Industry News

HUGE SUCCESS: UN World Radio Day 2024 Achieves a Record Level of Participation

im

The 13th annual edition of World Radio Day (WRD) celebrated this past February 13 saw a record number of UNESCO Member States joining in the celebrations, with over 150 countries taking part. Particularly of note was the spread of commemorations throughout geographical regions. According to the WRD Secretariat, many broadcasters and radio stations worldwide aired special programs or news segments, and authorities in different countries organized or participated in events, highlighting the continued relevance and importance of radio. As part of WRD this year, UNESCO led an initiative partnering with 14 regional and international broadcasting organizations, urging car manufacturers to keep terrestrial radio receivers in vehicles to preserve information as a public good. (https://www.unesco.org/en/days/world-radio/broadcasters-call). The call was highly successful and broadly taken onboard by international opinion leaders. Engagements, reach and impressions on social media platforms were also huge, with millions of individual and institutional posts attesting to the importance of radio. Authorities at UNESCO tell TALKERS, “From the sheer number of observances of World Radio Day, it is clear it is a major UN day celebrated globally.” TALKERS publisher Michael Harrison, who served as executive advisor to UNESCO for WRD 2024 states, “This positive news about the effectiveness of this year’s celebration serves as an inspiration to the millions of us around the globe who recognize radio’s first century informing, educating and entertaining with the belief that it will continue to be an iconic and vitally relevant platform for the betterment of society for many years to come.”

Industry Views

Pending Business: Baked-In?

By Steve Lapa
Lapcom Communications Corp
President

imIs that host read you are pitching “baked-in?”

No, I am not talking baked in the content, as in before the break with all the produced commercials. I am talking about “baked-in” the audio that will live on as long as that show is available.

Still confused? You should ask someone who has handled an actual audio podcast avail. Some advertisers and their ad agencies are shaping the future and “baked-in” is a fundamental element of the new-think that is pushing the needle on podcast CPM, while your team struggles to compete for low CPM based on old school models that are dropping like flies.

The good news is that host read is still the gold standard that moves the listener to action. The bad news is radio station sellers are hanging onto older strategies that have little room in a future filled with millions of audio podcasts that contain no music and feature comedy, news, talk, opinion, lifestyle, sports, politics, entertainment, financial, medical, legal, self-help, religion, even foreign language – as in nothing but the human voice and a little production.

Sound familiar? I call it the great sales equalizer: the host read.

So how can this magical host read have such a dramatic impact in this super-crowded environment, yet be so underappreciated on radio stations coast to coast? Let us look at the three legs of the sales stool that have never changed.

1. The seller. Most radio sellers are presenting the host read the same way they did since their first order. What is new, different, and exciting in the way you present your talent today?

2. The audience. Size matters, intimacy matters, performance matters. Can you demonstrate how your host-audience relationship fulfills those criteria and generates a response for your advertisers?

3. The inventory. Why do we still have the same number of host reads in every hour of a show? Anyone have the courage to vary the inventory or pricing throughout a show?

The podcast world is leading the way to a future filled with:

1. Baked-In host reads.
2. Pre-roll, mid-roll, and post-roll price differences.
3. Commercial inventory limits.
4. Impression delivery options that demonstrate clear accountability.

There is a bright future in audio sales that will look and feel different from what we take for granted today. Make sure you are on the right side of the wave and not stuck in the mud.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: The Local Radio Advantage, Part 3

By Holland Cooke
Consultant

imIt’s not your imagination. The world has gone daffy. The USA is all-but boots-on-the-ground in rough neighborhoods around the world. Weather is getting even wackier. The next gun nut could open fire, at any moment, anywhere. 2024 campaign? It’s a long way to November. And even in this rebounding economy, supermarket prices still hit-home… if you can get there.

Here in Southern New England that could take up to an hour longer, as tens of thousands are inconvenienced every day, and will be for months – possibly two years we’re told – after an abrupt bridge closure along Interstate 195. Your daily commute is torture if you live here; and an unpleasant surprise awaits when you head to Cape Cod this summer, or if you’re just passing through this intersection where I-195 joins Maine-to-Miami I-95, the main artery through the most densely populated parts of the USA.

The good news for listeners is that serious structural defects were spotted BEFORE a deadly bridge collapse like we’ve seen in Minnesota and Pennsylvania and elsewhere in recent years. The good news for local media is that information changes throughout the day, and day-to-day, as the Department of Transportation continuously modifies lane merges and detours to cope. If you’re driving, you can’t NOT listen.

im

Presume that listeners are wondering “What NEXT???” If your station is known-for-knowing, listeners will keep coming back for more. Last week and the week before here, we demonstrated simple tweaks that make local news copy instantly more and helpful and relevant and understandable. This week: setting an expectation and delivering. Two tips:

Invite overtly. Try this imaging statement that has proven effective for setting a listening appointment to on-hour newscasts: “SO much is changing, SO quickly now. Stay close to the news.” Example: If you’re an affiliate, call it “a quick FOX News update, every half hour, throughout your busy day.” Doing so empowers the customers our local advertisers want pulling into the parking lot.

Then, make it sound different than last hour. Advance the story.

Example: news that “The New York Times is buying Wordle” broke in afternoon drive.

Next morning, same copy, word-for-word.

Better next-morning lead: “Wordle will remain free… for now.”

Avoid the listener thinking, “You already told me that,” by leading with a different aspect than last time. Every effort you make to sound fresh is well worth it.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Ratings Takeaways

January 2024 PPM Ratings Takeaways – Part Four

imJanuary 2024 PPM Data – Information for the January 2024 survey period (January 4 – January 31) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are “Holiday” 2023 – January 2024 (6+). 

AUSTIN

News/Talk

KLBJ-AM 4.1 – 5.7, #6 – #5

KJCE .1 – .1, #31 – #28

News

None

Sports Talk

KBPA-HD2  1.4 – 1.1, #19 – #19

KVET-AM 1.1 – .8, #23 – #22

KTAE .9 – DNA, #24 – DNA

Public Radio News/Talk

KUT 5.3 – 6.9, #3 – #3

KUT-HD2 DNA – DNA, DNA – DNA   

Note: The +1.6 by public radio news talk KUT (5.3 – 6.9) and news/talk KLBJ-AM (4.1 – 5.7) represent Austin’s largest (6+) “Holiday” 2023 – January 2024 increase. 

RALEIGH

News/Talk

WTKK 5.0 – 7.5, #5  – #4

WPTF .6 – 1.0, #22 – #18

News

WRAL-HD3 .2 – .3, #24 – #24

Sports Talk

WCMC-FM 3.1 – 3.4, #12 – #11 (Carolina Hurricanes)

Public Radio News/Talk

WUNC 7.9 – 9.0, #2 – #2

Note: News/talk WTKK’s +2.5 (5.0 – 7.5) represents Raleigh’s largest (6+) “Holiday” 2023 – January 2024 increase.

INDIANAPOLIS

News/Talk

WIBC 4.8 – 5.1, #8 – #7

News

WOLT-HD2 .2 – .2, #25 – #25

Sports Talk

WIBC-HD2  3.0 – 3.7, #16 – #13

WNDE .3 – .5, #21 – #22

WXNT DNA – DNA, DNA – DNA

Public Radio News/Talk

WFYI 3.4 – 4.6, #11 – #8

Sports talk WFNI (DNA – DNA) is the flagship of the Pacers.

MILWAUKEE 

News/Talk

WISN 9.0 – 11.5, fifth consecutive month at #1

WLIP .1 – .1, #28 – #26

WTMJ 6.4 – DNA, #5 – DNA 

WGKB .1 – DNA, #28 – DNA  

News

None

Sports Talk

WRNW 2.7 – 3.7, #15 – #11

WOKY .2 – .2, #22 – #23

WSSP .2 – .2, #22 – #23

WKTI 1.6 – DNA, #17 – DNA

Public Radio News/Talk

WUWM 2.5 – 2.2, #16 – #14

WHAD .8 – 1.2, #20 – #16

WHAD Stream  DNA – DNA, DNA – DNA  

Note: News/talk WISN’s +2.5 (9.0 – 11.5) represents Milwaukee’s largest (6+) “Holiday” 2023 – January 2024 increase.

NASHVILLE

News/Talk

WWTN 3.9 – 5.4, #12 – #6

WLAC 1.2 – 2.1, #19 – #18

News

WNRQ-HD2 DNA – DNA, DNA – DNA

Sports Talk

WGFX 6.9 – 8.0, #2 – #2

WPRT 2.0 – 2.3, #17 – #17 (Predators)

Public Radio News/Talk

WPLN 4.1 – 4.9, #11 – #8

WPLN-HD3 Stream .2 – .2, #23 – #23

PROVIDENCE 

News/Talk

WPRO-AM 5.9 – 6.9, #5 – #4

WHJJ  .8 – 1.0, #15 – #13

News

None

Sports Talk

WVEI 2.0 – 2.1, #10 – #9

WBZ-FM 3.0 – DNA, #8 – DNA

WPRV DNA – DNA, DNA – DNA

Public Radio News/Talk

WGBH 1.6 – 2.1, #13 – #9

WNPN 1.3 – 1.5, after nine straight months at #14, moves to #12

WCAI .1 – .1, #20 – #18

NORFOLK

News/Talk

WNIS  2.0 – 2.3, #14 – #14

WGH-FM HD2  .2 – .2, #24 – #23

News

WNOH .2 – .3, #24 – #21

Sports Talk

WVSP 1.8 – 1.9, #15 – #15

WGH-AM .2 – .2, #24 – #23

Public Radio News/Talk

None

JACKSONVILLE

News/Talk

WOKV-FM 6.5 – 8.0, #3 – #3

News

WJBT-HD2 DNA – .2, DNA – #24

Sports Talk

WOKV-AM .2 – .4, #21 – #21

Public Radio News/Talk

WJCT 1.8 – 1.6, #15 – #16

WEST PALM BEACH

News/Talk

WFTL 2.1 – 3.0, #9 – #7

WZZR 1.3 – 1.3 #13 – #14

WJNO .6 – .9, #15 – #15

News

None

Sports Talk

WMEN .6 – .7, #15 – #16

WBZT .2 – .4, #19 – #18

Public Radio News/Talk

WLRN 1.9 – 2.8, #10 – #9

WLRN-HD2 Stream DNA – DNA, DNA – DNA    

GREENSBORO

News/Talk

WPTI 3.3 – 3.5 #8 – #9

News

None

Sports Talk

None

Public Radio News/Talk

WFDD 4.2 – 5.3, #7 – #6

WUNC 2.2 – 2.8, #13 – #11

MEMPHIS

News/Talk

WREC 1.0 – 1.4, #11 – #11

KWAM .4 – .5, #13 – #13

News

None

Sports Talk

WMFS 2.8 – 3.2, #7 – #7 (Grizzlies)

WMFS Stream .2 – .2, #15 – #14 (Grizzlies)

Public Radio News/Talk

WKNO 1.6 – 1.9, #9 – #9

WKNO-HD2  .2 – DNA, #15 – DNA

HARTFORD

News/Talk

WTIC-AM 5.2 – 6.6, #6 – #4

WDRC-AM 1.5 – 1.8, #15 – #14

WTIC-AM Stream .4 – .4, #19 – #18

WPOP DNA – DNA, DNA – DNA

News

None

Sports Talk

WUCS 2.5 – 2.0, #11 – #13

Public Radio News/Talk

WNPR 4.0 – 4.1, #8 – #8

WFCR .6 – .6, #18 – #17

Mike Kinosian is managing editor at TALKERS magazine. Reach him at Mike.Kinosian@gmail.com

Industry News

January 2024 PPM Ratings – Part Two

imJanuary 2024 PPM Data – Information for the January 2024 PPM ratings period (January 4 – January 31) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are “Holiday” 2023 – January 2024 (6+). 

WASHINGTON, DC

News/Talk

WMAL 3.1 – 4.5, #9 – #7

WFED DNA – .1, DNA – #29 (Capitals)

News

WTOP & WTLP 6.3 – 8.3, #4 – #2

WDCH .5 – .6, #23 – #23

WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.6 – 2.8, #15 – #15 (Capitals)

WJFK-FM Stream .6 – 1.0, #21 – #20 (Capitals)

WTEM .2 – .4, #26 – #25 (Wizards)

WTEM Stream .2 – .3, #26 – #26 (Wizards)

WJFK-AM DNA – .1, DNA – #29 (Capitals)

WSBN DNA – .1, DNA – #29

Public Radio News/Talk

WAMU 11.5 – 12.7, 27th month in succession at #1

Note: All-news WTOP & WTLP’s +2.0 (6.3- 8.3) represents a tie for the largest (6+) “Holiday” 2023 – January 2024 increase by any station in these 12 PPM-markets. 

BOSTON

News/Talk

WRKO 3.1 – 2.8, #9 – #15

WXKS-AM .9 – .7, #24 – #23

News

News – Talk WBZ-AM 4.7 – 4.6, #5 – #6

Business news WRCA .1 – .1, #29 – #28

Sports Talk

WBZ-FM 9.2 – 11.2, #2 – #1 (Celtics, Bruins)

WEEI-FM 2.8 – 3.9, #13 – #11

WEEI-FM Stream .4 – DNA, #25 – DNA

WEEI-AM .1 – DNA, #29 – DNA

Public Radio News/Talk

WBUR 6.1 – 6.0, #3 – #3

WGBH 3.9 – 4.2, #6 – #9

Note: Sports talk WBZ-FM’s +2.0 (9.2- 11.2) represents a tie for the largest (6+) “Holiday” 2023 – January 2024 increase by any station in these 12 PPM-markets.

MIAMI

News/Talk

WIOD 1.2 – 1.4, #23 – #23

News

None

Sports Talk

WQAM 1.3 – 1.2, #22 – #25 (Heat, Florida Panthers)

WINZ .5 – .5, #27 – #27

WMEN .1 – .2, #36 – #33

WQAM Stream .1 – .1, #36 – #36 (Heat, Florida Panthers)

WSFS-HD2 DNA – DNA, DNA – DNA

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 3.3 – 4.1, #10 – #6

WLRN-HD2 .1 – DNA, #36 – DNA

SEATTLE

News/Talk

KIRO-FM 4.0 – 4.2, #6 – #7

KTTH 1.3 – 1.9, #23 – #21

KVI 1.0 – 1.3, #24  – #24

KPTR DNA – DNA, DNA – DNA

News

KNWN-AM & KNWN-FM 2.3 – 2.6, #20 – #19

KHHO DNA – DNA, DNA – DNA

Sports Talk

KJR-FM 2.6 – 4.2, #17 – #7 (Kraken)

KIRO-AM 2.8 – 3.3, #15 – #14

KJR-AM .9 – .8, #25 – #25

Public Radio News/Talk

KUOW 6.2 – 6.9, #3 – #2

KSWS .1 – DNA, #32 – DNA

Note: Sports talk KJR-FM’s +1.6 (2.6- 4.2) represents a tie for Seattle’s largest (6+) “Holiday” 2023 – January 2024 increase. 

