Tag: "paper.li"

Radio’s Social and Digital Dilemma

| November 16, 2016

By Bryan Crabtree
WAFS/WGKA
Talk Show Host

 

crabtreebryanwriterATLANTA — Radio was the original social media. We owned the dialogue. Now we own just some of it. Let’s stop complaining about the challenges and dominate the conversation again on both mediums.

There is a plethora of competing distractions to our audience and they are lost in a sea of confusing noise.

Our audience has changed, but have we?

Listeners will follow and respond to who or what they ‘believe’ is real. I was shocked to see so many lifelong broadcast conservatives double-down on their ‘#nevertrump’ hysteria.  I’m convinced that, for many, it wasn’t their personal conviction. It was the vanity of needing to be accurate on their predictions of Trump’s demise. The result was the destruction of years of earned credibility with their followers.

Read More

test