy, Roe v Wade, COVID-19, Russia-Ukraine War, Midterms/Trump & the GOP, January 6 Investigation, and Musk & Twitter Among Top News/Talk Stories Over the Weekend. The sinking Dow and NASDAQ, the high price of food & gas, and the ongoing supply chain woes; the reactions to the leaked draft of a Supreme Court decision to reverse Roe v Wade; the rising rate of COVID cases in some parts of the U.S., concerns about new variants, and the ongoing lockdowns in China; Russia’s war in Ukraine and Vladimir Putin’s propaganda; the November midterm elections and Donald Trump’s influence over the GOP; the Justice Department’s investigation into the January 6 Capitol attack; and Elon Musk’s attempt to acquire Twitter were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, May 2, 2022

Monday Memo: R.I.P. Bill Balls. “He’s the Central Casting baritone, shouting or growling-through whatever promo copy the station sends.” And consultant Holland Cooke warns that “because radio ratings – and your advertisers’ results – are a memory test, conformity is detrimental to station imaging.” In this week’s column – and now that we’re a Month into the MLB season – HC points to baseball’s unlikeliest success story as a template for freshening station imaging. Read it here.

 

Pending Business: Drop These Excuses to Earn More. Radio sales pro Steve Lapa writes in today’s column about two tired old excuses that no seller should be uttering in today’s media landscape. When negotiating rates, are you still arguing with your client using the phrases, “We don’t give it away” and “We have hard costs?” If so, Steve explains why this is dated and is only harming your potential commission. Read more here.

 

Sarah van Mosel Named EVP of iHeart Audience Network. Digital audio revenue pro Sarah van Mosel is named executive vice president for iHeartMedia’s iHeart Audience Network. She was most recently chief revenue officer at Stitcher, where she led podcast revenue strategy across SiriusXM, Pandora and Stitcher. The iHeart Audience Network is iHM’s new audience-based buying service that provides advertisers with inventory “sourced from the expansive iHeartRadio database and other premium publishers across streaming and podcasting.” In her new role, van Mosel will assist with iAN sales operations, publisher development and podcast slate partnerships and will report to Conal Byrne, CEO of the iHeartMedia Digital Audio Group. Byrne says, “The iHeart Audience Network is the first and only audio marketplace that seamlessly unifies all forms of audio with one common set of audiences, and we’re thrilled Sarah is bringing her expertise, vision and talent to take these unique capabilities to their full potential for advertisers and publishers. She’s been at the forefront of innovation in podcasting from the very beginning and her unique perspective on the rapidly growing medium will ensure this venture becomes the premier service for all brands. The team is looking forward to seeing where she takes iAN next.”

 

Cumulus Media Ups Brian Philips to Chief Content Officer. Rising to chief content officer for Cumulus Media is Brian Philips, who has been serving the company as EVP of content and audience since 2019. Cumulus president and CEO Mary G. Berner says, “Brian Philips is an exceptional executive and the perfect choice to lead our programming efforts as we continue to execute our audio-first strategy, which is transforming the company from a traditional radio broadcaster into a multi-dimensional audio media company. This promotion reflects Brian’s tremendous contributions, and I have full confidence in his creative vision, operational expertise, and savvy leadership to guide us through this critical evolution.”

 

TALKERS TIP.  Excellent Correspondent Available for Interviews from War. News directors and talk show hosts take note. Gregg Stebben, who spent years being interviewed every month by talk stations all over the country as an editor for Men’s Health magazine, is now in Poland and Ukraine as a volunteer doing radio interviews about the Ukraine situation. He’s available to be “Your-Man-in-Poland/Ukraine.” In an interview, he can talk about the situation with refugees in Poland and all over Europe, his personal experiences with Ukrainian refugees, and the mood in Poland and Western Ukraine. Are the Polish overwhelmed by absorbing almost 3 million refugees and/or terrified they might be next on Putin’s list? He can also talk about his trip to the Ukraine border, and what he’s seen and heard in Poland that makes him fear this Russian invasion will turn into a global conflict if Putin is successful in Ukraine. To schedule an interview with him: Gregg@Stebben.com, 843.722.3100 (cell or text).

 

WBAP, Fort Worth/Dallas Celebrates 100 Years of Service. Fort Worth/Dallas news/talk station WBAP-AM begins celebrating its 100th year of service to the market today (5/2) from its Victory Park studios. Station program director Bruce Collins says, “We begin the celebration today and have exciting things planned throughout the year to celebrate. WBAP has meant so much to the DFW community. It is going to be a fun year.” The celebration was kicked off this morning as the “WBAP Morning News” team featuring Hal Jay and Brian Estridge welcomed back notable contributors, including former on-air talent and executives that “helped WBAP become a trusted leader in Dallas-Fort Worth.” The station plans to continue its centennial celebration with historical audio clips played on the station daily, the launch of a podcast series highlighting the key figures in the station’s 100 years, and a celebration in the fall. WBAP signed on for the first time under the direction of famed Fort Worth businessman Amon G. Carter on Tuesday, May 2, 1922, operating at 10 watts of power. Within the first six months, WBAP established itself as a service to the community, becoming the first station to air livestock market reports and weekly church services. As the station continued to evolve, WBAP would become the first to broadcast a rodeo, air remote broadcasts, and send a war correspondent to Europe in the early days of World War II. Additionally, WBAP was the first station with regularly scheduled newscasts. Today, WBAP operates as a 50,000-watt, clear-channel station operated by Cumulus Media.

