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Pending Business: 2022

| September 20, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Seriously?

We haven’t even hit Q4 of 2021 and we’re talking 2022?

Yes, and yes for sure. As we push into October and the balance of Q4, before you can hit the send button, 2022 will be on your budgeting agenda. Start thinking now about how key metrics will play into your game planning for next year. This cycle will require more thought as we navigate the sales recovery from a COVID-impacted 2021.

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Pending Business: Winners or Champions

| August 2, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Simone Biles stepped away from the Olympics last week.

A 24-year-old woman who is arguably the greatest gymnast of all time raised her hand and did what any of us would do when something isn’t right: hit the stop button. Please hold your opinion — for now.

What does this have to do with day-to-day selling?

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Pending Business: Hunters and Farmers

| June 28, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — “We are farmers!” Come on you can sing the jingle out loud.

Fun stuff. But the words may have a different meaning to sellers.

There is a trend I’m seeing with many radio sellers today and you may be falling into it. It’s a work pattern that caps your potential.

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Pending Business: Rush Changed How We Sell

| February 22, 2021

By Steve Lapa
Lapcom Communications
President

 

PALM BEACH GARDENS, Fla. — Before Rush generated big ratings, local talk radio went something like this:

Morning Show – Local topical talk with news, traffic, weather, and sports all presented by local personalities.

General Talk – Do you remember Bruce Williams welcoming callers?

“Experts” – Dr. Laura (now thriving on SiriusXM) – interacting with callers about relationship issues.

Sports – PM drive shows with local personalities debating callers, before it became a full time format.

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