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Wednesday, May 11, 2022

| May 11, 2022

Salem Media Group First Quarter Revenue Rises 5.5%. Reporting financial data for the first quarter of 2022, Salem Media Group says total revenue was $62.6 million, an increase of 5.5% over the same period in 2021. Operating income was $5 million, up 14.2% from the same period a year ago. Salem posted net income of $1.7 million in Q1 of this year compared to the net income of $0.3 million reported for the same quarter in 2021. Breaking down the company’s data by segment, net broadcast revenue increased 10% to $48.4 million from $44 million in 2021, while digital media revenue increased 7.1% to $10.3 million from $9.6 million, and publishing revenue decreased 31.8% to $3.9 million from $5.7 million. Looking ahead, Salem Media Group says that for the second quarter of 2022, it is projecting total revenue to increase between 6% and 8% from second quarter 2021 total revenue of $63.8 million.

 

The Vastness of Night. “The two most effective, engaging forms of advertising are in-theatre and overnight radio,” says Walter Sterling. “Surrounded by darkness without distractions, the audience choses to receive the advertising message in the comfort of a bed, perfectly adjusted car seat, or reclining throne. Overnight radio is 25% of the broadcast day. Twenty-five percent. A locally hosted all-night show in a major city is a gift to listeners and advertisers.” You say you can’t afford an all-night talk radio host? Read more of what Walter Sterling has to say here.

 

Tom Millikan Upped to Assistant Brand Manager for WXYT-FM, Detroit. Executive producer Tom Millikan is promoted to assistant brand manager at Audacy’s sports talk WXYT-FM, Detroit “97.1 The Ticket.” He will continue in his executive producer role for “The Morning Show with Stoney and Jansen.” Audacy Detroit SVP and market manager Debbie Kenyon says, “Tom has done an outstanding job as an executive producer and has played a vital role in the success of the station. He is very deserving of this promotion and we look forward to even greater success with Tom in his new role.” Millikan comments, “Throughout my 20-plus years in radio, I’ve been blessed with countless memories of championships and pure joy. I’m living out a dream. I wanted to work in sports radio since the format exploded in the early 90s and I’ve been blessed by the tutelage of all of my co-workers and peers. I was born and raised in Detroit and Detroit sports are part of my DNA. Listeners might not agree with my opinions or show content all of the time, but I genuinely try to produce shows that Detroit sports fans want every single day.”

 

ABC Audio Promotes Liz Alesse to VP. Rising from the director and executive producer of podcast programming position to vice president of ABC Audio is Liz Alesse. In this role, Alesse will oversee the organization’s entire audio business, including ABC News Radio, podcasts, and the entertainment content service. ABC News senior vice president of streaming and digital content Reena Mehta says, “She has been instrumental in growing and re-organizing our award-winning podcast team, developing successful content and monetization strategies, and partnering closely within the news division and across The Walt Disney Company to promote our work. Liz oversaw the successful launches of new podcasts, including, ‘Life Out Loud with LZ Granderson,’ ‘Close Up’ and ‘The Book Case with Kate and Charlie Gibson.’ She also spearheaded creating the ‘GMA’ Channel on Apple Podcasts, which holds the new ‘Good Morning America’ podcast and ABC Audio’s growing library of lifestyle, culture and entertainment on-demand audio content. Under her leadership, the team received Webby Awards, a Gracie Award, GLAAD Special Recognition honors and more.”

