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Tuesday, June 28, 2022

| June 28, 2022

New TALKERS 2022 Video Posted: Today, TALKERS magazine posts the latest in an ongoing series of video presentations from the TALKERS 2022 convention held on June 10 at Hofstra University on Long Island. Today’s video addition features the panel discussion titled “Programming News/Talk Radio in the Digital Era” moderated by Mike McVay, president, McVay Media Consulting.  Panelists include Dr. Asa Andrew, CEO/host, The Doctor Asa Health Network (“Believe”); Grace Blazer, VP, national NTS brand coordinator, director of news and AM programming Florida region, iHeartMedia Miami; Phil Boyce, SVP/spoken word format, Salem Media GroupSalem Radio Network/operations VP, New York Region; Kevin DeLany, VP, news & talk programming, Westwood One; and Greg Stocker, program director, WPHT, Philadelphia.  The introduction was provided by Steve Goldstein, CEO, Amplifi Media. You can watch the video here.

iHM Jacksonville Boosts Lawrence To Senior VP/Sales. Two-and-a-half-year iHeartMedia Jacksonville vice president/sales Stacey Lawrence advances to senior vice president/sales of that Florida cluster. Lawrence will report to iHeartMedia North Florida area president Paul Rogers, who comments, “When I joined the market [in March 2021], I took a long time to evaluate our team, including our management team. I wanted to learn their values, their work ethic, and observe their commitment to our team, our customers, and to iHeart. Stacey flat-out earned it, and her strong working relationship with vice president/digital sales Brooke Adams is going to be crucial and what takes us over the top.” Lawrence remarks, “I’m thrilled to step into my new role with this incredible team in Jacksonville. Although I’ve been with iHeartMedia less than three years, it did not take me long to realize this was where I belonged. [It’s] a forward-thinking company that is customer-centric at its core. Jacksonville is exploding and I plan on leading this team to their fullest potential. I look forward to making a difference in our community and helping businesses achieve their marketing goals through our world- class, multi-channel offerings.” Lawrence spent 14 years with Hibu (formerly YellowBook USA). She later held sales management positions for two Jacksonville TV stations, including Graham Media Group’s  WJXT-TV. Among the stations in iHM Jacksonville is Spanish news/talk WFXJ “Acción 97.3.”

Moore Becomes MAB’s Main Man. Most recently the vice president of programming for iHeartMedia New Hampshire, Tim Moore is named president/chief executive officer of the Maine Association of Broadcasters. Moore succeeds Suzanne Goucher, who passed away unexpectedly earlier this year. MAB board chair/WMTW-TV, Portland president/general manager David Abel states, “The Board was looking for someone with deep experience in Maine broadcasting and extensive relationships throughout the state; Tim stood out among some very qualified candidates. There is much to be done to position the MAB for the future and we are excited to have Tim lead that effort.” According to Moore, “I’ve loved the MAB for years and believe in the mission to advocate for broadcasters on every level. My thanks to David Abel; incoming chair Corey Garrison; and the entire board of directors for placing their faith and trust in me. I’m beyond excited to lead the MAB into the future and cannot wait to get started.” Moore began his Maine radio career in Bangor at WKSQ. He later went to Portland as operations manager of WHOM and WJBQ. A former MAB board chair, Moore is a member of the MAB Hall of Fame and was awarded the inaugural (2010) “Broadcast Achievement Award.” The Maine Association of Broadcasters was formed in 1947 to “cultivate a friendly spirit of cooperation in matters of common interest” to radio and television stations throughout the “Pine Tree State.”

Wexler Wins NFPW’s Top Spot For Best Radio Interview. Just hours after Jim Himes spent a marathon day and night at the U.S. Capitol following the January 6 (2021) riot, Connoisseur Media Bridgeport news/talk WICC’s Lisa Wexler interviewed the Connecticut congressman live on her 10:00 am – 12:00 noon show. That January 7 interview enabled Wexler to win first-place for “Best Radio Interview” in the National Federation of Press Women’s Awards. Wexler comments, “Interviewing congressman Jim Himes after he experienced all that transpired on January 6 felt like history in the making. I urge all to listen to it now, with the benefit of hindsight.” Connoisseur Media senior vice president Kristin Okesson remarks, “The role of radio is as vital as it’s ever been, and Lisa Wexler is a fantastic example of what makes the medium so critical right now. Lisa has developed a deep connection to her audience through her no-nonsense interview style and down-to-earth storytelling. Through these stormy past few years, Lisa was there to help guide her listeners through. She remains a reassuring voice during an uncomfortable time in our nation and the world. Connecticut and WICC are lucky to have Lisa Wexler behind the microphone.” NFPW is a nationwide organization of women and men pursuing careers across the communications spectrum, including radio, television print, electronic journalism, freelancing, new media, books, public relations, marketing, graphic design, photography, and advertising. Winners from throughout the country were honored this past Saturday (6/25) during the National Federation of Press Women communications contest ceremony in Fargo, North Dakota. Nearly 2,000 entries were judged in a wide variety of categories. Only first-place winning entries at the state level are eligible to enter the national contest. All entries were published or broadcast between January 1 – December 31 (2021). “The Lisa Wexler Show” took first place for the Jim Himes interview at the Connecticut Press Awards.

