Tag: "outdoor advertising"
Monday Memo: We’re Late. “Like the bookstores and stockbrokers and travel agents that were early casualties,” consultant Holland Cooke sees radio and TV stations as “middlemen the Internet is squeezing-out.” In this week’s column, HC warns that “we-who-power-the-towers are late, if we still regard digital content as an adjunct” and he urges that “we should only do what only we can do.” Read more here.
Pending Business: A New Exercise. Radio sales pro Steve Lapa writes in today’s column that “the radio business can learn a lot about the core changes facing 21st century commercial media in general by watching how the outdoor advertising industry is adjusting to the drastically new conditions of the modern era. Next time you’re moving through traffic take notice of the variety of messages on the out-of-home media around you. Billboards of all sizes, and all kinds – poster boards, vinyls, newer digital, stationary, mobile, building signage, airport boards, bus stop enclosures – all are blatant reminders that the medium is the message and the creative is changing.” Read more here.
Terry Ford to Program Cumulus Media’s ‘107.5 The Game’ in Columbia, South Carolina. Sports talk radio pro Terry Ford joins Cumulus Media’s WNKT-FM, Columbia, South Carolina “107.5 The Game” as program director. In this role, Ford will also oversee the cluster’s sister sports talk station WISW-AM “ESPN 1320.” Ford was most recently with Clarity Communications’ sports talk WZNN-FM, Lexington, Kentucky “Sports 96.1” as host and program director. During his career he’s served as late night host at Audacy’s WJZ-FM “105.7 The Fan” and as a host on the Yahoo Sports Radio network. Ford says, “I am truly excited to become the next program director of such a quality sports brand as ‘107.5 The Game’ in Columbia. ‘The Game’ has sharp upper management support, a rock-solid infrastructure, and a talented staff, so this was an easy decision for me. I want to thank Cumulus Columbia market manager Tammy O’Dell for offering me this fabulous opportunity. In my many conversations with Tammy, you could hear her love and passion for ‘107.5 The Game.’ I also want to thank Cumulus SVP of sports, programming and audience Bruce Gilbert. It was Bruce who put me on Tammy’s radar. I can’t wait to land in Columbia and get started!”
MyPillow CEO Mike Lindell Says No More Advertising for Salem. Numerous consumer publications, including Business Insider, are reporting that MyPillow CEO Mike Lindell has pulled ads for his MyPillow products from the air at Salem Radio Network after complaining on his 96-hour livestream “Thanks-a-Thon” over the holiday weekend that the broadcast network has not had him on any of the talk shows in a “long, long time.” The Business Insider piece says Lindell “expressed annoyance that Salem apparently never took the time to explain why, in his opinion, the mainstream media had shunned him. He said that ‘woke’ retailers had also ‘canceled’ him and described their actions as ‘a joke.’” The story notes that retailers including Bed Bath & Beyond and Kohl’s stopped selling his products after Lindell began his campaign spouting voter fraud theories. Salem has not publicly commented on the matter.
Bold Gold Broadcast & Media Foundation 6th Annual Event Features Churchill Author Interview. The Bold Gold Broadcast & Media Foundation, which supports efforts to defend free speech and help young people enter the news and talk radio formats, held its 6th annual event on November 19 in Wilkes-Barre, Pennsylvania. The sold-out program was themed “Celebrating the Leadership of Winston Churchill – Defender of Free Speech & Western Civilization” and featured keynote remarks by professor Andrew Roberts (pictured at right being interviewed by broadcaster James Rosen), author of the 2018 international best-seller, Churchill: Walking With Destiny. Roberts spoke about how Churchill used the power of oratory and the medium of radio to rally the free world to confront a variety of tyrannical ideologies and threats to freedom. Vince Benedetto, president of the Bold Gold Foundation and Bold Gold Media Group, addressed the rising importance of the Foundation’s work in an age of increased censorship and cancel culture. The event also honored local business leader and entrepreneur, Rob Grimm, with the 2021 Atlas Award for Citizenship.
Good Karma’s ‘101.7 The Truth’ Announces Black-Owned Business Giveback. The Milwaukee talk station owned by Good Karma Brands announces a partnership with Associated Bank called Black-Owned Business Giveback, a promotion to help support Black-owned businesses by awarding them a free radio advertising campaign on WGKB-AM/W269DL “101.7 The Truth.” Each month, the first 10 businesses to register at BlackBusinessGiveback.com wins a campaign that includes one 30-second commercial that airs 50 times over the month. The promotion will run through the end of 2022. Station general manager Cherie Harris comments, “We are thankful for our partnership with Associated Bank for the Black-Owned Business Giveback Promotion. Our Black-owned businesses are a vital part of the community’s growth and economic development, and we want to be sure they are given every opportunity to succeed.” The 10 chosen businesses will be invited to work with ‘The Truth’ team to write and produce their customized radio spots. At the conclusion of the campaign in November 2022, over 100 businesses will be awarded a free advertising campaign valued at $2,000.
Broadcasters Foundation of America Asks for Help on Giving Tuesday. Tomorrow – November 30 – is Giving Tuesday, the international day of giving, and the Broadcasters Foundation of America asks that you think of them on this day of philanthropy. For over 70 years, the Broadcasters Foundation has provided medical aid and disaster relief to broadcasters and their families across the United States. This year, the Foundation will give away more than $1.8 million in monthly and emergency grants. Your gift will help them reach every broadcaster in need. One broadcaster says, “We would be lost without the generosity of the Broadcasters Foundation of America. Because of your support, chronic illness has not taken everything from me. From the bottom of our hearts, thank you!” On behalf of everyone at the Broadcasters Foundation of America, thank you and have a safe and happy holiday season. Donate here.
MIW Presents Recognizing Women in Operational Excellence Webinar. The Mentoring and Inspiring Women in Radio organization, together with vCreative, are recognizing and celebrating women in radio “whose unsung efforts ensure efficiency, both operationally and financially, for their radio stations and groups.” The program’s inaugural free webinar, “Recognizing Women in Operational Excellence,” takes place Thursday (12/2) from 1:00 pm to 1:45 pm ET. It’s being hosted by vCreative CEO Susie Hedrick and MIW board member Valerie Blackburn and showcases three uniquely talented women who make a significant impact daily on their company’s Operations: Becky Degener, Townsquare Media, vice president of traffic operations; Mildred Sibley, Entravision, vice president of station traffic operations; and Melissa Mitchell, Bonneville, director of finance and corporate controller. Webinar participants will hear how these professionals strategically embrace emerging technologies; integrate new products into existing workflows; and hire and train teams. You can register for the webinar here.
COVID-19/Omicron Variant, Financial Markets/Inflation, Crime Spike/Mass Looting, January 6 Investigation, China Military Aggression, Thanksgiving/Football, and the Ghislaine Maxwell Trial Among Top News/Talk Stories Over the Holiday Weekend. The rate of COVID-19 cases in the U.S. and abroad and concerns about the new Omicron variant; the world’s financial markets react to the news of the Omicron variant and the high retail prices facing consumers; the rising crime statistics in major cities and the ongoing spate of smash-and-grab flash mobs; the investigation into the January 6 Capitol attack and the Committee’s seeking information from former Donald Trump chief of staff Mark Meadows; China’s continuing aggressive posture toward Taiwan; the Thanksgiving Holiday weekend; and this week’s start of the trial of accused Jeffrey Epstein co-conspirator Ghislaine Maxwell were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.