WPEN-FM, Philadelphia Reveals New Morning and Midday Shows. A little more than a week after rumors in Philly swirled about the departure of Anthony Gargano from the morning drive show at Beasley Media Group’s sports talker WPEN-FM “97.5 The Fanatic,” the company announces its plans. The new AM drive show is “Farzetta and Tra In the Morning” with Philly sports media personality Marc Farzetta and former Eagles star William “Tra” Thomas. The new midday program (10:00 am to 2:00 pm) will star Anthony Gargano and current midday host Jason Myrtetus. Both shows launch on October 8. Farzetta currently serves as co-host of NBC Sports Philadelphia’s “Philly Sports Talk.” Previously, he served as an associate producer for NBC’s Sunday Night Football. Farzetta and Thomas will be joined by longtime Philadelphia sports journalist and current morning show co-host Bob Cooney and producer Jamie Lynch. Station content manager Eric Johnson says, “We are very excited to be adding Marc Farzetta and Tra Thomas to ‘The Fanatic’ lineup. I’ve been a fan of Marc’s since he started on the air in Philly in the mid 2000s. He’s evolved into a major talent in town, growing from update anchor and time out entertainer at Temple basketball games to radio talk show anchor and NBC Sports Philadelphia host. Tra has a natural gift of compelling story telling. With Anthony Gargano leading our midday show with Jason Myrtetus, these moves will put the station in a much stronger competitive position. This really ushers in a new era for a great brand…’97.5 The Fanatic!’”
Bob Pittman to Present at Advertising Week New York. The title of this panel discussion is “An America Divided: Are We Listening?” and it takes place this afternoon at day one of Advertising Week New York (AWNY runs through Thursday). iHeartMedia chairman and CEO Bob Pittman will host a roundtable featuring Amy Brown, co-host of the “Bobby Bones Show”; Enrique Santos, chairman and chief creative officer of iHeartLatino; WHTZ, New York-based syndicated radio star Elvis Duran; and Stephanie Ruhle, the anchor of “MSNBC Live.” Noting that the ad business is run by those living and working mostly in Manhattan and that often skews its perspective, Pittman’s presentation addresses that fact that “the Hispanic population of America is now 18%; the African American population is now 13%; and a quarter of a billion people live outside New York and Los Angeles. Effective marketers need to understand everyone – not just their neighbors here [in NYC].” The panel will explore what the multiple voices are in America today, what marketers don’t understand about this audience, and the best way to reach them.
Bob Brinker Ends Weekend ‘MoneyTalk’ Program. One of the longest-running weekend financial talk programs wrapped on Sunday (9/30) as Bob Brinker steps away from “MoneyTalk,” the program he’s been hosting for more than 32 years. Westwood One says that Brinker has decided to spend more weekend time with his family. He’ll continue to author his award-winning investment letter, “Marketimer.” Brinker began his radio career as a news anchor on KYW, Philadelphia in 1966. In 1970 he entered the investment banking business with Provident National Bank as a portfolio manager. He began a financial investment talk show on WMCA, New York in 1981 and went syndicated with the program in 1986 via the old ABC Radio Network. The show eventually transitioned to syndication through Westwood One.
Sales Pro Chuck Deskins Returns to iHeartMedia as SVP of Inside Sales. Sales and management pro Chuck Deskins Jr. is rejoining iHeartMedia as senior vice president of inside sales, effective immediately. He’ll be based in St. Petersburg, Florida and will report to EVP of inside sales, James Donovan. Deskins was most recently a partner at C3 Media but spent the majority of his career with iHeartMedia. He launched his career as an account executive with Jacor in Cincinnati and became a Clear Channel staffer when it acquired Jacor. In his new position, Deskins will “manage iHeartMedia’s team of inside sellers and managers and create advertising opportunities for brands and iHeartMedia partners across the company’s vast array of platforms including radio broadcasting, digital, mobile, outdoor, live concerts and events and more.” He comments, “I spent most of my career at iHeartMedia and couldn’t be more excited to help our clients tap into such a powerful combination of marketing assets. The iHeartMedia inside sales team is the best in the business and I look forward to working with our great team of professionals.”
TALKERS News Notes. From Chicago media writer Robert Feder comes news that WSCR, Chicago sports director Brendan McCaffrey is exiting the Entercom sports talk station after 10 years there to join SiriusXM’s NFL Radio as a producer. Feder quotes station operations director Mitch Rosen’s staff memo in which he said, “It is hard putting into words what Brendan McCaffrey has meant to ‘The Score’ for the last 10-plus years because B-Mac has done just about everything at the station and knows more about the inner workings more than anyone. I, like many of you, will miss Brendan’s humor, wit, and most importantly his interest and care for others around him.”…..Also from Robert Feder is the reported move of urban talk WVON and regional Mexican WRLL to new offices in the South Loop. Midway Broadcasting is moving the stations from their South Side offices to 800 South Wells Street by the end of this year. Midway chair Melody Spann-Cooper is quoted saying, “We will miss the South Side terribly, and the sentimental value of being here can’t be overstated. However, I am excited about the move. Like Cumulus, WGN, the Trib and the Sun-Times, it is time for Midway to downsize for efficiency and we embrace this new chapter.”…..KXL, Portland associate producer Jackson Sager (right) is leaving his role with the Lars Larson (left) show to launch his own talk show on sister news talk KUFO “Freedom 970.” The weekend program will air Saturdays at 7:00 am. Sager tells TALKERS that he’s also doing podcasting and voice-over work and says the time and dedication necessary to produce the Lars Larson show wouldn’t allow him to handle his other duties as he pursues his dream of having his own talk show…..In the screen shot below of this past weekend’s “Saturday Night Live” opening skit, Salem Radio Network East Coast director of affiliate relations Jim Bligh can be seen behind and to the right of host Matt Damon as an extra. Bligh’s second career has landed him roles in a number of New York-filmed movies as well as an extra on “SNL,” which he’s done several times. SRN VP/news & talk programming Tom Tradup says Bligh told him, “Toughest thing was to keep from laughing at the guy lying on the floor next to me, who you can’t see, holding the Alyssa Milano pop-up on a stick!”
