Monday Memo: Welcome to the Spring Book. Consultant Holland Cooke offers some tips for radio stations in this week’s Monday Memo as the Nielsen Audio spring survey begins on Thursday (3/28). Cooke reminds programmers that the most important listeners are your P1s because research shows that less than 25% of a station’s cume contributes more than 50% of its Average Quarter Hours. The most efficient way to boost AQH share is to get more listening out of your P1s and he offers some ideas on how to do that. Read it here.
Mike Francesa Hits Twitter in Response to NY Post Piece; Post’s Marchand Fires Back. Last week, TALKERS magazine alerted you to the New York Post story by Andrew Marchand alleging that Entercom’s WFAN, New York had been negotiating with sports personality Adam Schein to take over Mike Francesa’s afternoon drive slot on the station. Over the weekend, Francesa took to Twitter to correct the “outrageous misinformation” and “outright lies” being spread about his status at the station. Francesa reiterates he’s working without a contract right now, that Entercom has a long-term offer for him (he hasn’t signed it yet), and that he’s okay with adding a person to the show (in fact, it was his idea). Francesa doesn’t mention Schein in his tweet but Marchand writes in his column that Francesa “essentially confirmed” last week’s story and asserts that Francesa knows his show needs help to avoid losing the now-tight ratings battle with crosstown WEPN-FM’s Michael Kay show. Marchand speculates WFAN overnight host John Jastremski might be considered as a co-host.
Bill O’Reilly Returns to Radio with 15-Minute Program. Titled, “The O’Reilly Update,” the new 15-minute radio program hosted by former, longtime FOX News Channel star Bill O’Reilly will launch on April 29. The program is being syndicated by Key Networks for daily delivery at 11:30 am ET with all advertising included – no additional barter units – and two minutes of local avails in the feature. In the press release, O’Reilly states, “More than ever before, Americans need accurate information and honest news analysis in order to make intelligent decisions. It is all about protecting yourself and your family. The daily ‘O’Reilly Update’ will arm you with facts and provide opinion based on those facts. Can’t wait to get started.” O’Reilly hosted the nationally syndicated program “The Radio Factor” from 2002-2009. Key Networks chief revenue officer Dennis Green comments, “On the Mount Rushmore of spoken-word talent you must include Bill O’Reilly. It’s an honor to bring Bill back to radio to deliver appointment listening and revenue opportunities for affiliate stations in a unique format.”
Hugh Hewitt Named New Head of Richard Nixon Foundation. Nationally syndicated talk show host Hugh Hewitt is returning to his roots at The Richard Nixon Foundation as he’ll become president and CEO of the organization on July 1. Hewitt will continue to host his Salem Radio Network program, make appearances on NBC’s “Meet the Press,” and write op-eds for the Washington Post. He’ll split his time between Washington and Yorba Linda, California, the site of the Richard Nixon Presidential Library and Museum. Forty years ago, Nixon hired Hewitt as a researcher. Nixon Foundation chairman Dr. James H. Cavanaugh says, “The Richard Nixon Presidential Library and Museum recently underwent a complete renovation, and the new, interactive museum galleries enjoy increased attendance and positive reviews. Hugh will lead the Nixon Foundation in its exciting next phase of growth, expanding its presence through national programming with an emphasis on articulating the Nixon legacy of pragmatic realism in domestic and foreign affairs.” Hewitt says, “Richard Nixon was a grand strategist and master diplomat, and his vision is exactly what is needed today as America faces challenges and opportunities with China, North Korea, Russia, throughout the Middle East and elsewhere. The world needs to be reminded of President Nixon’s lasting foreign policies, the strategic methods by which he assessed conflict and disagreement, and how he crafted strategies for resolution — building a more peaceful world.”
