Pending Business | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "Pending Business"

Monday, October 18, 2021

| October 18, 2021

Pending Business: Beam Me Up, Scotty. Radio sales pro Steve Lapa says, “If you sell talk radio for a living, take a minute to thank William Shatner.” Why? “For years talk radio sellers used the anecdotal examples of iconic figures who crossed into the older demographic with faces and lifestyle that made the older demo more advertiser friendly. From Mick Jagger and Joe Namath, to Cher and Goldie Hawn, these were the easy-to-reference examples leading the path to older demo acceptance. And now a new normal has fallen into our collective talk radio lap, William Shatner who at age 90 touched the sky as the planet logged on.” Read more here.

Monday Memo: Speaking of Vaccine Mandates. “Until we can come up with something else to argue about,” the latest COVID controversy offers what consultant Holland Cooke calls “new evidence demonstrating the importance of choosing our words carefully.” In this week’s column HC bullet-points some fresh research. Read it here.

Matt Sheeder Promoted to VP of Sales for iHeartMedia Minneapolis. Radio sales pro Matt Sheeder is promoted to vice president of sales for iHeartMedia’s Minneapolis station group that includes KTLK-AM, sports talk KFXN “KFAN,” and news KQQL-HD2/W227BF “BIN 93.3,” plus five music brands. Sheeder was most recently serving the cluster as local sales manager. Sheeder started in the media industry in 2015 at Comcast Spotlight. He joined the iHeartMedia Minneapolis team as an account executive in 2018. Sheeder says, “I feel fortunate to be able to help expand and lead this high-performing team. The past three years of my career at iHeartMedia have been incredibly enriching and have only helped me grow both professionally and personally. Thank you to the iHeartMedia Minneapolis team for this exciting new opportunity!”

WTOP, Washington’s Chris Roth to Acquire WNAV-AM, Annapolis from Pat Sajak. The Annapolis, Maryland radio station owned by “Wheel of Fortune” host Pat Sajak – oldies intensive, full-service outlet WNAV-AM – is being acquired by partners Chris Roth and Frank Brady for $1,000. Roth is currently a staffer in the WTOP-FM, Washington production department. WTOP has the story and notes that Roth and Brady will have to trim some of the payroll but hope to keep as many of the two dozen staffers as they can. The station will have to move from land that Sajak owns but Sajak is committing up to $100,000 to help with the move and a new lease. Roth says he will keep his position with WTOP as he transitions to his new role as co-owner of the station. Meanwhile, Sajak comments, “I am indebted to our advertisers and, of course, our loyal listeners. As I move toward retirement over the next couple of years, I’ll always look back at my ownership of WNAV with great pride and satisfaction.”

AdLarge Releases 2021 Podcasting Buying Guide. The 2021 Podcast Buying Guide V4.0 has been released by AdLarge. The company says this guide features “essential information on the rapid evolution of the marketplace including the latest resources and tools for measurement, analysis, and attribution available today. While similar to the first three guides by remaining simple to follow and understand, the fourth edition goes beyond the basics of buying and delves into the specifics behind content selection, measurement efficacy, and targeted delivery.” AdLarge SVP, head of revenue operations & digital sales Ilwira Marciszek adds, “As more buyers continue to experience the unmatched ROI of podcast advertising, we recognized the opportunity to provide guidance and context to the quickly evolving landscape of attribution, measurement, and delivery. The unprecedented growth we are witnessing today is a true testament to the power of podcasting.” AdLarge co-CEO Cathy Csukas states, “Working with a broad range of shows and clients has uniquely positioned AdLarge as an authentic resource to buyers. Our spectrum of knowledge has enabled us to gain a comprehensive understanding of the marketplace, which we’ve outlined in this playbook. Our goal is to provide everyone with the tools to make the most informed advertising decisions possible. The substantial increase year-over-year in advertiser spend has proven the audience is attentive, engaged, and ready to take action.”

