By Steve Lapa
Lapcom Communications Corp
You’re certainly seeing the articles, interviews, research, and industry visibility showcasing the recent resurgence in the host read commercial. Longtime sellers, managers, owners, all know the host read never really went away. From the days of Ed McMahon and Johnny Carson to today’s talk radio talent, many of whom can be identified by just one name – Rush, Howard, Rome – they all kept talking and reading the bullet points.