“Share Of Ear” Q1 2022 Findings. Among this week’s Cumulus Media/Westwood One Audio Active Group blog highlights is that among registered voters, terrestrial radio has a 75% share of ad-supported audio. Meanwhile, AM/FM radio’s audience is 13 times bigger than Pandora and 19 times that of Spotify. Trending ad-supported audience shares from Q1 2020 to Q1 2022, terrestrial radio sees little change (78% to 76%). As podcast shares bump up from 7% to 11%, Pandora’s shares are down 25% (8% to 6%). Also in single-digits are Spotify (4%) and SiriusXM (3%). Terrestrial radio leads total ad-supported shares among key buying demographics; podcast shares are greater than Spotify and Pandora combined. In the car, AM/FM radio shares have been in the high-80s the last six years. Most Americans only listen to terrestrial radio and never listen to Pandora and Spotify. Over six years, the proportion of terrestrial radio listening occurring through online streaming has nearly doubled (8% to 15%). More radio listening is occurring via stream (15%) than the entire AM dial. With a 43% share, terrestrial radio leads ad-supported listening on the smart speaker. Edison Research’s quarterly “Share of Ear” study surveys 4,000 Americans to measure daily reach and time spent for all forms of audio.

TALKERS News Notes. The first-ever “Black Effect Podcast Festival” is set to take place August 28 at the Avant Gardner in Brooklyn. Premiere Networks’ “Breakfast Club” co-host Charlamagne Tha God will join the festival, along with some of the Black Effect Podcast Network’s most popular personalities for a day of live podcast tapings and discussions aimed at aspiring podcasters in the black community. According to Charlamagne Tha God, “The Black Effect Podcast Network was created to amplify black voices for new and established content creators and storytellers, giving them a space to showcase their creative vision in the ever-growing podcast game. I’m excited to celebrate the first-ever Black Effect Podcast Festival, where talented black creators and aspiring podcasters will come together for a day to uplift and inspire one another. This festival is for the culture and is one of many events the network will host for the black community.” Launched in September 2020 and curated by Charlamagne Tha God, the Black Effect Podcast Network has debuted 32 shows. Black Effect Podcast Network partners include AT&T, BetterHelp, Hulu, Molson Coors, Nissan and State Farm … Former Carolina Panthers linebacker Luke Kuechly is coming back to the organization to be part of this year’s radio broadcasts on iHeartMedia Charlotte. A first-round pick by the Panthers in 2012, Kuechly will be in the booth for six home games and the road trip to his hometown of Cincinnati. He comments, “I just love the Panthers. I want to be attached to the team and the game. I think it could be a lot of fun.” Kuechly played eight seasons in Carolina and retired following the 2019 season. Other members of the Panthers radio team are Anish Shroff; Jordan Gross; Jake Delhomme; Kristen Balboni; and Jim Szoke … Among the three specials ABC Audio will provide to affiliates this July 4th weekend is ABC News Radio’s three-hour Jason Nathanson-hosted “Press Play.” Nathanson and ABC News correspondents venture across the country thrill-seeking and learning new skills.