TALKERS News Notes. Chicago media writer Robert Feder reports that former WGN-AM morning drive personality Steve Cochran has kicked off the fourth season of his podcast “Live From My Office.” Guests on the twice-weekly podcast this season are expected to include: Tom Waddle, Mark Giangreco, Lou Piniella, Bill Leff, Spike O’Dell and comedians Kathleen Madigan and John Da Cosse…..Cromwell Media’s sports talk WPRT-FM, Nashville “ESPN 102.5 The Game” and the NHL’s Nashville Predators agree to a multi-year extension that continues WPRT’s role as the official flagship station and broadcast partner of the Nashville Predators Radio Network. Cromwell Media president Bud Walters says, “For over 10 years the Predators have been the ‘best’ to work with. They’ve brought such excitement to Nashville, and we look forward to continuing our partnership together. We are very proud to be the flagship home of the Nashville Predators Network.”…..Townsquare Media’s KHOM, Hannibal, Missouri “NewsTalk 1070” adds Premiere Networks’ “Glenn Beck Program” to its daily lineup, effective today (10/18). Beck’s show airs locally from 11:00 am to 2:00 pm.

Supply Chain Woes/Inflation, Biden vs Progressive Democrats, COVID-19, January 6 Investigation/Bannon Subpoena, U.S. Missionaries Kidnapped, and Ahmaud Arbery Case Among Top News/Talk Stories Over the Weekend. The effects of the global supply chain breakdown and soaring retail prices; President Joe Biden’s challenges bringing progressive Democrats aboard his agenda; the rate of COVID cases in the U.S., and mask & vaccine mandates; the January 6 investigation and former Donald Trump adviser Steve Bannon’s defying a subpoena to testify before a congressional committee; the kidnapping of 17 U.S. missionaries by a gang in Haiti; and the trial of three Georgia men in the slaying of Black jogger Ahmaud Arbery were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday, October 4, 2021

| October 4, 2021

Monday Memo: Copy Worth Copying, Part 3. Consultant Holland Cooke quips, “I’m a consultant. If you steal from me, you’ve stolen twice!’ And in this week’s column, he invites you to “emulate success” by passing along effective commercial copy points he’s squirreled-away. “Describe your advertisers – and your station, in promos – THIS well,” and HC says, “you’ll DO well.” Read it here.

 

Pending Business: Fake it ‘Till You Make it. Radio sales pro Steve Lapa writes in today’s column about “what happens when sellers go through their daily routine and focus on activities with no results? The daily no-results activity grind hides honest evaluation of performance and suddenly imaginary appointments fill the call report schedule.” He says that “as we move through the final quarter of 2021 and start the 2022 selling process, [sellers must] be honest with themselves about their 2021 performance and income.” He offers some simple questions to ask yourself in order to find that positive attitude that radio sales requires. Read it here.

WOSH-AM, Oshkosh Adds FM Translator. Oshkosh, Wisconsin news/talk outlet WOSK-AM adds an FM translator to its 1490 AM signal. Cumulus Media announces that W230DB at 93.9 FM went live this morning at 7:00 am local time during the “WOSH Morning News with Phil Cianciola” program. Cumulus Appleton-Oshkosh vice president and market manager John W. Rowe states, “This is an exciting day for local radio and for the Oshkosh, Wisconsin market. We are thrilled to continue the tradition of great local programming now on the FM dial.” WOSH program director Steve Edwards adds, “The proud history of 1490 WOSH continues with the addition of 93.9 on FM. This will expand the reach of WOSH into the homes and businesses of conservative news/talk consumers.”

Hurley in the Morning Charity Gala Raises $75,000. Pictured above at the 12th Annual Hurley in the Morning Charity Gala and Silent Auction at the Resorts Casino Hotel in Atlantic City in Friday (10/1) are (from l-r): president of sports and entertainment for Mohegan Gaming Entertainment Tom Cantone, singer Tony Orlando, WPG, Atlantic City morning host Harry Hurley, and actor and singer Gianni Russo. The event raised $75,000 with more money still coming in. Hurley says, “It was like a dream come true. We had 215 amazing people gather and celebrate Tom Cantone’s remarkable life and career. It was a magical evening.”

