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Tag: "Nielsen ratings"

Pending Business: Wobbles

| July 19, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla — The one thing radio sellers avoid is planning for a negative.

Think about it. Your biggest nightmares follow, but when was the last time you actually planned out what would happen if:

  • You lost your biggest account?
  • The on-air talent generating those high-value live reads moved on?
  • Those Nielsen ratings spiral down?

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