Industry News

TALKERS News Notes

ABC Audio enters into a multiyear podcast advertising deal with Libsyn’s AdvertiseCast. ABC Audio vice president Liz Alesse says, “ABC Audio’s podcast business is flourishing, and we’re poised to make several exciting content announcements this fall. We’re thrilled to have AdvertiseCast in our corner as we expand our podcasting footprint even further and take this business to new heights.”

Westwood One is again providing exclusive play-by-play coverage of the National Football League’s entire primetime regular season as well as every postseason game, marking the 37th consecutive season that Westwood One is the exclusive network radio partner of the NFL. This will be the 51st time that the network will broadcast the Super Bowl to a national audience.

OutKick debuted “OutKick the Morning with Charly Arnolt” this morning (9/7) at 8:00 am ET. The daily, half-hour show will be live each morning and comes ahead of OutKick’s plan to roll out a two-hour morning show with Arnolt and a co-host later this year.

Audacy’s BetQL Network ushers in the football season with a fall lineup that includes 99 hours of original content each week. BetQL Network brand manager Andrew Williams says, “As anticipation for the upcoming football action reaches its zenith, we’re proud to present an array of engaging shows, expert analysis, and thrilling insights that are set to redefine sports betting entertainment. With this fall football lineup, BetQL Network continues to set the gold standard in sports entertainment, offering a comprehensive experience that spans the spectrum from analysis to excitement, predictions and pulse-pounding action.”

Research Director, Inc brings Chuck Sullivan aboard to lead business development. Sullivan most recently served with Milwaukee Radio Alliance and Audacy in Denver. Research Director CEO Marc Greenspan comments, “When I was first introduced to Chuck, I saw right away that he would be a great fit for our company and especially, our clients. I am so excited to welcome Chuck to the RDI family and look forward to working with him.”

Industry News

Westwood One Announces Radio Talent for Super Bowl LVII Coverage

This Sunday (2/12), CUMULUS MEDIA’s Westwood One produces its 50th championship game as the official network audio broadcast partner of the National Football League. When the Kansas City Chiefs and Philadelphia Eagles face off at State Farm Stadium in Glendale, Arizona, Kevin Harlan will handle play-by-playGraphic design - Product duties for the 13th straight year, and Kurt Warner returns for the fifth consecutive year as lead analyst. Gene Steratore will also join the radio broadcast booth. For the fourth time, Laura Okmin will patrol the sidelines, along with former defensive lineman Mike Golic, who returns for his second Super Bowl with Westwood One’s broadcast crew. Scott Graham anchors the pregame, halftime, and postgame shows and Ryan Harris provides pregame, halftime, and postgame analysis. Gameday coverage begins at 2:00 pm ET with “Super Bowl Preview,” co-hosted by Scott Graham, Mike Golic, and Kurt Warner, followed by “Super Bowl Insider” at 3:00 p.m. ET with Scott Graham, Jason McCourty, and Ian Rapoport.

Front Page News Industry News

Wednesday, October 19, 2022

Salem to Acquire Four More Miami Signals for Spanish Programming. A day after announcing that it is acquiring Miami market station WMYM-AM and translator W254DT (98.7 FM) from Actualidad Media Group, LLC, Salem Media Group reveals its deal with Fenix Broadcasting Corporation and co-owned WRHC Broadcasting Corporation to buy the assets of Spanish news outlet WWFE-AM 670 and translator W276DV (103.1 FM) along with Spanish news WRHC-AM and translator W254DV (98.7 FM). Salem says it intends to continue broadcasting in Spanish post-closing. Salem Media executive chairman Edward Atsinger comments, “From this nation’s early days its voices of freedom spoke loudly and were heard. This is one reason we are a true democracy, and not a totalitarian regime. At a time when the voices of freedom in Spanish-language programming are threatened, it is our duty to step up and serve the South Florida audience. For over four decades Salem Media Group has provided a platform for conservative voices on-air, and now online, and in print. Now we will do the same for South Florida’s Spanish-speaking community as well, as we add leading Spanish-speaking voices of freedom to our lineup. The recent passing of Fenix Broadcasting’s president and founder Jorge Rodriguez, Sr. makes this effort even more timely as we work to build upon the broadcast legacy that he and his wife Ana, and son Jorge, Jr. have created. Jorge Sr.’s passionate fight for freedom defined his operation of WWFE AM 670 ‘La Poderosa’ and WRHC AM 1550 ‘Cadena Azul.’ We are grateful to be entrusted with these legendary stations as a platform for our new Spanish-language conservative programming.”