Noted Media Figure Rick Ungar Launches Independently Syndicated Progressive Talk Radio Show. “The Rick Ungar Show” launched on March 4, 2019, airing in the 6:00 pm – 9:00 pm ET time slot, on the following stations: WCPT 820 AM, Chicago; KKSF 910 AM, San Francisco; KTNF 950 AM, Minneapolis; KABQ 1350 AM, Albuquerque; and KTRC, 1260 AM/103.7 GM, Santa Fe. According to Ungar, while the program airs on a charter lineup of progressive stations, The Rick Ungar Show seeks to bring a more open minded, fair approach to the progressive radio landscape by continuing in the tradition of “Rational Radio” established during his years in partnership with Michael Steele on the Sirius XM Satellite Radio program, “Steele & Ungar.” Ungar tells TALKERS, “While my ideology certainly leans to the left, I have never been one who seeks to talk for the left. My role is to convey the facts – even when they may not favor the left point of view – along with my opinions on those facts. It is then up to the audience to decide where they stand based on the facts presented. I never care if you agree with me or not. But when you are hanging out with your friends over the weekend and the talk turns to politics, I want my listeners to be the smartest, best informed, people in the room.” The new show is reportedly experiencing call-ins from Trump supporters who are not calling to yell at the host but rather to rationally discuss the issues put on the table. Ungar continues, “The plans are to be the first nationally syndicated program to be carried by conservative stations in a long time looking to provide their listeners with a view from the other side-presented in a way that is fair, open and welcoming to all viewpoints on the political spectrum.” Rick came to the world of political talk radio from the entertainment industry where he was a writer and producer. He also served many years as the president of the Marvel Character Group. He additionally serves as the editor-in-chief of www.TheDailyCentrist.com, an on-line news and opinion site dedicated to publishing rational arguments on the issues of the day from all sides of the political spectrum. To get in touch with Ungar please email firstname.lastname@example.org. Meet Rick Ungar at Talkers 2019: Telling the Story in New York on Friday June 7.
FCC Investigating Political Ad Rate Complaint at Entercom Buffalo. The Buffalo News reports that the Federal Communications Commission investigating whether a politician in the 2018 congressional race got the lowest unit charge as required by law. Entercom was sent a letter of inquiry for documentation on paid election advertising on news/talk WBEN-AM, sports talk WGR-AM, and five other Buffalo market stations. Entercom admitted that it had not posted the required information from the 2018 campaigns until just this January but said it was the result of an internal error. It also told the paper it is working with the FCC on the matter and doesn’t plan further public comment. The FCC is requesting information about paid candidate ads and non-candidate issue ads that aired on all of Entercom’s Buffalo stations by April 4.
TALKERS News Notes. High-profile psychologist and best-selling author Dr. Jordan B. Peterson joins the Westwood One Podcast Network with his new, eponymous podcast launching this week. Peterson is joined by his daughter and co-host Mikhaila Peterson as the two break down the dichotomy of life and explain how individuals and culture are shaped by values, music, religion, and beyond…..Washington, DC AM signal WSPZ is being sold bySalem Communications Holding Corporation to Immaculate Heart Media for $750,000. The 1260 AM signal has been simulcasting Salem’s Christian teaching format heard on WAVA-FM, Washington…..Chicago media writer Robert Feder reports that sales pro Peter Bowen is exiting his role at Entercom’s sports talk WSCR, Chicago as director of sports sales after 10 months in the position. Bowen wrote in an email to colleagues, “It was an honor and a pleasure to work with everyone over the past 10 months. It was great to reunite with so many familiar faces and friends…and it was awesome to meet so many new people.” Bowen had previously served in the market as Cumulus Media’s vice president and market manager…..Talk show host Bill Carroll – the Canadian who hosted a midday show on iHeartMedia’s KFI, Los Angeles for a number of years – is expanding the reach of his Bell Media program. He’s currently based at news/talk CFRA, Ottawa and his 2:00 pm to 4:00 pm program will now be syndicated across a number of Bell-owned news/talk stations every Friday afternoon…..Wisconsin radio personality Gary Douglas is retiring from the business and his current post with NRG Media as operations manager for the Fort Atkinson/Whitewater cluster and morning host for news/talk WFAW-AM. Douglas’ 46-year career has included stops at WIBA-AM, Madison and WDUZ-AM, Green Bay. He’ll continue his role as play-by-play voice for University of Wisconsin-Whitewater sports broadcasts.
Tennessee’s Stonecom Radio Unveils New Facility. Pictured above are two images from Stonecom Radio of its new, 10,000-plus square foot facility (left) in Cookeville, Tennessee that’s home to news/talk WUCT-AM/W231DG, country WKXD, rock WBXE, and AC WLQK. At right is a news studio. Stonecom unveiled the new building with a ceremony attended by state and local dignitaries. Tennessee Association of Broadcasters executive director Whit Adamson was in attendance and stated, “Stonecom is led by a true team of broadcasters who are proud to serve the entire region they touch with their signal of each of the respective stations in the cluster.”