DETROIT

News/Talk

WJR 2.4 – 2.1, #15 – #16

WFDF .4 – .5, #23 – #23

WJR Stream .1 – .1, #28 – #29

News

WWJ 4.3 – 5.6, #9 – #8 (Pistons)

WWJ Stream .2 – .4, #26 – #24 (Pistons)

WDFN .1 – .1, #28 – #29

Sports Talk

WXYT-FM 8.6 – 9.8, #2 – #1 (Pistons, Red Wings)

WXYT-FM Stream 1.2 – 1.8, #19 – #17 (Pistons, Red Wings)

WXYT-AM .2 – .3, #26 – #28

WXYT-AM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WDET 1.2 – 1.6, #19 – #19

WUOM 1.1 – 1.1, #21 – #21

PHOENIX

News/Talk

KFYI 2.9 – 3.1, #8 – #10

KTAR-FM 2.2 – 2.6, #14 – #14 (Suns)

News

None

Sports Talk

KMVP-FM 1.5 – 1.9, #23 – #20 (Suns, Arizona Coyotes)

KDUS .1 – .1, #32 – #31

KGME .1 – .1, #32 – #31

KTAR-AM .1 – .1, #32 – #31 (Suns, Arizona Coyotes)

KTAR-AM Stream DNA – DNA, DNA – DNA (Suns, Arizona Coyotes)

KTAR-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

KJZZ 2.6 – 3.0, #11 – #11

MINNEAPOLIS

News/Talk

WCCO 3.8 – 4.7, #10 – #10 (Minnesota Timberwolves)

KTMY 1.9 – 2.9, #17 – #14

KTLK-AM 1.6 – 1.8, #19 – #19

WCCO Stream DNA – .1, DNA – #31 (Minnesota Timberwolves)

News

KQQL-HD2 .1 – .1, #31 – #31

Sports Talk

KFXN 6.8 – 7.5, #3 – #2 (Minnesota Wild)

KQQL-HD3 .2 – .2, #27 – #27

KSTP-AM .1 – .1, #31 – #31

Public Radio News/Talk

KNOW 5.2 – 6.6, #4 – #4

KNOW Stream .7 – .8, #23 – #23

Note: Public radio news/talk KNOW’s +1.4 (5.2- 6.6) represents Minneapolis’ largest (6+) “Holiday” 2023 – January 2024 increase.

SAN DIEGO 

News/Talk

KOGO 3.9 – 4.9, #6 – #5

KLSD .3 – .4, #28 – #25

News

None

Sports Talk

KWFN 2.8 – 3.9, #14 – #10

KGB-AM 1.0 – .8, #20 – #21

KWFN Stream .1 – DNA, #30 – DNA

Public Radio News/Talk

KPBS 4.7 – 6.2, #4 – #2 

Note: Public radio news/talk KPBS’ +1.5 (4.7- 6.2) represents a tie for San Diego’s largest (6+) “Holiday” 2023 – January 2024 increase.

TAMPA

News/Talk

WHPT 4.1 – 5.3, #7 – #3 (Lightning)

WFLA 3.2 – 4.1, #13 – #11

News

Business news WHNZ DNA – .1, DNA – #34

Sports Talk

WDAE 1.6– 2.1, #18 – #17

Public Radio News/Talk

WUSF 1.9 – 2.3, #17 – #16

WMNF-HD3 Stream .5 – .4, #23 – #26

WUSF Stream DNA – DNA, DNA – DNA

Note: News/talk WHPT’s +1.2 (4.1- 5.3) represents Tampa’s largest (6+) “Holiday” 2023 – January 2024 increase.

DENVER 

News/Talk

KOA 2.7 – 3.0, #14 – #14

KDFD 1.3 – 1.4, #22 – #22

KHOW 1.4 – 1.4, #19 – #22

News

None

Sports Talk

KKFN 3.5 – 4.0, #10 – #10

KKSE-FM 2.0 – 3.0, #18 – #14 (Nuggets, Colorado Avalanche)

KAMP DNA – .1, DNA – #35

KEPN .1 – DNA, #35 – DNA

KKSE-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

KCFR 3.0 – 4.5, #13 – #7

KUNC .7 – 1.0, #26 – #25

BALTIMORE

News/Talk

WBAL 2.7 – 4.3, #11 – #9

WCBM 1.5 – 1.9, #17 – #15

News

WTOP & WTLP  1.0 – 1.4,  #20 – #17

WDCH  .8 – .9,  #22 – #19

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 4.5 – 4.8, #6 – #6

WJZ-FM Stream .1 – DNA, #31 – DNA

WJZ-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 3.4 – 3.4, #9 – #12

WYPR HD2 Stream .2 – DNA, #28 – DNA 

Note: News/talk WBAL’s +1.6 (2.7- 4.3) represents a tie for Baltimore’s largest (6+) “Holiday” 2023 – January 2024 increase.

ST. LOUIS

News/Talk

KMOX 2.8 – 3.7, #14 – #13

KFTK 1.5 – 2.2, #17 – #15

KTLK-FM 1.1 – 1.3, #18 – #18

KMOX Stream .2 – .4, #24 – #23

KFTK Stream .2 – .2, #24 – #28

News

KATZ-FM HD2 .2 – .3, #24 – #25

Sports Talk

WXOS 3.9 – 5.7, #12 – #7 (Blues)

Public Radio News/Talk

KWMU 4.5 – 5.1, #8 – #9 

Note: Sports talk WXOS’ +1.8 (3.9- 5.7) represents St. Louis’ largest (6+) “Holiday” 2023 – January 2024 increase.

Up next: January 2024 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Mike.Kinosian@gmail.com

Ratings Takeaways

January 2024 PPM Ratings – Part One

imJanuary 2024 PPM Data – Information for the January 2024 ratings period (January 4 – January 31) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are “Holiday” 2023 – January 2024 (6+).

NEW YORK

News/Talk

WABC 3.0 – 3.5, #11 – #11

WOR 1.2 – 1.7, #21 – #17

WKXW .8 – 1.0, #27 – #24

WKXW Stream .2 – .3, #37 – #35

News

WINS-FM 3.9 – 4.7, #9 – #6

WCBS-AM 1.6 – 1.7, #19 – #17

WINS-FM Stream .4 – .5, #32 – #27

Business News WBBR .3 – .4, #34 – #31

WCBS-AM Stream .1 – .2, #46 – #39 

Sports Talk

WFAN FM & AM 2.3 – 2.7, #12 -#13 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .7 – .8, #28 -#25 (Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.2 – DNA #21 – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

WNYC-FM 4.1 – 4.5, #7 – #7

WNYC-AM 1.0 – 1.2, #23 – #22 

LOS ANGELES

News/Talk

KFI 4.6 – 5.5, #4 – #3

KEIB .4 – .8, #30 – #33  (Clippers)

KRLA .4 – .6, #30 – #34  

News

KNX-FM 2.5 – 2.8, #12 – #12

KNX-FM Stream .1 – .2, #40 – #39  

Sports Talk

KLAC .8 – .9, #28 – #32 (Clippers 

Public Radio News/Talk

KPCC 2.0 – 2.3, #14 – #15

Notes: News/talk KFI’s +.9 (4.6 – 5.5) represents a tie for Los Angeles’ highest (6+) Holiday 2023 – January 2024 increase.

Flagship of the Lakers is sports talk KSPN, which is unlisted in this sweep.

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 2.6 – 3.1, #11 – #10  (Blackhawks)

WLS-AM 1.7 – 1.9, #19 – #18

WLIP .3 – .4, #38 – #35

WVON .1 – .1, #43 – #41

WLS-AM Stream DNA – .1, DNA – #41

News

WBBM-AM & WCFS 4.9 – 6.2, #4  – #2

WBBM-AM & WCFS Stream .1 – .2, #43 – #38

Sports Talk

WSCR 2.5 – 3.4, #12 – #8 (Bulls)

WMVP 1.5 – 1.5, #20 – #20

WSCR Stream .4 – .6, #36 – #32 (Bulls) 

Public Radio News/Talk

WBEZ 2.1 – 2.7, #15 – #13  

SAN FRANCISCO

News/Talk

KSFO 1.4 – 1.5, #22 – #22

KSFO Stream .2 – .3, #32 – #30 

News

KCBS-AM & KFRC 5.7 – 6.6, #3 – #3

KNEW .3 – .3, #29 – #30  

KCBS-AM & KFRC Stream .1 – DNA, #38 – DNA

KKSF DNA – DNA, DNA – DNA 

Sports Talk

KNBR 3.6 – 3.9, #7 – #6

KGMZ 2.0 – 2.4, #14 – #14 (Golden State Warriors)

KGO .2 – .2, #32 – #34  

KGO Stream .2 – .2, #32 – #34  

KTCT .4 – .2, #27 – #34  

KGMZ Stream .2 – DNA, #32 – DNA (Golden State Warriors)

Public Radio News/Talk

KQED 6.9 – 7.9, #2 – #2

KALW .2 – .3, #32 – #30

Note: Sports talk KNBR is the flagship of the 49ers, which lost to the Chiefs in the Super Bowl.

DALLAS

News/Talk

WBAP 2.8 – 3.7, #14 – #9

KEGL 1.4 – 1.2, #27 – #29  (Mavericks)

KSKY .6 – .6, #33 – #32

KLIF-AM .4 – .5, #34 – #33

KSKY Stream DNA – DNA, DNA – DNA 

News

News – Talk KRLD-AM 1.4 – 1.7, #27 – #24

News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA

Sports Talk

KTCK 4.2 – 5.6, #3 – #1  (Stars)

KRLD-FM 2.9 – 2.8, #13 – #17

KRLD-FM Stream .3 – .4, #35 – #35

Public Radio News/Talk

KERA 3.5 – 4.0, #6 – #7  

Note: Sports/talk KTCK’s +1.4 (4.2 – 5.6) represents Dallas’ highest (6+) Holiday 2023 – January 2024 increase.

HOUSTON 

News/Talk

KTRH 2.6 – 3.6, #17 – #9  (Rockets)

KPRC . 5 – .3, #28 – #28  

News

None

Sports Talk

KILT-AM 1.5 – 1.6, #21 – #21

KBME .6 – .6, #27 – #27  (Rockets)

KILT-AM Stream .3 – .3, #30 – #28

KFNC .2 – .2, #31 – #33

Public Radio News/Talk

KUHF 2.4 – 2.8, #18 – #19

ATLANTA

News/Talk

WSB-AM & WSBB 7.4– 8.6, #2 – #1

WFOM .4 – .6, #27 – #27

WGKA .1 – .3, #31 – #30

WAOK .1 – .2, #31 – #31

WAOK Stream DNA – .1, DNA – #36

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN  DNA – .1, DNA – #36

Sports Talk

WZGC 3.5 – 4.2, #9 – #8 (Hawks)

WCNN 1.4 – 2.2, #20 – #16

WZGC Stream .3 – .8, #29 – #24 (Hawks)

Public Radio News/Talk

WABE 3.3 – 4.0, #11 – #9

WRAS  .8 – .7, #24 – #25

WABE-HD3 DNA – .1, DNA – #36 

PHILADELPHIA

News/Talk

WPHT 1.7 – 2.2, #19 – #16

WKXW 1.2 – 1.3, #23 – #23

WPHT Stream .7 – .7, #26 – #26

WURD .3 – .4, #27 – #28

WURD Stream .2 – .2, #29 – #30

WDEL-AM DNA – DNA, DNA – DNA

WKXW Stream DNA – DNA, DNA – DNA

News

KYW & WPHI 4.7 – 6.2, #6 – #5

KYW & WPHI Stream .1 – .1, #30 – #32

WTEL DNA – DNA, DNA – DNA

Sports Talk

WIP 5.7 – 7.0, #4 – #4

WIP Stream 1.5 – 2.3, #20 – #15

WPEN-FM 1.3 – 1.5, #22 – #21 (76ers, Flyers)

Public Radio News/Talk

WHYY 2.8 – 3.1, #9 – #10      

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.1 – 1.5, #20 – #18

WOR 1.0 – 1.1, #22 – #19

WLIR .1 – .1, #35 – #32

News

WINS-FM 3.3 – 4.8, #9 – #5

WCBS-AM 2.5 – 2.2, #12 – #15

WINS-FM Stream .9 – 1.0, #23 – #20

Business News WBBR .2 – .3, #30 – #26

WCBS-AM Stream .1 – .1, #35 – #32

Sports Talk

WFAN-FM & AM 3.5 – 4.6, #7 – #7 (Brooklyn Nets, New Jersey Devils)

WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM 2.7 – DNA, #11 – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

WSUF .2 – .3, #30 – #26

RIVERSIDE

News/Talk

None

News

KFOO DNA – .1, DNA – #21

Sports Talk

KPWK .2 – .1, #18 – #21

Public Radio News/Talk

KVCR .3 – .4 #16 – #20

KPCC DNA – DNA, DNA – DNA

SAN JOSE

News/Talk

KSFO 1.5 – 1.8, #19 – #20

KSFO Stream DNA – DNA, DNA – DNA  

News

KCBS-AM & KFRC 4.5 – 5.2, #4 – #4

KNEW .3 – .2, #28 – #28  

KCBS-AM & KFRC Stream .2 – DNA, #30 – DNA

Sports Talk

KNBR 3.9 – 4.7, #6 – #5

KGMZ 1.5 – 2.8, #19 – #10 (Golden State Warriors)

KGO Stream .7 – .8, #26 – #26  

KTCT .8 – .3, #25 – #27   

KGO .3 – .2, #28 – #28  

KGMZ Stream .2 – DNA, #30 – DNA (Golden State Warriors)

Public Radio News/Talk

None 

Notes: Sports/talk KGMZ’s +1.3 (1.5 – 2.8) represents San Jose’s highest (6+) Holiday 2023 – January 2024 increase.

Sports talk KNBR is the flagship of the 49ers, which lost to the Chiefs in the Super Bowl.

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION 

News/Talk

WKXW 5.7 – 7.4, #4 – #1

WOR 1.6 – 2.7, #15 – #9

WKXW Stream .7 – .8, #20 – #20    

News

WINS-FM 1.8 – 2.7, #13 – #9

WCBS-AM 1.0 – .9, #18 – #19

WINS-FM Stream .3 – .5, #23 – #22

WCBS-AM Stream DNA – DNA, DNA – DNA

Sports Talk

WFAN-FM & AM DNA – 2.7, DNA – #9 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.0 – DNA, #18 – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

None 

Note: News/talk WKXW’s +1.7 (5.7 – 7.4) represents Middlesex-Somerset-Union’s highest (6+)Holiday 2023 – January 2024 increase. 

