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By Steve Lapa
Lapcom Communications Corp
PALM BEACH GARDENS, Fla. — Maybe it’s time take a minute and reimagine how news/talk radio is sold. I am serious. Because your company is offering audio options like:
1) Fight clutter with less inventory.
2) Offer host-read endorsements.
• Monday Memo: Summertime, Summertime, Sum-Sum-Summertime
• Pending Business: Digital Audio Keeps Growing
• The 2022 Heavy Hundred
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