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Monday, March 15, 2021

| March 15, 2021

Monday Memo: Radio Has a 100-Year Head Start. Who ISN’T doing a podcast? “Your advertisers,” who consultant Holland Cooke notes, “are, increasingly, diverting radio dollars to digital shiny objects much less productive than assets stations can craft.” In this week’s column, HC outlines a strategy. Read it here.

Pending Business: Attitude Is Everything. Sales and marketing pro Steve Lapa writes in today’s column that a seller’s attitude is even more important now. “Negotiating any deal to a win-win can be delicate surgery. The economic variables, personalities, and now the lack of body language feedback can make the process frustrating.  As we move to a hybrid sales-work environment of online, in-person, Zoom, and mobile, negotiating takes on a new dimension.” Read his piece here.

Rita Cosby Returns to WABC, New York for Late Night Show. Talk and news media pro Rita Cosby makes a return to the WABC, New York airwaves as host of the 10:00 pm to 12:00 midnight show, effective tonight. She fills the slot that opened when Red Apple Media recently dropped the “John Batchelor Show” from the late-night slot. Red Apple CEO John Catsimatidis says, “Rita Cosby is the best in the business, with a tremendous following and incredible background. ‘The Rita Cosby Show’ will bring a new and exciting dynamic to our important evening programming, with Rita’s top-notch interviewing skills, impeccable record in journalism, and deep ability to connect with our listeners. We are proud to welcome such a respected host to 77 WABC Radio and anticipate big success for ‘The Rita Cosby Show.’” Cosby – an Emmy-winning TV host who’s anchored programs on FOX News Channel and MSNBC – previously served with WABC from 2014-18 as a host and political editor. She says, “I am honored to be joining 77 WABC’s terrific lineup and working with legendary New York icon John Catsimatidis and his team. During this pivotal and unpredictable moment in our nation and communities, 10:00 pm to 12:00 midnight will be a nonstop voice of reason and truth you will not want to miss.”

WEEI Officially Names Andy Gresh Midday Co-Host. As TALKERS reported last week, longtime Boston sports media personality Dale Arnold’s replacement on the midday show at Entercom’s sports talk WEEI-FM is Andy Gresh, the company announces. Arnold left the station after Friday’s program, capping a 30-year career on WEEI. Gresh partners with Rich Keefe for the 10:00 am to 2:00 pm “Gresh & Keefe” show, starting today (3/15). Entercom Boston regional president Mark Hannon says, “Andy Gresh has a vast amount of experience covering the Boston sports scene, making him a perfect addition to our midday programming. We’re excited to team him up with WEEI’s Rich Keefe to bring listeners a dynamic midday show that will reflect what sports fans are talking about day in and day out.” Gresh, who exited Cumulus Media’s WPRO-AM/WEAN-FM, Providence earlier this year, says, “I’m excited to be back on the radio in Boston. I think people know I’m pretty familiar with this time slot, but it’s time to present something new and fresh, with energy, focus and fun. Rich Keefe and I have always had a cool relationship that I truly believe will translate through the speakers.” During his career, Gresh has hosted at “790 The Score” in Providence; WFAN, New York; ESPN Radio; SiriusXM; WTIC-AM, Hartford; and WBZ-FM, Boston “98.5 The Sports Hub.”

Sponsored Story: Take The Work Out Of Creating Sponsor Recaps And Airchecks. Leading networks and syndicated hosts effortlessly track key sponsor and advertiser campaigns. You can do so too by providing recaps that highlight in-show integrations, sponsorships and endorsements. Share detailed reports of when and where sponsors’ messages are delivered, complete with airchecks. Show off your talent and take your advertiser relationships to the next level.  Level Up My Insights

TALKERS News Notes. In celebration of the 10th anniversary of Stephanie Miller’s first Sexy Liberal Comedy Tour show in Madison, Wisconsin, the entire cast is getting together on April 10 at 8:00 pm ET for an online Sexy Liberal Comedy Tour show featuring a look back at the last 10 years (plus all-new comedy just for the occasion). Joining Miller on the live event will be John Fugelsang, Frangela, and Hal Sparks…..Skyview Networks – the exclusive radio network sales and affiliate sales partner of VSiN, the sports betting network, announces six new stations in Phoenix, Palm Springs, Jacksonville, and Toledo sign on for VSiN’s content…..Major League Baseball’s San Francisco Giants and Cumulus Media’s sports talk KNBR, San Francisco agree to a multi-year extension to keep Giants games on KNBR through 2025. Cumulus San Francisco VP and market manager Doug Harvill says, “We’re elated that Giants baseball and KNBR will continue to be the Bay Area’s favorite summer soundtrack for years to come. Between KNBR’s powerful AM/FM signals and our streaming platforms, we look forward to providing fans with multiple options to enjoy every Giants game.”