Up next: January 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry Views

Monday Memo: Milk It

By Holland Cooke
Consultant

imIf last week’s column didn’t out me as an utter Smerconish fan-boy, this week’s will. Find his 2/10 CNN show online. It may be the best hour of cable news Talk TV I’ve ever seen; and having hosted several hundred myself, I don’t say so casually.

After Special Counsel Robert K. Hur’s report on President Biden’s mishandling of classified material characterized him as a “sympathetic, well-meaning, elderly man with a poor memory,” Michael’s poll asked: “Should Jill Biden suggest to her husband that he not seek re-election?”

50,504 votes (not a misprint): 63.85% Yes, 36.15% No.

Guest James Carville quipped that “Today is the youngest you’ll ever be for the rest of your life;” and he noted that LBJ didn’t drop out of the 1968 race until March.

Meanwhile, the D.C. Circuit Court of Appeals rejects Donald Trump’s claim of immunity from prosecution for the potential crimes tied to trying to stay in office despite losing the election…AND polls consistently demonstrate that most Americans don’t want a Biden-Trump rematch in 2024. Undaunted, Nikki Haley asks “do we really want two 80-year-olds” to be the choice?

With all due respect to Rush Limbaugh for leading the vaunted “Talk Radio Revolution” back then, this format’s golden age is NOW. We are in the suspense business. Milk it.

TALKERS publisher Michael Harrison asks, “Does the current crop of hosts, trained to preach to their target audience choirs, have the skill and balls to take advantage of the frustrated – even desperate – mood of the greater American public outside their narrow-minded core followers? And will their bosses allow them to even try?”

While I share his concern, I am advising news/talk stations that the “news” component is MUCH more tactically opportune than the “talk” – even for FOX News Radio affiliates which program major syndicated political hosts. ABC and CBS newscasts are also big assets, appointment listening if we promote overtly.

Specific goal: Add occasions-of-tune-in. How: “With SO much changing SO quickly now, stay close to the news. Check-in for a quick [name of network] update, every half hour…here. [dial positions, call letters].”

Local news people: This tactic will better expose your work too. Emulate your network’s writing style, latest-aspect-first, short sentences, use sound, and sound different than last hour.

Hosts: LISTEN. If callers barely let you get a word in edgewise, you’re playing this just right.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins”and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Triton Digital Releases U.S. Podcast Report 2023

Triton Digital released its second annual U.S. Podcast Report that “provides insights into the evolving U.S. podcast landscape over the course of 2023, including listening habits, audience demographic data, and insights into the top podcasts, networks, and debuts from the Triton U.S. Podcast Ranker.” The report indicates the number of monthly podcast listeners continues to rise with 12% growth over the past two years. In 2023, 40% of the U.S. population reported listening to a podcast within the past month.im Other notable findings: 1) Older Americans and women are listening to podcasts at a faster rate, with a 22% increase in listeners over the age of 55 and a 19% increase in female listeners 18+ over the past two years; 2) Top podcast genres of 2023 were News (22% of downloads), True Crime (18%), and Comedy (15%). Of True Crime podcast listeners, 67% were female, of Comedy podcast listeners 62% were male, and of News podcast listeners 58% were male; 3) The top sales networks of 2023 in the Triton U.S. Podcast Ranker were SiriusXM Podcast Network at #1, NPR at #2, and Wondery at #3. The top podcast of the year was “NPR News Now.” Triton Digital SVP measurement products & strategy Daryl Battaglia says, “2023 was another year of significant growth for the podcast industry, and with increasing female and over 55+ audiences, we can expect more content production to serve those groups in the coming year. As podcast listenership continues to rise and reach new audiences, we’ll continue to provide our customers with in-depth insights around podcast consumption and listener habits in the coming year.” Get the full report here.

Ratings Takeaways

Holiday 2023 PPM Ratings Takeaways – Part Four

imHoliday 2023 PPM Data – Information for the Holiday 2023 survey period (December 7, 2023 – January 3, 2024) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are December 2023 – “Holiday” 2023 (6+). 

AUSTIN

News/Talk

KLBJ-AM 4.6 – 4.1, #5 – #6

KJCE .3 – .1, #29 – #31

News

None

Sports Talk

KBPA-HD2  .8 – 1.4, #24 – #19

KVET-AM 1.4 – 1.1, #18 – #23

KTAE 1.0 – .9, #22 – #24

Public Radio News/Talk

KUT 5.1 – 5.3, #4 – #3

KUT-HD2 .1 – DNA, #33 – DNA   

RALEIGH

News/Talk

WTKK 6.0 – 5.0, #4 – #5

WPTF .8 – .6, #20 – #22

News

WRAL-HD3 .3 – .2, #24 – #24

Sports Talk

WCMC-FM 3.3 – 3.1, #12 – #12 (Carolina Hurricanes)

Public Radio News/Talk

WUNC 8.8 – 7.9, after back-to-back months at #1, slips to #2

INDIANAPOLIS

News/Talk

WIBC 5.3 – 4.8, #7 – #8

News

WOLT-HD2 .2 – .2, #25 – #25

Sports Talk

WIBC-HD2  3.5 – 3.0, #12 – #16 (Colts)

WNDE .9 – .3, #19 – #21

WXNT .2 – DNA, #25 – DNA

Public Radio News/Talk

WFYI 4.2 – 3.4, #10 – #11

Notes: Adult contemporary WYXB registers the largest (6+) December 2023 – “Holiday” 2023 increase(11.0 – 19.5, +8.5) by any station in all 48 PPM-markets.

Sports talk WFNI (DNA – DNA) is the flagship of the Pacers.

MILWAUKEE

News/Talk

WISN 9.6 – 9.0, fourth consecutive month at #1

WTMJ 7.6 – 6.4, #3 – #5 

WLIP .2 – .1, #23 – #28  

News

None

Sports Talk

WRNW 3.4 – 2.7, #13 – #15 (Green Bay Packers)

WKTI 1.3 – 1.6, #18 – #17

WSSP .2 – .2, #23 – #22

WOKY .1 – .2, #27 – #22

Public Radio News/Talk

WUWM 2.7 – 2.5, #14 – #16

WHAD .7 – .8, #21 – #20

WGKB .1 – .1, #27 – #28

WHAD Stream  DNA – DNA, DNA – DNA

NASHVILLE

News/Talk

WWTN 4.3 – 3.9, #9 – #12

WLAC 1.5 – 1.2, #19 – #19

News

WNRQ-HD2 DNA – DNA, DNA – DNA

Sports Talk

WGFX 7.3 – 6.9, #3 – #2 (Tennessee Titans)

WPRT 1.6 – 2.0, #18 – #17 (Predators)

Public Radio News/Talk

WPLN 4.0 – 4.1, #11 – #11

WPLN-HD3 Stream .1 – .2, #23 – #23

PROVIDENCE

News/Talk

WPRO-AM 6.4 – 5.9, #5 – #5

WHJJ  .8 – .8, #15 – #15

News

None

Sports Talk

WBZ-FM 3.2 – 3.0, #8 – #8

WVEI 2.3 – 2.0, #11 – #10

WPRV DNA – DNA, DNA – DNA

Public Radio News/Talk

WGBH 2.1 – 1.6, #12 – #13

WNPN 1.5 – 1.3, ninth straight month at #14

WCAI .1 – .1, #20 – #20

NORFOLK

News/Talk

WNIS  2.5 – 2.0, #11 – #14

WGH-FM HD2  .2 – .2, #23 – #24

News

WNOH .3 – .2, #20 – #24

Sports Talk

WVSP 1.7 – 1.8, #15 – #15

WTAR .3 – .3, #20 – #20

WGH-AM .2 – .2, #23 – #24

Public Radio News/Talk

None

JACKSONVILLE

News/Talk

WOKV-FM 6.8 – 6.5, #5 – #3

News

None

Sports Talk

WOKV-AM .4 – .2, #21 – #21

Public Radio News/Talk

WJCT 2.1 – 1.8, #13 – #15

Sports talk WJXL-AM (DNA – DNA); sports talk WJXL-FM (DNA – DNA); and country WGNE are the flagships of the Jaguars.

WEST PALM BEACH

News/Talk

WFTL 2.5 – 2.1, #9 – #9

WZZR 1.2 – 1.3 #13 – #13

WJNO .7 – .6, #15 – #15

News

None

Sports Talk

WMEN .5 – .6, #16 – #15

WBZT .4 – .2, #18 – #19

Public Radio News/Talk

WLRN 2.0 – 1.9, #11 – #10

WLRN-HD2 Stream DNA – DNA, DNA – DNA    

GREENSBORO

News/Talk

WPTI 3.5 – 3.3 #9 – #8

News

None

Sports Talk

None

Public Radio News/Talk

WFDD 4.0 – 4.2, #7 – #7

WUNC 1.7 – 2.2, #14 – #13

MEMPHIS

News/Talk

WREC 1.8 – 1.0, #10 – #11

KWAM .4 – .4, #13 – #13

News

None

Sports Talk

WMFS 2.6 – 2.8, #7 – #7 (Grizzlies)

WMFS Stream .2 – .2, #15 – #15 (Grizzlies)

Public Radio News/Talk

WKNO 1.8 – 1.6, #10 – #9

WKNO-HD2  .2 – .2, #15 – #15

HARTFORD

News/Talk

WTIC-AM 5.3 – 5.2, #5 – #6

WDRC-AM 1.6 – 1.5, #15 – #15

WTIC-AM Stream .4 – .4, #20 – #19

WPOP DNA – DNA, DNA – DNA

News

None

Sports Talk

WUCS 2.5 – 2.5, #12 – #11

Public Radio News/Talk

WNPR 4.3 – 4.0, #9 – #8

WFCR .6 – .6, #17 – #18

Note: Country WWYZ registers the largest (6+) December 2023 – “Holiday” 2023 decrease (8.2 – 5.4, -2.8) by any station in these 12 PPM-markets.

Mike Kinosian can be reached at: Mike.Kinosian@gmail.com

Ratings Takeaways

Holiday 2023 PPM Ratings Takeaways – Part Three

imHoliday 2023 PPM Data – Information for the Holiday 2023 ratings period (December 7, 2023 – January 3, 2024) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are December 2023 – “Holiday” 2023 (6+).

PORTLAND

News/Talk

KXL 5.9 – 4.9, #3 – #6

KEX 1.2 – 1.1, #22 – #21

KUFO .6 – .5, #26 – #25

KPAM .1 – .1, #33 – #34

News

None

Sports Talk

KFXX 2.0 – 1.7, #20 – #20

KXTG 1.2 – 1.1, #22 – #21

KPOJ .7 – .7, #24 – #24 (Trailblazers)

KFXX Stream  .1 – .1, #33 – #34

KMTT .1 – .2, #33 – #31

Public Radio News/Talk

KOPB 6.1 – 5.5, #2 – #3

KOPB Stream  1.4 – 1.4, #21 – #21 

Note: News/talk KXL’s -1.0 (5.9 – 4.9) represents Portland’s largest (6+) December 2023 – “Holiday” 2023 decrease.

CHARLOTTE

News/Talk

WBT-AM 4.2– 4.0, #11 – #9

News

WRFX-HD2 DNA – DNA, DNA – DNA

Sports Talk

WFNZ-FM 2.7 – 2.5, #13 – #15 (Hornets)

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 5.0 – 3.5, #8 – #11

WNSC 1.3 – 1.4, #18 – #18

WFAE-HD3 DNA – DNA, DNA – DNA  

Notes: Public radio news/talk WFAE’s -1.5 (5.0 – 3.5) represents Charlotte’s largest (6+) December 2023 – “Holiday” 2023 decrease.

The Carolina Panthers’ flagship is classic rock WRFX.

SAN ANTONIO

News/Talk

WOAI 2.7– 2.4, #14 – #15 (Spurs)

KTSA 2.0 – 1.8, #19 – #19

News

None

Sports Talk

KTFM 1.3 – 1.1, #22 – #23

KTKR .8 – .7, #27 – #25

KZDC .3 – .2, #30 – #32

Public Radio News/Talk

KSTX 2.3 – 2.3, #17 – #17 

SACRAMENTO

 News/Talk

KFBK-AM 6.6 – 6.1 #3 – #3

KSTE-AM 3.1 – 2.1, #12 – #16

News

None

Sports Talk

KHTK 1.7 – 1.6, #18 – #19 (Kings)

KIFM .9 – .9, #22 – #21

KIFM Stream  .1 – DNA, #29 – DNA 

Public Radio News/Talk

KXJZ 2.3 – 2.4, #15 – #15

KQED .1 – .3, #29 – #28

KQEI .3 – .1, #28 – #30

KUOP DNA – DNA, DNA – DNA

PITTSBURGH

News/Talk

KDKA-AM 3.8 – 3.6, #9 – #8

KDKA-AM Stream  .3 – .4, #24 – #22

News

None

Sports Talk

KDKA-FM 7.2 – 7.2, #5 – #4

KDKA-FM Stream  .2 – .1, #25 – #27

WBGG .1 – DNA, #27 – DNA

Public Radio News/Talk

WESA 4.2 – 3.9, #7 – #7

Flagships of the Steelers and Penguins are rock WDVE and alternative WXDX, respectively.

SALT LAKE CITY

News/Talk

KSL-AM 5.4 – 3.6, #3 – #9

KNRS-FM 2.8 – 2.2, #14 – #17

KKAT .1 – DNA, #30 – DNA

News

None

Sports Talk

KALL 1.9 – 1.1, #20 – #22

KZNS-FM .5 – .6, #26 – #25 (Utah Jazz)

KZNS-AM .7 – .2, #24 – #27 (Utah Jazz)

KZNS-AM Stream  .1 – .1, #30 – #30 (Utah Jazz)

KZNS-FM Stream  DNA – DNA, DNA – DNA (Utah Jazz)

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 2.4 – 2.2, #18 – #17

KBYU-HD2 Stream  .2 – .2, #28 – #27

KUMT .1 – .1, #30 – #30    

Notes: Adult contemporary KSFI’s +6.3 (13.9 – 20.2) is the largest (6+) December 2023 – “Holiday” 2023 increase in these 12 PPM-markets. Moreover, KSFI is the first station to reach a 20-share (6+) in the first three rounds of “Holiday” 2023 PPM results.

Conversely, news/talk KSL’s -1.8 (5.4 – 3.6) represents Salt Lake City’s largest (6+) December 2023 – “Holiday” 2023 decrease. 