 

Edison Research Q1 Top 50 Podcasts Chart; Controversy Has Not Hurt Joe Rogan. The Edison Podcast Metrics chart of the top 50 podcasts in the U.S. for the first quarter of 2022 has been released and the controversy surrounding Spotify’s “The Joe Rogan Experience” in 2021 has not harmed listening; in fact, it appears to have helped it. Edison Research director of research Gabriel Soto says, “Despite a turbulent and controversial ride for Joe Rogan at the beginning of the quarter, his show not only remains the most popular in the U.S., but it has increased in listenership – distancing itself from the number two spot.” This chart by Edison ranks the 50 biggest podcasts by audience size, based on Edison Podcast Metrics (formerly known as the Podcast Consumer Tracking Report). Edison says its list is “the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the U.S. and measures based on actual podcast listening, not downloads, and does not require an opt-in from podcast networks. Some of the other podcasts making the chart connected to radio-oriented companies include: #6 “Stuff You Should Know” (iHeartPodcasts), #9 “The Ben Shapiro Show” (The Daily Wire), #18 “The Dan Bongino Show” (Cumulus Podcast Network), #31 “The Dave Ramsey Show” (The Ramsey Network), and #39 “The Mark Levin Show” (Cumulus Podcast Network).

 

TALKERS News Notes. According to data from Nielsen, Newsmax’s live coverage of former President Donald Trump’s Pennsylvania rally pushed the network ahead of CNN in audience viewership on Friday night (5/6). Newsmax says that it pulled 738,000 total viewers between 8:00 pm and 10:00 pm ET, with an evening prime-time average of 579,000 viewers. CNN peaked at 645,000 viewers during Anderson Cooper’s show, drawing an average audience of 545,000 on Friday night. Newsmax adds that for the past year, is has consistently held the position as the fourth-highest-rated cable news channel in the U.S. and a top-20 cable channel in daytime, according to Nielsen…..The Independent Broadcasters Association says it is delivering on its promise to provide an efficient way for members to share local talent in which all talent made available to members by members will be on a very affordable cash basis, eliminating the need for costly barter deals. IBA executive director Ron Stone comments, “One of the most costly expenditures for independent radio is paying for syndication, whether by cash, barter, or a combination thereof. Our goal is to provide our IBA members with an opportunity to choose cost-effective talent from other IBA members and eliminate the need to give local inventory to large networks that sell to the very clients we used to do business with nationally, and at far better prices than network pricing. This, I believe, is a huge opportunity to get back inventory used against us at extremely low prices.”

 

The Economy, Russia-Ukraine War, Mark Esper Book, Midterms/Trump & the GOP, Roe v Wade, Musk & Twitter, COVID-19, and Western Drought Among Top News/Talk Stories Yesterday (5/10). The state of the U.S. economy, the high cost of food and gasoline, and concerns about a recession; Russia’s invasion of Ukraine, rumors of Vladimir Putin’s poor health, and the U.S. House approves aid to Ukraine; former Defense Secretary Mark Esper’s book,  A Sacred Oath, that paints former President Donald Trump in an unflattering light; the Trump-approved primary candidates for the November midterms and Trump’s influence over the GOP; the protests over the leaked draft of a Supreme Court decision to overturn Roe v Wade; the controversial attempt by Elon Musk to acquire Twitter; the rate of COVID-19 cases in the U.S., concerns about new variants, and the Chinese zero-COVID policy; and the drought affecting the U.S. West were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Tuesday, April 26, 2022

| April 26, 2022

NAB2022: Don’t Blink. “As if technology hadn’t already disrupted media consumption pre-pandemic,” consultant Holland Cooke finds broadcasters gathering in Las Vegas for the first NAB Show in three years “somewhat future-shocked, yet curious and enthused.” HC’s notes from Monday sessions point to threats and opportunities in the New Normal. Read it here.

