By Mark Wainwright
Talk Host/Voice Artist
Radio and television broadcasting were changed forever on a summer afternoon in 1962. Everybody realized it then; hardly anyone cares or remembers today
(This article was originally published in TALKERS and cross-posted to LinkedIn on July 23, 2020. A revised version also ran in TALKERS and was cross-posted to social media in July of 2021. It has been edited and amended prior to posting and publication on the 60th anniversary this week.)
SYRACUSE — Instant, worldwide audio/video communication has become a routine aspect of our lives that we now take for granted. We can hold the technology in our hands and access it anytime. Yet it wasn’t so long ago that this was the stuff of science fiction.
By the early 1960s, live worldwide radio had been around for decades. With a combination of shortwave transmission and some intricate international phone links, you could get a radio broadcast from just about anywhere to just about anyplace. There were limitations, and the audio quality wasn’t great, but it could usually be done. The bandwidth demands of “broadcast-quality” television, however, were a much higher hurdle.
‘KNBR 1050’ in San Francisco Launches New Morning Show. Completing what Cumulus Media is calling a re-launch of ‘KNBR 1050’ ( KTCT, San Mateo), the sports station announces its new morning drive show – debuting August 8 – is “The Audible” with Bay Area natives Kevin Frandsen, Drew Hoffar and Rudy Ortiz. Frandsen ended his 10-year MLB career with the San Francisco Giants and has been a fill-in host on KNBR 680 as well as a contributor to CSN Bay Area. Hoffar previously served with crosstown KGMZ-FM and KHTK, Sacramento. Ortiz is a stand-up comic who’s also worked at KGMZ as part of the “Three Amigos” show. KNBR 1050 PD Jeremiah Crowe says, “KNBR 1050 AM’s revamped lineup focuses on an underserved base of sports fans here in the Bay Area. Frandsen, Hoffar and Ortiz are a trio of refreshing and energetic voices aimed at serving a passionate young Bay Area fan base. The three hosts come from very different backgrounds and their unique personalities are a perfect blend of what the new ‘KNBR 1050AM’ will represent going forward.”
PPM Analysis: MLB Flagships. TALKERS magazine managing editor Mike Kinosian presents his fourth review this season of the performances of Major League Baseball flagship stations based on data from Nielsen Audio’s June 2016 PPM survey. In this report, Kinosian tracks the (6+) AHQ shares of MLB flagship stations over the past six surveys. In addition, see how flagships performed versus the same survey in 2015, as well as how the stations ranked in their respective markets in June. See it all here.
The Presidential Race/Republican National Convention, Baton Rouge Police Slayings, Failed Turkish Coup, Pakistan Honor Killing, Rio Olympics Troubles/Russian Doping Scandal, German Train Attack, Fourth Baltimore Cop Exonerated in Freddie Gray Death, Venezuelan Food Shortages, and MLB Action Among Top News/Talk Stories Yesterday (7/18). The activities of presidential candidates Hillary Clinton and Donald Trump tied with the Republican National Convention; the aftermath of the slayings of three Baton Rouge police officers; the failed military coup in Turkey; a brother kills his Internet celeb sister in Pakistan; the troubles facing Rio De Janeiro as it prepares to host the Olympic games tied with the Russian athletes doping scandal; the terror attack on a German train by a Syrian refugee; the fourth police officer charged in the death of Freddie Gray is found not guilty; the food shortages facing Venezuelans; and Major League Baseball action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
iHeartRadio to Be Featured on Iconic NYC Billboard. The logo for iHeartMedia’s iHeartRadio will soon appear over the New York City skyline on one of the city’s most iconic billboards. It sits atop the old Ruppert Ice House overlooking the Triboro/RFK Bridge leading into Manhattan and out of The Bronx. The billboard displays the company’s iHeartRadio logo and is one of only eight brands to grace this historic billboard over the last 80 years. They are: Knickerbocker Beer (1952-1962), City Services Gasoline (a.k.a. Citgo, 1962- early 70s), Kent Cigarettes (early 70s – late 70s), Golden Lights Cigarettes (early 80s – late 80s), Newport Cigarettes (early 90s – 1999), and HISTORY Channel (2000-2015). The more than 8,000 square foot billboard will include a digital display that will promote iHeartMedia’s New York City-based station brands — Z100, Power 105, KTU, Lite FM, Q104.3 and WOR — and upcoming events such as the iHeartRadio Jingle Ball Tour and the iHeartRadio Music Awards.
Odds & Sods. Radio management and programming pro Steve Gallagher’s Creative Talent, Inc. secures a sales development agreement with Tampa, Florida-based mixed martial arts media firm United Fight Alliance. In this relationship, Creative Talent will work to expand the sales and marketing of UFA’s live MMA cage events across the country, the on-site promotional vehicles as well as the weekly television show’s commercial advertising and promotional campaigns…..The deal between Jerry Evans and Wilks Broadcasting that gives ownership of the country KWFP-FM and classic rock KURK-FM in Reno to the former for $750,000, closes…..Access1 Communications Corp. closes the sale of one-time urban/progressive talker WWRL, New York to Dr. Nimisha Shukla-owned NJ Broadcasting LLC for $7 million. The station has been airing South Asian programming since entering into an LMA back in February…..GCN nationally syndicated talk show host Dr. Daliah Wachs is working with blood banks all over the country to coordinate National Blood Donation Week (9/4-8). Blood banks throughout the country are reporting disastrous shortages due in part to the Zika crisis and recent mass casualties. Dr. Daliah says more than half of the nation’s governors have their proclamation requests. She also says any radio stations wishing to host a blood drive and be part of this can contact her at: email@example.com….. ABC News Radio vice president and general manager Steve Jones (right) is pictured here with WGN, Chicago afternoon drive personality Roe Conn (left) at the Quicken Loans Arena in Cleveland at the first day of the Republican National Convention.
Picking the right topics when working in multiple markets
By Joe “Pags” Pagliarulo
Radio Talk Show Host
(EDITOR’S NOTE: Joe “Pags” Pagliarulo – a member of the TALKERS Heavy Hundred – is the host of mornings on KPRC, Houston; late afternoons on WOAI, San Antonio; weekends locally on KOA, Denver and weekends nationally on The Weekend show. He is also a major “go to” fill-in host for such hosts as Glenn Beck, Todd Schnitt and many others.)
HOUSTON/SAN ANTONIO/DENVER/EVERYWHERE — “Good morning, Houston.” “Good afternoon, San Antonio.” “Happy Saturday, Denver.” “Good Weekend, America.” These are all things I’m lucky enough to say either every day or every week. It’s a supreme compliment to have the support of the stations in these markets and from Clear Channel and Premiere and quite a challenge. Each show has its own feel, flow and audience make up and reaction. So, over the last 11 years, I’ve learned what works everywhere and what is market specific.