LAS VEGAS

News/Talk

KMXB-HD3 .3 – .6, #29 – #28

KXNT .2 – .3, #31 – #31

KMZQ DNA – DNA, DNA – DNA

News

None

Sports Talk

KWWN .8 – .8, #26 – #27

KKGK .4 – .3, #28 – #31 (Golden Knights)

KRLV .2 – .2, #31 – #33 (Raiders)

KENO .2 – .2, #31 – #36

Public Radio News/Talk

KNPR 1.6 – 1.5, #21 – #21

ORLANDO

News/Talk

WDBO 3.2 – 3.1, #13 – #12

WTKS 3.6 – 3.1, #10 – #12

WFLF .7 – .6, #20 – #20

WFYY-HD3 .1 – DNA, #27 – DNA

News

None

Sports Talk

WYGM .9 – .9, #18 – #19 (Magic)

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFE 2.8 – 2.7, #14 – #14

CINCINNATI

News/Talk

WLW 11.2 – 10.8, after 23 consecutive months at #1, slips to #2 (Bengals)

WKRC 4.9 – 4.5, #6 – #6

News

None

Sports Talk

WCKY 1.3 – 1.2, #19 – #18 (Bengals)

WSAI .5 – .5, #21 – #21

Public Radio News/Talk

WVXU 3.8 – 3.2, #9 – #10

CLEVELAND

News/Talk

WTAM 4.8 – 4.8, #10 – #8 (Cavaliers)

News

WMMS-HD2 .1 – DNA, #24 – DNA

Sports Talk

WKRK 5.8 – 6.5, #7 – #6  (Browns)

WKRK Stream .7 – .8, #21 – #20 (Browns)

WARF .2 – .1, #23 – #23

Public Radio News/Talk

WKSU 5.2 – 4.1, #9 – #10

WKSU-HD4 .1 – DNA, #24 – DNA

KANSAS CITY

News/Talk

KMBZ-FM 5.3 – 4.1, #5 – #7

KCMO-AM 1.9 – 1.8, #17 – #17

KMBZ-AM 1.6 – 1.4, #18 – #19

KMBZ-FM Stream .7 – .5, #21 – #23

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 2.6 – 2.1, #15 – #15

KCSP Stream  .2 – .2, #25 – #28

KWOD .1 – DNA, #29 – DNA

Public Radio News/Talk

KCUR 2.8 – 2.4, #13 – #13

KANU-HD2 DNA – DNA, DNA – DNA

Note: Country WDAF is the flagship of the Chiefs.

COLUMBUS

News/Talk

WTVN 6.0 – 4.5, #4 – #7    

News

WYTS DNA – DNA, DNA – DNA

Sports Talk

WBNS-FM 9.8 – 6.9, #2 – #4 (Blue Jackets)

WBNS-AM .3 – .3, #21 #21 (Blue Jackets)

WBNS-FM HD2 DNA – DNA, DNA – DNA

WMNI DNA – .1, DNA – #23

Public Radio News/Talk

WOSU 4.0 – 3.6, #9 – #9

Note: Sports talk WBNS-FM’s -2.9 (9.8 – 6.9) is the largest (6+) December 2023 – “Holiday” 2023 decrease by any station in the first three rounds of “Holiday” 2023 PPM results.

Up next: “Holiday” 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Mike Kinosian can be reached at: Mike.Kinosian@gmail.com

Ratings Takeaways

Holiday 2023 PPM Ratings – Part Two

imHoliday 2023 PPM Data – Information for the Holiday 2023 ratings period (December 7, 2023 – January 3, 2024) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are December 2023 – Holiday 2023 (6+). 

WASHINGTON, DC

News/Talk

WMAL 3.5 – 3.1, #9 – #9

WFED DNA – DNA, DNA – DNA (Capitals)

News

WTOP & WTLP 6.9 – 6.3, #3 – #4

WDCH .5 – .5, #23 – #23

WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.4 – 2.6, #17 – #15 (Capitals)

WJFK-FM Stream .5 – .6, #23 – #21 (Capitals)

WTEM Stream .2 – .2, #26 – #26 (Wizards)

WTEM .1 – .2, #28 – #26 (Wizards)

WSBN .1 – DNA, #28 – DNA

Public Radio News/Talk

WAMU 11.3 – 11.5, 26th month in succession at #1

The flagship of the Commanders is classic rock WBIG. 

BOSTON

News/Talk

WRKO 2.9 – 3.1, #14 – #9

WXKS-AM .8 – .9, #23 – #24

News

News – Talk WBZ-AM 5.1 – 4.7, #5 – #5

Business news WRCA .1 – .1, #27 – #29

Sports Talk

WBZ-FM 9.2 – 9.2, #2 – #2 (New England Patriots, Celtics, Bruins)

WEEI-FM 3.2 – 2.8, #12 – #13

WEEI-FM Stream DNA – .4, DNA – #25

WEEI-AM DNA – .1, DNA – #29

Public Radio News/Talk

WBUR 5.6 – 6.1, #3 – #3

WGBH 4.2 – 3.9, #8 – #6

MIAMI

News/Talk

WIOD 1.4 – 1.2, #22 – #23

News

None

Sports Talk

WQAM 1.2 – 1.3, #24 – #22 (Heat, Florida Panthers)

WINZ .5 – .5, #28 – #27 (Dolphins)

WMEN .1 – .1, #36 – #36

WQAM Stream .1 – .1, #36 – #36 (Heat, Florida Panthers)

WSFS-HD2 DNA – DNA, DNA – DNA

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 3.6 – 3.3, #8 – #10

WLRN-HD2 DNA – .1, DNA – #36

SEATTLE

News/Talk

KIRO-FM 4.1 – 4.0, #9 – #6 (Seahawks)

KTTH 1.6 – 1.3, #22 – #23

KVI 1.6 – 1.0, #22 – #24

KPTR DNA – DNA, DNA – DNA

News

KNWN-AM & KNWN-FM 2.6 – 2.3, #19 – #20

KHHO DNA – DNA, DNA – DNA

Sports Talk

KIRO-AM 3.0 – 2.8, #16 – #15 (Seahawks)

KJR-FM 3.6 – 2.6, #11 – #17 (Kraken)

KJR-AM .7 – .9, #26 – #25

Public Radio News/Talk

KUOW 6.2 – 6.2, #2 – #3

KSWS .1 – .1, #32 – #32 

DETROIT

News/Talk

WJR 2.3 – 2.4, #16 – #15

WFDF .4 – .4, #23 – #23

WJR Stream .2 – .1, #25 – #28

News

WWJ 4.3 – 4.3, #9 – #9 (Pistons)

WWJ Stream .2 – .2, #25 – #26 (Pistons)

WDFN .1 – .1, #30 – #28

Sports Talk

WXYT-FM 9.6 – 8.6, #2 – #2 (Lions, Pistons, Red Wings)

WXYT-FM Stream 1.7 – 1.2, #18 – #19 (Lions, Pistons, Red Wings)

WXYT-AM .2 – .2, #25 – #26

WXYT-AM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WDET 1.2 – 1.2, #20 – #19

WUOM 1.0 – 1.1, #21 – #21

PHOENIX 

News/Talk

KFYI 3.2 – 2.9, #8 – #8

KTAR-FM 1.8 – 2.2, #23 – #14 (Arizona Cardinals, Suns)

News

None

Sports Talk

KMVP-FM 2.1 – 1.5, #19 – #23 (Suns, Arizona Coyotes)

KDUS .1 – .1, #33 – #32

KGME .1 – .1, #33 – #32

KTAR-AM .1 – .1, #33 – #32 (Arizona Cardinals, Suns, Arizona Coyotes)

KTAR-AM Stream DNA – DNA, DNA – DNA (Arizona Cardinals, Suns, Arizona Coyotes)

KTAR-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

KJZZ 2.8 – 2.6, #11 – #11   

Note: Adult contemporary KESZ’s 18.5 represents the largest (6+) share by any station in the first two rounds of “Holiday” 2023 results.

MINNEAPOLIS

News/Talk

WCCO 4.0 – 3.8, #11 – #10 (Minnesota Timberwolves)

KTMY 2.3 – 1.9, #16 – #17

KTLK-AM 1.7 – 1.6, #17 – #19

WCCO Stream .1 – DNA, #29 – DNA (Minnesota Timberwolves)

News

KQQL-HD2 DNA – .1, DNA – #31

Sports Talk

KFXN 7.6 – 6.8, #3 – #3 (Minnesota Vikings, Minnesota Wild)

KQQL-HD3 .3 – .2, #27 – #27

KSTP-AM .1 – .1, #29 – #31

Public Radio News/Talk

KNOW 5.5 – 5.2, #5 – #4

KNOW Stream .7 – .7, #23 – #23

SAN DIEGO 

News/Talk

KOGO 3.8 – 3.9, #9 – #6

KLSD .2 – .3, #26 – #28

News

None

Sports Talk

KWFN 3.4 – 2.8, #11 – #14

KGB-AM 1.0 – 1.0, #21 – #20

KWFN Stream DNA – .1, DNA – #30

Public Radio News/Talk

KPBS 5.9 – 4.7, #4 – #4

TAMPA

News/Talk

WHPT 4.8 – 4.1, #8 – #7 (Lightning)

WFLA 3.9 – 3.2, #10 – #13

News

None

Sports Talk

WDAE 1.9– 1.6, #17 – #18

Public Radio News/Talk

WUSF 1.7 – 1.9, #18 – #17

WMNF-HD3 Stream .4 – .5, #29 – #23

WUSF Stream DNA – DNA, DNA – DNA

Note: Rock WXTB is the flagship of the Buccaneers.

DENVER 

News/Talk

KOA 3.1 – 2.7, #13 – #14 (Broncos)

KHOW 1.8 – 1.4, #20 – #19

KDFD 1.4 – 1.3, #22 – #22

News

None

Sports Talk

KKFN 3.8 – 3.5, #10 – #10

KKSE-FM 2.4 – 2.0, #16 – #18 (Nuggets, Colorado Avalanche)

KEPN .1 – .1, #35 – #35

KKSE-AM .1 – DNA, #35 – DNA

KAMP DNA – DNA, DNA – DNA

Public Radio News/Talk

KCFR 2.7 – 3.0, #14 – #13

KUNC .4 – .7, #30 – #26  

Note: Adult contemporary KOSI’s +6.4 (10.1- 16.5) represents a tie for the largest (6+) December 2023 – “Holiday” 2023 increase by any station in these 12 PPM-markets.

BALTIMORE

News/Talk

WBAL 3.4 – 2.7, #10 – #11 (Ravens)

WCBM 1.6 – 1.5, #17 – #17

News

WTOP & WTLP  1.1 – 1.0,  #18 – #20

WDCH  .8 – .8,  #21 – #22

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 4.2 – 4.5, #8 – #6

WJZ-FM Stream DNA – .1, DNA – #31

WJZ-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 3.3 – 3.4, #11 – #9

WYPR HD2 Stream .2 – .2, #26 – #28

Note: CHR WWMX’s -2.3 (5.3 – 3.0) is the largest (6+) December 2023 – “Holiday” 2023 decrease by any station in the first two rounds of “Holiday” 2023 results.

ST. LOUIS

News/Talk

KMOX 3.0 – 2.8, #13 – #14

KFTK 1.6 – 1.5, #17 – #17

KTLK-FM 1.1 – 1.1, #18 – #18

KMOX Stream .3 – .2, #23 – #24

KFTK Stream .2 – .2, #25 – #24

News

KATZ-FM HD2 .3 – .2, #23 – #24

Sports Talk

WXOS 4.1 – 3.9, #11 – #12 (Blues)

Public Radio News/Talk

KWMU 4.0 – 4.5, #12 – #8

Note: Adult contemporary KEZK’s +6.4 (9.3- 15.7) represents a tie for the largest (6+) December 2023 – “Holiday” 2023 increase by any station in these 12 PPM-markets.

Up next: “Holiday” 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus. 

Reach Mike Kinosian at: Mike.Kinosian@gmail.com

Ratings Takeaways

Holiday 2023 PPM Ratings – Part One

imHoliday 2023 PPM Data – Information for the Holiday 2023 ratings period (December 7, 2023 – January 3, 2024) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are December 2023 – “Holiday” 2023 (6+).

NEW YORK

News/Talk

WABC 2.8 – 3.0, #11 – #11

WOR 1.1 – 1.2, #22 – #21

WKXW .9 – .8, #24 – #27

WKXW Stream .2 – .2, #38 – #37

News

WINS-FM 4.1 – 3.9, #10 – #9

WCBS-AM 1.7 – 1.6, #19 – #19

WINS-FM Stream .3 – .4, #36 – #32

Business News WBBR .4 – .3, #32 – #34

WCBS-AM Stream .2 – .1, #38 – #46 

Sports Talk

WFAN FM & AM 2.5 – 2.3, #12 -#12 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.3 – 1.2 #21 – #21 (Jets, Knicks, Islanders, Rangers)

WFAN FM & AM Stream .9 – .7, #24 -#28 (Giants, Brooklyn Nets, New Jersey Devils) 

Public Radio News/Talk

WNYC-FM 4.3 – 4.1, #8 – #7

WNYC-AM 1.0 – 1.0, #23 – #23 

LOS ANGELES

News/Talk

KFI 5.1 – 4.6, #2 – #4

KRLA .6 – .4, #34 – #30

KEIB .5 – .4, #35 – #30  (Clippers 

News

KNX-FM 2.7 – 2.5, #11 – #12

KNX-FM Stream .1 – .1, #41 – #40  

Sports Talk

KLAC 1.0 – . #29 – #28 (Chargers, Clippers 

Public Radio News/Talk

KPCC 2.6 – 2.0, #12 – #14

Notes: Public radio news/talk KPCC’s -.6 (2.6 – 2.0) represents a tie for Los Angeles’ highest (6+)December 2023 – “Holiday” 2023 decrease.

Flagship of the Rams and Lakers is sports talk KSPN, which is unlisted in this sweep.

