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Pending Business: Beam Me Up, Scotty

| October 18, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — If you sell talk radio for a living, take a minute to thank William Shatner.

William Shatner did for sellers what Donald Trump did for talents. They drove talk radio to another level and we all benefited.

I remember the 2015-2016 undercurrent evident on countless sales calls. It was all about how talk radio had run its course and the end was near. Five years ago the theory was talk radio listeners were aging out and the demographics were growing so old, soon there would be no value for advertisers in reaching those older, outdated listeners. Nothing left of relevance in talk radio to attract listeners and advertisers. Enter Donald Trump and arguably his persona helped make talk radio relevant, influential and on fire again.

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Monday Memo: Listeners Kidnapped!

| May 17, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Notice how often transmitters invite listeners and viewers to leave?

NBC uses affiliates’ air to ask viewers to watch Peacock instead. They even cannibalize their own linear channels. As President Trump recently addressed Congress, Lester Holt anchored on NBC, while MSNBC “Morning Joe” stars anchored coverage on Peacock. As if Brian Williams + talking-heads on MSNBC and Shepard Smith + talking-heads on CNBC weren’t splintering viewership already.

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Monday Memo: Pandemic Purchasing Habits

| February 8, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Baseball will start late this year. At least we hope it will start. As virus variants foretell #StayHomeTFN, life-disrupted suggests opportunities for the observant.

NOT just toilet paper hoarding.

From Stop & Shop, the supermarket goliath here in New England:

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CES2021: Technology Is Merely the Plumbing

| January 14, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Today wraps the (virtual) convention reporters are scolded for calling “the Consumer Electronics Show.” Years ago, the Consumer Electronics Association changed its name to Consumer Technology Association, as tech things became mere vessels for user experiences.

Radio first-timers I’ve nagged-into attending CES were, at first, intimidated. Even before the pandemic turned life upside-down, technology was changing our lives, every day, in almost every way. Then came 2020, and while many industries took a brutal hit, tech sales grew 5% last year, to $442 billion in retail value.

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Newsmax TV Shows Impressive Audience Gains

| July 16, 2020

By Kevin Casey
TALKERS magazine
Executive Editor

 

BOCA RATON, Fla. — Newsmax TV, a service of the influential Newsmax Media multi-platform news organization, has shown notable growth in the first half of 2020 in terms of audience increase and programming development in the highly competitive OTT arena.

OTT stands for “over-the-top,” the term used for the delivery of film and TV content via the internet, without requiring users to subscribe to a traditional cable or satellite provider.  Some OTT channels require a pay subscription (such as Netflix) and others (such as Newsmax TV) are free.

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