TALKERS News Notes. Progressive talk media personality Stephanie Miller announces that her “Sexy Liberal Survivors’ Tour” will do a one-show-only performance at the Barrymore Theater in Madison, Wisconsin. The show will feature Miller and her fellow comics Hal Sparks, Frangela, and John Fugelsang on Saturday, October 23 at 8:00 pm. Miller is making it possible for fans outside of Madison to see the show live via pay-per-view through MeetHook…..Conservative podcast platform Ricochet announces that Alex Rosenwald joins the company as vice president of marketing and community. Rosenwald was most recently senior director of strategic communications and branding for MediaDC, in which he led public relations efforts for the Washington Examiner, and formerly, the Weekly Standard and Red Alert Politics. Ricochet co-founder Rob Long says, “We’re excited to have Alex join the Ricochet team and turn his talents to our growing membership and audio-on-demand business. We’re a small operation with a large reach — over 4 million downloads per month across the network — and we’re thrilled to have Alex’s energy and know-how on board.”

FEMA and WBZ-AM, Boston to Unveil New Emergency Broadcast Studio. On Friday, October 15, FEMA and iHeartMedia Boston will host the unveiling of an all-hazards upgrade to the “Primary Entry Point” facility at WBZ NewsRadio 1030. The modernization to the emergency studio increases iHeartMedia’s WBZ NewsRadio 1030 Boston’s resiliency to continue broadcasting under all conditions, including natural disasters and acts of terrorism. This facility is one of 77 across the country that serve as a National Public Warning System Primary Entry Point (PEP) station, participating with FEMA to provide emergency alert and warning information to the public before, during and after incidents and disasters. WBZ is the 13th station in the country to work with FEMA to complete the all-hazards upgrade, which includes increased sheltering capabilities, expanded broadcast capacity, and sustainable power generation for all types of hazardous events. The event will include a tour of the facility and a live demonstration at the WBZ PEP station emergency studio in Hull, Massachusetts.

Biden Spending Bills/Rift Among Democrats, COVID-19, Supreme Court Agenda, Facebook ‘Whistleblower,’ California Oil Spill, and Pandora Papers Among Top News/Talk Stories Over the Weekend. Debate in congress over President Joe Biden’s $1 trillion infrastructure plan and his $3.5 trillion reconciliation bill and the fracture of Democratic solidarity on the bills; the rate of COVID-19 cases in the U.S., debate over boosters, mask & vaccine mandates; the Supreme Court’s session begins with abortion, guns, and religious liberty on the docket; Facebook “whistleblower” Frances Haugen appears on “60 Minutes” and says the company emphasizes profit over public safety; a pipeline breach off the coast of Southern California puts more than 120,000 gallons of crude into the sea; and the “Pandora Papers” data leak that shows where global elite hide their money were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Fake it ‘Till You Make it

| October 4, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — That was the storyline connected to the collapse of Ozy Media.

If you haven’t read about the fall of Ozy, take a minute to look it up. That storyline never goes away.

Does the theme apply to anyone you know, maybe one of your co-workers who are struggling with sales. Ouch!

Read More

Monday, September 27, 2021

| September 27, 2021

Monday Memo: Are We Flunking the Rorschach Test? The age-old psychoanalysis tool asks what we see when we look at an ink blot. Some see a butterfly, others see Satan. “We see what we want to see,” and on talk radio, consultant Holland Cooke observes that “we hear what we want to hear; what Michael Harrison calls ‘the daily dance of affirmation.’” In this week’s column, Cooke warns against telegraphing repetition, and he outlines sales tactics for political talk radio, and urges that we “make room for the possibility that people are willing to be happy, especially after all we’ve been through lately.” Read it here.

 

Pending Business: Where the Customer is Still King. Radio sales pro Steve Lapa says that too often he finds himself in situations where inquiries to radio station sales departments either go unreturned or the reply takes far too long. He says it’s no wonder why radio sales is a single-digit growth business when “we just do the same thing over and over and expect different results.” He offers a three-part solution to radio sales customer service here.