 

WWO Blog: Nielsen Data Shows Spoken-Word AM/FM Content Accounts for 36% of American Streaming. The Westwood One Audio Active Group blog post is a “comprehensive analysis of AM/FM radio streaming” based on Q4 2021 data from Edison Research’s quarterly “Share of Ear” study. Among the key conclusions from the study are: 1) The streaming shares of spoken-word AM/FM radio stations are nearly double their over-the-air shares. Spoken-word AM/FM radio station streams (news/talk, sports, talk/personality, Spanish news/talk) represent 36% of all American streaming listening, 89% greater than the over-the-air share (19%) of spoken word stations; 2) 89% of the AM/FM radio streaming audience resides in the DMA market where they stream. Marketers can purchase time on AM/FM radio station streams with the confidence that their ads will reach consumers in that local market; 3) There is wide variation in the amount of AM/FM radio stream listening that occurs in local markets. According to Nielsen’s analysis of the February 2022 Portable People Meter data, 18.4% of all AM/FM radio listening in Philadelphia occurs via the stream compared to only 3.9% of listening in Las Vegas; and 4) AM/FM radio streaming audiences are employed, upscale, and most are 35-64. The streams of AM/FM radio stations are highly desirable to advertisers. Compared to the over-the-air AM/FM radio audience in Nielsen’s 48 Portable Meter Markets, streaming audiences are 14% more likely to be employed full time, 30% more likely to have a $75K+ household income, and 11% more likely to be aged 35-64. See the complete study results here.

 

Audacy and FOX News Audio Expand Partnership. This expansion of the relationship between Audacy and FOX News Audio includes FOX News Audio’s linear talk radio streaming content migrating to AmperWave, Audacy’s cloud-based distribution and monetization platform for live and on-demand audio streams. The expanded agreement will also make Audacy the exclusive third-party ad sales representation of FOX News Audio’s streaming inventory on the audio network’s digital properties. The new agreement gives FOX streaming capabilities, sales representation, and new capabilities for live broadcasts on its streaming services. FOX News Audio will be the first of Audacy’s affiliate partners to enable “Rewind” capabilities. Audacy VP of business development Corey Podolsky says, “Audacy knows that our industry is changing with listeners consuming more audio on streams than ever before. As a strategic partner, we are excited to lean into that industry shift with FOX News Audio to deliver new capabilities via our AmperWave streaming platform. Coupled with our ability to now offer world-class hosting and ad serving capabilities, this will take our relationship to a whole new level.” FOX News audio executive director of business development and digital audio operations William Sanchez adds, “We’re thrilled to expand our partnership with Audacy and collaborate on serving the growing needs of our listeners. We look forward to improving our audience’s experience with AmperWave’s hosting technology on our platforms.”

 

TALKERS News Notes. San Antonio news/talk outlet KTSA-AM is celebrating its 100th anniversary on May 9. As part of the celebration, the Alpha Media station has produced a video that encapsulates the 300-year history of the city that you can see here…..Sports talk WBFG-FM, Parker’s Crossroads, Tennessee – in the Jackson, Tennessee market, is now owned and operated by Dan Reaves, who acquired the station from Lexington Broadcasting. The Jackson Sun reports that the change of ownership became official on April 1. Reaves is a well-known radio personality in the region and is hosting the morning drive show. George B. hosts the afternoon drive daypart and ESPN Radio content airs the rest of the day. The station will remain an affiliate for the Tennessee Volunteer Sports Network and the Memphis Grizzlies broadcasts…..SiriusXM and I Am Athlete, the media network founded by former NFL All-Pro receiver Brandon Marshall, announce a new, expansive content deal that includes a live nightly radio show and other projects. I Am Athlete and SiriusXM will produce a new show called “I Am Athlete Tonight” that will air live from 7:00 pm to 9:00 pm ET hosted by former NFL defensive end Leger Douzable and include a case of rotating co-hosts including Marshall, former NFL players LeSean McCoy, Brandon Flowers and Adam “Pacman” Jones, former NBA player Antoine Walker, former WNBA player Chantel Tremitiere and journalist Omar Kelly.