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 2.8 – 2.6, #10 – #11  (Blackhawks)

WLS-AM 1.7 – 1.7, #18 – #19

WLIP .4 – .3, #36 – #38

WVON .1 – .1, #43 – #43

WLS-AM Stream DNA – DNA, DNA – DNA

News

WBBM-AM & WCFS 5.2 – 4.9, #4  – #4

WBBM-AM & WCFS Stream .2 – .1, #41 – #43

Sports Talk

WSCR 2.4 – 2.5, #13 – #12 (Bulls)

WMVP 1.4 – 1.5, #20 – #20 (Bears)

WSCR Stream .9 – .4, #27 – #36 (Bulls)

Public Radio News/Talk

WBEZ 2.6 – 2.1, #12 – #15  

SAN FRANCISCO

News/Talk

KSFO 1.4 – 1.4, #22 – #22

KSFO Stream .2 – .2, #31 – #32 

News

KCBS-AM & KFRC 6.4 – 5.7, #3 – #3

KNEW .2 – .3, #31 – #29  

KCBS-AM & KFRC Stream .1 – .1, #37 – #38

KKSF DNA – DNA, DNA – DNA 

Sports Talk

KNBR 3.5 – 3.6, #10 – #7 (49ers)

KGMZ 2.3 – 2.0, #14 – #14 (Golden State Warriors)

KTCT .5 – .4, #27 – #27  

KGO .2 – .2, #31 – #32  

KGO Stream .2 – .2, #31 – #32  

KGMZ Stream DNA – .2, DNA – #32 (Golden State Warriors)   

Public Radio News/Talk

KQED 6.6 – 6.9, #2 – #2

KALW .2 – .2, #31 – #32

DALLAS

News/Talk

WBAP 3.4 – 2.8, #11 – #14

KEGL 1.5 – 1.4, #26 – #27  (Mavericks)

KSKY .5 – .6, #33 – #33

KLIF-AM .3 – .4, #36 – #34

KSKY Stream DNA – DNA, DNA – DNA 

News

News – Talk KRLD-AM 1.8 – 1.4, #20 – #27 (Cowboys)

News – Talk KRLD-AM Stream .1 – DNA, #40 – DNA (Cowboys)

Sports Talk

KTCK 5.2 – 4.2, #2 – #3  (Stars)

KRLD-FM 3.4 – 2.9, #11 – #13 (Cowboys)

KRLD-FM Stream .2 – .3, #37 – #35 (Cowboys)

Public Radio News/Talk

KERA 4.2 – 3.5, #4 – #6  

Note: Sports talk KTCK’s -1.0 (5.2 – 4.2) represents Dallas’ highest (6+) December 2023 – “Holiday” 2023 decrease.

HOUSTON

News/Talk

KTRH 3.5 – 2.6, #10 – #17  (Rockets)

KPRC . 5 – .5, #26 – #28  

News

None

Sports Talk

KILT-AM 1.5 – 1.5, #21 – #21 (Texans)

KBME .5 – .6, #26 – #27  (Rockets)

KILT-AM Stream .3 – .3, #29 – #30 (Texans)

KFNC .1 – .2, #33 – #31

Public Radio News/Talk

KUHF 2.3 – 2.4, #20 – #18

ATLANTA

News/Talk

WSB-AM & WSBB 8.3 – 7.4, #1 – #2

WFOM .4 – .4, #29 – #27

WGKA .2 – .1, #31 – #31

WAOK .2 – .1, #31 – #31

WAOK Stream .1 – .1, #33 – #31

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN  DNA – DNA, DNA – DNA

Sports Talk

WZGC 2.8 – 3.5, #15 – #9 (Falcons, Hawks)

WCNN 1.5 – 1.4, #20 – #20

WZGC Stream .5 – .3, #27 – #29 (Falcons, Hawks)

Public Radio News/Talk

WABE 3.9 – 3.3, #8 – #11

WRAS  .6 – .8, #25 – #24

PHILADELPHIA

News/Talk

WPHT 1.7 – 1.7, #19 – #19

WKXW .9 – 1.2, #24 – #23

WPHT Stream .6 – .7, #27 – #26

WURD .5 – .3, #28 – #27

WURD Stream .7 – .2, #26 – #29

WDEL-AM DNA – DNA, DNA – DNA

WKXW Stream DNA – DNA, DNA – DNA 

News

KYW & WPHI 5.2 – 4.7, #7 – #6

KYW & WPHI Stream .1 – .1, #31 – #30

WTEL .1 – DNA, #31 – DNA

Sports Talk

WIP 6.6 – 5.7, #4 – #4 (Eagles)

WIP Stream 1.3 – 1.5, #22 – #20 (Eagles)

WPEN-FM 1.2 – 1.3, #23 – #22 (76ers, Flyers)

Public Radio News/Talk

WHYY 2.8 – 2.8, #11 – #9      

Notes: Adult contemporary WBEB makes the largest (6+) December 2023 – “Holiday” 2023 increase(+7.3) of any station in these 12 PPM-markets and logs the highest (6+) share (16.8).

Conversely, country WXTU has the most significant (6+) December 2023 – “Holiday” 2023 decline of any station in these 12 PPM-markets (5.3 – 3.7, -1.6). 

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.3 – 1.1, #20 – #20

WOR 1.0 – 1.0, #22 – #22

WLIR .2 – .1, #33 – #35

News

WINS-FM 4.4 – 3.3, #8 – #9

WCBS-AM 2.1 – 2.5, #16 – #12

WINS-FM Stream .7 – .9, #25 – #23

Business News WBBR .3 – .2, #30 – #30

WCBS-AM Stream .1 – .1, #36 – #35

Sports Talk

WFAN-FM & AM 3.7 – 3.5, #10 – #7 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 2.5 – 2.7, #12 – #11 (Jets, Knicks, Islanders, Rangers)

WFAN-FM & AM Stream 1.1 – DNA, #21 – DNA (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WSUF .2 – .2, #33 – #30

RIVERSIDE

News/Talk

None

News

KFOO .1 – DNA, #23 – DNA

Sports Talk

KPWK .2 – .2, #21 – #18

Public Radio News/Talk

KVCR .3 – .3 #20 – #16

KPCC DNA – DNA, DNA – DNA

SAN JOSE

News/Talk

KSFO 1.3 – 1.5, #22 – #19

KSFO Stream DNA – DNA, DNA – DNA  

News

KCBS-AM & KFRC 5.7 – 4.5, #3 – #4

KNEW .2 – .3, #28 – #28  

KCBS-AM & KFRC Stream .2 – .2, #28 – #30

Sports Talk

KNBR 4.1 – 3.9, #6 – #6 (49ers)

KGMZ 1.6 – 1.5, #20 – #19 (Golden State Warriors)

KTCT .6 – .8, #26 – #25   

KGO Stream .6 – .7, #26 – #26  

KGO .2 – .3, #28 – #28  

KGMZ Stream DNA – .2, DNA – #30 (Golden State Warriors)

Public Radio News/Talk

None

Notes: News KCBS-AM & KFRC’s -1.2 (5.7 – 4.5) represents San Jose’s highest (6+) December 2023 – “Holiday” 2023 decrease. 

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION 

News/Talk

WKXW 5.2 – 5.7, #4 – #4

WOR 1.1 – 1.6, #20 – #15

WKXW Stream .7 – .7, #22 – #20         

News

WINS-FM 2.0 – 1.8, #11 – #13

WCBS-AM 1.3 – 1.0, #17 – #18

WINS-FM Stream .3 – .3, #26 – #23

WCBS-AM Stream DNA – DNA, DNA – DNA

Sports Talk

WEPN-FM 1.3 – 1.0, #17 – #18 (Jets, Knicks, Islanders, Rangers)

WFAN-FM & AM 2.7 – DNA, #9 – DNA (Giants, Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .9 – DNA, #21 – DNA (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

None

Up next: “Holiday” 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry News

Radio Vermont Group Sells WDEV-AM/FM, Waterbury

The family-owned Radio Vermont Group is selling full service WDEV-AM/FM, Waterbury, Vermont to Manchester, Vermont-based Mermel & McClain Management LLC for an undisclosed price. The station had been led by Ken Squier – who took over management from his father Lloyd Squier – for the pastim 44 years. Ken Squier passed away in November and his daughter Ashley tells WCAX-TV, Burlington that the station that’s provided local sports, news, commentary, and more will be in good hands. “I feel that this is a very good day and a very good development. Dad loved community radio.” The station says that former Republican U.S. Senate candidate and former Ethan Allen Institute leader Myers Mermel will serve as owner-operator. Mermel tells WCAX-TV he wants the station to remain local. “We want to look at different ideas and new ideas in order to increase our ability to discover and identify and bring in content.” Read the WCAX-TV story here.

Ratings Takeaways

December 2023 PPM Ratings Takeaways – Part Three

December 2023 PPM Data – Information for the December 2023 ratings period (November 9 – December 6) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are November 2023 – December 2023 (6+).

PORTLAND

News/Talk

KXL 6.9 – 5.9, #2 – #3

KEX 1.6 – 1.2, #21 – #22

KUFO .8 – .6, #23 – #26

KPAM .1 – .1, #32 – #33

News

None

Sports Talk

KFXX 1.8 – 2.0, #20 – #20

KXTG 1.4 – 1.2, #23 – #22

KPOJ .7 – .7, #24 – #24 (Trailblazers)

KFXX Stream  .2 – .1, #28 – #33

KMTT .2 – .1, #28 – #33

Public Radio News/Talk

KOPB 6.4 – 6.1, #3 – #2

KOPB Stream  1.5 – 1.4, #22 – #21

CHARLOTTE

News/Talk

WBT-AM 5.6 – 4.2, #5 – #11

News

WRFX-HD2 .1 – DNA, #25 – DNA

Sports Talk

WFNZ-FM 3.0 – 2.7, #14 – #13 (Hornets)

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 5.4 – 5.0, #6 – #8

WNSC 1.0 – 1.3, #18 – #18

WFAE-HD3 DNA – DNA, DNA – DNA  

Notes: News/talk WBT’s -1.4 (5.6 – 4.2) represents Charlotte’s largest (6+) November 2023 – December 2023 decrease.

The Carolina Panthers’ flagship is classic rock WRFX.

SAN ANTONIO

News/Talk

WOAI 3.1– 2.7, #14 – #14 (Spurs)

KTSA 2.2 – 2.0, #17 – #19

News

None

Sports Talk

KTFM 1.5 – 1.3, #22 – #22

KTKR .7 – .8, #27 – #27

KZDC .3 – .3, #33 – #30

Public Radio News/Talk

KSTX 2.4 – 2.3, #16 – #17 

SACRAMENTO

 News/Talk

KFBK-AM 7.3 – 6.6 #2 – #3

KSTE-AM 3.2 – 3.1, #11 – #12

News

None

Sports Talk

KHTK 1.4 – 1.7, #18 – #18 (Kings)

KIFM 1.1 – .9, #21 – #22

KIFM Stream  .1 – .1, #29 – #29 

Public Radio News/Talk

KXJZ 2.4 – 2.3, #14 – #15

KQEI .2 – .3, #28 – #28

KQED .1 – .1, #29 – #29

KUOP DNA – DNA, DNA – DNA

PITTSBURGH

News/Talk

KDKA-AM 4.0 – 3.8, #8 – #9

KDKA-AM Stream  .4 – .3, #22 – #24

News

None

Sports Talk

KDKA-FM 8.0 – 7.2, #3 – #5

KDKA-FM Stream  .1 – .2, #25 – #25

WBGG DNA – .1, DNA – #27

Public Radio News/Talk

WESA 4.0 – 4.2, #8 – #7

Notes: Sports/talk KDKA-FM’s -.8 (8.0 – 7.2) represents Pittsburgh’s largest (6+) November 2023 – December 2023 decrease.

The flagships of the Steelers and Penguins are rock WDVE and alternative WXDX, respectively.

SALT LAKE CITY

News/Talk

KSL-AM 6.1 – 5.4, #4 – #3

KNRS-FM 3.9 – 2.8, #9 – #14

KKAT .1 – .1, #31 – #30

News

None

Sports Talk

KALL 2.2 – 1.9, #20 – #20

KZNS-AM .7 – .7, #25 – #24 (Utah Jazz)

KZNS-FM 1.0 – .5, #24 – #26 (Utah Jazz)

KZNS-AM Stream  .1 – .1, #31 – #30 (Utah Jazz)

KZNS-FM Stream  DNA – DNA, DNA – DNA (Utah Jazz)

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 2.7 – 2.4, #15 – #18

KBYU-HD2 Stream  .2 – .2, #29 – #28

KUMT .4 – .1, #28 – #30    

LAS VEGAS

News/Talk

KMXB-HD3 1.6 – .3, #23 – #29

KXNT .2 – .2, #34 – #31

KMZQ DNA – DNA, DNA – DNA

News

None

Sports Talk

KWWN .9 – .8, #27 – #26

KKGK .5 – .4, #30 – #28 (Golden Knights)

KRLV .5 – .2, #30 – #31 (Raiders)

KENO .2 – .2, #34 – #31

Public Radio News/Talk

KNPR 2.0 – 1.6, #18 – #21

ORLANDO

News/Talk

WTKS 3.9 – 3.6, #10 – #10

WDBO 3.6 – 3.2, #13 – #13

WFLF .8 – .7, #21 – #20

WFYY-HD3 DNA – .1, DNA – #27

News

None

Sports Talk

WYGM .7 – .9, #23 – #18 (Magic)

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFE 2.7 – 2.8, #14 – #14

CINCINNATI

News/Talk

WLW 12.0 – 11.2, 23rd consecutive month at #1 (Bengals)

WKRC 5.7 – 4.9, #5 – #6

News

None

Sports Talk

WCKY 2.0 – 1.3, #15 – #19 (Bengals)

WSAI 1.2 – .5, #19 – #21

Public Radio News/Talk

WVXU 3.5 – 3.8, #11 – #9

CLEVELAND

News/Talk

WTAM 5.1 – 4.8, #9 – #10 (Cavaliers)

News

WMMS-HD2 .1 – .1, #24 – #24

Sports Talk

WKRK 6.0 – 5.8, #7 – #7  (Browns)

WKRK Stream .9 – .7, #19 – #21 (Browns)

WARF .3 – .2, #23 – #23

Public Radio News/Talk

WKSU 5.0 – 5.2, #10 – #9

WKSU-HD4 .1 – .1, #24 – #24

Note: Classic hits-oldies WMJI’s -3.0 (5.6 – 4.2) is the largest (6+) November 2023 – December 2023 decrease by any station in the first three rounds of PPM results.

KANSAS CITY

News/Talk

KMBZ-FM 5.5 – 5.3, #4 – #5

KCMO-AM 2.0 – 1.9, #16 – #17

KMBZ-AM 1.2 – 1.6, #18 – #18

KMBZ-FM Stream .7 – .7, #21 – #21

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 3.1 – 2.6, #14 – #15

KCSP Stream  .2 – .2, #27 – #25

KWOD DNA – .1, DNA – #29

Public Radio News/Talk

KCUR 3.6 – 2.8, #12 – #13

KANU-HD2 DNA – DNA, DNA – DNA

Note: Country WDAF is the flagship of the Chiefs.