Mueller Report Delivered/Trump Claims Victory, Islamic State Victory, Border Wall Issue, 2020 Democratic Hopefuls, Brexit Redux, Us Film, NBA Action and NCAA Tournament Among Top News/Talk Stories Over the Weekend. Special prosecutor Robert Mueller delivers his report on the Trump-Russia investigation to the attorney general’s office and President Trump claims victory; U.S. troops’ taking of the last territory in Syria held by ISIS; the issue of the border wall and reports of another migrant caravan forming in Central America; the Democrats vying to challenge President Trump in 2020; Prime Minister Theresa May’s last chance at getting her EU exit deal through Parliament; the box office success of Jordan Peele’s horror film Us; and the NBA and NCAA tournament action were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Music Radio News and Career Moves. South Florida hot AC WMIA-FM announces the new “Mack in the Morning with Letty B” program will debut on April 1. The show stars Miami on-air pro Mack, Los Angeles native co-host Letty B and producer Nick Pena. Station PD Joey Brooks says, “I am excited to announce Mack, Letty B and Nick as 939 MIA’s morning team. Not only is this group entertaining, but they are committed to the South Florida community. Individually, each of them brings a unique perspective to the show and I am confident that they will quickly earn listener loyalty.”…..On-air personality Kenny Walker re-ups with WMXJ-FM, Miami “102.7 The Beach” to continue hosting the morning show on the classic hits outlet. Walker says, “The energy of this station stood out to me when I joined in 2016 and I am honored to continue being a part of our listeners’ daily routines. I look forward to continue building our station’s brand and connecting with Miami-Ft. Lauderdale.”…..The world famous KROQ, Los Angeles us announcing the 11th annual “Kevin & Bean’s April Foolishness” event hosted by morning show duo Kevin and Bean. The station says this special anniversary celebrates the prestigious legacy of April Foolishness that blends hysterical stars with the most talented up-and-coming names in all of comedy. Special guests will include: Adam Ray, Felipe Esparza, Greg Fitzsimmons, Eddie Ifft, Jamie Lee, and Ray Romano. The event will also feature “The Kevin & Bean Rap Battle” with beatboxer Joshua from “Drop the Mic.”…..Nationally syndicated urban morning radio star DeDe McGuire was in Milwaukee over the weekend appearing at “The Gathering” presented by affiliate station WJMR “Jammin’ 98.3.” She’s pictured below (center) with listeners at the 17th annual event that gives fans the opportunity to shop with local vendors, watch music, network, and meet their favorite Jammin’ 98.3 hosts. “DeDe in the Morning” is syndicated by Compass Media Networks.
Mike Francesa Tells Industry: Change the Sports Talk Demo to 35-69. Appearing at the Talkers New York 2013 conference last week, WFAN, New York afternoon drive legend Mike Francesa said the industry should change their sales strategies to sell to the Men 35-69 demo “because guys 60 to 69 have all the money. And guys who are 25 live at home and can’t pay their rent. 25 -54 is dumb! I’ve been yelling that one for years.” Francesa also argued with the notion that hosts like him are content machines and they should put their content everywhere. He states, “If I’m on for five and half hours every day from 1:00 pm to 6:30pm, why do I want an interview that I do at 1:30 on the damn internet at 3:30 competing with myself? It’s not rated!” He says he wants people to tune in to his show between 1:00 and 6:30 because that where he makes his living. Being on someone else’s show to give his take on a sports issue or put it on the internet means the listener won’t have to tune in later that day and that goes against the fundamental rules of radio. View Mike Francesa’s entire speech from Talkers New York 2013 by clicking here.
Arbitron and Edison Research’s Infinite Dial Looks at News/Talk/Sports P1s. The breakdown of news/talk/sports P1s from the Arbitron and Edison Research Infinite Dial 2013 study has been released and offers some insight into the digital media habits and perceptions of the aforementioned subset. Some of the notable conclusions from the study:
- News/talk/sports P1s are very aware of digital music services such as Pandora and iHeartRadio although they are far less likely to be regular users than are P1s of other radio formats.
- They are slightly more likely to have listened to a podcast in the last month compared to the larger group of all radio users 12-plus (15% versus 12%).
- News/talk/sports P1s are big YouTube users with 43% saying they watched a YouTube video in the last week compared to 37% for all radio users 12-plus.
- News/talk/sports P1s are far less likely to wake up to a cell phone (19%) than are all radio users 12-plus (30%).
- News/talk/sports P1s are fans of tablet devices with 34% claiming to own one versus 29% for all radio users 12-plus.