 

Musk to Acquire Twitter, Russia-Ukraine War, COVID-19, January 6 Investigation, Financial Markets/Inflation, Midterms/Trump & the GOP, and Immigration Issues Among Top News/Talk Stories Yesterday (4/25). After more than a week of attempts, Elon Musk’s $54.20 per share acquisition of Twitter has been accepted prompting questions about what the new Twitter will look like; Russia’s ongoing invasion of Ukraine, its effects on the global economy, and Vladimir Putin’s other European targets; the battle over mask mandates, the dominant BA.2 variant’s spread across the U.S., and the harsh lockdowns in China; the revelations of Republican politicians’ communications before and during the January 6 Capitol attack; concerns about bearish activity on the world’s financial markets and the effects of high gas and food prices on American families; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; and Texas Governor Greg Abbott’s transportation of migrants to Washington, DC and U.S. immigration policy were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Tuesday, April 5, 2022

| April 5, 2022

Key Networks and Bill O’Reilly Launch Nightly ‘No Spin News’ Program. A new, nightly one-hour program hosted by Bill O’Reilly and syndicated by Key Networks is launching in May. Dubbed “No Spin News,” the program is the next step for the one-hour show that has been airing weeknights at 9:00 on WABC, New York for over a year as “Common Sense with Bill O’Reilly.” Key Networks says the show is the number one show (Persons 12+) among talk-formatted radio stations in the New York DMA, MF 7PM-12Midnight, according to Nielsen. Key Networks syndicates O’Reilly’s radio shows “The O’Reilly Update,” “The O’Reilly Update – Morning Edition,” and “The O’Reilly Update – Weekend Edition” on more than 250 radio stations. O’Reilly says, “The incredible success of our nightly news analysis hour on WABC took me by surprise. I knew the product was strong, but the ratings are overwhelming. The folks caught up with us on the radio very quickly.” Key Networks COO Dennis Green says, “Stations have asked for more O’Reilly content and we are delivering! We are delighted to offer his ‘No Spin News’ program to radio stations every weeknight to get the latest news and information you won’t get anywhere else.”

 

 

Amber Athey Explains Exit from WMAL-FM’s ‘O’Connor & Company’ Show in Spectator Column. The Spectator Washington editor Amber Athey says in her column that her critics on the left have tried “every trick in the book” to drive her out of the industry but her exit from Cumulus Media’s news/talk WMAL-FM, Washington finally came as the company bowed “to the mob.” Athey was one of three rotating women co-hosts on the “O’Connor & Company” morning show led by Larry O’Connor. In early March she posted a tweet critical of Kamala Harris’ brown pant suit worn at the State of the Union address, comparing her to a UPS employee. After a period of time, she was informed by the company that the perception of the tweet was racist, and she was being let go for violating the company’s social media policy. In her piece she says, “This incident has destroyed the integrity and reputation of WMAL and Cumulus as hosts of conservative content. We spoke frequently about the dangers of censorship and cancel culture on our program, and yet here they are bowing to the mob. If I can be fired for making fun of the vice president’s outfit, every single host on a Cumulus station is in danger of losing their job at a moment’s notice. Political commentary is worthless if it can’t be used to speak truth to those in power without fear of professional consequences.”

 

 

Salem GM Mike Shields to Retire; Segar Kannan to Lead San Francisco Stations. Radio executive Mike Shields is retiring from his position as general manager for Salem Media Group’s San Francisco stations in June. The company is appointing current Portland cluster general sales manager Segar Kannan to lead the San Francisco operations. Salem CEO David Santrella says of Shields, “Mike has been leading Salem’s San Francisco cluster for 11 years and has built a solid team, terrific culture, and delivered growth in both revenue and operating income yearly. Mike has had a great run than includes nearly 50 years in media and he has been a pleasure to work with. We wish them a multitude of blessings!” Segar Kannan has served for 23 years with Salem. Santrella says, “He is a leader who has worked hard, driven his team to excellence in digital revenue and earned this opportunity at the next level of leadership.” The San Francisco cluster includes news/talk KTRB “860 AM The Answer,” business talk KDOW-AM “Wall Street Business Network,” and three Christian-formatted stations.

