Tag: "Paul Weyland"
Radio Show: Show Me the Money
By Holland Cooke
Radio Consultant
ORLANDO — The NAB/RAB Radio Show is underway, and I couldn’t help thinking, “It takes money to make money,” as I drove onto the posh Rosen Shingle Creek grounds Tuesday, past a sign announcing it’ll be $16 a day to park. Imagine my relief when, on the way out, the attendant said it’d be half-price for Radio Show attendees…and then yesterday, when she told me “no charge!”
“If you’re in Radio, you’re in Sales.”
That’s been a durable RAB mantra since before The Great Recession. So it’s no coincidence that the vibe here is so not-2009, and that every session I’m attending addresses revenue opportunities.