Newsmax Syndicates Daily Rob Carson Show; WCBM, Baltimore First Affiliate Station. Multi-media personality Rob Carson’s new daily talk radio program is being syndicated nationally by Newsmax and the first affiliate station is WCBM, Baltimore. “The Rob Carson Show” airs from 12:00 noon to 3:00 pm ET.  Carson’s weekend cable news show “Rob Carson’s What in the World?” airs on Newsmax TV. Newsmax says, “Rob cut his teeth writing the biggest political satire for Rush Limbaugh for over 20 years. Through five presidencies, Rob relentlessly dogged the Establishment with song parodies and commercial parodies that infused politics with comedy and pop culture. He plans on bringing that iconoclastic perspective to his new syndicated show.” Newsmax CEO Chris Ruddy says, “Bringing Rob Carson to talk radio allows us to better reach viewers and listeners with information that matters. We have had tremendous demand from our TV viewers for more Newsmax on radio and Rob is our first response to that demand.” Steve Lapa, of Lapcom Communications, assisted in developing “The Rob Carson Show.”

Talent Shuffle at WCBM, Baltimore. With the arrival of Rob Carson’s show at Charm City news/talk outlet WCBM, the station moves Bruce Elliott to morning drive alongside Sean Casey for the newly titled, “The Morning Drive with Casey & Elliott” and “The Derek Hunter Show” returns to its previous slot airing from 9:00 am to 12:00 noon. Speaking about adding Rob Carson to the lineup, WCBM general manager Marc Beaven says, “In our continuous search to give the listeners of Maryland the very best in conservative radio, we are proud to announce the addition of Rob Carson to our lineup. Rob brings major market talk radio skills to the Baltimore market and his presence solidifies WCBM as the best place to receive conservative programming. Conservative talk needs real news with some entertainment. That’s what Rob did with Rush and what he’ll do for us.”

Beasley Flips WCTC-AM, New Brunswick to Sports Talk. Noting that all current, full-tine employees will remain with the station, Beasley Media Group announces that heritage New Jersey radio station WCTC-AM/W228DY, New Brunswick flips from news/talk to sports as “FOX Sports New Jersey.” The station is airing the complete FOX Sports Radio national lineup. It will continue to air Rutgers football and basketball games plus Somerset Patriots baseball games. Beasley Media Group SVP and regional market manager Dan Finn says, “1450 WCTC is a heritage radio station serving Central New Jersey for 75 years. In 1947, WCTC began airing Rutgers Football and this has continued to this day. In addition, 21 years ago, we started airing the Somerset Patriots baseball franchise which is now a AA New York Yankees affiliate. It really made sense to dedicate the rest of our programming to sports and FOX Sports Radio is the best sports programming out there. In addition, 1450 WCTC just began simulcasting on 93.5 FM expanding our coverage area. It’s a very exciting time for WCTC, especially during our 75th anniversary.”

WCCO, Minneapolis Brings the ‘Sports Huddle’ Show Back for Sunday Mornings. Twin Cities news/talk WCCO-AM is resurrecting the “Sports Huddle” show to air Sundays from 10:00 am to 12:00 noon. The Audacy station says that the show that ran for over 40 years originally hosted by Sid Hartman with Dave Mona primarily as a co-host, will return on October 10 with new hosts Mike Max and Pete Najarian. WCCO brand manager Brad Lane says, “We’ve been discussing for a while a show that ‘reboots’ the heritage and equity of the old ‘Sports Huddle’ while exhibiting a new energy and more expansive template for Pete and Mike to talk about all the various topics they’re passionate about. We’re confident this new edition will help take this legacy brand to the next level, while offering a unique and fresh outlook on the most relevant topics each week.” Mike Max is a longtime sports voice on WCCO, hosting his weeknight show “Sports to the Max,” since 1998, as well as making daily appearances on “The WCCO Morning News.” The Gaylord, Minnesota native started his career as an intern at WCCO-TV, becoming a sports producer and reporter for WCCO-TV. Pete Najarian is a former Minnesota Gopher football star and NFL player with the Tampa Bay Buccaneers and Minnesota Vikings. Following football, he moved into the financial world, becoming co-founder of MarketRebellion.com, a financial media and education company, as well as best-selling author of both How We Trade Options and Follow the Smart Money. Najarian is also one of the “Fast Money Five” on CNBC’s “Fast Money and Halftime Report.”

