Tag: "net subscriber additions"
Attention is currency. So short sentences rock. And sentence fragments. See?
On a normal day in Las Vegas (oxymoron), it’s already a wall of enticements:
- “100X odds craps!”
- A rib joint touts “The Best Rack on The Strip!”
- Guy Fieri’s restaurant serves up “In Your Face Food & Booze.”
- “Fire a Machine Gun!”
- “Girls! Girls! Girls!”
Now, fly-in 165,000 of us, for-whose-attention 20,000 new products compete, and you’re in the graduate school of messaging. Yours will drown in the din unless it’s “SQUIRREL!”
Radio has never had more competition for listeners’ attention, and advertisers’ do-re-mi.
So, as I navigate a Las Vegas Convention Center the size of FIFTY football fields, I am struck by how well exhibitors distill their messages, something radio hosts and commercial and promo copy should strive to do.
- BACtrack is “The World’s First Wearable Alcohol Monitor.”
- Mevo, The Live Event Camera, enables you to “Edit on the fly. Stream live or share later.”
- ThinOptics assures that you will “never be without your reading glasses again.” Their “stick anywhere, go everywhere” sleeve adheres to the back of your smartphone.
- Rem-Fit’s Zeeq Smart Pillow “Streams Music, Stops Snoring, Analyzes Sleep.”
- You’re “always connected, never apart” with Petcube’s “interactive cameras bringing pets and people closer than ever.”
- Tablo is “The DVR for Cord Cutters.”
- Assure Lock by Yale lets you “Lose your keys for good;” and “Answer your door. Anywhere. Anytime.”
- MightyPURSE “charges your phone.”
- Without a live demonstration in the booth, we’ll take Willow’s word that their “wearable breast pump” has “no external tubes, cords, or dangling bottles.”
Get the picture? Yes, we see.
“Make America Great Again.”
We just elected a most unlikely president whose gift of brevity plays Twitter like a Stradivarius. “Drain the swamp,” “Crooked Hillary,” “Jeb Bush is weak,” “Little Marco,” “Build a wall, and Mexico will pay for it,” and other bumpersticker-length catch-phrases were utterly digestible. Is your message?
Holland Cooke (www.HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet, and he covers industry conferences for Talkers. Follow him on Twitter @HollandCooke; and look for his new TalkersTV video “Choose Your Words Carefully” next week at Talkers.com
SiriusXM Ends 2016 with More Than 31.3 Million Subscribers. Satellite broadcaster SiriusXM will release its 2016 fourth quarter financials early next month, but it announced yesterday that it beat its guidance on net subscriber additions by adding more than 1.7 million during the year to pass the 31.3 million mark. It also says it expects to meet or exceed its 2016 guidance for revenue, adjusted EBITDA and free cash flow. CEO Jim Meyer comments, “We continue to make substantial investments in new products, content and technologies, including investments in new satellites, our next-generation 360L platform, wideband chipsets, and new marketing capabilities. In 2017, we expect to continue our never-ending focus on bringing our customers the best content bundle available, and our strong record of delivering cost-effective growth and returning substantial capital to stockholders through stock buybacks and our recently introduced dividend.” SiriusXM also issued 2017 guidance for self-pay net subscriber additions (1.3 million), revenue ($5.3 billion), adjusted EBITDA ($2.025 billion) and free cash flow ($1.5 billion).
PodcastOne Debuts Laila Ali Show. Women’s boxing champ Laila Ali is launching a new show called “Laila Ali Lifestyle” on the PodcastOne platform. The daughter of the late boxing legend Muhammad Ali joins the Norm Pattiz-founded entertainment company to offer a show in which fans can join Ali “on her journey to holistic greatness, as she balances mind, body and soul, and shares her passion for helping people achieve their personal best in every aspect of life.” She will invite guests to appear each week, with new episodes every Thursday. Pattiz comments, “We’re happy to have someone of Laila’s esteem, experience and class on our network. She’s a legend in her own right, and it will be great for fans to see a different side of her through the podcast.”
