Tag: "nationally syndicated talent"
Pending Business: Reimagining How News/Talk is Sold
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Maybe it’s time take a minute and reimagine how news/talk radio is sold. I am serious. Because your company is offering audio options like:
1) Fight clutter with less inventory.
2) Offer host-read endorsements.
3) On-demand.