TALKERS News Notes. Boston all-news WBZ-AM announces a multi-year sponsorship agreement with Needham Bank to be the exclusive sponsor of the WBZ NewsRadio Traffic Copter. The iHeartMedia Boston market president Alan Chartrand says, “We at iHeartMedia Boston are excited to start a new partnership with Needham Bank as the exclusive sponsor of the WBZ NewsRadio Traffic Copter. Listeners consistently utilize this heritage brand as evidenced by WBZ’s continued success. People throughout New England lean into objective news sources to remain informed, and none has been more dependable over the past 100 years than WBZ NewsRadio. We greatly appreciate the support of our partners like Needham Bank.”…..iHeartMedia Pittsburgh announces a new broadcast agreement with Duquesne University to air football and men’s basketball games, effective immediately. Games will be broadcast on WBGG-AM, WPGB-HD, and the iHeartRadio app. iHeartMedia Pittsburgh president Tim McAleer comments, “We are thrilled and excited to begin this new partnership with Duquesne University. Duquesne is one of Pittsburgh’s most respected and prestigious schools and we are proud to provide these games for Dukes fans everywhere.”…..WBUR’s “Endless Thread” podcast is launching a new series focusing on the origin, manipulation and cultural impact of memes — pop culture’s amusing way of communicating both far-out and common ideas. Debuting Friday, October 1, Endless Thread’s meme series will cover everything from “Kilroy Was Here” and “Rick Rolling” to the impact of memes using images taken out of context. The podcast is hosted by WBUR executive producer Ben Brock Johnson and senior producer Amory Sivertson and returns for season five with a new “always on” format – producing an “endless thread” of continuous episodes, beginning with a deeply reported new series on the connection and blurred lines between online communities and real life. Johnson says, “The inspiration for our meme series was the realization that behind every piece of pop culture, there is a story. In the case of images with different captions used to express a variety of scenarios, we explore how memes have changed people’s lives and influence everything from politics to the clever ways we interact online.”…..The nationally syndicated “Motley Fool Money” show hosted by Chris Hill joins “South Florida’s Money Talk Radio Network” and is now airing on stations in Boca Raton, Ft. Lauderdale, and Pompano Beach.

COVID-19, Biden Spending Plans, Border Crisis/Haitian Migrants, Trump Georgia Rally, Germany Elections, Cargo Ship Logjam/Economy, Amtrak Train Derailment, and Gabby Petito Case Among Top News/Talk Stories Over the Weekend. The number of COVID-19 cases in the U.S., booster policy, and mask & vaccine mandates; the battle on Capitol Hill over President Joe Biden’s $1 trillion infrastructure plan and his $3.5 trillion spending plan; the crisis at the U.S.-Mexico border and the status of Haitian migrants; former President Donald Trump’s appearance at a rally in Georgia and his ongoing claim of election fraud; Germany’s elections result in the Social Democrats taking the most seats; the huge logjam of ships in Los Angeles and Long Beach waiting to unload and the state of the U.S. economy; Sunday’s deadly Amtrak derailment in Joplin, Montana; and the Gabby Petito case were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday, September 20, 2021

| September 20, 2021

Monday Memo: “Cave Syndrome.” Even with COVID numbers mounting, “enough anti-vaxers are dug-in that we’re now told we will not reach herd immunity.” So, consultant Holland Cooke reckons that, “if you liked April, you’re going to love October.” Many did, and will, according to survey data. On his TV show, HC and talkers Harry Hurley and Jon Elliot discuss why “many of our listeners are hooked-on staying-home” and they outline an opportune call-in topic. Read it here.

 

Pending Business: 2022. Radio sales pro Steve Lapa, president of Lapcom Communications Corp, writes in today’s column about budgeting for 2022. Yes, it’s still September of 2021, “as we push into October and the balance of Q4, before you can hit the send button, 2022 will be on your budgeting agenda. Start thinking now about how key metrics will play into your game planning for next year. This cycle will require more thought as we navigate the sales recovery from a COVID-impacted 2021.” Read his piece here.

