Tag: "OmniCast Media LLC"
By Mike Carruthers
LOS ANGELES — Podcasting is now a real thing. In fact it is now a small industry. Consequently, this may be the perfect time for radio professionals to take a hard look at podcasting. Frankly, it is the one growth industry that can actually utilize the skills every experienced broadcaster has developed in their career. In fact these are the exact skills many podcasters would kill for, such as: the ability to project a personality, to talk to and interview people, to keep things interesting, to tell stories, to use audio creatively and to edit (both in real time and after the fact). These are exactly the things many podcasters struggle with – yet most seasoned radio pros can do them in their sleep.
It is hard to pinpoint exactly why commercial broadcasters have been reluctant to get into podcasting. If you look at the iTunes charts of the Top podcasts (https://www.podcastchart.com/) you see that many of the highly rated ones are produced by NPR or other public radio entities. But only a few are done by commercial radio people.