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Tag: "national media"

Monday Memo: Identify ‘Piano Movers’

| June 13, 2022

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Question for sales reps…and Side-Hustle Alert for talent: What is difficult for most people but comes easy to you?

  • Example: Piano movers. My brother-in-law, an engineer with a 4-digit IQ, moved one from room-to-room at home; and it was an intricate daylong maneuver involving skateboards and cinderblocks that no mere mortal should attempt. Somehow, he and my nephew pulled it off.
  • Example: My dentist sent me to another dentist, in the same building, for a root canal. My guy knows how to do one, and had previously done one for me in a pinch. But that doc upstairs does nothing-but. She has super-microscopic eyewear and other specialty instruments.

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Monday Memo: Leapfrog Legacybox

| May 23, 2022

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — National media does well selling products, most of which aren’t manufactured locally. Local media does best selling services, which are inherently local. National advertisers selling services are disadvantaged, because the Help Wanted sign is everywhere, the U.S. Postal Service is crippled by politics, and supply chain issues haunt every industry.

Example? One of network radio’s biggest advertisers, currently disappointing me and countless others. And I see opportunity.

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