Cumulus Media Names Sly King Promotions Director for Birmingham Station Group. Seventeen-year radio pro Sly King is named promotions director for Cumulus Media’s Birmingham cluster that includes news/talk WAPI-FM/WZRR-FM, sports talk outlets WJOX-FM, WJOX-AM, and WJQX-FM, plus urban AM WUHT-FM. King started his radio career as an intern with WUHT-FM, and later serving the station as producer of the popular nationally syndicated morning program, “The Steve Harvey Morning Show.” In addition to King’s new role as promotions director, he continues his on-air role on WUHT-FM. Cumulus Birmingham VP and market manager James Robinson comments, “I am excited to announce Sly King as our new promotions director in Birmingham. I am proud to promote from within our Birmingham team, someone who has been committed to the Birmingham community for many years. I believe Sly will continue his dedicated hard work and will take the Cumulus Birmingham team to new heights.”

Podtrac to Unveil New Sales Network Ranking. The company says its new Podtrac Sales Network Ranking “showcases the reach and delivery of podcast networks that provide important advertising options to the industry across all of the shows they represent.” Podtrac says this new ranking “provides advertisers with free monthly access to Podtrac reach and delivery information for top sales networks. The networks on the new ranking represent more than 38,000 podcasts and 500 million monthly downloads.” Topping the list is Wondery’s sales network with a US monthly audience of 25 million which includes podcasts they represent on their Art19 platform. Other networks on the ranking include podcast ad and publishing platforms Acast and Libsyn AdvertiseCast, both newly measured by Podtrac, plus PodcastOne. You can see the inaugural ranking here. Since 2016, Podtrac has published its monthly ranking of Top Podcasts and Top Podcast Publishers.

TALKERS News Notes. The National Football League and iHeartMedia announce the NFL Podcast Network’s fall programming lineup. In September, the NFL and iHeartMedia launched a series of new shows including: “NFL Now,” with Andrew Siciliano; “NFL Total Access”; and “NFL GameDay View,” with Rachel Bonnetta, Cynthia Frelund, Gregg Rosenthal and Patrick Claybon. This month, they will debut new podcasts including: “The Season with Peter Schrager”; “El Huddle,” hosted by Will Selva and MJ Acosta-Ruiz; and “NFL Players: Second Acts,” with former All-Pro Charles “Peanut” Tillman and former Pro-Bowler Roman Harper…..CNN Audio launches the new podcast, “The Assignment with Audie Cornish,” on November 17. CNN says, “In this candid weekly show, Cornish will convene conversations with everyday people at the center of debates that are rocking the culture with topics spanning the arts, education, politics, business, and sports – people living behind the headlines in the very heart of the zeitgeist. Listeners will hear stories from inside the communities and cultures shaping what we experience.”…..Audacy’s C13Originals announces the second season of the Edward R. Murrow Award-winning investigative franchise, “Gone South.” In season 2, producer and journalist Jed Lipinski investigates the Dixie Mafia, “a rag-tag confederation of traveling criminals who terrorized the Southeastern United States beginning in the early 1960s.”…..Audacy, Inc. says it will report its 2022 third quarter financial results before the market opens on Tuesday, November 8. The company will host a conference call and simultaneous webcast at 11:00 am ET that morning to review the results and recent progress against its strategic initiatives. Previously, Cumulus Media Group announced that it would present its 2022 third quarter financial results on October 28…..VSiN, The Sports Betting Network, adds new affiliate stations as iHeartMedia’s KEGL-FM, Dallas-Fort Worth “97.1 The Freak” and WAIO-FM, Rochester add VSiN programming to their weekend schedules.

Midterms, Trump Legal Issues, Russia-Ukraine War, The Economy, Ye-George Floyd Case, Xi Jinping, Iran Protests, and Dan Snyder Allegations Among Top News/Talk Stories Yesterday (10/18). The debates ahead of the November midterm elections and speculation about which party will control the House and the Senate; the various legal battles former President Donald Trump is facing; Russia’s use of kamikaze drones to target Ukraine’s infrastructure; high food & gas prices, the up & down financial markets and predictions of a recession; the daughter of George Floyd announces $250 million suit against Ye for statements about Floyd’s cause of death; China’s President Xi Jinping is named to third five-year term; the protests rocking Iran’s power structure; and Washington Commanders owner Daniel Snyder defends himself after allegations he’s hired private investigators to find “dirt” on his fellow owners were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Sales

Pending Business: King Content

By Steve Lapa
Lapcom Communications
President

 

PALM BEACH GARDENS, Fla. — If “content is king,” then what is sales?

The sports world seems to be redefining how we view value and utilize king content. The trailblazer is arguably the biggest brand in sports: the National Football League.

The NFL wrote the book on how constant improvement and innovation, especially in media coverage, could drive a brand to unmatched heights in event marketing, viewership, influence, and income. It is no accident the NFL is now in the spotlight again moving the media innovation needle to 5.0.

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