P1 | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "P1"

Monday Memo: Boozy Bartenders

| May 24, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Say “talk radio” to someone not in the business, and they conjure a caricature: Soreheads reciting catch-phrases, now seeking to dampen the patriotic zeal they themselves cheerlead in such an unqualified way for four years.

Undaunted by polls demonstrating widespread optimism as the American comeback unfolds – and TSL erosion – their daily doom-N-gloom show still accounts for most of the format’s source material.

Read More

Monday Memo: “Oh the Weather Outside Is Frightful…”

| December 21, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — I wrote this during the first big blizzard of the season – not the last — and much of the East got whacked. Weather has been increasingly extreme most everywhere in recent years, and brutal hurricanes and raging wildfires and heat waves and floods and droughts will continue. What the heck, we’re probably mathematically overdue for an earthquake too.

Even wackier than the weather: The news. And don’t expect things to “settle down.” Though less-erratic, the incoming administration will be no less-newsworthy. Notwithstanding longer-term optimism over vaccines, the pandemic’s worst days lie just ahead; and the injured economy is as-directly impactful on listeners’ day-to-day survival. Repairs on President Joe Biden’s To-Do list are matters that transcend political arm-wrestling. Watch infrastructure (translation: “jobs”).

Read More

Monday Memo: Round-Off Teases

| October 19, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — The quickest way to move the ratings needle? Not billboards, not TV spots, not direct mail.

This might sound like double-talk, but heaps of audience data demonstrate that the quickest way to move the ratings needle is to get listeners who listen to your station most (so-called “First Preference” or “P1” users) to listen even more. Especially in PPM markets, where the meter hears lots of “drive-by” listening.

Read More

Monday Memo: Got Local News?
Guard It.

| October 12, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Example: Actual copy, a story about a love triangle shooting:

  • Here’s what listeners heard – read this aloud: “The woman’s husband arrested the wounded man taken to the hospital.”
  • Here are the facts the writer obscured: Police arrested the woman’s husband, the accused shooter. The person he shot was hospitalized.
  • As-is, the ear was told something different when half-sentences ran-together. It sounded like the woman’s husband was a cop, who arrested someone who had been shot.

Verbs are our friends.

Read More

Monday Memo: 1,000 True Fans

| July 6, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — I’m hearing from lots of podcasters reacting to “Mainstream Media, Redefined,” the TV segment I did with TALKERS publisher Michael Harrison. ICYMI: https://youtu.be/HpE_iwSvIYE

They’re enthused, but frustrated. A common concern is “How do I get more downloads?”

I tell them they’re asking the wrong question, for reasons broadcasters understand.

Read More