Podtrac Releases Weekly Podcast Data. Downloads for Podtrac-measured shows (June 20 – 26) are up 1% over the previous week and gain 70% versus the corresponding period last year. Whereas “Health & Fitness” displays the strongest week-over-week growth (+9%), “Comedy” registers the weakest week-to-week loss (-4%). The category with the strongest  year-over-year improvement is “Health & Fitness,” climbing 183%. Across all Podtrac-measured podcasts, download growth for the 52-week period (June 21, 2021 – June 26, 2022) was up 70%, while week-over-week (June 20 – 26, 2022) download advancement  was up 1%. Year-to-year download growth was +183% for “Health & Fitness”; +116%, “Comedy”; +87%, “True Crime”; +83%, “Sports”; +64%, “News”; +62%, “Business”; +60%, “Society & Culture”; +47%, “Science”; +44%, “History”; and  +12% for “Arts.” Download week-over-week gains are made by “Health & Fitness” (+9%); “Arts” (+3%); “News” (+3%); “Society & Culture” (+3%); and “Sports” (+2%). “History” remains even, while “Comedy” is -4%; “Science” and “True Crime” are both -3%; and “Business” is -2%.

Wednesday, June 8, 2022

| June 8, 2022

Steve Cochran to Host Morning Drive on WLS-AM, Chicago. Chicago media personality Steve Cochran is joining Cumulus Media to host the morning drive show on news/talk WLS-AM, effective June 15. Cochran served as morning drive host at Nexstar Media’s crosstown news/talk WGN-AM from 2013 to 2019. He’s been producing two podcasts since his exit from WGN – one titled “Live from My Office” and another with Patty Steele called “The Deep 6 with Patty Steele – both of which he says he’ll continue to produce, according to a report by Chicago media writer Robert Feder. Cochran is taking over the morning show from Bruce St. James, who was brought in from Phoenix in December of 2020 to host the morning show after Erich Mancow Muller exited the station. WLS program director Stephanie Tichenor says, “I’m delighted to welcome Steve to our team, where I know he will bring his wisdom, wit, and political prowess to morning drive. Our listeners need a place to feel safe to express their opinions while having a destination for entertainment, news, and, of course, conservative conversation. Steve will provide that for our Chicagoland audience. I’m looking forward to growing 890 with Steve Cochran in the mornings.” Cochran comments, “Like thousands of others, I did my homework listening to The Big 89 WLS when I was a kid. It’s an honor to say those call letters, and I can’t wait to get started.” Cochran is represented by John McConnell at Workhouse Media.

 

Cumulus Names Lisa Waks SVP Digital Partnerships and Business Development. Digital media pro Lisa Waks is named SVP, digital partnerships and business development, in which she’ll lead Cumulus Podcast Network’s content acquisition strategy and content pipeline development, with a focus on personality-driven brand franchises in the news; business, money & tech; sports; and entertainment verticals. Waks was most recently head of global media partnerships, strategy, and operations for TED Conferences, where she expanded their digital business, streamlined operations, and launched the TED Audio Collective. Cumulus EVP corporate marketing and Westwood One president Suzanne Grimes says, “Lisa is a trailblazer who has spent years creating new businesses, building new revenue streams, and forging successful and enduring partnerships. We are excited for her to bring this fire and focus to Cumulus to help us continue to expand the Cumulus Podcast Network with innovative, interesting, and unique content that is craved by listeners and partners alike.” Waks comments, “I am thrilled to begin the next chapter in my career with such a long-standing and prestigious organization. Cumulus is best-in-class, leading the audio industry with a wide range of voices and premium content. I believe in the power of the spoken word, and through smart collaborations we will successfully deepen connections and community.”

 

Adrian Warren Named VP of Sales for iHeartMedia Jacksonville. Radio sales pro Adrian Warren is named vice president of sales for iHeartMedia’s Jacksonville cluster, effective June 13. The company says that in this role, Warren will be responsible driving revenue across the market’s entire broadcast and digital cluster, with a specific focus on WJBT-FM, WSOL-FM and the Black Information Network. Warren most recently served with Radio One in Indianapolis as digital sales manager and local sales manager. iHeartMedia area president for North Florida Paul Rogers comments, “I’m really excited to have Adrian join our leadership team here on the First Coast of Florida. His track record, personal character, and specific experience with some of the same diverse brands we represent here in Jacksonville were a perfect fit for us, and we were fortunate to get him. I’m confident he’ll help us get back to our market-leading revenue position.”

 

TALKERS News Notes. Chicago media writer Robert Feder reports that Lizzie Baumgartner is returning to Audacy’s all-news WBBM-AM/WCFS-FM to serve as managing editor of podcasts. Most recently, she’s been serving the company as audio production coordinator for its alternative rock and country stations. Her previous role with WBBM was as assistant producer…..A number of executive promotions are taking place at Triton Digital. Stephanie Donovan is now global head of revenue. Alex Fournier is named chief technology officer. Benjamin Masse rises to chief product officer, and Molly Glover Gallatin joins the executive team as SVP of marketing and Jelli customer experience. Triton says the promotions “further support the company’s recent integration of Jelli to accelerate the development of innovative technology that serves the entire audio ecosystem across radio, streaming, and podcasting.”…..SiriusXM is presenting coverage of the Belmont Stakes, the third and final jewel of thoroughbred racing’s 2022 Triple Crown, this Saturday, June 11 from Belmont Park in Elmont, New York. The wire-to-wire race broadcast of the Belmont Stakes is provided by NBC Sports Audio Network.

