By Jeff McKay
Special Features Correspondent
NASHVILLE — While media consultant Holland Cooke is covering the sessions at this year’s RAIN Summit and the NAB/RAB Radio Show, I’ve been talking to people in the hallways and am jotting down what I hear for TALKERS readers.
TrafficCarma is one of the sponsors at this year’s RAIN Summit and TrafficCast CEO Al McGowan tells TALKERS, “TrafficCarma is a mobile app for commuters. They don’t need turn-by-turn navigation, which is how traffic is typically shown on a device. For most of drives — like to work, to home, the airport and so on — people know where they’re going, and three or four ways to get there. TrafficCarma is designed to quickly advise the best way at the time. And so it’s a lot like what radio and TV have been doing for 30 years – talking about commuting conditions. Our objective with TrafficCarma is to enable broadcasters to extend that well-earned position of advising commuters to the mobile device, and to extend advertiser relationships there as well.”