 

 

TALKERS News Notes. During this year’s MLB season, New York Yankees manager, Aaron Boone will appear regularly on Good Karma Brands’ sports talk station “ESPN New York.” Boone will join “The Michael Kay Show” each week on Thursdays during the 4:00 pm hour. Kay says, “We are thrilled that Aaron will join us every week on the show. Aaron is honest, self-effacing and will be able to answer the questions that rabid baseball fans have about the games. This will be a must listen for fans of any team.”…..iHeartRadio and Propagate Content announce a new podcast titled, “Return to the Shadows with Katherine McNamara and Dominic Sherwood.” The podcast will revisit “Shadowhunters,” the hit television fantasy series that launched the Freeform network and ran for three seasons, and whose premature ending sparked a worldwide #SaveShadowhunters campaign. Returning to their time as leading duo Clary Fray and Jace Wayland, McNamara and Sherwood will delve into the Shadow World, highlighting stories from the set, favorite plotlines, and the show’s legacy – kept alive by millions across the globe. The series debuts on April 11.

 

Russia-Ukraine War, the Economy/Inflation, Hunter Biden Investigation, IPCC Report, Midterms/Trump & the GOP, Jackson Confirmation, and Sacramento Shooting Among Top News/Talk Stories Yesterday (4/4). Russia’s ongoing invasion of Ukraine and the growing evidence of Russian war crimes; the American economy, high gas and food prices; the DOJ investigation into Hunter Biden’s foreign business activities; the UN’s IPCC issues dire climate change report; November’s midterm battle for control of Congress and Donald Trump’s influence within the GOP; the confirmation process for Supreme Court nominee Ketanji Brown Jackson; and the search for the shooters in Sunday’s deadly Sacramento attacks were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Friday, January 21, 2022

| January 21, 2022

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “Manchinian Candidate,” looks back at this past week of 1/17 to 1/21. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERSDave Elswick, talk show host, KDXE 101.1 The Answer, Little Rock; Joyce Kaufman, talk show host, WFTL, Ft. Lauderdale-Miami- Palm Beaches; Thom Hartmann, talk show host, WYD MediaVictoria Jones, executive director, DC Radio Company; and Dr. Daliah Wachs, talk show host, Genesis Communications Network/Physician.  The show airs each weekend on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio NetworkCRN Digital Talk Radio NetworkPodcast Radio, UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

Steve Jones Named CEO and President for Skyview Networks. Network executive Steve Jones is promoted to CEO and president of Skyview Networks from his previous COO/president role. In this new role, Jones will lead the sales, content, broadcast distribution and technology company. Founder and CEO Ken Thiele transitions to founder and executive chairman of the board, in which he’ll continue to engage in a high-level advisory role for the company. Thiele says, “Over the last 25 years, Skyview has evolved into a dynamic solutions leader in network audio, and through our enduring growth, we have always maintained a commitment to innovation and quality. I have had the privilege of working alongside Steve both as a client and as a leader within our company — he embodies these characteristics, which are also matched with an unyielding drive for excellence, keen business sense, and distinguished experience. I am privileged to welcome him to the role of CEO.” Jones comments, “I am grateful to Ken for trusting me to steward the company he has built in partnership with longtime EVP, Jeanne-Marie Condo. During the last three-years, despite pandemic challenges, Skyview Networks has become the fastest growing leader in network audio sales, syndication and distribution. Our unwavering commitment to customer service and proven financial performance have convinced content creators and influencers to join Skyview, while simultaneously providing advertisers effective, efficient and creative campaigns that achieve their marketing goals. At the core of this success is our company culture built on integrity and transparency, resulting in employees committed to one another and to our customers.”