Well-Known Broadcasting Professional and TALKERS Exec Al Herskovitz Pens New Book. Korean War veteran and renowned broadcasting industry “veteran” Al Herskovitz who, following his service to America, embarked upon a 68-year career in the radio business that’s still going strong, has written a new book published by TALKERS. In The Tall, Skinny Jewish Kid with Eyeglasses from Bridgeport: A Radio Guy’s Chance Encounters with the Colorful and Famous (Talkers Books, 2018), he recalls the fascinating characters whom he met growing up in Bridgeport, Connecticut as a child of hard-working Jewish, Hungarian immigrants, a young man in the army, and a broadcaster at some of the nation’s leading radio stations. They include show business celebrities, sports stars, politicians, mysterious international figures (including a couple of spies), and even a few mobsters! Stories include details about the world famous movie actress who served as his babysitter before she was a star; a local radio co-worker who went on to become a quirky TV actor with a scandalous lifestyle; an articulate young man he met at a dinner party who became a present-day world leader; a major presidential candidate whose campaign he served as media consultant; and the touching story of his family’s search for relatives lost in the Holocaust. The book also recalls numerous wild and wacky radio promotions and provocative insights into the lives of a parade of celebrities. Herskovitz’s fascinating life in the idiosyncratic world of radio brought him into contact with an array of hundreds of figures from Kate Smith and Bob Dylan to Steve Forbes and Benjamin Netanyahu. He writes about everything from skills he employed playing ping pong in the army recreation center to the pain of losing an officer friend accidentally blown up by a hand grenade in a war games maneuver. It’s a story set against the backdrop of almost nine decades of American history – wars, protests, rapidly evolving pop culture and social norms – all the way to the author’s current activities on the leading edge of the digital era! Today, pushing 90, Al remains fully engaged in the communications field and serves as senior marketing director for TALKERS. He lives in Bradenton, Florida and is an active member of the Sarasota-based Media Round Table. To arrange an interview with Al Herskovitz, please call Barbara Kurland at 413-565-5413.
Kavanaugh FBI Investigation, Kanye West’s ‘SNL’ Trump Speech, New U.S.-Canada-Mexico Agreement, Midterm Elections, Trump-Russia Investigation, U.S.-China Relations, Warren Re-Considers Presidential Run, California Net Neutrality Law, NFL Action, and MLB Regular Season Finale Among Top News/Talk Stories Over the Weekend. The accusations of sexual assault against Supreme Court nominee Brett Kavanaugh and the FBI’s investigation into Christine Blasey Ford’s claim; rapper Kanye West’s controversial pro-Trump speech on “SNL”; the U.S., Mexico and Canada agree to new NAFTA deal; November’s midterm elections and the battle for control of congress; the investigation into possible connections between Trump campaign operatives and Russian agents; the trade war between the U.S. and China; Senator Elizabeth Warren’s statement she’s considering running for president; the Trump administration sues California over its net neutrality law; the weekend’s NFL action and the final weekend of baseball’s regular season were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Music Radio News and Career Moves. KOST, Los Angeles morning personality Ellen K is launching The Ellen K Podcast Network designed to share “behind-the-scenes stories from Ellen K’s career and dive deeper into the stories of the day.” The network will launch three new podcasts on iHeartRadio that will give listeners an in-depth look at what really goes on at the Ellen K shows. Ellen K says, “I’m so excited to invite listeners into our studio through The Ellen K Podcast Network. The opportunity to explore daily topics and everyday situations in a deeper way is thrilling to me. I used to get in trouble in school for talking too much during class, and thanks to iHeartRadio I can continue my passion for connecting with listeners after the morning radio show is off air.”…..At Entercom’s classic hits KLUV, Dallas “98.7 K-LUV,” Jeff Miles is the new morning personality alongside Rebekah Black and David Rancken on the new “Miles in the Morning” program. Miles takes over for Jody Dean, who exits the program but will continue with KLUV in other capacities…..iHeartMedia announces the lineup for its 2nd annual ALTerEgo concert taking place on January 19 at the Forum in Los Angeles. The bill for the event includes: Twenty One Pilots, The Killers, Muse, Weezer, Rise Against, Bishop Briggs, and The Revivalists. iHeartMedia chief programming officer Tom Poleman says, “This will be one of the strongest alternative performance lineups to ever appear on one stage. It’s such a strong lineup that it’s impossible to refer to any one of these incredible artists as the headliner – in fact, several of the performers have told us that it’s a show they would want to go to even if they weren’t already on the bill.”