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By Michael Harrison
Survival is already happening and it isn’t as much fun as it’s cracked up to be as a spectator sport on the Discovery Channel. In the reality show called terrestrial radio, sooner than later, survival will run out of gas. For terrestrial radio, “survival” is simply a slower form of imminent death.
It should be the goal of terrestrial radio to thrive in the digital era.
Thrive? Is that even possible?