Migrant Crisis at the Border, Cuomo on the Ropes, Stimulus Package, COVID-19 Stats & Vaccines, Breonna Taylor Marches, Voting Bills, Georgia’s Trump Investigation, Everard Vigil Arrests, Deadly Myanmar Violence, and the Grammy Awards Among Top News/Talk Stories Over the Weekend. The Biden administration’s immigrant problem as thousands of parentless children amass at the U.S.-Mexico border; the sexual harassment allegations against New York Governor Andrew Cuomo and the fellow Democrats calling for his resignation; Biden’s $1.9 trillion stimulus package becomes law; the number of COVID cases in the U.S., concerns about variants, the removal of mask mandates in some states, and the rollout of vaccines; the protests in Louisville and other cities on the one-year anniversary of Breonna Taylor’s slaying; the voting bills in various states critics say will making voting more difficult; the investigation into Donald Trump’s call to the Georgia Secretary of State asking for more votes; the violence at the UK vigil for Sarah Everard; the deadly violence in Myanmar; and Sunday night’s Grammy awards were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Sales Lessons from the Election Cycle

| November 9, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Lots of sales lessons from this past election cycle… You may think this is a stretch, but here are just some you can apply today:

Forget the “funnel” and work the process of the decision. Most sellers work a sales funnel, i.e., pour as many accounts into the top, and expect the better ones will work their way through to a close at the end. This election showed the value of following a universally appealing theme throughout the process: the simple message “Vote.” Result? A record number of votes cast. Do you focus on activity — the number of accounts in your funnel or closed sales-results? Do you advance a simple, easy-to-understand benefit(s) to your prospects, or is it just the number of accounts you drive into the funnel?

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Friday, October 23, 2020

| October 23, 2020

NOW POSTED:  This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the vibrant, one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “Dead Lives Matter,” looks back at this past week of October 19 – October 23, 2020. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Mike Siegel, talk show host, KFNX, Phoenix; Steve Weisman, professor of law, Bentley University, Boston / founder, Scamicide.com; Dr. Renee Kohanski, psychiatrist / commentator, MDedge Psychcast; Bob Costantini, chief correspondent, Ear on the White House; and Victoria Jones, executive editor, DC Radio Company. This acclaimed news/talk radio show airs each week on its flagship, WONK-FM, Washington, DC, Friday evenings at 6:00 pm ET. It also airs throughout the weekend on WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD (“Freedom 93.7”), Denver; KFNX, Phoenix; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY;  WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WCHM, Clarkesville, GA;  WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED (“Connect FM”), DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; the Virginia Talk Radio NetworkCRN Digital Talk Radio NetworkPioneer Valley Radio, Springfield, MA; Podcast Radio, UK and many more.  To listen to this week ’s episode, please click here. To view the latest TALKERS magazine topic research, please click here.  “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

iHeartMedia Acquires Voxnest. This acquisition brings podcast programmatic platform Voxnest into the iHeartMedia fold (iHM previously owned a minority stake in Voxnest). Voxnest is described by iHeartMedia as “the leading consolidated marketplace for podcasts and the best-in-class provider of podcast analytics, enterprise publishing tools, programmatic integration and targeted ad serving.” iHeartMedia says that now it is able to provide podcast advertisers with additional targetable inventory at scale by allowing the effective and efficient monetization across an entire range of podcast inventory on this one-of-kind programmatic platform. This additional inventory will increase the monetization of iHeartMedia’s full range of podcasts and advance the podcast marketplace for both buyers and sellers. iHeartMedia will also be able to drive greater monetization for creators of podcast content – wherever they currently publish their shows – by connecting Voxnest’s advanced ad technology with multiple publishing platforms across the industry. Voxnest ad technology capabilities also includes: Dynamic ad insertion; audience and content targeting to the right listeners based on demographics, territories, devices and interests; programmatic podcast buying across all audio platforms by providing native support of VAST and OpenRTB. iHeartMedia chairman and CEO Bob Pittman says, “This is an important addition to the iHeart digital product ecosystem, which includes our SmartAudio suite of data-driven broadcast radio advertising solutions; our position as the No. 1 commercial podcast publisher with massive distribution and promotion across all our broadcast assets; and the iHeartRadio digital platform. The addition of iHeart’s offerings to Voxnest will ensure critical mass for the platform and accelerate its growth.  As we continue to invest in podcasting and lead the industry, we anticipate this acquisition will have an important impact on iHeart’s ability to more fully monetize its podcast inventory, and will also benefit the other podcast publishers that are part of the Voxnest network and the advertisers who are using it.”

KZRG, Joplin Adds Two to News Department. KZRG, Joplin, Missouri program director Peter Thiele says that in a continued commitment to Joplin and the Four-State area, the Zimmer Radio news/talk outlet is expanding its news team with the hiring of multimedia journalists Steve Scott and Dalton Evans. Thiele says Zimmer Radio is committed to local news on-air, online, and on app, focusing on breaking news, severe weather, and operating a 24-hour newsroom. Market manager Chad Elliot states, “We are excited to grow our news team at a time when other media companies are cutting their commitment to local news. Zimmer is making a stronger commitment to breaking news and weather coverage for the communities we serve.” Thiele adds, “The long-term growth of KZRG is tied to being the first stop for news, weather, and opinion and being a listener-focused destination.”