- They are less likely to follow a radio station on Facebook (2%) than are all radio users 12-plus (9%).
- And they are also less likely to be frequent social media users (“several times per day”) with 20% saying they do so compared to 27% for all radio users 12-plus.
Free Talk Live Co-Host Ian Freeman Has Video Arrest Case Dismissed; Receives Settlement. Nationally syndicated talk radio host Ian Freeman, who co-hosts “Free Talk Live” with partner Mark Edge, reports his charge of disorderly conduct and violation of a town ordinance in Palmer, Massachusetts for attempting to videotape a proceeding in the community’s town hall was dismissed and he received a $5,000 settlement. Freeman, who is well known for championing personal freedoms and the right to a free press calls the result “a total win for press freedom, except for the fact that it happened in the first place. It could happen to you or a staff member at your station next.” Freeman says as he was recording a proceeding at the town hall, a uniformed officer told him to turn off his video recorder. When he refused, citing freedom of the press, he was arrested and charged. Freeman was represented by the ACLU and he states, “Eventually, the misdemeanor was dropped and the town ordinance violation changed from criminal to civil. The ACLU of MA came on board to take the case, and they knocked it out of the park. Palmer crumbled and agreed the charges should be dismissed ‘with prejudice’ (meaning they can’t be brought again) and also agreed to a $5,000 settlement with no gag order preventing me from talking about it.” With more and more radio news departments using video for their web content, the issue of where and when civil servants can be recorded doing their jobs is one that is very real and may become more high profile as time goes on.
The 2013 Radio Show to Feature Two-Pronged Program Agenda. The National Association of Broadcasters and the Radio Advertising Bureau announce the 2013 Radio Show – scheduled for September 18-20 in Orlando – will feature two new conference tracks, the Programming Masters Series and Sales Consultants’ Corner, both on Friday, September 20. According to a release from the organizations, “The power tracks, which will run concurrently on Friday morning, are designed to provide radio programming and sales professionals a comprehensive training opportunity in a consolidated format. Attendees will learn strategies and best practices that can be immediately employed to increase station revenue and enhance programming content.” The fast-paced Programming Masters Series will address how today’s multi-platform media environment impacts radio programmers as they juggle the demands of programming multiple stations and cultivating talent. Sessions include: “The Art of Story Telling;” “The Next Gen Programmer,” featuring tips from college radio on how mainstream radio can connect with diverse audiences; and “What’s Working at Work,” featuring unique research on media consumption. Panelists include Evan Harrison, executive vice president, content and entertainment, Univision Radio; Laurie Cantillo, program director, WTOP; Buzz Knight, vice president, program development, Greater Media; and Steve Reynolds, The Reynolds Group. During the four-hour Sales Consultants’ Corner, radio’s top sales trainers and consultants will discuss effective strategies for training salespeople, prospecting new leads and growing revenue. Sessions include “The Seven Steps for Selling Success,” “Getting the Appointment” and “Addressing Objections and Closing.” Additionally, RAB will provide resources and tools stations can use to support the sales process. Panelists include Paul Weyland, president, Paul Weyland Communication Strategies; Marijane Milton, international director of revenue innovation and training, MultiBrand Media International; Michael Guld, president, The Guld Resource Group and author of “The Million Dollar Media Rep;” and Susan Novicki, president, Morrison and Abraham.
NSA Data Collection Program Top News/Talk Story for Week of June 10-14. The controversy over the National Security Agency’s widespread telephone and internet tracking program and contractor Edward Snowden’s leaking of information was the most-talked-about story on news/talk radio during the week, landing atop the Talkers TenTM. At #2 this week was the DOJ’s investigation of journalists. Coming in at #3 was the immigration amnesty legislation followed by the IRS scandal at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio and is the result of ongoing research from TALKERS. It is published every Friday at Talkers.com. View this week’s entire chart here.
TALKERS Weekly Affiliate Roundup. The Peter Schiff show, syndicated nationally by Radio America, announces the show is added to the program lineup at the following stations: WLOE, Eden, North Carolina; WMYN, Mayodan, North Carolina; KLEY, Wellington, Kansas; KKLE, Winfield, Kansas; WRJM, Charleston, Illinois; KXAR, Hope, Arkansas; KTPA, Prescott, Arkansas; and WLBK, DeKalb, Illinois…..“Free Talk Live” featuring Ian Freeman and Mark Edge is added to the air schedule at WBLF, Bellefonte, Pennsylvania; WEEO, McConnellsburg, Pennsylvania; and KOMY, Santa Cruz, California…..“Stuart Vener Tells It Like It Is” adds the following stations to its roster of affiliates: WTAN, Clearwater, Florida; WDCF, Dade City, Florida; WZHR, Zephyrhills, Florida; KCAA, Loma Linda, California; and WRGC, Sylvia, North Carolina.
