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NAB Show New York

| November 10, 2016

Convention notes by consultant Holland Cooke

 

By Holland Cooke
Media Consultant

 

cookewriterNEW YORK — It felt eerie stepping into The Javits Center during morning tear-down after Hillary Clinton’s non-celebration the night before.  But two levels down, the place was buzzing.  NAB Show/New York, now in its second year, is not a radio conference, but as media morph there’s plenty here that radio broadcasters need to hear.

“Primetime is now all the time.”

How does Bob Gruters fit his whole title on a business card?  He’s Facebook’s U.S. Group Lead, Tech/Telco, Entertainment, Restaurants, and Multicultural.  He defined a term that’s easy to relate to:  “Nomobiphobia:” the fear of being without your mobile device.  “Mobile has changed us” and “mobile has changed business” he proclaimed.  When he shared that the average person looks at his/her smartphone 30 times a day — and young people 127 times – I felt young again.

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