 

Making Dreams Come True. Pictured above is WRVA, Richmond afternoon drive talk host Jeff Katz (right) before a Richmond Flying Squirrels baseball game. Katz says, “Being the number one talk radio personality in Central Virginia brings some perks like being asked to throw out the first pitches for the area’s two big baseball teams – the Tri-City Chili Peppers and the Richmond Flying Squirrels. I got those calls but realized there is something better than doing it yourself and that’s making a dream come true for someone else. So, citing my health issues like ‘outgrown hair and a torn rotator cufflink,’ I asked Emily Morrissey (second from left) if she’d be willing to help him. Emily is a 23-year-old young lady with cerebral palsy and other challenges, but she brought the heat and did a great job as my ringer at both Shepard Stadium in Colonial Heights, Virginia and The Diamond in Richmond, Virginia. Emily personally makes beautiful bracelets which are available at www.emilysbracelets.com and donates a portion of the proceeds to the Special Olympics of Virginia. Each player on the Chili Peppers and the Flying Squirrels wore one of her bracelets in their respective team colors during their games.”

 

Primary Elections/Donald Trump & the GOP, January 6 Hearings, the Economy, Russia-Ukraine War, Gun Violence-Legislation, and COVID-19 Among Top News/Talk Stories Yesterday (6/7). Tuesday’s primary elections for the November midterms and Donald Trump’s influence over the GOP; Thursday’s hearings before the January 6 Committee; the soaring price of gasoline & food, plummeting tech stocks and concerns about a recession; Russia’s ongoing invasion of Ukraine and its effect on the global economy; reactions to the recent episodes of gun violence and attempts at gun legislation; and the status of COVID-19 in the U.S. were some of most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Monday, July 26, 2021

| July 26, 2021

Monday Memo: Is Your On-Air Product Old-School? Podcasting delivers on consumers’ expectation for on-demand EVERYTHING and consultant Holland Cooke calls it “an opportunity to let retailers sponsor pertinent special interest topics.” But, in this week’s column, he cautions that “these are still digital dimes, compared to the analog dollars solid live programming and painstakingly-crafted commercials will earn us.” To read what makes your station special, please click here.

Pending Business: Going Up.  In this week’s “Pending Business” column, radio sales pro Steve Lapa, president of Lapcom Communications, discusses the state of your “elevator pitch.” Will it work in less than the 60 seconds it takes to go to the eighth floor? Try this: Create one sentence that describes what your station does better than any of your competitors. Ask yourself is there a payoff for the advertiser in that one sentence or is it all product information?  Are you connecting a #1 with an advertiser benefit?  Have you taken the time to update your elevator pitch to put a more contemporary feel to the language? Lapa discusses these important points and more in an article that touches on the very basics of cutting right to the chase in presenting your station in a clear and positive light to a potential advertiser when time is of the essence.  To read more, please click here.

Davis Sets Departure From iHeartMedia. Nashville-based iHeartMedia Digital Audio Group chief operating officer Darren Davis will exit at the end of this year, but will continue with the company as an advisor. In a memo to the staff, iHeartMedia chair/chief executive officer Bob Pittman and iHM president/chief operating officer/chief financial officer Rich Bressler write, “Darren has a deep love for iHeart and a true passion for our business and our success. [He] has grown up through our organization continually taking on new roles and more responsibility, becoming a critically important contributor as part of our senior team. After almost 30 years with iHeart, Darren is looking forward to spending more time on a variety of other projects he’s passionate about, including real estate development; local community projects; and traveling with his family. Although his day-to-day operating expertise will be missed, we appreciate all he’s done for our company and are very pleased that he will continue his association with us, albeit on a more limited basis. Darren will be working closely with Digital Audio Group CEO Conal Byrne through the balance of 2021 to continue our momentum and to effectively organize the Digital Audio Group for the future.” Davis has been with iHeartMedia (formerly Clear Channel) since 1992 when he joined adult contemporary WASH, Washington, DC as a programming intern.

