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| September 12, 2014

Al Herskovitz
H&H Communications


herskovitzwriterBRADENTON, FL — Like everything else in today’s world, language is changing, and language in radio commercials is changing with it.  New phrases and descriptive terms are popping up all over the place. Even a venerable old clothing retailer, Abercrombie & Fitch, is planning to drop its long-running identification and is reported to be working on a new logo yet to be revealed.  And are you familiar with “YP?”  This is the way the Yellow Pages is now labeling itself.  That big, fat, old  yellow book that used to materialize on your doorstep is all but gone.  It’s now a website where you tap in your desired category and a listing of choices appears for your specific area.  You can even download coupons.  A heavy national radio ad campaign is currently underway.

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