COLUMBUS

News/Talk

WTVN 7.4 – 6.0, #3 – #4   

News

WYTS .1 – DNA, #22 – DNA

Sports Talk

WBNS-FM 10.3 – 9.8, #1 – #2 (Blue Jackets)

WBNS-AM .3 – .3, #21 #21 (Blue Jackets)

WBNS-FM HD2 .1 – DNA, #22 – DNA

WMNI DNA – DNA, DNA – DNA

Public Radio News/Talk

WOSU 4.3 – 4.0, #8 – #9

Up next: December 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Mike.Kinosian@gmail.com

Ratings Takeaways

December 2023 PPM Ratings – Part Two

December 2023 PPM Data – Information for the December 2023 ratings period (November 9 – December 6) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are November 2023 – December 2023 (6+). 

WASHINGTON, DC

News/Talk

WMAL 4.6 – 3.5, #6 – #9

WFED .1 – DNA, #30 – DNA (Capitals)

News

WTOP & WTLP 7.4 – 6.9, #3 – #3

WDCH .6 – .5, #23 – #23

WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.8 – 2.4, #14 – #17 (Capitals)

WJFK-FM Stream .8 – .5, #21 – #23 (Capitals)

WTEM Stream .3 – .2, #25 – #26 (Wizards)

WTEM .2 – .1, #27 – #28 (Wizards)

WSBN DNA – .1, DNA – #28

Public Radio News/Talk

WAMU 12.7 – 11.3, 25th month in succession at #1

Notes: Even though WAMU’s -1.4 (12.7 – 11.3) represents Washington, DC’s largest (6+) November 2023 – December 2023 decrease, the public radio news/talk station remains #1 for the 25th straight month.

The flagship of the Commanders is classic rock WBIG.

BOSTON

News/Talk

WRKO 2.5 – 2.9, #14 – #14

WXKS-AM .8 – .8, #23 – #23

News

News – Talk WBZ-AM 5.0 – 5.1, #6 – #5

Business news WRCA .1 – .1, #27 – #27

Sports Talk

WBZ-FM 10.7 – 9.2, following three straight months at #1, slips to #2 (New England Patriots, Celtics, Bruins)

WEEI-FM 3.6 – 3.2, #10 – #12

WEEI-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WBUR 6.4 – 5.6, #2 – #3

WGBH 3.9 – 4.2, #9 – #8

Note: Sports talk WBZ-FM’s -1.5 (10.7 – 9.2) represents Boston’s largest (6+) November 2023 – December 2023 decrease.

MIAMI

News/Talk

WIOD 1.4 – 1.4, #24 – #22

News

None

Sports Talk

WQAM 2.1 – 1.2, #20 – #24 (Heat, Florida Panthers)

WINZ .5 – .5, #29 – #28 (Dolphins)

WMEN .4 – .1, #31 – #36

WQAM Stream .1 – .1, #37 – #36 (Heat, Florida Panthers)

WSFS-HD2 DNA – DNA, DNA – DNA

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 3.9 – 3.6, #7 – #8

Note: Sports talk WQAM’s -.9 (2.1 – 1.2) represents Miami’s largest (6+) November 2023 – December 2023 decrease.

SEATTLE

News/Talk

KIRO-FM 4.7 – 4.1, #6 – #9 (Seahawks)

KTTH 1.6 – 1.6, #21 – #22

KVI 1.5 – 1.6, #23 – #22

KPTR .1 – DNA, #32 – DNA

News

KNWN-AM & KNWN-FM 2.6 – 2.6, #18 – #19

KHHO DNA – DNA, DNA – DNA

Sports Talk

KJR-FM 3.1 – 3.6, #12 – #11 (Kraken)

KIRO-AM 3.1 – 3.0, #12 – #16 (Seahawks)

KJR-AM .6 – .7, #26 – #26

Public Radio News/Talk

KUOW 6.8 – 6.2, #2 – #2

KSWS .1 – .1, #32 – #32 

DETROIT

News/Talk

WJR 2.4 – 2.3, #16 – #16

WFDF .4 – .4, #23 – #23

WJR Stream .2 – .2, #26 – #25

News

WWJ 4.6 – 4.3, #9 – #9 (Pistons)

WWJ Stream .4 – .2, #23 – #25 (Pistons)

WDFN .1 – .1, #31 – #30

Sports Talk

WXYT-FM 9.6 – 9.6, after three straight months at #1, falls to #2 (Lions, Pistons, Red Wings)

WXYT-FM Stream 1.5 – 1.7, #20 – #18 (Lions, Pistons, Red Wings)

WXYT-AM .2 – .2, #26 – #25

WXYT-AM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WDET 1.2 – 1.2, #21 – #20

WUOM 1.6 – 1.0, #18 – #21

PHOENIX 

News/Talk

KFYI 3.3 – 3.2, #11 – #8

KTAR-FM 2.7 – 1.8, #14 – #23 (Arizona Cardinals, Suns)

News

None

Sports Talk

KMVP-FM 3.5 – 2.1, #7 – #19 (Suns, Arizona Coyotes)

KTAR-AM .2 – .1, #31 – #33 (Arizona Cardinals, Suns, Arizona Coyotes)

KDUS .1 – .1, #34 – #33

KGME .1 – .1, #34 – #33

KTAR-FM HD2 DNA – DNA, DNA – DNA

KTAR-AM Stream DNA – DNA, DNA – DNA (Arizona Cardinals, Suns, Arizona Coyotes)

Public Radio News/Talk

KJZZ 3.1 – 2.8, #12 – #11

Notes: Sports talk KMVP-FM’s -1.4 (3.5 – 2.1) represents Phoenix’s largest (6+) November 2023 – December 2023 decrease.

Adult contemporary KESZ boasts the highest (6+) November 2023 – December 2023 increase (+7.0) by any station in the first two rounds of PPM results, as well as posting the largest (6+) share (8.2 – 15.2).

MINNEAPOLIS

News/Talk

WCCO 4.0 – 4.0, #12 – #11 (Minnesota Timberwolves)

KTMY 2.4 – 2.3, #16 – #16

KTLK-AM 2.0 – 1.7, #17 – #17

WCCO Stream .1 – .1, #30 – #29 (Minnesota Timberwolves)

News

KQQL-HD2 .1 – DNA, #30 – DNA

Sports Talk

KFXN 8.9 – 7.6, #2 – #3 (Minnesota Vikings, Minnesota Wild)

KQQL-HD3 .3 – .3, #26 – #27

KSTP-AM .2 – .1, #28 – #29

Public Radio News/Talk

KNOW 5.7 – 5.5, #5 – #5

KNOW Stream .7 – .7, #23 – #23

SAN DIEGO

News/Talk

KOGO 4.2 – 3.8, #6 – #9

KLSD .3 – .2, #26 – #26

News

None

Sports Talk

KWFN 3.6 – 3.4, #11 – #11

KGB-AM 1.3 – 1.0, #20 – #21

KWFN Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

KPBS 6.2 – 5.9, #2 – #4

TAMPA

News/Talk

WHPT 4.5 – 4.8, #6 – #8 (Lightning)

WFLA 4.4 – 3.9, #7 – #10

News

None

Sports Talk

WDAE 1.8– 1.9, #17 – #17

Public Radio News/Talk

WUSF 1.6 – 1.7, #20 – #18

WMNF-HD3 Stream .1 – .4, #33 – #29

WUSF Stream .3 – DNA, #30 – DNA

Note: Rock WXTB is the flagship of the Buccaneers.

DENVER

News/Talk

KOA 3.3 – 3.1, #13 – #13 (Broncos)

KHOW 1.8 – 1.8, #21 – #20

KDFD 2.0 – 1.4, #20 – #22

News

None

Sports Talk

KKFN 4.2 – 3.8, #10 – #10

KKSE-FM 2.1 – 2.4, #19 – #16 (Nuggets, Colorado Avalanche)

KEPN DNA – .1, DNA – #35

KKSE-AM DNA – .1, DNA – #35

KAMP .1 – DNA, #36 – DNA

Public Radio News/Talk

KCFR 4.0 – 2.7, #11 – #14

KUNC .4 – .4, #31 – #30  

Note: Public radio news/talk KCFR’s -1.3 (4.0 – 2.7) represents Denver’s largest (6+) November 2023 – December 2023 decrease.

BALTIMORE

News/Talk

WBAL 3.7 – 3.4, #11 – #10 (Ravens)

WCBM 1.8 – 1.6, #17 – #17

News

WTOP & WTLP  1.3 – 1.1,  #18 – #18

WDCH  .9 – .8,  #20 – #21

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 5.1 – 4.2, #5 – #8

WJZ-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 4.5 – 3.3, #9 – #11

WYPR HD2 Stream .3 – .2, #26 – #26

Note: Public radio news/talk WYPR’s -1.2 (4.5 – 3.3) represents Baltimore’s largest (6+) November 2023 – December 2023 decrease.

ST. LOUIS

News/Talk

KMOX 4.0 – 3.0, #11 – #13

KFTK 1.9 – 1.6, #17 – #17

KTLK-FM 1.0 – 1.1, #19 – #18

KMOX Stream .2 – .3, #25 – #23

KFTK Stream .2 – .2, #25 – #25

News

KATZ-FM HD2 .2 – .3, #25 – #23

Sports Talk

WXOS 3.7 – 4.1, #12 – #11 (Blues)

Public Radio News/Talk

KWMU 4.9 – 4.0, #9 – #12

Note: News/talk KMOX’s -1.0 (4.0 – 3.0) represents St. Louis’ largest (6+) November 2023 – December 2023 decrease.

Up next: December 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus. 

Mike.Kinosian@gmail.com

Ratings Takeaways

December 2023 PPM Ratings – Part One

December 2023 PPM Data – Information for the December 2023 ratings period (November 9 – December 6) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are November 2023 – December 2023 (6+).

NEW YORK

News/Talk

WABC 3.0 – 2.8, #11 – #11

WOR 1.3 – 1.1, #22 – #22

WKXW .8 – .9, #25 – #24

WKXW Stream .2 – .2, #38 – #38

News

WINS-FM 4.8 – 4.1, #6 – #10

WCBS-AM 1.9 – 1.7, #19 – #19

Business News WBBR .5 – .4, #31 – #32

WINS-FM Stream .4 – .3, #34 – #36

WCBS-AM Stream .2 – .2, #38 – #38

Sports Talk

WFAN FM & AM 2.8 – 2.5, #12 -#12 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.5 – 1.3 #21 – #21 (Jets, Knicks, Islanders, Rangers)

WFAN FM & AM Stream .9 – .9, #24 -#24 (Giants, Brooklyn Nets, New Jersey Devils) 

Public Radio News/Talk

WNYC-FM 4.0 – 4.3, #9 – #8

WNYC-AM 1.1 – 1.0, #23 – #23 

Note: News WINS-FM’s -.7 (4.8 – 4.1) represents New York City’s highest (6+) November 2023 – December 2023 decrease. 

LOS ANGELES

News/Talk

KFI 5.1 – 5.1, #4 – #2

KRLA .5 – .6, #36 – #34

KEIB .7 – .5, #33 – #35  (Clippers 

News

KNX-FM 3.2 – 2.7, #10 – #11

KNX-FM Stream .1 – .1, #40 – #41  

Sports Talk

KLAC .9 – 1.0 #30 – #29 (Chargers, Clippers 

Public Radio News/Talk

KPCC 2.5 – 2.6, #15 – #12

Flagship of the Rams and Lakers is sports talk KSPN, which is unlisted in this sweep.

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 3.4 – 2.8, #10 – #10  (Blackhawks)

WLS-AM 1.5 – 1.7, #23 – #18

WLIP .2 – .4, #41 – #36

WVON DNA – .1, DNA – #43

WLS-AM Stream DNA – DNA, DNA – DNA

News

WBBM-AM & WCFS 5.4 – 5.2, #3 – #4

WBBM-AM & WCFS Stream .1 – .2, #44 – #41

Sports Talk

WSCR 2.3 – 2.4, #14 – #13 (Bulls)

WMVP 1.7 – 1.4, #19 – #20 (Bears)

WSCR Stream .5 – .9, #33 – #27 (Bulls) 

Public Radio News/Talk

WBEZ 3.1 – 2.6, #11 – #12  

SAN FRANCISCO

News/Talk

KSFO 1.6 – 1.4, #19 – #22

KSFO Stream .4 – .2, #28 – #31 

News

KCBS-AM & KFRC 6.5 – 6.4, #3 – #3

KNEW .3 – .2, #31 – #31  

KCBS-AM & KFRC Stream .1 – .1, #37 – #37

KKSF .1 – .DNA, #37 – DNA 

Sports Talk

KNBR 3.4 – 3.5, #9 – #10 (49ers)

KGMZ 2.1 – 2.3, #15 – #14 (Golden State Warriors)

KTCT .6 – .5, #26 – #27  

KGO .2 – .2, #34 – #31  

KGO Stream .2 – .2, #34 – #31    

Public Radio News/Talk

KQED 6.7 – 6.6, #2 – #2

KALW .3 – .2, #31 – #31

DALLAS

News/Talk

WBAP 3.5 – 3.4, #11 – #11

KEGL 1.6 – 1.5, #25 – #26  (Mavericks)

KSKY .6 – .5, #32 – #33

KLIF-AM .5 – .3, #33 – #36

KSKY Stream DNA – DNA, DNA – DNA 

News

News – Talk KRLD-AM 2.0 – 1.8, #21 – #20 (Cowboys)

News – Talk KRLD-AM Stream .1 – .1, #39 – #40 (Cowboys)

Sports Talk

KTCK 5.6 – 5.2, #1 – #2  (Stars)

KRLD-FM 4.1 – 3.4, #5 – #11 (Cowboys)

KRLD-FM Stream .5 – .2, #33 – #37 (Cowboys)

Public Radio News/Talk

KERA 3.8 – 4.2, #6 – #4

Note: Sports talk KRLD-FM’s -.7 (4.1 – 3.4) is tied for Dallas’ highest (6+) November 2023 – December 2023 decrease.

HOUSTON 

News/Talk

KTRH 4.1 – 3.5, #9 – #10  (Rockets)

KPRC .6 – .5, #28 – #26

News

None

Sports Talk

KILT-AM 1.3 – 1.5, #22 – #21 (Texans)

KBME 1.3 – .5, #22 – #26  (Rockets)

KILT-AM Stream .2 – .3, #30 – #29 (Texans)

KFNC .2 – .1, #30 – #33

Public Radio News/Talk

KUHF 2.2 – 2.3, #20 – #20

Note: Adult contemporary KODA’s +5.2 (6.8 – 12.0) represents the largest (6+) November 2023 – December 2023 increase by any station in these 12 PPM-markets.