iHM, Sports Illustrated, and SI Studios Partner For Multi-Year, Audio Content Deal. The agreement includes eight co-produced Sports Illustrated, Sports Illustrated Studios, and iHeartRadio podcasts, as well as distribution of Sports Illustrated’s existing podcasts through the iHeartPodcast Network. Mutual marketing and promotion commitments will apply to all joint projects; two of the eight original podcasts are scheduled to launch by the first quarter of next year. iHeartMedia Digital Audio Group chief executive officer Conal Byrne comments, “We are thrilled to partner with Sports Illustrated to introduce a brand-new slate of sports podcasts – limited series and ongoing shows alike. It’s an iconic brand that sports fans instantly trust, knowing that they will get the most credible and in-depth industry coverage. We look forward to expanding that footprint into the audio space where we uniquely have the reach and scale to bring Sports Illustrated the audience and monetization they deserve.” According to Sports Illustrated & Maven chief executive officer Ross Levinsohn, “Storytelling is at the core of what SI stands for. The opportunity to partner with iHeartMedia to create and distribute dynamic stories and shows featuring our incredible voices further expands our footprint.” Chief operating officer of 101 Studios, David Hutkin, adds, “While traditionally sports are very visually focused, this venture allows us to introduce audiences to the most memorable events in sports history in unexpected ways. With this new partnership, we have the unique opportunity to tell these historic, remarkable stories to audiences globally.” Set to debut later this year, “Sports Illustrated Weekly” will feature the best of Sports Illustrated’s journalism in an audio magazine. Each 45-minute episode will feature deep-dive segments on the biggest news of the week and the most compelling personalities, trends and themes in sports. Developed by SI Studios, “Lateral Damage” will offer an innovative take on the true-crime genre. Publishing early next year, the podcast tells the story of University of California, Berkeley football player Mariet Ford, who was convicted of viciously murdering his young son and pregnant wife; Ford has maintained his innocence for almost 25 years. The podcast will explore the indelible effect the murder has had on the core group of people in Ford’s sphere.

Local Journalism Sustainability Act Has NAB Support. Introduced by Democratic Senators Maria Cantwell (Washington State); Mark Kelly (Arizona); and Ron Wyden (Oregon), the Local Journalism Sustainability Act of 2021 would aid local news organizations through tax credits to incentivize hiring more journalists, subscriptions and advertising from local small businesses. In a prepared statement, National Association of Broadcasters president/chief executive officer Gordon Smith notes, “At a time when misinformation and disinformation plague online platforms, broadcast radio and television continue to serve as reliable beacons of news that keep local communities informed and connected. We urge congressional passage of this legislation.” According to Senator Cantwell, “The COVID-19 pandemic made it crystal clear that local reporters and newsrooms are essential to keeping the public informed and safe, but their importance spans well beyond health emergencies. At its core, local news is about holding the powerful accountable. The strength of our democracy is based in truth and transparency. Local newsrooms are on the ground in our communities asking the critical questions, countering misinformation, and telling our stories. We have to protect these vital parts of our communities – once they’re gone, they’re gone.” Senator Kelly comments, “Local newspapers, radio stations, and TV stations are pillars of our community, bringing trusted local news [and] information about community events and the latest on public health updates in their area. The pandemic made an already difficult financial situation for these news providers even harder, which is why I support the Local Journalism Sustainability Act. By providing tax credits for individuals to support local news outlets, they can continue to provide important coverage for readers, listeners, and viewers.” Senator Wyden adds, “The decline of local news has had devastating effects on our communities. Local news has often been the only window into the city council or mayor’s office. Without these outlets, these important institutions in our communities go uncovered. Further, the decline of local news has only fueled the growth of misinformation as Americans lose their most trusted sources of information. As the son of a journalist, these developments trouble me greatly. Our bill would provide financial support to local news at this critical time for our democracy.”

WMVP To Repeat A $50,000 Ad Giveaway. It’s part of an ongoing “Supporting Small Business” campaign by Good Karma Brands Chicago sports talk outlet WMVP “ESPN 1000” and First Midwest Bank. Good Karma Brands Chicago market manager Mike Thomas comments, “We’re excited to continue our partnership with First Midwest Bank to help a local small business see success. Supporting local businesses in our community is central to both ‘ESPN 1000’ and First Midwest Bank. This is a great way for us to introduce the passionate sports fans in our area to a small business.” First Midwest Bank chief marketing and communications officer Jim Stadler adds, “This past year has reminded us of the importance of small businesses and the role they play in creating employment opportunities and momentum for economic growth in their local neighborhoods. We are proud to partner with ‘ESPN Chicago’ for the second year to bring valuable and well-deserved public exposure to these important businesses.” Last year’s “Supporting Small Business” award benefitted Breaking Bread Catering & Deli.