FOX News Channel Reveals New Weekend Primetime Lineup. Effective the weekend of January 29, FOX News Channel debuts a new Saturday primetime lineup. Lawrence Jones will host a new, one-hour show titled, “Lawrence Jones Cross Country” airing at 10:00 pm ET and Brian Kilmeade will host his eponymous show at 8:00 pm ET. “Unfiltered with Dan Bongino” moves to the 9:00 pm ET slot. The 8:00 pm ET hour was formerly hosted by Jesse Watters who was named solo host of the weeknight “Jesse Watters Primetime” program. FOX News Media CEO Suzanne Scott says the promotion renders Jones, 29, the youngest Black solo host of a program in cable news. In addition to this new role, Jones will continue as the enterprise reporter for the “FOX & Friends” franchise. “Lawrence Jones Cross Country” will focus on newsmakers from across the political and cultural spectrum, spotlighting the leading concerns facing Americans nationwide. Kilmeade remains a co-host of FNC’s morning franchise “FOX & Friends” while also hosting the three-hour daily “Brian Kilmeade Show” on FOX News Audio and “What Made America Great” on FOX News Media’s streaming service FOX Nation. Scott says, “Lawrence has been an impact player since joining the network in 2018 and we are thrilled to add his critical insights to our weekend lineup.” Kilmeade comments, “I am truly honored that Suzanne has given me another incredible opportunity at FOX News Media. My ultimate goal is to create a program that will always seek solutions rather than sow division.”

Triton Digital Publishes December 2021 Podcast Report. The U.S. Podcast Report from Triton Digital is released and ranks podcast networks and podcasts from participating podcast networks based on average weekly downloads in the U.S. For the period of November 29 to January 2, Stitcher Media was the #1 podcast network with 43.1 million active downloads. NPR was #2 with 31.7 million, Audacy Podcast Network was #3 with 28.7 million, and Cumulus Podcast Network was #4 with 18 million. The report also ranks individual podcasts by average weekly download and audiochuck’s “Crime Junkie” was #1. At #2 was “NPR News Now,” followed by Cumulus’ “The Ben Shaprio Show” at #3. You can see the complete rankers for the top 20 networks and the top 100 podcasts here.

SiriusXM Talk Host Joe Madison Ends Hunger Strike. In the aftermath of the failure of the Democrats to get the Senate to take up the Voting Rights Act, SiriusXM Urban View channel morning drive host Joe Madison ended his hunger strike. Madison spoke at length on his program about what, in the face of the Democratic leadership’s failure, his 74-day hunger strike accomplished. The SiriusXM PR staff transcribed his monologue and you can read it here.

Talk Radio Host Dr. Asa Pursuing Pro Wrestling Dream. Nationally syndicated talk radio and television personality Dr. Asa Andrew (right) is pursuing his dream of being a pro wrestler at the not-so-tender age of 50 – and he’s doing it with the help of WWE three-time World Heavyweight Champion Diamond Dallas Page (left). But after turning 50 and being asked if he has any regrets considering his vast accomplishments in medicine and media, he said, “I started a professional wrestling career years ago, and due to several life events, I wasn’t able to finish. I finish everything that I start.” In 2000, Dr. Asa was invited to an open tryout at the original WCW Power Plant in Atlanta. There he was one of two out of 35 that made it and was offered a contract. Paul Orndorff and Jody Hamilton ran the facility and told him to go finish his doctorate, and then he would start. Dr. Asa had nine months left to complete his degree, and during that time Vince McMahon bought WCW, and the opportunity was gone. His next chance had to be passed on as Dr. Asa’s father was dying of cancer and Asa knew he had to be there for him. Years later, Dr. Asa and his friend Dallas Page – whose backstory is that he is the oldest to successfully start a career in professional wrestling – decided the time is now to start that journey. Dallas called Cody Rhodes and QT Marshall with AEW’s affiliated developmental school, The Nightmare Factory, in Atlanta, and Dr. Asa started their training camp in October. As Dr. Asa continues to pursue his dream, he and Dallas Page are filming a new documentary on helping others transform their health that will be released sometime in the upcoming year.