VP Broadcasting Launches New Talk Outlet in Allentown. The simulcast of WHOL-AM and W295CR in Allentown, Pennsylvania flips from a tropical music format to news/talk featuring local personality Joe Ligotti in morning drive, followed by Radio America’s Chad Benson from 9:00 am to 12:00 noon, Dana Loesch from 12:00 noon to 3:00 pm, Westwood One’s Ben Shapiro from 3:00 pm to 6:00 pm and Mark Levin from 6:00 pm to 9:00 pm. The station will air classic rock on weekends. VP Broadcasting CEO Victor Martinez names “Diamond Boy” Luis Torres program director for the station. Torres says, “I’m excited for the trust Victor has in me and for the opportunity VP Broadcasting is giving me to bring a new outlet and style to the Lehigh Valley. I believe this mix of the new generation of talk combined with classic rock music is what the area had been missing.”

SiriusXM’s Jim Meyer Confident in New Howard Stern Deal. During Thursday’s third quarter earnings call, SiriusXM CEO Jim Meyer addressed the current contract negotiations with Howard Stern. He said, “Howard tells me he’s never been happier. And our relationship with Howard is very strong. He is producing fantastic content and his show has never been better. We had very productive conversations regarding a long-term renewal of this agreement. From my perspective, we are far along, but it’s never done until it’s done. I am very confident we will have an agreement soon to announce shortly.” When asked for details on what a new deal might entail, he said, “I can tell you that where we are in the discussions today, we have a set of economics that Howard’s team is happy with and I’m happy with. Obviously, we’ve got to get the deal completed. And it would certainly be a long-term arrangement.” Thanks to Seeking Alpha for the transcript. Members can read or listen to the entire earnings call here.

TALKERS News Notes. A message to subscribers from Nielsen Audio notes that the October 2020 PPM survey is the first monthly PPM data release that will see the results of its headphone adjustment and outlier mitigation enhancements. Nielsen will host a client webinar on Tuesday, October 27 to review the data (set to be released early next week). Nielsen will also spotlight insights from the October data, along with a recent consumer sentiment study “to provide context for the organic growth we’re seeing beyond the headphone enhancement.”…..Sun Broadcast Group announces two new additions to its staff. Amanda Stetzy joins the company as media research analyst and Alyson Tiller is named assistant traffic coordinator. SBG says the new hires come on the heels of the recent expansion of the sales team, with the addition of Jackie Cardillo and Angela Codella. Chief operating officer Danno Wolkoff says, “As advertising demand continues to grow at Sun, we needed more people to support the sales team and ensure that our advertisers’ and agencies’ needs are met, and campaigns run as ordered. Amanda and Alyson will help our salespeople deliver exceptional client service and 100% accountability. I am delighted to welcome them both to Sun.” Previously, Stetzy served with Regional Reps and Tiller served with CBS Radio.

Presidential Election Issues Top News/Talk Story for October 19-23. The related presidential race, Thursday’s debate, ballot issues, the polls, and foreign election tampering all came together to make the most-talked-about story on news/talk radio this week and landing atop the Talkers TenTM. At #2 this week was COVID-19 stats & projections, health care, vaccines, and psychology. Coming in tied at #3 was accusations, scandals & corruption, the Hunter Biden emails, and Donald Trump’s Chinese bank account, followed by the economy, stimulus package, business openings, and the education crisis all tied at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Music Radio News and Career Moves. The new chairman of the BMI board of directors is Beasley Media Group CEO Caroline Beasley. Beasley, who joined the board in 2014, most recently served as vice chairman of the BMI board. She succeeds Michael J. Fiorile, chairman of the Dispatch Printing Company, who has been elected presiding director of the BMI Board. Beasley says, “It is truly an honor to have the privilege of serving as chair of the BMI board of directors. Many thanks to Michael Fiorile for his innovative vision, tireless collaboration, and insightful leadership over the past several years in his role as chairman of the organization. I look forward to working together with the board, Mike O’Neill, and the outstanding BMI team to continue to serve the evolving needs of music creators, publishers, and licensees in today’s dynamic marketplace.”…..iHeartMedia Milwaukee’s urban contemporary WKKV “V100.7” is hosting “Your Vote is Your Voice,” a special broadcast with vice presidential candidate Senator Kamala Harris on the importance of voting, what to expect at the polls, deadlines for voting absentee, and more. The special airs Monday (10/26) from 6:00 pm to 7:00 pm and is being hosted by “V100.7” air personalities Bailey Coleman and Reggie Brown.

Stop Using This Word and Start Getting More Website Hits

| February 3, 2014

By Chris Miller
Chris Miller Digital
Owner

millerchrisSHAKER HEIGHTS — How can you get more website visitors?  Here’s an idea you can start using right now.

Quit using the word “details” when you talk about your site on the air.  You know what I’m talking about.  How many times a day does your station say, “for all the details, log on to radio103.com!”

That’s EXACTLY what I need in my life … more details.

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