TALKERS News Notes. Former 13-year Tampa Bay Lightning director of broadcasting & programming Matt Sammon is appointed manager/business development & strategy for Skyview Networks. Sammon joined Skyview last September as an executive producer overseeing Notre Dame sports broadcasts and spent two years freelancing with Sammonsez, LLC … After reporting part-time for NPR the past several months, David Gura will join the network next Monday (8/2) as business correspondent. Most recently the host of MSNBC’s weekend morning show “Up With David Gura,” he previously was a Bloomberg anchor. Gura began his career as an intern at University of North Carolina news/talk WUNC, Raleigh … The next installment of the “Gracie Interview Series – Virtual Gatherings” will be this Thursday (7/29) at 2:00 pm (ET). “The Breakfast Club” co-host/“Angela Yee’s Lip Service” host Angela Yee moderates the interview of Premiere Networks president Julie Talbott. Registration is free at https://allwomeninmedia.org/events/gracie-interview-series-virtual-gatherings/  … iHeartMedia Des Moines news/talk WHO “News Radio 1040” afternoon drive talent Simon Conway took his show on the road to Groton, Connecticut for several broadcasts aboard the USS Nautilus. Conway received a tour of the USS Iowa (pictured), guided by captain James Quintin. According to Conway, “The two shows we did from our submarine base at Groton were very exciting. All my questions were answered and the feedback from my audience has been incredible.” In addition to WHO, Conway’s afternoon drive show is heard on iHeartMedia stations in Cedar Rapids (WMT) and Davenport (WOC) … Nexstar Media Group promotes Ron Romines to senior vice president and regional manager. Romines will oversee the company’s broadcast and digital operations in various markets and will report to Nexstar Media Group president of broadcasting Andrew Alford.

Top Talk Topics This Past Weekend Headed By COVID-19.  As has been the case in recent years, the news cycle no longer slows down on the weekends. The most-discussed topic on news/talk radio this past weekend has been COVID-19 with a focus on the Delta variant, vaccine hesitancy, controversy over mask mandates and the potential for more shutdowns.  This was followed by intense partisan bickering over the formulation of the January 6 committee, followed by climate change, 2020 election denial, and the Olympics.

Acción Adds Tampa and Jacksonville. Effective immediately, Star Over Orlando’s WRSO “Acción 97.9 – La Primera En Noticias” will be simulcast in Tampa on iHeartMedia-owned WHNZ which had been English-language news/talk; a West Tampa translator at 105.9 that was simulcasting English-language news/talk WFLA; and WMTX-HD2. In addition, it will be heard in Jacksonville on iHM’s WFXJ and WKSL-HD2. iHeartMedia senior VP/Hispanic Strategy Hector Marcano comments, “Acción represents a solution for the Hispanic audience eager for a Spanish-speaking newscast and companies that are looking for this fast-growing audience interested in developing a life in the USA.” Division president Linda Byrd notes, “I’m excited to expand the Acción brand to other important Hispanic markets in Florida. Getting the news and information to Florida’s growing Hispanic population in their native language will be very impactful.” Area president for iHeartMedia West Central Florida Chris Soechtig remarks, “We are very excited to deliver a first of its kind Spanish language news platform to the Tampa Bay Hispanic community. With the changing demographics in our area, this is a natural addition to our diverse portfolio.” iHeartMedia North Florida area president Paul Rogers contends, “No other media company can truly help our advertisers, brands, and community organizations reach the full spectrum of the First Coast’s diverse populations like iHeart. We are thrilled to [bring] the first full-service Hispanic news/talk station to Northeast Florida.” Acción – La Primera En Noticias launched in 2018 and news director Jesús Manuel Torres states, “For the past few years, we’ve worked as a team to keep our Hispanic community informed of the events that have changed history. This time, our commitment continues to grow, and our team is ready to continue bringing relevant information and analysis to each market.” Among persons 6+, WRSO is trending 1.0 – 1.3 – 1.8 (April – May – June) and ranks #16 (Nielsen Audio, June 2021). Star Over Orlando-owned WRSO is operated by iHeartMedia under an LMA.