Tag: "news/talk CPM"
By Steve Lapa
Lapcom Communications Corp
My marketing work brought me three back-to-back-to-back episodes of sellers who would rather debate or argue than sell.
If you’ve been selling news/talk for longer than three years, there’s a good chance you can relate. The trigger can be the frustration that grows from a rate hurdle, time-consuming package that still doesn’t hit CPM or CPP parameters or maybe it’s a creative concept that misses the mark.