More Big Changes at Dial Global as Spencer Brown and Ken Williams Resign; Time, Inc. CRO Paul Caine to Take Over as CEO. Dial Global announces that Paul Caine has resigned his post as chief revenue officer at Time, Inc. to become the chief executive officer of Dial Global and become a member of the board of directors. Spencer Brown resigns his post as CEO and Ken Williams does the same as president. The two will stay on until April 4 when the change takes place. The company says, “Caine joins to create a new opportunity for Dial Global to expand the marketing and monetization of audio, starting with the Company’s lineup of premier sports, entertainment and news content that includes the NFL primetime games (including the Playoffs and Super Bowl), the NCAA Men’s Basketball Tournament, CBS Radio News, NBC News Radio, the NBC Sports Radio Network, and the Grammys. As mobile platforms continue to multiply the occasions for listening, the demand for premium digital audio content is growing fast. This represents a substantial, undeveloped opportunity for content providers, distribution partners and marketers alike.” Paul Caine says of joining the company, “Dial Global will propel the growth of audio as the essential medium for the mobile experience. We have premium content, top-tier distribution, and prestigious live event assets. Our opportunity is to expand these experiences for consumers, broaden our repertoire of content partners, and integrate our on-air, digital and live event offerings to create compelling engagement for advertisers.” In a statement from the company, Spencer Brown comments on his exit, “Along with our former partner David Landau, Ken and I have taken Dial Global a long way. Now the company needs a chief executive with a different skill set to steer it through its next phase of growth. We believe Paul is uniquely well-qualified to do just that.”
Cumulus Reports 2012 Q4 Net Revenue Up 1% on Strong Political. Cumulus Media announces 2012 Q4 numbers and financial figures for the whole of 2012. For the fourth quarter of 2012, Net revenue was up $2.9 million – 1% — on revenue of $284.2 million, compared to $281.3 for the same period a year ago.
Lew Dickey Says with Promised Synergies in Place, ‘Cumulus Optimizes’ and ‘Invigorates’ Radio Networks Division. During Monday’s conference call with analysts, Cumulus Media chairman and CEO Lew Dickey explained some of the company’s strategies and recognized the programming efforts that included “launching shows with Governor Mike Huckabee, Geraldo Rivera, Sanjay Gupta and Michael Savage as well as some other initiatives that we have focused on. We also announced the launch of, importantly, the CBS Sports Radio Network in collaboration with CBS, and the launch of Right Now Traffic in partnership with Radiate Media. These give us strong ownership positions going forward into two key verticals, sports and traffic.” Lew Dickey reiterated the company’s happiness with the purchase of the former WFME, Newark, calling it “a tremendous value at just $40 million.” As expected he promoted Cumulus’ country music strategy, saying the new WNSH, New York “enabled us to bring the country format back to New York for the first time since the mid-90s…with a very strong brand, ‘NASH FM.’ The NASH brand was extremely well received by listeners, advertisers, general media and particularly the Nashville entertainment community, and we further capitalized on this with a three-day concert for our advertisers and listeners last month, which was the ‘NASH BASH’ at the Roseland ballroom. NASH FM will become the flagship for our larger national country initiative that we are in the process of rolling out throughout the rest of this year. It will ultimately be a multimedia platform brand for Cumulus, targeting that key audience segment, which is about 85 million Americans. It will be through our O&O group as well as syndicated through our network…as well as through a mult-imedia platform.” Dickey told analysts he expects the NASH FM, traffic, CBS Sports and digital platforms to break even in 2013 and be poised for profit in 2014 saying they are, “in essence, startup businesses, new entrants into respective arenas such as sports, and traffic in particular.” Dickey was asked about the network business, the talk business in particular and he referenced, without naming names, the Rush Limbaugh–Sandra Fluke incident. “Clearly, it’s been well documented that the talk side has been challenged – most of that due to some of the issues that happened a year ago. So there has been residual hangover on the talk side in terms of advertisers sitting out and not placing there…that’s had an impact not only on our network business but it’s had an impact on some of the news/talk stations in the top markets in our O&O group.” Dickey reported that business that is typically placed in the first quarter was, in many cases not placed until the late part of the first quarter of this year and a lot of that business “is now starting to come back into the marketplace.” The Cumulus Media conference call details come courtesy of Seeking Alpha. See more at SeekingAlpha.com.
