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September 2017 PPM Analysis:
Adult Contemporary

| October 16, 2017

By Mike Kinosian
Managing Editor

LOS ANGELES — Our four-part series of September 2017 ratings overviews concludes with an in-depth examination of adult contemporary.

Posted last week were similar ratings summaries for all-news operations (Wednesday, 10/11); news/talk (Thursday, 10/12); and classic hits-oldies (Friday, 10/13).

This adult contemporary analysis is comprised of PPM-market facilities that rank in the top 20 (6+) in the September 2017 ratings sweep, which covered August 17 – September 13.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

Bottom-line: Among the two-aforementioned spoken-word formats and two music-intensive genres, our classic hits-oldies base claims both the strongest 6+-share (5.13) and best average 6+-rank (#6.33), narrowly edging out adult contemporary, which is 5.05 and #6.88, respectively, in those two categories.

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