Tag: "October 2015 PPM Analysis: MLB Flagships"
By Mike Kinosian
You deserve a raucous home plate reception worthy of a series-ending walk-off homer if – in April – you correctly predicted that the “Elite Eight” competing for this year’s Fall Classic would be the Astros, Blue Jays, Rangers, Cardinals, Cubs, Dodgers, and the aforementioned Mets and Royals.
That walk-off HR is a grand slam, by the way, if you also prognosticated bonus information of the Yankees and Pirates making it to post-season as wildcard entries, only to be eliminated in “play-in” games (by the Astros and Cubs, respectively).
So, notwithstanding we know who won it all, the scenario is set for this exclusive TALKERS October overview of MLB flagships.
The October 2015 rating period covered September 13 – October 7.
Ratings data cited here is Monday-Sunday, 6:00 am – 12:00 midnight and is not limited to a specific day-part.
Listed is each team’s primary, 162-game English-language flagship; however, that station must be a Nielsen Audio subscriber.
Key outlets of the two New York City franchises (Mets and Yankees) are found in three PPM-rated markets (New York, Long Island, and Middlesex).
Los Angeles Angels’ flagship KLAA is listed in Los Angeles and Riverside.
Key stations of the San Francisco Giants (KNBR) and Oakland A’s (KGMZ) appear in the San Francisco and San Jose reports.
In these instances, radio homes for the Mets (WOR) and Yankees (WFAN) have New York City ratings info only; Los Angeles ratings stats are used for the Angels’ key station (KLAA); and data for flagships of the two Bay Area teams comes strictly from the San Francisco report.
Thus, in all cases (not just the ones noted above), each team is shown with one flagship in just one PPM-market.
PPM information for the flagship of the Toronto Blue Jays (sports CJCL) was unavailable for this overview.