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Tag: "online video"

Monday, November 24, 2014

| November 24, 2014

allmanjamieKFTK-FM, St. Louis’ Jamie Allman to Debut TV News Show.  With the start of the New Year, KFTK-FM, St. Louis morning drive personality Jamie Allman will launch a television show to air on Sinclair Broadcast Group’s KDNL-TV, St. Louis “ABC 30.”  Allman and KDNL-TV are calling the new show a “non-traditional newscast” that will “be an informative, debate-driven format focusing on the topics of the day with guest commentators and a wide social media presence.  ‘The Allman Report’ will join together the power of radio and TV behind Jamie’s multiple Missouri Radio Broadcasting Awards and 15 Emmy Awards for his TV reporting.”  Jeff Allen programs Emmis news/talker KFTK-FM and he comments, “We are excited about the launch of ‘The Allman Report.’  Jamie has dominated St. Louis morning radio for years now and to extend that to TV every weeknight makes perfect sense.  ‘The Allman Report’ is going to be very different than what is currently available locally at 5:00 pm and 10:00 pm and Jamie will no doubt have the same impact on local TV that he has had on local radio.”  KDNL general manager Tom Tipton adds, “ABC St. Louis will provide its viewers a more thorough look at the stories that impact St. Louis through in-depth viewpoints from an array of newsmakers on a local, national and international scale.  No other news in St. Louis will provide the viewing public in our area this multi-platform reporting and commentary that is lacking in local news coverage.”

flight957 logoKGMZ, San Francisco Changes Morning Shows.  Off the morning drive show at Entercom’s sports talker KGMZ, San Francisco “95.7 The Game” is Chris Townsend and in are Chad Doing, Joe Fortenbaugh and former All-Pro NFL fullback Lorenzo Neal who make up the new “Flight 957” morning drive program.  Townsend will move to evenings on the station working with Zakariah on the 7:00 pm to 11:00 pm shift.  Doing comes to “95.7 The Game” from his most recent post at Alpha Media’s KXTG-AM, Portland “750 The Game” where he hosted the afternoon show.  Program director Jason Barrett comments, “We are changing the sound of Bay Area sports radio with the launch of this exciting new morning show.  Expect “Flight 957” with Chad, Joe & Lo to deliver a fresh, irreverent, and energetic spin on sports talk.  The new show is the latest example of our commitment to bringing The Game’s growing audience the best possible listening experience.”

sabowalterOnline Video Marketing: The Kinder Eggs Shocker.  Media consultant Walter Sabo writes in a piece published in TALKERS today that the “predictive indicators for online video success are completely different than predictors for all other media.”  Obviously, this is important information for anyone – be it a client buying on a video platform or a radio station using online video to promote itself – wishing to understand what makes a successful internet marketing video.  You don’t need to know what Kinder Eggs are, but if you read Sabo’s column and check out the linked video, you’ll understand that how people find video content online and what makes them want to view a video are unique to the internet and require use of that knowledge for a successful marketing campaign.  Read Walter Sabo’s column here.

Odds & Sods.  Radio programming pro Mike Oakes joins City of Dallas-owned WRR, Dallas “Classical 101.1 FM” as program director.  Oakes also currently serves as a research partner at Albright & O’Malley & Brenner.  He has held numerous prior programming positions in St. Louis, Nashville, Green Bay, and most recently, three stations in Palm Springs, California including news/talk trimulcast KNWZ/KNWQ/KNWH…..WUSF Public Media announces Tracy Mitchell joins the Tampa public radio outlet as fundraising producer.  Mitchell will be responsible for overseeing the station’s year-round, on-air fundraising and will guide communications aimed at encouraging the community to support public radio and television.

danielsReaganKMJ-AM/FM, Fresno’s Chris Daniel Wins Reagan Award.  KMJ-AM/FM, Fresno afternoon drive personality Chris Daniel (pictured here) was honored recently with the 2014 Ronald Reagan Award for his work with veterans in the local community.  The honor was bestowed at the 2014 Sunbird Conservatives Banquet.  Local veterans advocate Charlie Waters also received the award — a large bust of President Reagan.  Daniel comments, “While I felt a little uncomfortable having never served in the military, it was very nice receiving such an honor from an organization like Sunbirds.”  Daniel commented to his listeners, “At an event honoring our great military, it was wonderful to receive thanks from an organization that has been so easy to support.  It’s an amazing group of people who do a great job at everything they do.”

wbtwlnk duo logoCool Job Opportunity.  Greater Media Charlotte is looking for a senior account executive to join our team of talented sales professionals and move forward with an account list of significant business.  Represent legendary radio properties: News Talk 1110am/99.3fm WBT, flagship of the Carolina Panthers and WLNK, home of the nationally syndicated Bob and Sheri Show.  Enjoy attractive compensation plans including high commissions, a people-centric culture built on mutual respect and the desire to succeed in the marketplace.  What are we looking for in an ideal candidate?  Hold proven track record with five (5) + years in media sales; possess the drive and ability to facilitate sales process through from prospecting to final close; have the knowledge and understanding of digital landscape; ability to provide marketing solutions across multiple platforms, on air, on line and on site; exercise sharp negotiation skills; maintain integrity and pride in being a full service account executive; represent WBT and WLNK with the utmost professionalism; desire to cultivate and grow new business; drive to exceed expectations; commitment to the highest standards in customer service; independent and entrepreneurial performer; excellent verbal and written communication.  At Greater Media Charlotte, you will be surrounded by people who work hard, respect our products and each other within a fun, pleasant environment offering support and encouragement on a daily basis.  Send your resume and a cover letter to: Director of Sales Sandra Szoke at sszoke@gmclt.com and Jessica RoBards at jrobards@gmclt.com.

bernierbookfair14Annual Book Fair Broadcast.  WNDB, Daytona Beach talk show host Marc Bernier (right) is pictured here during his broadcast from the Miami BookFair International this past weekend.  This is the 10th straight year that Bernier has broadcast from the largest book fair in the nation.  Bernier was on the air both Saturday and Sunday.  He’s pictured here with Canadian children’s author Emily Madill (left) and former White House counsel John Dean, author of, The Nixon DefensePhoto courtesy of Emily Madill.

The Kinder Eggs Shocker

| November 24, 2014

Six New Facts About Online Video

 

By Walter Sabo
Sabo Media
CEO

 

sabowriterNEW YORK — Please take a moment to look at this video for Kinder Eggs. You only need to watch for a moment. There are other Kinder Egg videos in the Que with similar view counts of over 100,000,000.

Why do Kinder Eggs pull high view counts?  The answer reveals a profound difference between online video platforms and TV or passive video platforms.

1.  If a user types in “Airplane,” many videos featuring airplanes pop up.  But, platform engines also push videos that share similar title spellings. Type “airplane” and “airplane” videos come up first, then “air show” “air balloon”, lots of “air.”  Most marketers ignore the opportunities presented by the shared title spelling previews.  For example:

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