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By Bryan Crabtree
Talk Show Host
There is a plethora of competing distractions to our audience and they are lost in a sea of confusing noise.
Our audience has changed, but have we?
Listeners will follow and respond to who or what they ‘believe’ is real. I was shocked to see so many lifelong broadcast conservatives double-down on their ‘#nevertrump’ hysteria. I’m convinced that, for many, it wasn’t their personal conviction. It was the vanity of needing to be accurate on their predictions of Trump’s demise. The result was the destruction of years of earned credibility with their followers.