WWO: NCAA Men’s Basketball Listening Reaches 33 Million. A study called the NCAA Men’s Basketball Listening Report from the CUMULUS MEDIA | Westwood One Audio Active Group concludes that 33 million people listen to NCAA Men’s Basketball each season on Westwood One. This report includes a just-completed Nielsen PPM analysis of season-long audiences and brand-new data from a MARU/Matchbox study tracking a day in the life of an NCAA basketball fan. The study also found that among persons 18-34, Westwood One reaches 59% of the NCAA Men’s Basketball Audience and is the number two platform, ahead of linear television (behind streaming video). The younger the NCAA audience, the greater the reach and resonance of Westwood One’s audio platform. It also concludes that its audio coverage maximizes the value of an NCAA television media plan, generating incremental reach (+19%) and frequency. Executive vice president of marketing for Cumulus Media and president of Westwood One Suzanne Grimes says, “There is no denying the fervor of the NCAA basketball audience and the excitement March Madness generates. Our Westwood One broadcasts cater to everyone, from the casual fan to the diehard, and they all are just the kind of listeners advertisers want – upscale, employed, and listening on the go.” See the complete study here.

TALKERS News Notes. Radio talk host Dave Elswick signs a new, one-year extension with Salem Media Group’s KDXE-FM, Little Rock “101.1 The Answer” to continue hosting the station’s morning show. He’s been with KDXE for the past eight years after serving for 14 years with crosstown news/talk KARN-FM…..The Radio Mercury Awards, produced by the Radio Advertising Bureau and funded by the Radio Creative Fund, announces that Alejandro Ortiz, executive creative director, Campbell Ewald, is the 2022 chief judge for the 31st annual edition of the Radio Mercury Awards. In his role, Ortiz leads the creative teams in New York, for a number of clients, including Empire State Development, I❤️NY, Port Authority of NY and NJ, a number of spirits and beverage brands at Constellation, and the New York Power Authority, as well as Shamrock Farms. Call for Entry for the 2022 Radio Mercury Awards will open in a few weeks. Learn more information on this year’s Call for Entry guidelines and deadlines here.

Biden Anniversary Press Conference & Agenda Top News/Talk Story for Week of January 17-21. Wednesday’s press conference by President Joe Biden on the first anniversary of his taking office, criticism of his first year, and his agenda going forward were the most-talked-about stories on news/talk radio this week, coming together atop the Talkers TenTM. At #2 this week was the Supreme Court denying Donald Trump’s request to keep White House notes from the January 6 House Select Committee tied with the New York attorney general’s investigation into the Trump Organization. Following at #3 was the rate of COVID-19 Omicron variant cases, vaccine & mask mandates and the effect on the nation’s schools. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

 

 

KFRU-AM/FM, Columbia Seeks Talk Show Host. KFRU-AM/FM, Columbia, Missouri is looking for a dynamic full-time, talk show host who will hit the ground running and immediately contribute to the successful community-based heritage radio station. The successful candidate understands the broadcast business and takes pride in their work. This candidate needs to be a strategic and pro-active thinker. We require creative idea generating skills to constantly put the station in a position to succeed. Candidate needs a deep understanding of on-air, digital, and social media branding as well as a passion for impacting listeners in the community. If you enjoy a fast-paced work environment and have the gift to talk, please apply. Send your information to: casey.bartholomew@cumulus.com

Pending Business: What You See Is What You Get

| December 20, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — By now you’ve heard the forecast for holiday travel.

The estimate is nearly 100 million will be on the road moving from one holiday destination to another and that should be music or chatter to your ears.

If you sell radio ads for a living, time to high five your steering wheel. Congested traffic means more time in the car, listening to and engaging with your programming. Most importantly longer commutes are another indication of our attempt to get back to a more familiar post-covid routine. Isn’t it great to see the legendary commuter routine that made in-car captive listening a mainstay of radio sales?

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