KPRC, Houston Re-Brands; Adds Janine Turner for Daily PM Drive Show. Clear Channel Houston talk outlet KPRC finalizes its shift from a more “hot talk” format to a more traditional news/talk format and swaps branding, leaving behind the “9-5-0 Radio Mojo” and implementing the new “Houston’s More Stimulating Talk Radio” positioner. The lineup includes: Joe “Pags” Pagliarulo in morning drive; Premiere’s Glenn Beck; local host Michael Garfield; local personality Matt Patrick (who’s also heard in AM drive on sister KTRH); and Janine Turner. Texas-based Turner – the actress known for her work on the 1990s TV show “Northern Exposure” – has been producing her own radio show for a couple of years now and is added to the 5:00 pm to 7:00 pm slot on KPRC.
Greater Media Philly Honored with Top Workplaces Accolades for Second Straight Year. In a survey of employees conducted by Workplace Dynamics for the Philadelphia Inquirer and Philly.com, Greater Media’s Philadelphia cluster of stations was named among the Top Workplaces again this year. VP and market manager John Fullam says, “Great companies start with great employees. We believe the workplace environment is an essential part of creating a successful organization. We are fortunate to have such an outstanding team dedicated to serving Philadelphia, our listeners and advertising partners every day.” Greater Media operates rock WMMR, classic rock WMGK, adult hits WBEN-FM and sports talk WPEN-FM.
Arbitron Releases the RADAR March 2013 Radio Network Ratings. Arbitron reports that the RADAR (Radio’s All Dimension Audience Research) March 2013 “is the standard currency for national network radio ratings and measures 46 individual radio networks.” The networks are operated by American Urban Radio Networks, Crystal Media Networks, Cumulus Media Networks, Dial Global Inc., Premiere Networks, and United Stations Radio Networks. The survey concludes “that nearly 180 million Persons 12 and older, or approximately 68% of this demographic, heard one or more network radio commercials in an average week of the survey period.” Further, the survey states commercials that aired on the 46 radio networks measured reached: 68.2 % of Persons aged 12+ (179,923,000 Persons); 68.6% of Persons aged 18+ (163,738,000 Persons); 68.1% of Persons aged 35+ (113,417,000 Persons); 70.9% of Persons aged 18-49 (95,091,000 Persons); and 71.7% of Persons aged 25-54 (89,654,000Persons).
Premiere Networks Touts ‘Strong Rankings’ in RADAR 116. Clear Channel Media and Entertainment-owned Premiere Networks sells 17 of the 46 networks included in Arbitron’s RADAR 116. In this survey, Premiere lays claim to having “earned the number one spot in rankings for AQH and Cume among all 46 measured RADAR networks in RADAR 116 for Persons 12+. Premiere FOX News Advantage ranked number one on an AQH basis for Persons 12+ (All Broadcasts, Monday-Sun 5AM-12M, AQH) and Premiere Spectrum debuted in RADAR 116 as the highest-reaching network for Persons 12+ (All Broadcasts, Monday-Sunday 12Midnight-12Midnight broad daypart, Cume). Premiere also points to the performance of its networks based on lifestyle groupings, stating, “Young Influencers and Premiere Super Moms ranked number one and two, respectively, in reaching Moms 25-54 (Women 25-54 with children under 12). Premiere Super Moms took the lead position followed by Premiere Young Influencers in reach for Working Women 25-54 (work status: full time/part time) among all 46 measured RADAR networks in RADAR 116 (All Broadcasts, Monday-Sunday 12Midnight-12Midnight broad daypart, cume audience). The RADAR 116 sample consists of 395,844 diary keepers/PPM panelists/respondents. PPM panelists comprise approximately 53% of the total respondent listening sample.
Effects of Sequester/Budget Battle, State of the Republican Party, Cyprus Bank Deposit Tax, Steubenville Rape Case, and Tom Perez Named Labor Secretary Nominee Among Top News/Talk Stories Yesterday (3/18). The budget battle in Washington and the effects of the sequester; analysis of the state of the Republican party and its future; the Cyprus bank deposit tax and its effect on world markets; the guilty verdicts in the Steubenville, Ohio rape case; and President Obama’s nomination of Tom Perez as labor secretary were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.