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Tag: "pandemic shutdown"

Monday Memo: The Resourceful Podcaster, Parked

| August 8, 2022

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — The pandemic shutdown changed the standard for remote broadcasting.

  • Cable news talking heads – previously on-set or in a professional studio elsewhere – began appearing at home. And TV’s aesthetic is forever changed. Webcam video is the good-enough new-normal, and “Zoom” has become a verb. On Twitter, witty @RoomRater does just that, critiquing screen shots from various shows. On my TV show, TALKERS publisher Michael Harrison predicted that the new generation of TV news/talk sets will resemble “Frasier’s living room,” the at-home look IN-studio, rather than the Lucite desk and garish casino-looking graphics that have been the norm. And shows are saving a bundle NOT-paying as much as a thousand dollars for remote studio time + to Uber guests who may only appear for several minutes. A local station interviewed my state rep sitting in his truck talking into his phone cam.’ It was “authentic.”

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The Spoken Word Audio Report

| October 14, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Like telling the punchline at the beginning of the joke, I’ll bottom-line it for you. Ready?

Talk, on the phone. Digest what follows, and you will understand why to take those four words literally.

Worth your time.

This 2nd annual study from NPR and Edison Research mashes-up a 4000+ Edison Share of Ear survey sample, and another thousand interviews with 18+ monthly spoken-word audio consumers, and video from Zoom-focus-group type interviews.

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