Chris Mack to Host Pirates Pre-and Post-Game Shows. At CBS RADIO’s Pittsburgh sports talker KDKA-FM “Sports Radio 93-7 The Fan,” station personality Chris Mack will begin hosting the pre and post-game shows for Pittsburgh Pirates baseball beginning in the spring. Mack currently hosts the station’s weekly “Bucco Talk” program in addition to a number of shows. Jack Zduriencik, a former Pirates director of scouting and former Seattle Mariners general manager will work alongside Mack during the shows. ‘Fan’ program director Jim Graci comments, “Chris is a seasoned talk show host and well versed in the Pittsburgh sports scene. Elevating him to host our pre- and post-Pirates game broadcasts was a natural progression for him, ‘The Fan’ and our scores of loyal listeners. We’re excited to have Chris take on this expanded role and look forward to his color commentary and analysis this spring.”
Russian Hacking Controversy Tops Talkers TenTM for Week of January 2-6. The debate in Washington over whether Vladimir Putin’s Russia is responsible for hacking the DNC’s email was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was President Obama’s lame duck actions. Coming in at #3 was the GOP’s strategy to dismantle the Affordable Care Act, followed by the Chicago Facebook torture case at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. View this week’s entire chart here.
Beasley’s WBRN, Tampa Goes AC; Chadd & Kristi Thomas Named Morning Hosts. The former “Bubba Radio Network”-branded rock station ditched that moniker last year and transitioned to the “No Rules Rock!” brand. Then, late last year, Beasley Media Group dropped the Bubba the Love Sponge show in anticipation of a format change. Yesterday, the company unveiled the new adult contemporary format for WBRN and its new brand “The New B98.7.” After a 10,000 songs-in-a-row launch, the station will feature Chadd and Kristi Thomas as its morning team, beginning Monday, February 6. The duo is well known in the market after years on Cox Media Group’s crosstown AC WWRM “Magic 94.9.” Kristi Thomas says, “Chadd and I are absolutely delighted to be part of creating a new radio station! We are excited about our new home for our special brand of radio in Tampa Bay, which is a place we cherish and where we have chosen to raise our family!” Beasley EVP of programming Justin Chase adds, “For nearly two decades, Chadd & Kristi have developed a deep relationship with the Tampa listening audience and we are thrilled they decided to join us in the process of building a new and great AC brand in the market.”
Johnnie D. Upped to PD of WGCI, Chicago. In Chicago, iHeartMedia promotes WGCI and WVAZ assistant program director Johnnie D. to program director for WGCI. iHeartMedia Chicago director of urban programming Derrick Brown says, “Johnnie has made a significant impact since joining WGCI in 2015. His passion and vision for our brand has enhanced our signature concert events like Big Jam and Summer Jam, plus his work in helping launch the city’s only live-and-local urban morning show has made the ‘Chicago Morning Takeover’ a dominant force in the market. It’s a pleasure to recognize Johnnie’s hard work with this promotion and it certainly comes with great expectations as he manages all facets of the 107.5 WGCI-FM brand.”
Radio One Jumps on CHR Opportunity in Houston. With CBS RADIO’s move away from CHR on KKHH to adult hits, Radio One’s only other CHR competition for KROI “92.1 RADIO NOW” will be Cumulus Media’s KRBE. A format change for KROI was not unexpected after Radio One CEO Alfred Liggins recently commented that classic hip hop and R&B is not a “sustainable format.” The station is being programmed by cluster operations manager Terri Thomas, who says, “The ‘New 92.1 Radio Now’ will reflect emerging music, trends and culture for the NOW generation of 18-34 year old millennials here in Houston.” Radio One senior vice president of programming Jay Stevens adds, “We’re excited about this opportunity to bring a fresh innovative approach to top 40 radio in H-Town.”
KBAY, San Jose Names Bruce Scott Morning Host. Former KOST, Los Angeles personality Bruce Scott joins Alpha Media as morning drive host for classic hits KBAY, San Jose, effective January 17. Alpha Media VP of programming and “Bay FM” program director Ronnie Stanton states, “It’s very exciting to add Bruce to the refreshed sound of ‘Bay FM.’ He brings years of experience and a great radio brain to create an upbeat and fun morning show with the greatest hits of all time for the Bay Area.”