Monday Memo: Radio Has a 100-Year Head Start. Who ISN’T doing a podcast? “Your advertisers,” who consultant Holland Cooke notes, “are, increasingly, diverting radio dollars to digital shiny objects much less productive than assets stations can craft.” In this week’s column, HC outlines a strategy. Read it here.
Pending Business: Attitude Is Everything. Sales and marketing pro Steve Lapa writes in today’s column that a seller’s attitude is even more important now. “Negotiating any deal to a win-win can be delicate surgery. The economic variables, personalities, and now the lack of body language feedback can make the process frustrating. As we move to a hybrid sales-work environment of online, in-person, Zoom, and mobile, negotiating takes on a new dimension.” Read his piece here.
Rita Cosby Returns to WABC, New York for Late Night Show. Talk and news media pro Rita Cosby makes a return to the WABC, New York airwaves as host of the 10:00 pm to 12:00 midnight show, effective tonight. She fills the slot that opened when Red Apple Media recently dropped the “John Batchelor Show” from the late-night slot. Red Apple CEO John Catsimatidis says, “Rita Cosby is the best in the business, with a tremendous following and incredible background. ‘The Rita Cosby Show’ will bring a new and exciting dynamic to our important evening programming, with Rita’s top-notch interviewing skills, impeccable record in journalism, and deep ability to connect with our listeners. We are proud to welcome such a respected host to 77 WABC Radio and anticipate big success for ‘The Rita Cosby Show.’” Cosby – an Emmy-winning TV host who’s anchored programs on FOX News Channel and MSNBC – previously served with WABC from 2014-18 as a host and political editor. She says, “I am honored to be joining 77 WABC’s terrific lineup and working with legendary New York icon John Catsimatidis and his team. During this pivotal and unpredictable moment in our nation and communities, 10:00 pm to 12:00 midnight will be a nonstop voice of reason and truth you will not want to miss.”
WEEI Officially Names Andy Gresh Midday Co-Host. As TALKERS reported last week, longtime Boston sports media personality Dale Arnold’s replacement on the midday show at Entercom’s sports talk WEEI-FM is Andy Gresh, the company announces. Arnold left the station after Friday’s program, capping a 30-year career on WEEI. Gresh partners with Rich Keefe for the 10:00 am to 2:00 pm “Gresh & Keefe” show, starting today (3/15). Entercom Boston regional president Mark Hannon says, “Andy Gresh has a vast amount of experience covering the Boston sports scene, making him a perfect addition to our midday programming. We’re excited to team him up with WEEI’s Rich Keefe to bring listeners a dynamic midday show that will reflect what sports fans are talking about day in and day out.” Gresh, who exited Cumulus Media’s WPRO-AM/WEAN-FM, Providence earlier this year, says, “I’m excited to be back on the radio in Boston. I think people know I’m pretty familiar with this time slot, but it’s time to present something new and fresh, with energy, focus and fun. Rich Keefe and I have always had a cool relationship that I truly believe will translate through the speakers.” During his career, Gresh has hosted at “790 The Score” in Providence; WFAN, New York; ESPN Radio; SiriusXM; WTIC-AM, Hartford; and WBZ-FM, Boston “98.5 The Sports Hub.”
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TALKERS News Notes. In celebration of the 10th anniversary of Stephanie Miller’s first Sexy Liberal Comedy Tour show in Madison, Wisconsin, the entire cast is getting together on April 10 at 8:00 pm ET for an online Sexy Liberal Comedy Tour show featuring a look back at the last 10 years (plus all-new comedy just for the occasion). Joining Miller on the live event will be John Fugelsang, Frangela, and Hal Sparks…..Skyview Networks – the exclusive radio network sales and affiliate sales partner of VSiN, the sports betting network, announces six new stations in Phoenix, Palm Springs, Jacksonville, and Toledo sign on for VSiN’s content…..Major League Baseball’s San Francisco Giants and Cumulus Media’s sports talk KNBR, San Francisco agree to a multi-year extension to keep Giants games on KNBR through 2025. Cumulus San Francisco VP and market manager Doug Harvill says, “We’re elated that Giants baseball and KNBR will continue to be the Bay Area’s favorite summer soundtrack for years to come. Between KNBR’s powerful AM/FM signals and our streaming platforms, we look forward to providing fans with multiple options to enjoy every Giants game.”
Migrant Crisis at the Border, Cuomo on the Ropes, Stimulus Package, COVID-19 Stats & Vaccines, Breonna Taylor Marches, Voting Bills, Georgia’s Trump Investigation, Everard Vigil Arrests, Deadly Myanmar Violence, and the Grammy Awards Among Top News/Talk Stories Over the Weekend. The Biden administration’s immigrant problem as thousands of parentless children amass at the U.S.-Mexico border; the sexual harassment allegations against New York Governor Andrew Cuomo and the fellow Democrats calling for his resignation; Biden’s $1.9 trillion stimulus package becomes law; the number of COVID cases in the U.S., concerns about variants, the removal of mask mandates in some states, and the rollout of vaccines; the protests in Louisville and other cities on the one-year anniversary of Breonna Taylor’s slaying; the voting bills in various states critics say will making voting more difficult; the investigation into Donald Trump’s call to the Georgia Secretary of State asking for more votes; the violence at the UK vigil for Sarah Everard; the deadly violence in Myanmar; and Sunday night’s Grammy awards were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
PALM BEACH GARDENS, Fla. — The thing about your attitude is you are in control. So why let the professional attitude give way to short cuts that may send the wrong the message? Here are two real world examples that hit home this week.
Negotiating any deal to a win-win can be delicate surgery. The economic variables, personalities, and now the lack of body language feedback can make the process frustrating. As we move to a hybrid sales-work environment of on-line, in-person, Zoom, and mobile, negotiating takes on a new dimension. Depending on your tenure you may find yourself at the pause point of “Let me check with my manager.” Time, resources, and expectations are vested in the process of negotiating and that requires your best professional attitude to the give and take. Checking in with your manager can be a signal to your buyer that this will drag on. You risk the good vibe of a win-win melting away during the time it takes you to check in, get a reply from your manager and re-start the process. Consider changing the attitude from “checking” to “confirming.” There is a difference between “checking” and “confirming.” Which sounds more professional to you? Which one says, we are close? Talk to your manager and try it the next time you are in the midst of back-and-forth.
By Steve Lapa
Lapcom Communications Corp
If you work for a medium or large radio group, the inventory on your radio station is most likely available through multiple sources away from the sales team and managers you see regularly.