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Pending Business: Rates, Rotation, Negotiation

| April 19, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla — Why do most sellers make a simple process so complicated?

Ask the right questions, listen carefully and your advertiser will tell you how to sell them…or not. Yet most sellers are focused on their own goals pushing for the package of the week. They fail to listen, ignoring the advertiser’s goals.

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