FOX Sports Radio Unveils New Morning Drive Show. With “Outkick the Coverage” host and founder Clay Travis now hosting a midday news/talk show for Premiere Networks with Buck Sexton, FOX Sports Radio officially launches the network’s new morning drive show that takes Outkick’s place. “2 Pros and a Cup of Joe” starring LaVar Arrington, Brady Quinn and Jonas Knox takes over the 6:00 am to 9:00 am daypart, effective immediately. Premiere Networks SVP of sports programming Don Martin says, “The FOX Sports Radio family was so proud when Clay Travis was chosen to team up with Buck Sexton to continue the tradition of excellence created by Rush Limbaugh. At FSR, we make a commitment to each of our affiliates to deliver the best national sports lineup in the country, 24/7. Clay’s departure left a hole in our roster, but today, we proudly continue that commitment as we serve up a breakfast of champions with the launch of ‘2 Pros and a Cup of Joe.’” The trio of personalities, who currently host several weekend programs on the network, have guest hosted FSR’s weekday morning timeslot since late May 2021. FOX Sports Radio VP of programming Scott Shapiro adds, “Bolstering what’s already the best national sports talk lineup, we are injecting fun, personality, credibility, strong doses of caffeine, and thought-provoking conversation into morning-drive. After already getting rave reviews from the audience over the past couple months, we are fired up to have this dynamic trio start the day with a smile every morning!”

Triton Audio Marketplace Set for Q1 2022 Launch. The Triton Audio Marketplace will officially launch in the first quarter of 2022 and creator Triton Digital calls it “an innovative new global open audio exchange that, for the first time, will aggregate audiences at scale across three exploding audio segments: broadcast, podcast, and streaming, making it easier than ever for marketers and agencies to plan, buy and measure the impact of cross-platform audio advertising.” Further, Triton says, “The new Triton Audio Marketplace will offer access to the largest single pool of audio audiences, with more than 100 billion audio impressions per month across broadcast, streaming and podcast properties, and allow marketers and agencies to transact on ALL forms of audio inventory and have access to unmatched, sophisticated measurement and targeting tools across a range of audiences, from mass reach demographics to narrower, more precise targets… the Marketplace will include radio, streaming and podcast inventory from more than 250 media companies, including 17 of the top 20 broadcasters; more than 700 hit podcast titles from the iHeartPodcast Network, the largest podcast network globally; the biggest audio creator platforms, Voxnest and Spreaker; and world-class content from thousands of creators.” Triton Digital president – market development John Rosso says, “Triton has always been the leading innovator in streaming and podcast technology. Based on WARC & Lion’s Intelligence’s new study that shows that 31 percent of the average consumer’s media consumption is now audio, with less than 9 percent of brands media spend being allocated to audio, this new Triton Audio Marketplace is designed to now close this gap by making it easy for any marketer to find their audience in one place and plan and buy these audiences at scale across more 250 audio media partners.”

SiriusXM Names Three to Cross-Brand Marketing Organization. Three new senior marketing executives have joined SiriusXM as the company “expands its digital and streaming focus and launches new national brand advertising that reaches larger audiences.” Jasmin Chanana is named SVP, digital and customer experience; Anne Milan Alo joins as executive creative director, and Kimberly Wilson is appointed SVP, brand and advertising. SiriusXM chief marketing officer Denise Karkos says, “We are very excited to add these accomplished leaders from top companies to our marketing team as we expand SiriusXM’s leadership position in audio. Their collective experience across major consumer and business-to-business brands will help accelerate our brand and business growth. The diversity of this set of leaders at my table is imperative in our pursuit to build SiriusXM to new heights.”

COVID-19, Biden Spending Plan, Peril Book/Gen. Milley Actions, Justice for J6 Rally, Afghanistan, Stock Slide/Inflation, Gabby Petito Case, and Emmy Awards Among Top News/Talk Stories Over the Weekend. The rate of COVID cases in the U.S., the rationing of health care due to overcrowded hospitals, and mask & vaccine mandates; the debate in congress over President Joe Biden’s $3.5 trillion spending plan; the Bob Woodward & Robert Costa book Peril and reaction to Gen. Mark Milley’s communications with China’s military; the sparsely attended Justice for J6 Rally in Washington; the aftermath of the U.S.’s exit from Afghanistan; the slide in global financial markets and concerns about inflation; the search for Gabby Petito and her fiancé Brian Laundrie; and Sunday night’s Emmy Awards were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.