Tag: "newscast"

Monday Memo: UQ

| February 15, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — This might be the most common mistake I hear on talk radio:

    1. On-hour newscast ends…
    2. Over-produced, self-amused intro includes the phone number…
    3. If it doesn’t – or even if it does – the host then announces the call-in number (“…if you want to be a part of this extravaganza,” as Sean says).
    4. The host then talks, and talks – in ad-libbed paragraphs — lots of “I” and “me” – about topic du jour, thinking-aloud, until happening-upon a distilled call-in proposition, with that call-in number WAY in the rear-view mirror.
    5. Then spots.

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Monday Memo: Own the Vaccine

| January 11, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, R.I. — Hopefully, COVID-19 is the story of our lifetime. Meaning let’s hope nothing worse happens.

Coronavirus has already killed more Americans than World War II. The virus claims a life – or two — every minute.

  • Ill-advised Christmas travel is spiking infections as-predictably as ill-advised Thanksgiving travel did, and that super-contagious UK mutant strain is now making its way across the USA.
  • Remember when hysterical voices warned of “death panels?” LA County ambulance crews have been told not to transport Coronavirus sufferers with little chance for survival. There’s just no room at hospitals, where parking lots have become makeshift Intensive Care Units.
  • Healthcare workers’ exhaustion has bid-up the price of nurses willing to travel to $10K per week.

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