ATLANTA

News/Talk

WSB-AM & WSBB 8.8 – 8.3, #1#1

WFOM .4 – .4, #29 – #29

WGKA .2 – .2, #33 – #31

WAOK .1 – .2, #36 – #31

WAOK Stream .1 – .1, #36 – #33

WSRV-HD3 Stream .2 – DNA, #33 – DNA

News

WBIN  DNA – DNA, DNA – DNA

Sports Talk

WZGC 3.4 – 2.8, #11 – #15 (Falcons, Hawks)

WCNN 1.2 – 1.5, #21 – #20

WZGC Stream .4 – .5, #29 – #27 (Falcons, Hawks)

Public Radio News/Talk

WABE 3.2 – 3.9, #13 – #8

WRAS  .9 – .6, #24 – #25  

PHILADELPHIA

News/Talk

WPHT 2.2 – 1.7, #15 – #19

WKXW 1.0 – .9, #24 – #24

WURD Stream .6 – .7, #26 – #26

WPHT Stream .6 – .6, #26 – #27

WURD .4 – .5, #28 – #28

WDEL-AM .1 – DNA, #31 – DNA

WKXW Stream DNA – DNA, DNA – DNA 

News

KYW & WPHI 5.3 – 5.2, #6 – #7

KYW & WPHI Stream .1 – .1, #31 – #31

WTEL DNA – .1, DNA – #31

Sports Talk

WIP 8.5 – 6.6, #2 – #4 (Eagles)

WIP Stream 1.7 – 1.3, #19 – #22 (Eagles)

WPEN-FM 1.3 – 1.2, #22 – #23 (76ers, Flyers)

Public Radio News/Talk

WHYY 2.9 – 2.8, #11 – #11      

Note: Sports talk WIP’s -1.9 (8.5 – 6.6) represents the largest (6+) November 2023 – December 2023 decrease by any station in these 12 PPM-markets. 

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 2.1 – 1.3, #17 – #20

WOR 1.3 – 1.0, #20 – #22

WLIR .2 – .2, #31 – #33

News

WINS-FM 4.1 – 4.4, #7 – #8

WCBS-AM 2.4 – 2.1, #13 – #16

WINS-FM Stream .6 – .7, #25 – #25

Business News WBBR .3 – .3, #30 – #30

WCBS-AM Stream .2 – .1, #31 – #36

Sports Talk

WFAN-FM & AM 3.9 – 3.7, #8 – #10 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 3.3 – 2.5, #11 – #12 (Jets, Knicks, Islanders, Rangers)

WFAN-FM & AM Stream .9 – 1.1, #22 – #21 (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WSUF .2 – .2, #31 – #33

RIVERSIDE

News/Talk

None

News

KFOO .1 – .1, #22 – #23

Sports Talk

KPWK .1 – .2, #22 – #21

Public Radio News/Talk

KVCR .4 – .3 #20 – #20

KPCC DNA – DNA, DNA – DNA

SAN JOSE

News/Talk

KSFO 1.4 – 1.3, #21 – #22

KSFO Stream .2 – DNA, #31 – DNA  

News

KCBS-AM & KFRC 5.9 – 5.7, #2 – #3

KCBS-AM & KFRC Stream .3 – .2, #28 – #28

KNEW .3 – .2, #28 – #28  

Sports Talk

KNBR 4.0 – 4.1, #7 – #6 (49ers)

KGMZ 1.7 – 1.6, #18 – #20 (Golden State Warriors)

KGO Stream .8 – .6, #26 – #26  

KTCT .8 – .6, #26 – #26   

KGO .3 – .2, #28 – #28    

Public Radio News/Talk

None 

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION 

News/Talk

WKXW 6.3 – 5.2, #3 – #4

WOR .6 – 1.1, #22 – #20

WKXW Stream .6 – .7, #22 – #22    

News

WINS-FM 2.1 – 2.0, #12 – #11

WCBS-AM 1.1 – 1.3, #18 – #17

WINS-FM Stream .3 – .3, #26 – #26

WCBS-AM Stream DNA – DNA, DNA – DNA

Sports Talk

WFAN-FM & AM 3.6 – 2.7, #9 – #9 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.4 – 1.3, #17 – #17 (Jets, Knicks, Islanders, Rangers)

WFAN FM & AM Stream 1.1 – .9, #18 – #21 (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

None 

Note: News/talk WKXW’s -1.1 (6.3 – 5.2) represents Middlesex-Somerset-Union’s highest (6+)November 2023 – December 2023 decrease. 

Up next: December 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry Views

Monday Memo: News Tune-Out/Tune-In

By Holland Cooke
Consultant

im“Most registered voters avoid the news at least some of the time. Of those who disengage, over half avoid national politics coverage,” according to the “Voices of Value 2023 Report” by the Pell Center at Salve Regina University.

It’s a survey of registered voters in Rhode Island, where I live, and this data mirrors national polls: “Democrats and Republicans hold deeply negative views of their political counterparts. Nearly two-thirds of Republicans and Democrats view their political opponents as very close-minded. Independents are less likely to judge their counterparts as harshly.”

— Also reflecting national data: “More Rhode Islanders trust local than national news, but Republicans and Independents are less trusting than Democrats, given their concerns of partisan media as a threat to democracy.”
— “All parties are skeptical of news from social media sites as they are concerned with fake news and disinformation.”
— “Partisan differences exist beyond this fatigue of national politics. Republicans are the most likely party to distrust the news media and the least likely party to say they avoid the news. Over half receive most of their news from FOX News.”

im

What this means to radio:

— If you do local news, tout it.
— If you’re an affiliate, remind them that you’re FOX News in the car. It’s the source they trust. Those who disengage aren’t listening.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Ratings Takeaways

November 2023 PPM Ratings Takeaways – Part Three

imNovember 2023 PPM Data – Information for the November 2023 ratings period (October 12 – November 8) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are October 2023 – November 2023 (6+).

PORTLAND

News/Talk

KXL 6.9 – 6.9, #3 – #2

KEX 1.7 – 1.6, #21 – #21

KUFO .7 – .8, #24 – #23

KPAM .1 – .1, #34 – #32

News

None

Sports Talk

KFXX 2.0 – 1.8, #18 – #20

KXTG 1.6 – 1.4, #22 – #23

KPOJ .7 – .7, #24 – #24 (Trailblazers)

KFXX Stream  .3 – .2, #28 – #28

KMTT .2 – .2, #31 – #28

Public Radio News/Talk

KOPB 5.9 – 6.4, #4 – #3

KOPB Stream  1.6 – 1.5, #22 – #22

CHARLOTTE

News/Talk

WBT-AM/FM 5.3 – 5.5, #5 – #5

News

WRFX-HD2 DNA – .1, DNA – #25

Sports Talk

WFNZ-FM 2.7 – 3.0, #13 – #14 (Hornets)

WSOC-HD3 .1 – DNA, #26 – DNA

Public Radio News/Talk

WFAE 4.0 – 5.4, #10 – #6

WNSC 1.2 – 1.0, #18 – #18

WFAE-HD3 DNA – DNA, DNA – DNA  

Notes: Public radio news/talk WFAE’s +1.4 (4.0 – 5.4) represents Charlotte’s largest (6+) October 2023 – November 2023 increase.

The Carolina Panthers’ flagship is classic rock WRFX.

SAN ANTONIO

News/Talk

WOAI 2.8 – 3.1, #13 – #14 (Spurs)

KTSA 2.6 – 2.2, #15 – #17

News

None

Sports Talk

KTFM 1.7 – 1.5, #22 – #22

KTKR .7 – .7, #27 – #27

KZDC .2 – .3, #35 – #33

Public Radio News/Talk

KSTX 1.7 – 2.4, #22 – #16

SACRAMENTO

 News/Talk

KFBK-AM 8.2 – 7.3 #1 – #2

KSTE-AM 2.7 – 3.2, #13 – #11

News

None

Sports Talk

KHTK 1.3 – 1.4, #18 – #18 (Kings)

KIFM 1.2 – 1.1, #20 – #21

KIFM Stream  .1 – .1, #30 – #29 

Public Radio News/Talk

KXJZ 1.8 – 2.4, #15 – #14

KQEI .2 – .2, #27 – #28

KQED .1 – .1, #30 – #29

KUOP DNA – DNA, DNA – DNA

Note: News/talk KFBK-AM’s -.9 (8.2 – 7.3) represents Sacramento’s largest (6+) October 2023 – November 2023 decrease.

PITTSBURGH

News/Talk

KDKA-AM 3.8 – 4.0, #11 – #8

KDKA-AM Stream  .5 – .4, #23 – #22

News

None

Sports Talk

KDKA-FM 8.0 – 8.0, #3 – #3

KDKA-FM Stream  .2 – .1, #28 – #25

WBGG DNA – DNA, DNA – DNA

Public Radio News/Talk

WESA 4.2 – 4.0, #7 – #8

Note: The flagships of the Steelers and Penguins are rock WDVE and alternative WXDX, respectively.

SALT LAKE CITY

News/Talk

KSL-AM/FM 6.9 – 6.1, #2 – #4

KNRS-AM/FM 2.9 – 3.9, #15 – #9

KKAT .1 – .1, #29 – #31

News

None

Sports Talk

KALL 1.8 – 2.2, #20 – #20

KZNS-FM .8 – 1.0, #24 – #24 (Utah Jazz)

KZNS-AM .5 – .7, #26 – #25 (Utah Jazz)

KZNS-AM Stream  .1 – .1, #29 – #31 (Utah Jazz)

KZNS-FM Stream  .1 – .DNA, #29 – DNA (Utah Jazz)

KOVO .1 – DNA, #29 – DNA

Public Radio News/Talk

KUER 2.2 – 2.7, #19 – #15

KUMT .1 – .4, #29 – #28

KBYU-HD2 Stream  .5 – .2, #26 – #29    

LAS VEGAS

News/Talk

KMXB-HD3 1.6 – 1.6, #22 – #23

KXNT .5 – .2, #29 – #34

KMZQ .1 – DNA, #36 – DNA

News

None

Sports Talk

KWWN 1.0 – .9, #27 – #27

KRLV .3 – .5, #32 – #30 (Raiders)

KKGK .3 – .5, #32 – #30 (Golden Knights)

KENO .5 – .2, #29 – #34

Public Radio News/Talk

KNPR 1.4 – 2.0, #23 – #18

ORLANDO

News/Talk

WTKS 3.9 – 3.9, #10 – #10

WDBO 3.5 – 3.6, #13 – #13

WFLF .9 – .8, #19 – #21

WFYY-HD3 DNA – DNA, DNA – DNA

News

None

Sports Talk

WYGM .7 – .7, #22 – #23 (Magic)

WOCL-HD2 .1 – DNA, #28 – DNA

Public Radio News/Talk

WMFE 2.2 – 2.7, #15 – #14

CINCINNATI

News/Talk

WLW 13.5 – 12.0, 22nd consecutive month at #1 (Bengals)

WKRC 5.4 – 5.7, #5 – #5

News

None

Sports Talk

WCKY 1.9 – 2.0, #18 – #15 (Bengals)

WSAI 1.0 – 1.2, #20 – #19

Public Radio News/Talk

WVXU 3.2 – 3.5, #11 – #11

CLEVELAND

News/Talk

WTAM 5.5 – 5.1, #10 – #9 (Cavaliers)

News

WMMS-HD2 .1 – .1, #24 – #24

Sports Talk

WKRK 5.9 – 6.0, #8 – #7  (Browns)

WKRK Stream  .9 – .9, #18 – #19 (Browns)

WARF .2 – .3, #23 – #23

Public Radio News/Talk

WKSU 5.9 – 5.0, #8 – #10

WKSU-HD4 DNA – .1, DNA – #24   

Note: Public radio news/talk WKSU’s -.9 (5.9 – 5.0) represents Cleveland’s largest (6+) October 2023 – November 2023 decrease.

KANSAS CITY

News/Talk

KMBZ-FM 5.5 – 5.5, #4 – #4

KCMO-AM 1.6 – 2.0, #17 – #16

KMBZ-AM 1.2 – 1.2, #21 – #18

KMBZ-FM Stream  .9 – .7, #22 – #21

KCMO-AM Stream  .2 – DNA, #26 – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 3.1 – 3.1, #14 – #14

KCSP Stream  .4 – .2, #23 – #27

Public Radio News/Talk

KCUR 3.2 – 3.6, #13 – #12

KANU-HD2 DNA – DNA, DNA – DNA

Oddity: With a +.4 (1.6 – 2.0), news/talk KCMO-AM is in an eight-way tie for Kansas City’s largest (6+) October 2023 – November 2023 increase.

Note: Country WDAF is the flagship of the Chiefs.

COLUMBUS

News/Talk

WTVN 7.5 – 7.4, #4 – #3    

News

WYTS DNA – .1, DNA – #22

Sports Talk

WBNS-FM 8.6 – 10.3, #2 – #1 (Blue Jackets)

WBNS-AM .1 – .3, #21 #21 (Blue Jackets)

WBNS-FM HD2 DNA – .1, DNA – #22

WMNI .1 – DNA, #21 – #DNA

Public Radio News/Talk

WOSU 3.9 – 4.3, #9 – #8

Up next: November 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford. 

Mike.Kinosian@gmail.com

Ratings Takeaways

November 2023 PPM Ratings Takeaways – Part Two

imNovember 2023 PPM Data – Information for the November 2023 ratings period (October 12 – November 8) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are October 2023 – November 2023 (6+). 

WASHINGTON, DC

News/Talk

WMAL 4.0 – 4.6, #7 – #6

WFED DNA – .1, DNA – #30 (Capitals)

News

WTOP & WTLP 8.1 – 7.4, falls to #3, after ten straight months at #2

WDCH .7 – .6, #22 – #23

WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.8 – 2.8, #14 – #14 (Capitals)

WJFK-FM Stream .9 – .8, #21 – #21 (Capitals)

WTEM Stream .2 – .3, #29 – #25 (Wizards)

WTEM .3 – .2, #25 – #27 (Wizards)

WSBN DNA – DNA, DNA – DNA

Public Radio News/Talk

WAMU 11.9 – 12.7, 24th month in succession at #1

The flagship of the Commanders is classic rock WBIG.

Note: Public radio news/talk WAMU’s +.8 (11.9 – 12.7) represents a tie for Washington, DC’s largest October 2023 – November 2023 increase (6+). Meanwhile, news WTOP & WTLP’s -.7 (8.1 – 7.4) is the market’s highest October 2023 – November 2023 decrease (6+).