 

Tom Webster to Leave EVP Role with Edison Research. Announced in his “I Hear Things” blog on Friday (4/29), Edison Research SVP Tom Webster will be stepping away from his role with the company next month. He outlines his new professional goals, saying, “…I want to continue to work to establish a podcast industry: a place where established networks and independent podcasters alike have fair access to information, revenue, and opportunity. I think there are some structural issues in podcasting, and some information arbitrage, as well. I want to work on both of these issues, and help to create the sandbox I wish to continue to play in for years to come.” You can read it here.

 

The Economy, White House Correspondents Dinner, Midterms/Trump & the GOP, Russia-Ukraine War/Pelosi Visit, Elon Musk & Twitter, COVID-19, NFL Draft, and Naomi Judd Dies Among Top News/Talk Stories Over the Weekend. The state of the U.S. economy, high gas & food prices, and threats of a recession; Saturday evening’s White House Correspondents Dinner; the primary races leading up to the November mid-term elections and Donald Trump’s influence over the GOP; Russia’s ongoing invasion of Ukraine and Nancy Pelosi’s visit with Volodymyr Zelensky; the controversy surrounding Elon Musk’s attempt to acquire Twitter; the rate of COVID-19 infections in the U.S., the debate over masks, and China’s zero-COVID policy; the weekend’s 2022 NFL Draft; and the death of country legend Naomi Judd after a long battle with mental illness were some of the most-talked-about stars on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Sales

Pending Business: Drop These Excuses and Earn More

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Here is a tip or two to help you increase your income.

Drop these two old school excuses from your sales banter and get closer to the winning side of your business interactions.

I am as serious as your commission check. What I am about to share, fresh from the field, is as old as your first pocket calculator with the same limitations of performance, yet I hear this day after day in my marketing work. It’s old, tired, and needs to go.

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Front Page News Industry News

Monday, April 25, 2022

Monday Memo: NAB, Long Time No See. For the first time in three years there’s a NAB Show in Las Vegas, and in a Sunday ceremony Jim Bohannon was inducted into the National Association of Broadcasters Hall of Fame. Covering the convention for TALKERS, Holland Cooke says, “There are still some masks, and – after three years – lots of hugs.” Also, in today’s column, HC’s notes from a conference session that asked, “What Business Are You In?” Read it here.

 

Pending Business: Raising Your Rates? Radio sales pro Steve Lapa writes in today’s column about the soaring cost of, well, just about everything and how that’s probably what forced a station he deals with to raise its rates by 250%! If you’re a seller who has to break the rising rates to your clients, how do you do it gently? He offers some thoughts on that. Read it here.

 

Round Four of March PPMs Released. The fourth of four rounds of ratings information from Nielsen Audio’s March PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s March 2022 sweep covered March 3 – March 30. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Emmis Communications’ news/talk WIBC-FM, Indianapolis sheds two-tenths to finish the survey with a 9.5 share (6+, weekly AQH share) but remains locked in the #2 rank. In Milwaukee, the battle between iHeartMedia’s news/talk WISN and Good Karma Brands’ news/talk WTMJ tightens. WISN lost 1.2 shares to finish with an 8.3 share good for the #2 rank, while WTMJ adds six-tenths for an 8.2 share finish that moves it into the #3 rank. Cumulus Media’s news/talk WWTN-FM, Nashville dips four-tenths to wrap the survey with a 6.8 share that keeps it ranked #2, while iHeartMedia’s crosstown news/talk WLAC-AM slides two-tenths to a 3.1 share and falls back to the #12 rank. In Jacksonville, Cox Media Group’s news/talk WOKV-FM rises three-tenths to a 10.5 share and remains #1 in the market. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three groups) here.

 

Beasley Promotes Tina Murley to Chief Revenue Officer. Media sales pro Tina Murley is promoted to chief revenue officer for Beasley Media Group. Murley most recently served as the vice president of sales at the company since December 2020 and prior to that was director of sales at the company’s cluster for six years. In her new role, she will be responsible for overseeing all revenue on behalf of the company. Beasley CEO Caroline Beasley states, “It is an absolute privilege to promote Tina to the position of chief revenue officer at Beasley Media Group. She has done a phenomenal job leading our company’s sales efforts over the past two years. Her ‘can do’ spirit and ability to lead our sales teams has been truly exceptional. I look forward to her continuing to drive our revenue growth across all the company’s platforms well into the future.” Murley comments, “I want to thank Caroline, Bruce, Brian, Brad and the entire Beasley family for entrusting me to lead the sales charge for Beasley Media Group. When I joined the company, I had the honor of meeting George Beasley and knew instantly that I wanted to play a larger role in his company. What I didn’t know is that I would be joining a collaborative and dedicated sales force that leads with ideas and is truly vested in client success. As CRO, I look forward to empowering our best-in-class team to succeed, grow revenue, and deliver results for our valued clients and shareholders.”

 

The Economy, Russia-Ukraine War, January 6, COVID-19, DeSantis vs Disney, Midterms/Trump & the GOP, Musk vs Twitter, and France Re-Elects Macron Among Top News/Talk Stories Over the Weekend. Friday’s Wall Street sell-off, the high price of gasoline & food, and concerns about a recession; the ongoing Russian invasion of Ukraine and Secretary of State Antony Blinken’s trip to Ukraine; the recording of Republican House Minority Leader Kevin McCarthy saying Donald Trump should resign the presidency following the January Capitol attack; the controversy over mask mandates, the watch for BA.2 variant outbreaks, and the lockdowns in China; Florida Governor Ron DeSantis’ move to punish Disney by taking away its special tax status; the battle for control of congress in the November midterm elections and Donald Trump’s influence over the GOP; Elon Musk’s negotiations with Twitter over his go-private bid; and Emmanuel Macron defeats Marine Le Pen to remain president of France were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.