BOSTON

News/Talk

WRKO 2.3 – 2.5, #16 – #14

WXKS-AM .8 – .8, #23 – #23

News

News – Talk WBZ-AM 4.5 – 5.0, #8 – #6

Business news WRCA DNA – .1, DNA – #27

Sports Talk

WBZ-FM 10.9 – 10.5, #1 for the third straight month (New England Patriots, Celtics, Bruins)

WEEI-FM 3.8 – 3.6, #10 – #10

WEEI-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WBUR 5.4 – 6.4, #3 – #2

WGBH 3.8 – 3.9, #10 – #9

Note: Public radio news/talk WBUR’s +1.0 (5.4 – 6.4) represents Boston’s largest October 2023 – November 2023 increase (6+).

MIAMI

News/Talk

WIOD 2.0 – 1.4, #21 – #24

News

None

Sports Talk

WQAM 2.3 – 2.1, #19 – #20 (Heat, Florida Panthers)

WINZ .5 – .5, #29 – #29 (Dolphins)

WMEN .2 – .4, #35 – #31

WQAM Stream DNA – .1, DNA – #37 (Heat, Florida Panthers)

WSFS-HD2 DNA – DNA, DNA – DNA

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 3.9 – 3.9, #5 – #7

SEATTLE

News/Talk

KIRO-FM 4.2 – 4.7, #8 – #6 (Seahawks)

KTTH 1.5 – 1.6, #23 – #21

KVI 1.8 – 1.5, #22 – #23

KPTR .1 – .1, #32 – #32

News

KNWN-AM & KNWN-FM 2.2 – 2.6, #20 – #18

KHHO DNA – DNA, DNA – DNA

Sports Talk

KIRO-AM 4.3 – 3.1, #6 – #12 (Seahawks)

KJR-FM 3.0 – 3.1, #14 – #12 (Kraken)

KJR-AM .4 – .6, #26 – #26

Public Radio News/Talk

KUOW 7.6 – 6.8, #1 – #2

KSWS DNA – .1, DNA – #32

Note: Sports talk KIRO-AM’s -1.2 (4.3 – 3.1) represents Seattle’s largest October 2023 – November 2023 decrease (6+). 

DETROIT

News/Talk

WJR 2.3 – 2.4, #16 – #16

WFDF .4 – .4, #24 – #23

WJR Stream .1 – .2, #28 – #26

News

WWJ 4.6 – 4.6, #9 – #9 (Pistons)

WWJ Stream .7 – .4, #22 – #23 (Pistons)

WDFN .1 – .1, #28 – #31

Sports Talk

WXYT-FM 10.1 – 9.6, #1 for the third consecutive month (Lions, Pistons, Red Wings)

WXYT-FM Stream 2.4 – 1.5, #14 – #20 (Lions, Pistons, Red Wings)

WXYT-AM .2 – .2, #25 – #26

WXYT-AM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WUOM 1.5 – 1.6, #20 – #18

WDET 1.2 – 1.2, #21 – #21 

Note: The -.9 (2.4 – 1.5) posted by the stream of sports talk WXYT-FM represents a tie for Detroit’s largest October 2023 – November 2023 decrease (6+).

PHOENIX 

News/Talk

KFYI 4.0 – 3.3, #7 – #11

KTAR-FM 2.4 – 2.7, #16 – #14 (Arizona Cardinals, Suns)

News

None

Sports Talk

KMVP-FM 2.7 – 3.5, #14 – #7 (Suns, Arizona Coyotes)

KTAR-AM .2 – .2, #31 – #31 (Arizona Cardinals, Suns, Arizona Coyotes)

KDUS .1 – .1, #33 – #34

KGME .1 – .1, #33 – #34

KTAR-FM HD2 .1 – DNA, #33 – DNA

KTAR-AM Stream DNA – DNA, DNA – DNA (Arizona Cardinals, Suns, Arizona Coyotes)

Public Radio News/Talk

KJZZ 3.7 – 3.1, #9 – #12   

Note: News/talk KFYI’s -.7 (4.0 – 3.3) represents the largest October 2023 – November 2023 decrease (6+) for Phoenix.

MINNEAPOLIS

News/Talk

WCCO 4.6 – 4.0, #10 – #12 (Minnesota Timberwolves)

KTMY 2.4 – 2.4, #16 – #16

KTLK-AM 1.8 – 2.0, #19 – #17

WCCO Stream .6 – .1, #24 – #30 (Minnesota Timberwolves)

News

KQQL-HD2 .1 – .1, #32 – #30

Sports Talk

KFXN 7.8 – 8.9, #2 – #2 (Minnesota Vikings, Minnesota Wild)

KQQL-HD3 .2 – .3, #28 – #26

KSTP-AM .2 – .2, #28 – #28

Public Radio News/Talk

KNOW 6.0 – 5.7, #5 – #5

KNOW Stream .7 – .7, #23 – #23

Oddity: Five stations – including news/talk WCCO (4.6 – 4.0, -.6) are tied for Minneapolis’ largest October 2023 – November 2023 decrease (6+).

SAN DIEGO 

News/Talk

KOGO 5.4 – 4.2, #5 – #6

KLSD .3 – .3, #26 – #26

News

None

Sports Talk

KWFN 4.2 – 3.6, #6 – #11

KGB-AM 1.2 – 1.3, #20 – #20

KWFN Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

KPBS 6.3 – 6.2, #3 – #2

Note: News/talk KOGO’s -1.2 (5.4 – 4.2) represents San Diego’s largest October 2023 – November 2023 decrease (6+).

TAMPA

News/Talk

WHPT 4.7 – 4.5, #6 – #6 (Lightning)

WFLA 4.6 – 4.4, #8 – #7

News

None

Sports Talk

WDAE 2.4– 1.8, #16 – #17

Public Radio News/Talk

WUSF 1.6 – 1.6, #20 – #20

WUSF Stream .5 – .3, #25 – #30

WMNF-HD3 Stream DNA – .1, DNA – #33

Note: Rock WXTB is the flagship of the Buccaneers.

DENVER 

News/Talk

KOA 4.5 – 3.3, #6 – #13 (Broncos)

KDFD 2.1 – 2.0, #19 – #20

KHOW 1.8 – 1.8, #21 – #21

News

None

Sports Talk

KKFN 4.5 – 4.2, #6 – #10

KKSE-FM 2.0 – 2.1, #20 – #19 (Nuggets, Colorado Avalanche)

KAMP DNA – .1, DNA – #36

KEPN .1 – DNA, #36 – DNA

Public Radio News/Talk

KCFR 3.9 – 4.0, #13 – #11

KUNC .8 – .4, #27 – #31

BALTIMORE

News/Talk

WBAL 4.8 – 3.7, #8 – #11 (Ravens)

WCBM 1.7 – 1.8, #17 – #17

News

WTOP & WTLP  1.1 – 1.3,  #18 – #18

WDCH  .8 – .9,  #20 – #20

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 5.1 – 5.1, #7 – #5

WJZ-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 4.0 – 4.5, #10 – #9

WYPR HD2 Stream DNA – .3, DNA – #36 

Note: News/talk WBAL’s -1.1 (4.8 – 3.7) represents Baltimore’s largest October 2023 – November 2023 decrease (6+).

ST. LOUIS

News/Talk

KMOX 5.0 – 4.0, #9 – #11

KFTK 1.8 – 1.9, #16 – #17

KTLK-FM .9 – 1.0, #20 – #19

KMOX Stream .4 – .2, #23 – #25

KFTK Stream .2 – .2, #27 – #25

News

KATZ-FM HD2 .3 – .2, #24 – #25

Sports Talk

WXOS 3.2 – 3.7, #14 – #12 (Blues)

Public Radio News/Talk

KWMU 4.0 – 4.9, #11 – #9

Note: While public radio news/talk KWMU’s +.9 (4.0 – 4.9) represents St. Louis’ largest October 2023 – November 2023 increase (6+), news/talk KMOX’s -1.0 (5.0 – 4.0) is the market’s highest October 2023 – November 2023 decrease (6+).

Up next: November 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus. 

Mike.Kinosian@gmail.com

Features

How News/Talk Radio Should Adapt to Attract and Retain a Younger Audience

By Bill Bartholomew
Talk Host/Podcaster/Journalist/Musician

imFolks in the Gen Z and millennial demographics are heavily engaged in political issues, care about news in their communities and the world, and are constantly bombarded with content.  So why are they less likely to tune into and interact with news/talk radio than older demographics?

Talk radio has historically skewed older, and from an ad portfolio standpoint, is often targeted at the coveted 35-54 and 55+ demographics.  However, in a world where social media influencers and podcasters supply information to millions of young consumers, news/talk radio should be able to effectively compete for the ears of younger generations in a comparable, if not expanded way.

For all of the anecdotal and hard evidence that terrestrial radio may be trending in a downward direction, the format continues to have a vast reach.  It is convenient to engage with it in automobiles, and occasionally in home or office settings.  Yet, while younger generations listen to radio, news/talk is not the format that they turn to by and large.

Unlike many digital-first content producers, radio retains a unique quality: authority.  By virtue of editorial standards, FCC regulation and brand – things that social media and podcasts often lack – radio has the unique ability to deliver credible, vetted, nuanced and universally trustworthy content that can instantaneously adapt to meet the needs of the moment.  This is true in everything from natural disasters to rapidly evolving breaking news stories, providing a channel for immediate, reactionary insight and analysis.

There are several steps that news/talk radio should pursue in earnest to adapt to the current climate of content consumption, particularly by younger listeners, that can reach, and most importantly, retain broader, younger, more diverse and more engaged audiences.

  1. Introduce younger people into the conversation.

Too often, Gen Z and millennials are skewered by older hosts, mocked for their perceived naivety, unchecked optimism and me-first approach.  While some of these qualities can be accurate, that approach reflects a disconnect between older generations and the experience of younger ones.  Millennials and Gen Z have grown up in a post-9/11 world replete with “endless wars”, the fallout from the 2008 financial crisis, runaway student debt, a massive housing crisis, the mental health stressors of social media, Covid19’s impact on traditional youth experiences, climate change, a deeply bifurcated political environment and a constantly evolving quest for social justice.  Through these experiences, younger generations offer an important perspective that should be assigned the same news value as experts from older generations.

Are you discussing shifts towards electric vehicles?  Bring on someone from Gen Z to share their perspective on why steps towards carbon neutrality are important to them.  Engaging a conversation on the president’s approval rating?  Perhaps younger conservative and leftist voices should be included in the conversation.  Discussing immigration?  How about the perspective of a younger member of a Latino organization?

By giving younger generations and more diverse guests a platform, stations can simultaneously expand their content and reach.  With consistency, the station’s brand will become more familiar to younger potential listeners who may be inclined to tune in to hear someone who shares their identity and perspective on – here’s that word again – a platform of authority.  Let the guest do the work of establishing the credibility and importance of your station or talk show to younger audiences by posting about their appearance on social media, sharing audio clips and mentioning to their peers.  It will build familiarity and trust among those generations, who in turn, will begin to tune in on a more regular basis.

Stations should also consider bringing more younger, competent voices into on-air roles, whether that be through reporting, segments, fill-in hosts, weekend shows or full-time hosts.

  1. Meet the audience where they are: their phones. 

As mentioned above, the convenience of simply turning on AM/FM radio is highly appealing in automobiles, though as Apple Carplay continues to adapt and evolve, digital-first content is likely to become as simple and convenient in the near future.

Talk radio needs to make consuming their product on smartphones as simple and direct as turning on a traditional radio.  This means no clunky websites, no lengthy pre-roll spots, a reliable stream connection and a “one touch” means of turning on and off the station.  This should also mean expanding talk shows to high-quality video livestreams, following in the footsteps of the top YouTube and Twitch performers; developing unique content for TikTok and Instagram; building podcasts that are focused on specific issues, and; providing interaction via text and chat.

Radio has the ability to be the ultimate livestreamer, social media influencer and podcaster, but rarely harnesses these platforms in a meaningful way.

It is not enough to simply strive to “expand a digital presence”; stations and shows must engage in the hard work of building platform-specific content with their brands.

  1. Music, cultural references and themes for the modern age.

A few weeks ago on a seemingly benign episode of the TV show FOX NFL Sunday, panelists Jimmy Johnson and Terry Bradshaw offered an example of the type of cultural adaptation that sophisticated writers and producers provide their brands.  While describing a fight between two football players, Mr. Johnson said something to the effect of “when it comes to these two, what’s that Taylor Swift song?”, and then in synch with Mr. Bradshaw, “bad blood!”.  It is highly unlikely that these two 70+ men listen to Taylor Swift’s music with any regularity or would simultaneously pull the “Bad Blood” reference.  Yet, with excellent preparation that played into the greater cultural moment as well as the specific, current Taylor Swift/NFL overlap, in a six-second span, FOX NFL Sunday was able to give the illusion that their panelists are contemporary, hip and plugged into “what is going on”.  Is your station or show plugged into what’s going on?  Do you use contemporary music for bumps?  Are your images – including headshots and social content – modern, interesting and engaging or are they more akin to a miscellaneous real estate agent?  You are a performer in an entertainment business that, while certainly paying homage to the past and lineage of the industry, must be contemporary in aural and visual presentation.  This goes for everything from wardrobe on video and in photo to fonts on graphic design.

How often do you or your producer read Pitchfork to learn about new music that is breaking this week?  How often do you or your producer read Variety to understand major trends that are happening in the broader entertainment industry?  What live events are you broadcasting from, covering and building partnerships with?  You should strive to be cutting edge.

  1. We need a friend now more than ever.

This is something that goes for all audiences, but particularly for younger ones.  It’s OK, in fact, great to be yourself, present yourself from your generation and retain the authoritative stance that has built your brand.  Take a look at the success that sports talker Mike Francesa enjoyed by leaning into his persona – and in turn – developing legions of younger listeners that fell in love with his dad-like delivery and frequent meltdowns.

Few things are as uncomfortable to see as a 40+ person dressing or acting like a teenager.  Younger listeners want that senior, experienced, trusted friend to entertain them, inform them, and at times, tell them that everything is going to be OK.  You can help make sense of the world for younger audiences, something that is absolutely essential in the modern era.

Through attracting younger listeners by including them in the conversation, effectively delivering content on smartphones, presenting a cutting-edge entertainment product and continuing to serve as a trusted friend, news/talk radio can greatly expand its reach, relevance and revenue.

To that point, some younger listeners who discover a radio station or show via any of the above entry points will likely work backwards to the traditional AM/FM dial.  Like the resurgence of vinyl records, AM radio in particular has the opportunity to become a hip delivery format for discerning younger listeners.

The big question is: are radio companies, stations and hosts prepared to do the hard work of reimaging their product?

 

Bill Bartholomew is a talk radio and podcast host/producer, journalist and musician based in Providence, Rhode Island. Email him at: william.f.bartholomew@gmail.com.